- Title
- Identity in the media in a post-apartheid radio station in South Africa: the case of Lotus FM
- Creator
- Pillay, Divinia
- Subject
- Public broadcasting -- Political aspects -- South Africa
- Subject
- Radio stations -- South Africa
- Subject
- Post-apartheid era -- South Africa
- Subject
- Identity politics -- South Africa
- Date Issued
- 2015
- Date
- 2015
- Type
- Thesis
- Type
- Masters
- Type
- MA
- Identifier
- http://hdl.handle.net/10948/5709
- Identifier
- vital:20971
- Description
- This research study investigates Lotus FM, as one of many South African Media components that are catering for one specific cultural or religious group. The investigation explores the implications of practice of a pecific media component that caters for specific cultural or religious groups operating in a post-apartheid South Africa. After the end of the apartheid era in South Africa, a number of South African media components have proclaimed their commitment to reconciliation and nation building within South Africa by attempting to unite audiences. The South African Broadcasting Corporation, which held the monopoly on South African Broadcasting for decades, has promulgated the notion of the rainbow nation to audiences in South Africa. Since 1994, sub-components of the different South African media segments were developed to cater for specific ethnic or cultural groups by the station managements. This was aimed at reversing the effects of pre-1994 media that catered for the former ruling minority only or ethnic groups that were categorized by the former political dispensation. It is possible, however, that this has resulted in a renewed and continued separation of interest groups present in South Africa today.
- Format
- 441 leaves
- Format
- Publisher
- Nelson Mandela Metropolitan University
- Publisher
- Faculty of Arts
- Language
- English
- Rights
- Nelson Mandela Metropolitan University
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NMMU School of Language, Media and Culture
| Thumbnail | File | Description | Size | Format | |||
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| View Details Download | SOURCE2 | Adobe Acrobat PDF | 2 MB | Adobe Acrobat PDF | View Details Download |