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Marketing -- South Africa

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Date: 2019
Language: English
Type: text
Identifier: http://hdl.handle.net/10962/64973
Description: Writers as diverse as Oscar Wilde (1915), Matthew Arnold (1960), Erich Fromm (1997) and a proliferation of contemporary self-help gurus, variously assert that it is preferable for people to focus on “ ... More
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Date: 2013
Language: English
Type: Thesis
Identifier: http://hdl.handle.net/10353/d1010689
Description: Despite the significant contribution to socio-economic development by SMEs (small and medium enterprises), their failure rate is very high in South Africa. Adoption and implementation of market orient ... More
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Date: 2004
Language: English
Type: Thesis
Identifier: vital:752
Description: This study investigated relationships between marketing success, the level of external environmental complexity and turbulence, and marketing mix tactics. The literature suggested that more successful ... More
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Authors: Tucker, Alison
Date: 1987
Language: English
Type: Thesis
Identifier: vital:1190
Description: From Introduction: While companies in their initial stages may well produce only one product, most established companies produce a number of products. Reference can therefore be made to their product ... More
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