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Consumers' preferences -- South Africa

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Date: 2019
Language: English
Type: text
Identifier: http://hdl.handle.net/10962/64973
Description: Writers as diverse as Oscar Wilde (1915), Matthew Arnold (1960), Erich Fromm (1997) and a proliferation of contemporary self-help gurus, variously assert that it is preferable for people to focus on “ ... More
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Date: 2014
Language: English
Type: Thesis
Identifier: http://hdl.handle.net/10948/3029
Description: It is important for business managers to understand customers’ buying behaviours, as customers are the cornerstone of the business’ marketing strategy and the main providers of businesses’ profits. Pr ... More
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