- Title
- Driving factors of mobile banking application in South Africa
- Creator
- Peter, Unati
- Subject
- Gqeberha (South Africa)
- Subject
- Eastern Cape (South Africa)
- Subject
- South Africa
- Date Issued
- 2021-04
- Date
- 2021-04
- Type
- Master's theses
- Type
- text
- Identifier
- http://hdl.handle.net/10948/52984
- Identifier
- vital:44885
- Description
- There has been a gaping variance between the number of mobile phone users and landline users in South Africa (RSA). Results from an assessment in 2011 suggested that 29 million South Africans subscribed to mobile phones versus 5 million landline users (Balabanoff, 2014). The exponential growth of mobile applications has been precipitated by the increased growth of the mobile phone market. This growth is coupled with numerous advantages that mobile services bring to the user, such as better operability, productivity advances and entertainment (Balabanoff, 2014). Even though adoption strategies regarding mobile banking have been studied in various parts of the world, acceptance of mobile banking applications in South Africa has not been greatly researched. Hence, this study focused on exploring consumer behaviour and acceptance towards adopting mobile banking in South Africa, where mobile banking is at an elementary stage, but provides potential benefits to both users and business at large. A quantitative research style was followed by this research. An electronic quantitative questionnaire was distributed to South African civilians who are eligible to hold bank accounts in their own names. The research was then conducted on a sample size of 86 respondents. Due to limitations on time, this study utilised convenience sampling. Data gathered from the questionnaires was examined using statistical analysis to scrutinise the correlation between the variables used in the research model, this being Unified Theory of Acceptance and Use of Technology (UTAUT) model. The UTAUT is commonly used to predict and explain factors that influence the adoption of technology by users. These factors help decision-makers in formulating technology acceptance strategies.
- Description
- Thesis (MBA) -- Faculty of Business and Economic Sciences, NMU Business School, 2021
- Format
- computer
- Format
- online resource
- Format
- application/pdf
- Format
- 1 online resource (xi, 111 pages)
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela University
- Rights
- All Rights Reserved
- Rights
- Open Access
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