The development of a marketing plan for an emergency medical service
- Authors: Barley, Kim Wayne
- Date: 2002
- Subjects: Market -- Planning , Emergency medical services , Health facilities -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10853 , http://hdl.handle.net/10948/120 , Market -- Planning , Emergency medical services , Health facilities -- South Africa
- Description: The research problem addressed in this study was to develop a comprehensive marketing plan that would help an emergency medical service (EMS) in the Nelson Mandela Metropolitan Municipality (NMMM), capture a significant market share and gain a competitive advantage over competitors. To achieve this object, a literature study to determine the key components of a marketing plan was undertaken and used as a theoretical model in developing an actual marketing plan. In addition to the literature study, an empirical study was conducted to identify the key issues critical to the development of a marketing plan for the EMS. The survey method used, based on the key components gained from the literature study, consisted of an in-depth scan of the macro-environment and thorough market investigation of the target industry. The investigation involved the general management and senior personnel from the local emergency medical industry, medical aid schemes and private hospitals and clinics delimited in the study. The results of the above literature study were finally combined with the results of the empirical study and a marketing plan for an emergency medical service was developed. This study concludes with recommendations applicable for the implementation of the actual marketing plan.
- Full Text:
- Date Issued: 2002
- Authors: Barley, Kim Wayne
- Date: 2002
- Subjects: Market -- Planning , Emergency medical services , Health facilities -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10853 , http://hdl.handle.net/10948/120 , Market -- Planning , Emergency medical services , Health facilities -- South Africa
- Description: The research problem addressed in this study was to develop a comprehensive marketing plan that would help an emergency medical service (EMS) in the Nelson Mandela Metropolitan Municipality (NMMM), capture a significant market share and gain a competitive advantage over competitors. To achieve this object, a literature study to determine the key components of a marketing plan was undertaken and used as a theoretical model in developing an actual marketing plan. In addition to the literature study, an empirical study was conducted to identify the key issues critical to the development of a marketing plan for the EMS. The survey method used, based on the key components gained from the literature study, consisted of an in-depth scan of the macro-environment and thorough market investigation of the target industry. The investigation involved the general management and senior personnel from the local emergency medical industry, medical aid schemes and private hospitals and clinics delimited in the study. The results of the above literature study were finally combined with the results of the empirical study and a marketing plan for an emergency medical service was developed. This study concludes with recommendations applicable for the implementation of the actual marketing plan.
- Full Text:
- Date Issued: 2002
The impact of multi-skilling training on the paintshop production environment and its employees at Volkswagen South Africa (VWSA)
- Authors: Bhika, Chandrika
- Date: 2002
- Subjects: Employees -- Training of , Automobile industry and trade -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10852 , http://hdl.handle.net/10948/130 , Employees -- Training of , Automobile industry and trade -- South Africa -- Eastern Cape
- Description: Global competition and rapid technological change have been the driving forces for a more flexible and competent workforce. Continuous employee training assists organisations to achieve their goals by adding value to their key resources, the human factor. The demand for a more qualified workforce becomes a strategic force in the effort to raise competitiveness. Providing, obtaining and improving the necessary skills are important in responding to a rapidly changing international economy. Life-long learning and continuous skills development are the new requirements imposed by our knowledgeintensive society. The overall purpose of the research was to determine the impact of multi-skilling training (MST) on the paintshop production environment and its employees at Volkswagen South Africa (VWSA). The objectives of this research were to: Identify the elements of multi-skilling training and guidelines for its development and implementation; Critically evaluate the current system; Determine the impact of multi-skilling training on the production environment in the paint shop at VWSA The research methodology for this study comprised the following steps: Firstly, the development and implementation of MST at Volkswagen South Africa was assessed. The elements of MST and its impact on production and the employee worldwide were determined through the literature study. Secondly, the limitations of the current MST system used in the paintshop at Volkswagen South Africa were assessed in an empirical study, which involved completing of questionnaires. The empirical study proved that the current MST system employed in the paintshop at Volkswagen South Africa had assisted in improving production, and increasing the employees’ morale. The final step of this study entailed the formulation of recommendations, which are as follows: · Sufficient time should be allocated for practical training. · Frequent job rotation must be implement ed. · Advanced MST must be implemented after completion of Level Four. · MST should be presented in English, Afrikaans and Xhosa.
