The economic potential of small towns in the Eastern Cape Midlands
- Authors: Reynolds, Kian Andrew
- Date: 2009 , 2013-07-15
- Subjects: Small cities -- South Africa -- Eastern Cape Economic geography -- South Africa -- Eastern Cape Economic development -- South Africa -- Eastern Cape Rural development -- South Africa -- Eastern Cape Local government -- South Africa -- Eastern Cape Agriculture -- Economic aspects -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:1057 , http://hdl.handle.net/10962/d1007492
- Description: Small town economic decline has been experienced in many countries across the globe and can be explained through Geographical Economics, particularly the New Economic Geography, which suggests that agglomeration occurs as a natural outcome of high transportation and transactional costs. Yet despite the economic rationale behind their decline it is not an economic inevitability and there is evidence of towns in the United States, New Zealand and Canada that have reversed their economic fortunes. [n South Africa approximately 5 million people live in the 500 small towns and many more live in their rural hinterlands where povelty levels are extremely high within a national context. Within this context the thesis examines the current economic status and potential growth prospects of small towns in the Eastern Cape Midlands in South Africa in order to identify critical growth dri vers within small town economies. Five small towns were selected for the study via means of a purposive sample and were subjected to two regional modelling techniques, namely Shift-Share Analysis and Economic Base Theory to determine their current economic trends and past growth patterns, while a Social Accounting Matrix was utilised to identify important sectoral linkages, potential avenues for growth and evident leakages within small town economies. The sampled towns experienced negative economic growth trends between 1996 and 200 I, the primary loss in employment being accounted for by regional economic changes as opposed to national or industrial trends. The decline was more severely felt in primary/industrial sectors of the economy; evidence was found that manufacturing activities declined in all of the centres, despite the industry growing nationally. The Social Accounting Matrix highlighted strong links between the agricultural and services sectors within the national economy. Thus, considering that agriculture was identified as the primary economic driver within the region and the services sector the largest employer in all of the towns it is evident that the economic potential of the towns is to a certain extent linked to the success of agriculture in their hinterlands. Seven growth drivers, namely size, local economic development, existing markets, existing industries, infrastructure, municipal leadership and local entrepreneurs and were linked via means of a scoring framework to the sampled towns' economic potential. Whilst the results of actually determining a towns economic potential are not definitive the study does provide useful insights about the impact and potential role played by these drivers. Linked to this scoring framework and to Cook's (1971) hierarchy of places in the Eastern Cape Midlands four categories of towns were identified in the commercial falming areas and recommendations were made about appropriate developmental interventions at a municipal level, such as the need to retain local entrepreneurs and to invest in social amenities. Considering the evident need for development in rural areas the study provides critical insights into how to prioritise development strategies within small rural towns in commercial farming areas. In addition it would enable municipalities to critically reflect on their municipal Local Economic Development strategies and the relevance within the context of small towns. , KMBT_363 , Adobe Acrobat 9.54 Paper Capture Plug-in
- Full Text:
- Date Issued: 2009
- Authors: Reynolds, Kian Andrew
- Date: 2009 , 2013-07-15
- Subjects: Small cities -- South Africa -- Eastern Cape Economic geography -- South Africa -- Eastern Cape Economic development -- South Africa -- Eastern Cape Rural development -- South Africa -- Eastern Cape Local government -- South Africa -- Eastern Cape Agriculture -- Economic aspects -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:1057 , http://hdl.handle.net/10962/d1007492
