Developing a business model for growth in social enterprise : a case study of a hybrid organisation
- Authors: Olivier, Grant Jerome
- Date: 2013
- Subjects: Social entrepreneurship , Business planning , Free enterprise -- Social aspects , Small business -- Growth
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8854 , http://hdl.handle.net/10948/d1020137
- Description: The Intshona Group of Companies operates in South Africa as a hybrid agribusiness combining entrepreneurial principles with a philosophy of social upliftment in Africa. This research views Intshona through the lens of social entrepreneurship theory, a hybrid research field with a dominant theme being the need for growth and scaling of impact, but which is seen as fragmented, containing ambiguities and lagging practice. In this research, a case study of Intshona is developed based on questionnaires and interviews with the organisation’s management, a concerned NGO, social beneficiaries as well as employees. The result is a two-way flow of knowledge integrating elements of existing social enterprise theory with Intshona’s business practices, building on a generic model of entrepreneurship and culminating in a business model for growth in a social enterprise. The research delivers strategic directives for Intshona for its future growth, presents a case study for addition to the body of knowledge on social entrepreneurship and concludes with suggestions for further research to continue developing theory.
- Full Text:
- Date Issued: 2013
- Authors: Olivier, Grant Jerome
- Date: 2013
- Subjects: Social entrepreneurship , Business planning , Free enterprise -- Social aspects , Small business -- Growth
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8854 , http://hdl.handle.net/10948/d1020137
- Description: The Intshona Group of Companies operates in South Africa as a hybrid agribusiness combining entrepreneurial principles with a philosophy of social upliftment in Africa. This research views Intshona through the lens of social entrepreneurship theory, a hybrid research field with a dominant theme being the need for growth and scaling of impact, but which is seen as fragmented, containing ambiguities and lagging practice. In this research, a case study of Intshona is developed based on questionnaires and interviews with the organisation’s management, a concerned NGO, social beneficiaries as well as employees. The result is a two-way flow of knowledge integrating elements of existing social enterprise theory with Intshona’s business practices, building on a generic model of entrepreneurship and culminating in a business model for growth in a social enterprise. The research delivers strategic directives for Intshona for its future growth, presents a case study for addition to the body of knowledge on social entrepreneurship and concludes with suggestions for further research to continue developing theory.
- Full Text:
- Date Issued: 2013
Online marketing of commercial and industrial properties and services in a small business
- Jansen van Rensburg, Charmaine
- Authors: Jansen van Rensburg, Charmaine
- Date: 2013
- Subjects: Internet marketing , Real estate management -- South Africa -- Marketing , Online information services -- Marketing , Business planning
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:9328 , http://hdl.handle.net/10948/d1020988
- Description: In view of the factors influencing and the steps in the design of a Website, building a successful Website will vary from business to business. This study investigates what is required from a small commercial and industrial property and services business to take their business online and create an effective Website. The environment of the property market reflected the role that government plays in the property industry and also the role of the private sector. Marketing in the real estate context indicated that if real estate agents have access to the right type of information, not only can they add value to their own organizations, but they can also capitalize on the same information to create added value for their clients. The elements of the marketing management process include four steps, namely to gather information, to set marketing goals and plan strategy, to organize and implement marketing strategy and to control the marketing activities. Marketing in the online environment showed that the Marketing Mix includes personalisation, privacy, customer services, community, site, security and sales promotion. The principles of online marketing revealed the important role of the customer and customer relationships. An investigation into the difference between e-commerce and online marketing made it clear that online marketing is one component of e-commerce. This study critically analysed the available literature in order to suggest a proposed framework of what should be included in the Website of a small commercial and industrial property and services business. In order to successfully research online marketing of commercial and industrial properties and services in a small business, a basic but thorough understanding of online marketing principles and Website content are important. In this study a qualitative research approach was followed where secondary sources were critically evaluated to design the required framework. Thereafter three Websites of marketing of commercial and industrial properties and services were content analysed to see whether anything else should be added to the framework. This would assist in taking a small business in commercial and industrial properties and services online. The framework suggests that the Website homepage content should include: Business overview/information Products/services What’s new Search Employment opportunities Interactive feedback Customer service/ assistance Index/directory Financial facts Links to other sites Online business services/utilities Guest book Frequently Asked Questions Messages from CEO A purposeful sample of three Websites was then content analysed so as to provide the information necessary to reach the objectives of the study. The following Websites were included in the content analysis: Broll, which operates as a national agency with international associations. The firm renders services (Estate Agency) and does not own property. Bruce McWilliams Industries Pty Ltd is operative in Port Elizabeth, Uitenhage and surrounds. It is a family business that owns property, which it develops and markets itself. Seeff is a national agency. It renders services (estate agency) and does not own property. Lastly, a narrative of a small commercial and industrial property and services business was created by means of document analysis of a specific business. The researcher was allowed to study the documents and diaries of the business in order to provide a narrative for this business. This narrative can be used as part of the envisaged Website for the business.
- Full Text:
- Date Issued: 2013
- Authors: Jansen van Rensburg, Charmaine
- Date: 2013
- Subjects: Internet marketing , Real estate management -- South Africa -- Marketing , Online information services -- Marketing , Business planning
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:9328 , http://hdl.handle.net/10948/d1020988
- Description: In view of the factors influencing and the steps in the design of a Website, building a successful Website will vary from business to business. This study investigates what is required from a small commercial and industrial property and services business to take their business online and create an effective Website. The environment of the property market reflected the role that government plays in the property industry and also the role of the private sector. Marketing in the real estate context indicated that if real estate agents have access to the right type of information, not only can they add value to their own organizations, but they can also capitalize on the same information to create added value for their clients. The elements of the marketing management process include four steps, namely to gather information, to set marketing goals and plan strategy, to organize and implement marketing strategy and to control the marketing activities. Marketing in the online environment showed that the Marketing Mix includes personalisation, privacy, customer services, community, site, security and sales promotion. The principles of online marketing revealed the important role of the customer and customer relationships. An investigation into the difference between e-commerce and online marketing made it clear that online marketing is one component of e-commerce. This study critically analysed the available literature in order to suggest a proposed framework of what should be included in the Website of a small commercial and industrial property and services business. In order to successfully research online marketing of commercial and industrial properties and services in a small business, a basic but thorough understanding of online marketing principles and Website content are important. In this study a qualitative research approach was followed where secondary sources were critically evaluated to design the required framework. Thereafter three Websites of marketing of commercial and industrial properties and services were content analysed to see whether anything else should be added to the framework. This would assist in taking a small business in commercial and industrial properties and services online. The framework suggests that the Website homepage content should include: Business overview/information Products/services What’s new Search Employment opportunities Interactive feedback Customer service/ assistance Index/directory Financial facts Links to other sites Online business services/utilities Guest book Frequently Asked Questions Messages from CEO A purposeful sample of three Websites was then content analysed so as to provide the information necessary to reach the objectives of the study. The following Websites were included in the content analysis: Broll, which operates as a national agency with international associations. The firm renders services (Estate Agency) and does not own property. Bruce McWilliams Industries Pty Ltd is operative in Port Elizabeth, Uitenhage and surrounds. It is a family business that owns property, which it develops and markets itself. Seeff is a national agency. It renders services (estate agency) and does not own property. Lastly, a narrative of a small commercial and industrial property and services business was created by means of document analysis of a specific business. The researcher was allowed to study the documents and diaries of the business in order to provide a narrative for this business. This narrative can be used as part of the envisaged Website for the business.
- Full Text:
- Date Issued: 2013
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