- Full Text:
- Date Issued: 2002
- Authors: Bhika, Chandrika
- Date: 2002
- Subjects: Employees -- Training of , Automobile industry and trade -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10852 , http://hdl.handle.net/10948/130 , Employees -- Training of , Automobile industry and trade -- South Africa -- Eastern Cape
- Description: Global competition and rapid technological change have been the driving forces for a more flexible and competent workforce. Continuous employee training assists organisations to achieve their goals by adding value to their key resources, the human factor. The demand for a more qualified workforce becomes a strategic force in the effort to raise competitiveness. Providing, obtaining and improving the necessary skills are important in responding to a rapidly changing international economy. Life-long learning and continuous skills development are the new requirements imposed by our knowledgeintensive society. The overall purpose of the research was to determine the impact of multi-skilling training (MST) on the paintshop production environment and its employees at Volkswagen South Africa (VWSA). The objectives of this research were to: Identify the elements of multi-skilling training and guidelines for its development and implementation; Critically evaluate the current system; Determine the impact of multi-skilling training on the production environment in the paint shop at VWSA The research methodology for this study comprised the following steps: Firstly, the development and implementation of MST at Volkswagen South Africa was assessed. The elements of MST and its impact on production and the employee worldwide were determined through the literature study. Secondly, the limitations of the current MST system used in the paintshop at Volkswagen South Africa were assessed in an empirical study, which involved completing of questionnaires. The empirical study proved that the current MST system employed in the paintshop at Volkswagen South Africa had assisted in improving production, and increasing the employees’ morale. The final step of this study entailed the formulation of recommendations, which are as follows: · Sufficient time should be allocated for practical training. · Frequent job rotation must be implement ed. · Advanced MST must be implemented after completion of Level Four. · MST should be presented in English, Afrikaans and Xhosa.
- Full Text:
- Date Issued: 2002
Reengineering the business processes in small, medium and micro enterprises (SMME'S) in order to improve profitability
- Authors: Figg, Malcolm John
- Date: 2002
- Subjects: Reengineering (Management)
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10850 , http://hdl.handle.net/10948/112 , Reengineering (Management)
- Description: The research problem addressed in this study was to identify guidelines to improve business processes that will enhance the ability of Small, Medium, and Micro Enterprises (SMME’s) to be able to operate competitively in local and global markets. Reengineering of business processes (BPR) is necessary because of internal factors such as increasing global competition, increasing domestic competition, new technologies, industry overcapacity, shrinking markets and increasing pressure from suppliers. There are also various external factors that influence the necessity to reengineer business processes. These factors include increasing cost structure, declining profitability, declining sales, low productivity, inadequate employee skills and less efficiency in operations. In order to identify guidelines that will enhance SMME’s performance, questionnaires with relevant questions were used . The findings of the literature survey clearly highlights the specific areas where attention is required for improvements.
- Full Text:
- Date Issued: 2002
- Authors: Figg, Malcolm John
- Date: 2002
- Subjects: Reengineering (Management)
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10850 , http://hdl.handle.net/10948/112 , Reengineering (Management)
- Description: The research problem addressed in this study was to identify guidelines to improve business processes that will enhance the ability of Small, Medium, and Micro Enterprises (SMME’s) to be able to operate competitively in local and global markets. Reengineering of business processes (BPR) is necessary because of internal factors such as increasing global competition, increasing domestic competition, new technologies, industry overcapacity, shrinking markets and increasing pressure from suppliers. There are also various external factors that influence the necessity to reengineer business processes. These factors include increasing cost structure, declining profitability, declining sales, low productivity, inadequate employee skills and less efficiency in operations. In order to identify guidelines that will enhance SMME’s performance, questionnaires with relevant questions were used . The findings of the literature survey clearly highlights the specific areas where attention is required for improvements.
- Full Text:
- Date Issued: 2002
A comprehensive study of the social responsibility practices of two selected financial insitutions
- Grootboom, Alan Avril Douglas
- Authors: Grootboom, Alan Avril Douglas
- Date: 2002
- Subjects: Social responsibility of business -- South Africa , Financial institutions -- South Africa -- Social aspects
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10857 , http://hdl.handle.net/10948/80 , Social responsibility of business -- South Africa , Financial institutions -- South Africa -- Social aspects
- Description: Different forms of social responsibility practices have been prevalent in South Africa. Most of South African companies decided to bear the minimum costs when it comes to contributing to society. An improved version of social responsibility evolved since the transition in the 1990’s and South Africa’s re-integration into the global economy after lifting of economic sanctions. This came about after decades of large profit margins enjoyed by South African companies at the expense of low labour costs that led to inequalities in income distribution in South Africa. The social responsibility involvement/programmes are more or less the same across similar companies in South Africa. The reasons for business engaging in social responsibility are varied, ranging from poverty alleviation to sustainable development of society. Executives started to buy into the idea that social responsibility can be beneficial to the business and society. The changing attitudes regarding the role of business in society have made social responsibility an increasingly prominent issue over the past decades, but to decide on which projects will have a mutually beneficial impact on society and business, was one of the major challenges that companies have to face. It is against this background that the researcher investigated and compared the social responsibility practices of two selected financial institutions. The focus was on the practices of the two financial institutions in selecting targets for socially responsible involvement. This problem was supported by six secondary problems. The researcher first did a literature study to place social responsibility in perspective. The main purpose of the literature study was to identify and suggest how companies select the targets for said responsible involvement. An empirical investigation was conducted, focusing on Standard Bank and ABSA Bank. The demarcation of the study was restricted to these organisations as the assumption was made that their social responsibility practices are representative of the social responsibility practices of the financial services industry. The empirical study showed that the organisations under review did not have specific criteria that guide their selection of targets for social responsibility involvement. This highlighted an area of improvement on the social responsibility practices. The results of the literature study and the empirical investigation indicated that to be proactive in the field of social responsibility, criteria for selecting targets should be set and social responsibility practices should be linked to the corporate objectives and should form part of the strategic planning process. An affirmative approach to social responsibility will ensure that the two financial institutions be perceived as socially responsible.
