- Title
- The utility of vertical farming for urban renewal: an integrated business model for profitable and sustainable vegetation production
- Creator
- Vermeulen, Robert Stanley
- Subject
- Business -- Models
- Subject
- Sustainable development Urban renewal Urban agriculture
- Date Issued
- 2018
- Date
- 2018
- Type
- Thesis
- Type
- Masters
- Type
- MBA
- Identifier
- http://hdl.handle.net/10948/23294
- Identifier
- vital:30522
- Description
- The global population growth rate is increasing exponentially and is expected to reach nine billion people by 2050. This accelerated population growth and associated increase in food demand, coupled with the trend of decreasing productive agricultural land, present a calamitous food security risk for future generations. The ensuing expansion of agricultural land to supply this food demand leads to irreversible environmental damage including encroachment, climate change and biodiversity extinction. Moreover, rapid urbanisation of the aforementioned over-populace leads to mass unemployment in many major cities and widespread suburbanisation. The concurrence of the latter and former trends creates pockets of urban brown space, unutilised and dilapidated areas that have various consequences. Vertical farming is a system of cultivating crops or food products in buildings, tall structures or vertically inclined surfaces. If applied correctly this method results in substantial increases in crop yield, environmental benefits and reduced pressure on agricultural land. The research problem in this study was to establish how the vertical farming business model can be integrated with urban renewal of brown space to enable profitable and sustainable vegetation production. In order to achieve this objective the following research process was followed: Identification of the factors pertinent for the examination of urban gentrification, vertical farming and business model implementation through the literature review; Identification of approaches for integrating vertical farming applications with urban renewal activities and collective insights from the review of relevant literature; Development of a semi-structured interview guide from the literature review, to determine the extent of perceived utility of vertical farming for revitalisation and to gain valuable insights into strategies for integrating the model; Conducting an empirical study consisting of face-to-face interviews with subject matter experts and/or individuals with experience in the case scope, that were selected through purposive sampling as defined in the research methodology chapter; and Amalgamation and synthesis of the results to develop a proposed integrated model that can be used for urban renewal to create businesses that not only gentrify the urban brown space but that are profitable and provide sustainable development value to the city where it is based. The empirical results obtained from the interviews with respondents were analysed and included in the conceptual framework developed from the examination of secondary data sources. This led to the development of the integrated business model for urban renewal and achievement of the research objectives. The main findings from the research centred on customer segmentation strategy, distribution channels and gentrification through key partnerships. The intricacies of the integrated model and its application are discussed in detail in this research paper.
- Format
- x, 122 leaves
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Business and Economics Sciences
- Language
- English
- Rights
- Nelson Mandela University
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