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Consumer behavior

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Date: 2019
Language: English
Type: text
Identifier: http://hdl.handle.net/10962/64973
Description: Writers as diverse as Oscar Wilde (1915), Matthew Arnold (1960), Erich Fromm (1997) and a proliferation of contemporary self-help gurus, variously assert that it is preferable for people to focus on “ ... More
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Date: 2017
Language: English
Type: Thesis
Identifier: http://hdl.handle.net/10948/15967
Description: The milk industry in the Eastern Cape is very competitive and milk suppliers must use all means, including packaging, to influence buying behaviour. The aim of the study was to investigate customer pr ... More
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Date: 2016
Language: English
Type: Thesis
Identifier: http://hdl.handle.net/10948/13636
Description: The global warming phenomenon and its environmental impacts have seen the emergence of the green consumer who has become more aware of their power of demand through their consumption choices as they e ... More
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Date: 2016
Language: English
Type: Thesis
Identifier: http://hdl.handle.net/10948/11586
Description: Over the past decade there has been a shift in marketing spend from above the line advertising, to below the line advertising commonly referred to as promotions. This has been brought about by recessi ... More
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Authors: Brock, Kelcey
Date: 2015
Language: English
Type: Thesis
Identifier: vital:1115
Description: Since its inception, consumption behaviour theory has developed to account for the important social aspect that underpins or at least to some extent can be used to explain consumption behaviour. Moder ... More
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Date: 2015
Language: English
Type: Thesis
Identifier: vital:1209
Description: Market efficiency, based on people acting rationally, has been the dominating finance theory for most of the 20th and 21st Century’s. This classical finance theory is based on assumptions that people ... More
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Authors: Nkoyi, Anele
Date: 2014
Language: English
Type: Thesis
Identifier: http://hdl.handle.net/10948/9119
Description: Marketers are faced with informed and highly complex consumers. The consumer market is becoming more competitive and more difficult to predict as consumers make purchase decisions in their everyday li ... More
Authors: Krüger, Janine
Date: 2013
Language: English
Type: Thesis
Identifier: vital:9280
Description: This study investigates the valuation of Internet-based businesses. In particular the influence of the implementation of an e-business strategy on the value of a business by focussing on its financial ... More
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Date: 2012
Language: English
Type: Thesis
Identifier: vital:9368
Description: The human environment is under serious threat as natural resources such as air, water and forests are being overused. Worldwide, people have become more aware of the threatening situation and conseque ... More
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Authors: Zinhumwe, Cephas
Date: 2012
Language: English
Type: Thesis
Identifier: vital:9296
Description: The study is on the influence of comprehensive servicescape on shopping behaviour of road and rail travelling shoppers. The comprehensive servicescape is referred to as synchronization of the multidim ... More
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Date: 2011
Language: English
Type: Thesis
Identifier: vital:2093
Description: The commercialization of hospitality established arguably the oldest profession. Historically small commercial hospitality establishments, known as inns in the western world, were of ill repute. Perha ... More
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Authors: Limbada, Suhayl
Date: 2006
Language: English
Type: Thesis
Identifier: vital:1171
Description: This thesis aims to provide a better understanding of the ways in which the Internet supports the consumer decision process of potential customers in an online car retail environment. The thesis is ma ... More
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Date: 1986
Language: English
Type: Thesis
Identifier: vital:1189
Description: [Introduction] The 1980s have ushered in an era of extreme competitive pressure for the modern business organisation. In previous times many business organisations have succeeded simply because of the ... More
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