- Full Text:
- Date Issued: 2002
- Authors: Grootboom, Alan Avril Douglas
- Date: 2002
- Subjects: Social responsibility of business -- South Africa , Financial institutions -- South Africa -- Social aspects
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10857 , http://hdl.handle.net/10948/80 , Social responsibility of business -- South Africa , Financial institutions -- South Africa -- Social aspects
- Description: Different forms of social responsibility practices have been prevalent in South Africa. Most of South African companies decided to bear the minimum costs when it comes to contributing to society. An improved version of social responsibility evolved since the transition in the 1990’s and South Africa’s re-integration into the global economy after lifting of economic sanctions. This came about after decades of large profit margins enjoyed by South African companies at the expense of low labour costs that led to inequalities in income distribution in South Africa. The social responsibility involvement/programmes are more or less the same across similar companies in South Africa. The reasons for business engaging in social responsibility are varied, ranging from poverty alleviation to sustainable development of society. Executives started to buy into the idea that social responsibility can be beneficial to the business and society. The changing attitudes regarding the role of business in society have made social responsibility an increasingly prominent issue over the past decades, but to decide on which projects will have a mutually beneficial impact on society and business, was one of the major challenges that companies have to face. It is against this background that the researcher investigated and compared the social responsibility practices of two selected financial institutions. The focus was on the practices of the two financial institutions in selecting targets for socially responsible involvement. This problem was supported by six secondary problems. The researcher first did a literature study to place social responsibility in perspective. The main purpose of the literature study was to identify and suggest how companies select the targets for said responsible involvement. An empirical investigation was conducted, focusing on Standard Bank and ABSA Bank. The demarcation of the study was restricted to these organisations as the assumption was made that their social responsibility practices are representative of the social responsibility practices of the financial services industry. The empirical study showed that the organisations under review did not have specific criteria that guide their selection of targets for social responsibility involvement. This highlighted an area of improvement on the social responsibility practices. The results of the literature study and the empirical investigation indicated that to be proactive in the field of social responsibility, criteria for selecting targets should be set and social responsibility practices should be linked to the corporate objectives and should form part of the strategic planning process. An affirmative approach to social responsibility will ensure that the two financial institutions be perceived as socially responsible.
- Full Text:
- Date Issued: 2002
The determination of a strategy for the implementation of learnerships in the catalytic converter canning industry in the Eastern Cape
- Authors: Heather, Keith Buxmann
- Date: 2002
- Subjects: Automobiles -- Catalytic converters , Automobile industry and trade -- South Africa -- Eastern Cape , Apprenticeship programs -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10851 , http://hdl.handle.net/10948/117 , Automobiles -- Catalytic converters , Automobile industry and trade -- South Africa -- Eastern Cape , Apprenticeship programs -- South Africa -- Eastern Cape
- Description: The Eastern Cape Region, once had sufficient job seekers with automotive component manufacturing skills and experience. Indications are that this pool has been desiccated. The draining of skills out of the area is starting to affect growth potential and competitiveness in the industry in the area. In 1998, the Skills Development Act was passed to implement the National Skills Development Plan, and to encourage employers to train personnel. The strategy promotes a three faceted approach to encourage the development of skills; Workplace Skills Development Plans, Learnerships and Sector Specific Initiatives. This study will focus on the implementation of learnerships in the Catalytic Converter Canning Industry. The aim of this research is to verify the skills shortages; identify which skills are required by the Catalytic Converter Canning Industry in the Eastern Cape and propose a strategy of addressing these needs by means of learnerships. By studying the Legislation supporting the National Skills Development Plan, conducting a literature study, and interviewing knowledgeable people in the industry, the skills requirements of the industry were identified. Thereafter, a questionnaire was drawn up and completed together with representatives from Eberspächer South Africa, Faurecia Exhaust Systems South Africa, Precision Exhaust Systems and Tenneco Automotive South Africa, the active manufacturers of catalytic converters, for OEM’s worldwide, who are based in the Eastern Cape Region. The empirical study confirmed the findings of the research and skills deficiencies were identified. In conclusion, a strategy is proposed whereby the Catalytic Converter Canning Industry could address the skills shortage by the implementation and development of learnerships.