- Description: Small town economic decline has been experienced in many countries across the globe and can be explained through Geographical Economics, particularly the New Economic Geography, which suggests that agglomeration occurs as a natural outcome of high transportation and transactional costs. Yet despite the economic rationale behind their decline it is not an economic inevitability and there is evidence of towns in the United States, New Zealand and Canada that have reversed their economic fortunes. [n South Africa approximately 5 million people live in the 500 small towns and many more live in their rural hinterlands where povelty levels are extremely high within a national context. Within this context the thesis examines the current economic status and potential growth prospects of small towns in the Eastern Cape Midlands in South Africa in order to identify critical growth dri vers within small town economies. Five small towns were selected for the study via means of a purposive sample and were subjected to two regional modelling techniques, namely Shift-Share Analysis and Economic Base Theory to determine their current economic trends and past growth patterns, while a Social Accounting Matrix was utilised to identify important sectoral linkages, potential avenues for growth and evident leakages within small town economies. The sampled towns experienced negative economic growth trends between 1996 and 200 I, the primary loss in employment being accounted for by regional economic changes as opposed to national or industrial trends. The decline was more severely felt in primary/industrial sectors of the economy; evidence was found that manufacturing activities declined in all of the centres, despite the industry growing nationally. The Social Accounting Matrix highlighted strong links between the agricultural and services sectors within the national economy. Thus, considering that agriculture was identified as the primary economic driver within the region and the services sector the largest employer in all of the towns it is evident that the economic potential of the towns is to a certain extent linked to the success of agriculture in their hinterlands. Seven growth drivers, namely size, local economic development, existing markets, existing industries, infrastructure, municipal leadership and local entrepreneurs and were linked via means of a scoring framework to the sampled towns' economic potential. Whilst the results of actually determining a towns economic potential are not definitive the study does provide useful insights about the impact and potential role played by these drivers. Linked to this scoring framework and to Cook's (1971) hierarchy of places in the Eastern Cape Midlands four categories of towns were identified in the commercial falming areas and recommendations were made about appropriate developmental interventions at a municipal level, such as the need to retain local entrepreneurs and to invest in social amenities. Considering the evident need for development in rural areas the study provides critical insights into how to prioritise development strategies within small rural towns in commercial farming areas. In addition it would enable municipalities to critically reflect on their municipal Local Economic Development strategies and the relevance within the context of small towns. , KMBT_363 , Adobe Acrobat 9.54 Paper Capture Plug-in
- Full Text:
- Date Issued: 2009
The evolving image of the German Democratic republic as reflected in the works of Jurek Becker and Christa Wolf
- Authors: Williams, Alison Elizabeth
- Date: 2009
- Subjects: Becker, Jurek, 1937-1997 Wolf, Christa German fiction -- Germany (East) -- 20th Century Germany (East) -- History -- 20th Century Germany (East) In literature
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3584 , http://hdl.handle.net/10962/d1002159
- Description: The primary objective of this thesis is to demonstrate the direct relationship between history and literature, with particular reference to literature published in the German Democratic Republic. It explores the period of history from 1945 to 1990 describing the collapse of National Socialist Germany after World War Two; the formation of the Federal Republic of Germany in the West and the German Democratic Republic in the East in 1949; the historical, political and cultural evolution of East Germany until the fall of the Berlin Wall in November 1989, and finally the absorption of the German Democratic Republic into the Federal Republic of Germany in 1990.
- Full Text:
- Date Issued: 2009
- Authors: Williams, Alison Elizabeth
- Date: 2009
- Subjects: Becker, Jurek, 1937-1997 Wolf, Christa German fiction -- Germany (East) -- 20th Century Germany (East) -- History -- 20th Century Germany (East) In literature
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3584 , http://hdl.handle.net/10962/d1002159
- Description: The primary objective of this thesis is to demonstrate the direct relationship between history and literature, with particular reference to literature published in the German Democratic Republic. It explores the period of history from 1945 to 1990 describing the collapse of National Socialist Germany after World War Two; the formation of the Federal Republic of Germany in the West and the German Democratic Republic in the East in 1949; the historical, political and cultural evolution of East Germany until the fall of the Berlin Wall in November 1989, and finally the absorption of the German Democratic Republic into the Federal Republic of Germany in 1990.
