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An evaluation of the brand perception of FortHare University amongst Grade 12 learners of the Buffalo City Municipality

Authors: Mtetwa, Webster
Date: 2006-11
Subjects: Branding (Marketing)
Language: English
Type: Honours theses , text
Identifier: http://hdl.handle.net/10353/24509 , vital:63050
Description: The research seeks to determine the overall perception potential students have of the University of Fort Hare. This was done through comparing the university with other nearby universities based on the reputation, image, characteristics of each university and other factors. The research will build brand awareness of the university amongst potential students. It will also publicise and assist the university in initiating strategies meant to inform potential students about the advantages of learning at the University of Fort Hare. The research will also provide reasons as to why students do not intend/intend to register at the University Fort Hare. The reasons behind the students’ perceptions were detected which were attributed to the qualities possessed by the University. Students also reflected that their brand choice was attributed from brand awareness in that, the students were not informed about the qualifications offered by the universities. , Thesis (BCom Hons) -- Faculty of Management and Commerce, 2006
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Date Issued: 2006-11

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Moving towards an African identity: a personal vision for the future of Rhodes University

Authors: Webb, Arthur (Arthur C M)
Date: 2006-10-04
Language: English
Type: Text
Identifier: vital:572 , http://hdl.handle.net/10962/d1006129
Description: [From text] There is no doubt that the past two decades have brought radical changes to tertiary education throughout the world. In essence, this was the consequence of the commoditisation of knowledge. The past three decades have seen the emergence of the knowledge-based economy. Knowledge is replacing physical and tangible assets as the key driver of wealth creation and economic growth. How national governments responded to this became critical. Generally, as in the case of Britain, the transition was driven by governments anxious to precipitate their economies into the new era. At the same time, the prohibitive costs of offering free or heavily subsidised tertiary education became a fiscal burden seen as untenable in a post-Keynesian, neo-liberal environment where ‘small government is beautiful’. Often, the transition was successful beyond their expectations because of the ease with which tertiary funding was slashed without serious protest from academics or political constituencies. However, the transition has not only threatened the traditional role and perception of universities in society, it has catapulted many economies onto developmental paths that now challenge the traditional concepts of society, nation, and in particular, the university.
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Date Issued: 2006-10-04

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Activate: 2006 - October

Date: 2006-10
Subjects: Grahamstown -- Newspapers , Journalism, Students -- South Africa , Rhodes University -- Activate , Rhodes University -- Students , Student newspapers and periodicals -- South Africa
Language: English
Type: Text
Identifier: vital:14400 , http://hdl.handle.net/10962/d1019272
Description: Activate is the Independent Student Newspaper of Rhodes University. Located in Grahamstown, Activate was established in 1947 as Rhodeo, and during apartheid became an active part of the struggle for freedom of expression as part of the now defunct South African Student Press Union. Currently Activate is committed to informing Rhodes University students, staff and community members about relevant issues, mainly on campus. These issues range from hard news to more creative journalism. While Activate acts as a news source, one of its main objectives it to be accessible as a training ground for student journalists. The newspaper is run entirely by the students and is published twice a term. Activate is a free newspaper which receives an annual grant from the Rhodes University Student Representative Council, however, majority of its revenue is generated through advertising.
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Date Issued: 2006-10

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Activate: 2006 - October

Date: 2006-10
Subjects: Grahamstown -- Newspapers , Journalism, Students -- South Africa , Rhodes University -- Activate , Rhodes University -- Students , Student newspapers and periodicals -- South Africa
Language: English
Type: Text
Identifier: vital:14399 , http://hdl.handle.net/10962/d1019271
Description: Activate is the Independent Student Newspaper of Rhodes University. Located in Grahamstown, Activate was established in 1947 as Rhodeo, and during apartheid became an active part of the struggle for freedom of expression as part of the now defunct South African Student Press Union. Currently Activate is committed to informing Rhodes University students, staff and community members about relevant issues, mainly on campus. These issues range from hard news to more creative journalism. While Activate acts as a news source, one of its main objectives it to be accessible as a training ground for student journalists. The newspaper is run entirely by the students and is published twice a term. Activate is a free newspaper which receives an annual grant from the Rhodes University Student Representative Council, however, majority of its revenue is generated through advertising
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Date Issued: 2006-10

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