- Full Text:
- Date Issued: 2002
- Authors: Heather, Keith Buxmann
- Date: 2002
- Subjects: Automobiles -- Catalytic converters , Automobile industry and trade -- South Africa -- Eastern Cape , Apprenticeship programs -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10851 , http://hdl.handle.net/10948/117 , Automobiles -- Catalytic converters , Automobile industry and trade -- South Africa -- Eastern Cape , Apprenticeship programs -- South Africa -- Eastern Cape
- Description: The Eastern Cape Region, once had sufficient job seekers with automotive component manufacturing skills and experience. Indications are that this pool has been desiccated. The draining of skills out of the area is starting to affect growth potential and competitiveness in the industry in the area. In 1998, the Skills Development Act was passed to implement the National Skills Development Plan, and to encourage employers to train personnel. The strategy promotes a three faceted approach to encourage the development of skills; Workplace Skills Development Plans, Learnerships and Sector Specific Initiatives. This study will focus on the implementation of learnerships in the Catalytic Converter Canning Industry. The aim of this research is to verify the skills shortages; identify which skills are required by the Catalytic Converter Canning Industry in the Eastern Cape and propose a strategy of addressing these needs by means of learnerships. By studying the Legislation supporting the National Skills Development Plan, conducting a literature study, and interviewing knowledgeable people in the industry, the skills requirements of the industry were identified. Thereafter, a questionnaire was drawn up and completed together with representatives from Eberspächer South Africa, Faurecia Exhaust Systems South Africa, Precision Exhaust Systems and Tenneco Automotive South Africa, the active manufacturers of catalytic converters, for OEM’s worldwide, who are based in the Eastern Cape Region. The empirical study confirmed the findings of the research and skills deficiencies were identified. In conclusion, a strategy is proposed whereby the Catalytic Converter Canning Industry could address the skills shortage by the implementation and development of learnerships.
- Full Text:
- Date Issued: 2002
The identification of factors that contribute to the competitive advantage of the catalytic converter industry cluster in the Eastern Cape
- Authors: Manlee, Tamaryn
- Date: 2002
- Subjects: Competition , Industrial management , Automobiles -- Catalytic converters
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10892 , http://hdl.handle.net/10948/99 , Competition , Industrial management , Automobiles -- Catalytic converters
- Description: The research problem addressed in this study was to determine what the main factors are that contribute to the competitive advantage of the catalytic converter industry cluster in the Eastern Cape. To achieve this objective theoretical models of competitive advantage and literature of industry clustering were identified. For the models on competitive advantage, Porter’s diamond was used for national competitive advantage and Porter’s model on the competitive environment, which affects the competitive advantage of a region. Other theories on competitive advantage of cities and regions were identified, leading up to the theory on the cluster approach. The literature mentioned was broken down and analysed using literature, from knowledgeable people in the automotive industry in the Eastern Cape, identified during the study. A questionnaire was developed to test the degree to which the catalytic converter industry cluster in the Eastern Cape is in agreement with the literature study. The empirical study obtained a strong concurrence with the literature study on national competitive advantage and the theory of clusters. This resulted in a strategy for the catalytic converter industry cluster to sustain competitive advantage and remain globally competitive.
- Full Text:
- Date Issued: 2002
- Authors: Manlee, Tamaryn
- Date: 2002
- Subjects: Competition , Industrial management , Automobiles -- Catalytic converters
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10892 , http://hdl.handle.net/10948/99 , Competition , Industrial management , Automobiles -- Catalytic converters
- Description: The research problem addressed in this study was to determine what the main factors are that contribute to the competitive advantage of the catalytic converter industry cluster in the Eastern Cape. To achieve this objective theoretical models of competitive advantage and literature of industry clustering were identified. For the models on competitive advantage, Porter’s diamond was used for national competitive advantage and Porter’s model on the competitive environment, which affects the competitive advantage of a region. Other theories on competitive advantage of cities and regions were identified, leading up to the theory on the cluster approach. The literature mentioned was broken down and analysed using literature, from knowledgeable people in the automotive industry in the Eastern Cape, identified during the study. A questionnaire was developed to test the degree to which the catalytic converter industry cluster in the Eastern Cape is in agreement with the literature study. The empirical study obtained a strong concurrence with the literature study on national competitive advantage and the theory of clusters. This resulted in a strategy for the catalytic converter industry cluster to sustain competitive advantage and remain globally competitive.
- Full Text:
- Date Issued: 2002
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