Authors: Plüg, Simóne Nikki

Date: 2019

Subject: Consumer behavior | Consumers' preferences -- South Africa | Brand choice -- South Africa | Marketing -- South Africa

Language: English

Type: text

Identifier: http://hdl.handle.net/10962/64973

Description: Writers as diverse as Oscar Wilde (1915), Matthew Arnold (1960), Erich Fromm (1997) and a proliferation of contemporary self-help gurus, variously assert that it is preferable for people to focus on “ ... More

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Authors: Moyo, Hazel Nobandile

Date: 2013

Subject: Marketing -- South Africa

Language: English

Type: Thesis

Identifier: http://hdl.handle.net/10353/d1010689

Description: Despite the significant contribution to socio-economic development by SMEs (small and medium enterprises), their failure rate is very high in South Africa. Adoption and implementation of market orient ... More

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Authors: Johnson, Guillaume Desire

Date: 2008

Subject: Marketing -- South Africa | Advertising -- South Africa | Sales promotion -- South Africa | Consumers' preferences -- South Africa | Marketing research -- South Africa | Consumer behavior -- South Africa | Consumption (Economics) -- Social aspect | Attribution (Social psychology) | South Africans -- Race identity | Race awareness -- South Africa | Ethnopsychology -- South Africa | Group identity | Racially mixed people

Language: English

Type: Thesis

Identifier: vital:1196

Description: Selecting actors to appear in an advertisement is an important decision which has a crucial impact on the effectiveness of an advertising campaign. The same message, delivered by different actors, pro ... More

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Authors: Mason, Roger Bruce

Date: 2004

Subject: Marketing -- South Africa | Success in business -- South Africa | Industrial management -- South Africa | Organizational change -- South Africa | Chaotic behavior in systems | Complexity (Philosophy)

Language: English

Type: Thesis

Identifier: vital:752

Description: This study investigated relationships between marketing success, the level of external environmental complexity and turbulence, and marketing mix tactics. The literature suggested that more successful ... More

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Authors: Tucker, Alison

Date: 1987

Subject: Consumer behavior -- South Africa | Consumer satisfaction | New products -- South Africa | Marketing -- South Africa

Language: English

Type: Thesis

Identifier: vital:1190

Description: From Introduction: While companies in their initial stages may well produce only one product, most established companies produce a number of products. Reference can therefore be made to their product ... More

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