- Full Text:
- Date Issued: 2009
The experience and aftermath of chronic bullying on individuals' socio-emotional development
- Authors: Darney, Christine Kyle
- Date: 2009
- Subjects: Bullying -- South Africa -- Psychological aspects , Bullying in schools -- South Africa -- Prevention
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9885 , http://hdl.handle.net/10948/1214 , Bullying -- South Africa -- Psychological aspects , Bullying in schools -- South Africa -- Prevention
- Description: Bullying behaviour is fast becoming a common feature in schools around the world. It is a practice that provokes concern, as it infringes upon the child’s right to human dignity, privacy, freedom and security. The physical, emotional and educational consequences of bullying behaviour can never be underestimated (Oyaziwo, 2008). Limited research has been conducted in South Africa regarding the prevalence and possible long-term effects of chronic bullying at school. This study intended to explore and describe the prevalence of bullying behaviour among a sample of grade 8 learners and the prevalence of previous chronic bullying at school among a sample of young adults in the Nelson Mandela Metropole. In addition, the study aimed to explore and describe the relationship between chronic bullying at school and self-esteem and attachment styles. Finally, the contextual factors which may influence the outcomes of chronic bullying for victims were explored and described. The study was exploratory descriptive in nature and employed a mixed method research design. Participants were selected by means of non-probability sampling. The sample consisted of 225 grade 8 learners at a secondary school in the Nelson Mandela Metropole and 101 young adult participants who had completed their school education in the Nelson Mandela Metropole within the past sixteen years. Data on the demographics of the sample was gathered through the administration of a biographical questionnaire. Furthermore, the Olweus (1996) Bully/Victim Questionnaire was utilized in order to obtain information about the prevalence of bullying behaviours among the participants. James Battle’s (1981) Culture-Free Self-Esteem Inventories were used to measure the construct of self-esteem, and Bartholomew and Horowitz’ (1991) Relationship Questionnaire was employed in order to identify the participants’ current attachment styles. Individual semi-structured interviews were later conducted among a sub-set of young adult participants, who had experienced chronic bullying at school, in order to identify the contextual factors which may have influenced the xiii outcomes of their experiences of victimization. Descriptive and inferential statistics, including correlations and multivariate analysis of variance (ANOVA), were utilized in order to analyze the quantitative data. Key findings revealed that eighty-five percent of the grade 8 participants had been involved in bullying behaviours at school this year and ninety-one percent of the young adult participants had been involved in bullying behaviours during some stage of their school careers. No significant relationship was found to exist between bullying and self-esteem in the grade 8 sample. Self-esteem scores did however vary significantly among the victims, bully-victims and bystanders in the young adult sample. Correlational coefficients confirmed that there was a significant relationship between previous chronic bullying at school and the total self-esteem scores of participants in the young adult sample. Findings also showed that there was no significant relationship between bullying and attachment in either of the samples in this study. Finally, qualitative results revealed that a number of contextual factors influenced the outcomes of chronic bullying at school for the sub-set of young adult victims. These factors included: The nature, frequency and duration of the bullying behaviour, the victims’ social support at the time as well as the victims’ personal characteristics.
- Full Text:
- Date Issued: 2009
- Authors: Darney, Christine Kyle
- Date: 2009
- Subjects: Bullying -- South Africa -- Psychological aspects , Bullying in schools -- South Africa -- Prevention
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9885 , http://hdl.handle.net/10948/1214 , Bullying -- South Africa -- Psychological aspects , Bullying in schools -- South Africa -- Prevention
- Description: Bullying behaviour is fast becoming a common feature in schools around the world. It is a practice that provokes concern, as it infringes upon the child’s right to human dignity, privacy, freedom and security. The physical, emotional and educational consequences of bullying behaviour can never be underestimated (Oyaziwo, 2008). Limited research has been conducted in South Africa regarding the prevalence and possible long-term effects of chronic bullying at school. This study intended to explore and describe the prevalence of bullying behaviour among a sample of grade 8 learners and the prevalence of previous chronic bullying at school among a sample of young adults in the Nelson Mandela Metropole. In addition, the study aimed to explore and describe the relationship between chronic bullying at school and self-esteem and attachment styles. Finally, the contextual factors which may influence the outcomes of chronic bullying for victims were explored and described. The study was exploratory descriptive in nature and employed a mixed method research design. Participants were selected by means of non-probability sampling. The sample consisted of 225 grade 8 learners at a secondary school in the Nelson Mandela Metropole and 101 young adult participants who had completed their school education in the Nelson Mandela Metropole within the past sixteen years. Data on the demographics of the sample was gathered through the administration of a biographical questionnaire. Furthermore, the Olweus (1996) Bully/Victim Questionnaire was utilized in order to obtain information about the prevalence of bullying behaviours among the participants. James Battle’s (1981) Culture-Free Self-Esteem Inventories were used to measure the construct of self-esteem, and Bartholomew and Horowitz’ (1991) Relationship Questionnaire was employed in order to identify the participants’ current attachment styles. Individual semi-structured interviews were later conducted among a sub-set of young adult participants, who had experienced chronic bullying at school, in order to identify the contextual factors which may have influenced the xiii outcomes of their experiences of victimization. Descriptive and inferential statistics, including correlations and multivariate analysis of variance (ANOVA), were utilized in order to analyze the quantitative data. Key findings revealed that eighty-five percent of the grade 8 participants had been involved in bullying behaviours at school this year and ninety-one percent of the young adult participants had been involved in bullying behaviours during some stage of their school careers. No significant relationship was found to exist between bullying and self-esteem in the grade 8 sample. Self-esteem scores did however vary significantly among the victims, bully-victims and bystanders in the young adult sample. Correlational coefficients confirmed that there was a significant relationship between previous chronic bullying at school and the total self-esteem scores of participants in the young adult sample. Findings also showed that there was no significant relationship between bullying and attachment in either of the samples in this study. Finally, qualitative results revealed that a number of contextual factors influenced the outcomes of chronic bullying at school for the sub-set of young adult victims. These factors included: The nature, frequency and duration of the bullying behaviour, the victims’ social support at the time as well as the victims’ personal characteristics.
- Full Text:
- Date Issued: 2009
The experiences of AIDS orphaned adolescents in Thaba-Bosiu, Maseru
- Authors: Motene, Khantse
- Date: 2009
- Subjects: AIDS (Disease) in adolescence , AIDS (Disease) in children -- Social aspects , Orphans -- Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:10001 , http://hdl.handle.net/10948/1025 , AIDS (Disease) in adolescence , AIDS (Disease) in children -- Social aspects , Orphans -- Africa
- Description: “We owe them fathers, and a family and loving homes they never knew because we know deep in our hearts that they are all our children too,” These are words from the musical Miss Saigon by Boubill and Schonberg as quoted by van Dyk (2005:278) which prompted the researcher’s interest in the study. According to a study by Kimane and Mturi (2000:8), a good number of AIDS orphaned adolescents have the responsibility of the care of siblings. Moreover, they are economically active, forced to earn income for their own survival or for their unemployed siblings or extended family household. They are the young people one sees in the streets of Lesotho’s principle cities, selling fruit or collecting fares in local taxis. For girls, the situation is particularly dire. While they too sell goods on the streets or some are employed as domestic workers, many find the lure of commercial sex work and the promise of cash irresistible (Kimane and Mturi, 2000:8). However, Fraser (2004:143) denotes that some children, when faced with stressful conditions, construct socially adverse situations as challenges and opportunities and access adequate amounts of available individual and environmental resources. This general frame of reference through which individuals appraise and react to events and situations in the environment is termed resiliency (Fraser, 2004:143). The aim of the study was to explore and describe the experiences of AIDS orphaned adolescents. A qualitative approach with an exploratory-descriptive research design was employed to meet the aims of the study. The research was conducted in Thaba-Bosiu, Maseru. Purposive sampling was used to access a research sample with the assistance of a service rendering organisation in Lesotho. Data was collected by means of semi-structured interviews with eight AIDS orphaned adolescents between the ages of 15 -18 years. Data was analysed according to the framework provided by Tesch (in Creswell, 1994:153) and Guba’s model (in Krefting, 1991:217) was employed for data verification. It was anticipated that the study would contribute to the recommendations towards the development of more effective programmes for the AIDS orphans in Lesotho. In addition, undertaking this research was viewed as critical as it would provide the much needed scientific basis on which the Social Work professional body would be able to reflect on its AIDS orphan support strategies.
- Full Text:
- Date Issued: 2009
- Authors: Motene, Khantse
- Date: 2009
- Subjects: AIDS (Disease) in adolescence , AIDS (Disease) in children -- Social aspects , Orphans -- Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:10001 , http://hdl.handle.net/10948/1025 , AIDS (Disease) in adolescence , AIDS (Disease) in children -- Social aspects , Orphans -- Africa
- Description: “We owe them fathers, and a family and loving homes they never knew because we know deep in our hearts that they are all our children too,” These are words from the musical Miss Saigon by Boubill and Schonberg as quoted by van Dyk (2005:278) which prompted the researcher’s interest in the study. According to a study by Kimane and Mturi (2000:8), a good number of AIDS orphaned adolescents have the responsibility of the care of siblings. Moreover, they are economically active, forced to earn income for their own survival or for their unemployed siblings or extended family household. They are the young people one sees in the streets of Lesotho’s principle cities, selling fruit or collecting fares in local taxis. For girls, the situation is particularly dire. While they too sell goods on the streets or some are employed as domestic workers, many find the lure of commercial sex work and the promise of cash irresistible (Kimane and Mturi, 2000:8). However, Fraser (2004:143) denotes that some children, when faced with stressful conditions, construct socially adverse situations as challenges and opportunities and access adequate amounts of available individual and environmental resources. This general frame of reference through which individuals appraise and react to events and situations in the environment is termed resiliency (Fraser, 2004:143). The aim of the study was to explore and describe the experiences of AIDS orphaned adolescents. A qualitative approach with an exploratory-descriptive research design was employed to meet the aims of the study. The research was conducted in Thaba-Bosiu, Maseru. Purposive sampling was used to access a research sample with the assistance of a service rendering organisation in Lesotho. Data was collected by means of semi-structured interviews with eight AIDS orphaned adolescents between the ages of 15 -18 years. Data was analysed according to the framework provided by Tesch (in Creswell, 1994:153) and Guba’s model (in Krefting, 1991:217) was employed for data verification. It was anticipated that the study would contribute to the recommendations towards the development of more effective programmes for the AIDS orphans in Lesotho. In addition, undertaking this research was viewed as critical as it would provide the much needed scientific basis on which the Social Work professional body would be able to reflect on its AIDS orphan support strategies.
- Full Text:
- Date Issued: 2009
The governance and management of commonages in three small towns in the Eastern Cape, South Africa
- Authors: Martens, Claire
- Date: 2009
- Subjects: Commons -- Conservation -- South Africa -- Eastern Cape Natural resources, Communal -- Management -- South Africa -- Eastern Cape Rural development -- South Africa -- Eastern Cape Land tenure -- South Africa Land reform -- South Africa Property -- South Africa Property rights -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:4757 , http://hdl.handle.net/10962/d1007142
- Description: Commonage is land that is usually found adjacent to a town, which is owned by the local municipality and acquired through state grants or, historically, through the church. Since the new government dispensation in 1994, poor and previously disadvantaged residents have acquired access rights to commonage for agricultural purposes. Through the Department of Land Affair’s Commonage Programme, local municipalities are acquiring more commonage land for purposes of agriculture and grazing livestock. Commonages are increasingly being recognised as an important livelihood asset for the poor and unemployed residents’ of towns and rapid urbanisation is contributing to the increasing use of commonage for livelihood provisioning. Some municipalities view commonage as a key asset to promote Local Economic Development, while others are finding it difficult to manage the land effectively, to the extent that some analysts see tragic ecological consequences occurring due to over-grazing. This has been likened to the “tragedy of the commons” as advocated by Hardin in 1968. Commonage and common property resource systems have many similarities and co-management has been advocated as a potential management regime for commonage. Researching the policy framework, institutional structures and management bodies involved in commonage, gave a better understanding of the governance and management of the commonages in Grahamstown, Fort Beaufort and Bathurst. Current management attempts are not ensuring the efficient, equitable and sustainable use of these commonages. The governance framework is not adequately supporting proper management. In an environment of resource-poor institutional bodies, adaptive co-management could prove to be the most effective system to ensure the sustainable use and development of this natural resource. Furthermore, commonage is no longer contributing to the Land Reform Programme. Commonage should be better integrated into agrarian reform through lease schemes and an efficient Emerging Farmer Programme.
- Full Text:
- Date Issued: 2009
- Authors: Martens, Claire
- Date: 2009
- Subjects: Commons -- Conservation -- South Africa -- Eastern Cape Natural resources, Communal -- Management -- South Africa -- Eastern Cape Rural development -- South Africa -- Eastern Cape Land tenure -- South Africa Land reform -- South Africa Property -- South Africa Property rights -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:4757 , http://hdl.handle.net/10962/d1007142
- Description: Commonage is land that is usually found adjacent to a town, which is owned by the local municipality and acquired through state grants or, historically, through the church. Since the new government dispensation in 1994, poor and previously disadvantaged residents have acquired access rights to commonage for agricultural purposes. Through the Department of Land Affair’s Commonage Programme, local municipalities are acquiring more commonage land for purposes of agriculture and grazing livestock. Commonages are increasingly being recognised as an important livelihood asset for the poor and unemployed residents’ of towns and rapid urbanisation is contributing to the increasing use of commonage for livelihood provisioning. Some municipalities view commonage as a key asset to promote Local Economic Development, while others are finding it difficult to manage the land effectively, to the extent that some analysts see tragic ecological consequences occurring due to over-grazing. This has been likened to the “tragedy of the commons” as advocated by Hardin in 1968. Commonage and common property resource systems have many similarities and co-management has been advocated as a potential management regime for commonage. Researching the policy framework, institutional structures and management bodies involved in commonage, gave a better understanding of the governance and management of the commonages in Grahamstown, Fort Beaufort and Bathurst. Current management attempts are not ensuring the efficient, equitable and sustainable use of these commonages. The governance framework is not adequately supporting proper management. In an environment of resource-poor institutional bodies, adaptive co-management could prove to be the most effective system to ensure the sustainable use and development of this natural resource. Furthermore, commonage is no longer contributing to the Land Reform Programme. Commonage should be better integrated into agrarian reform through lease schemes and an efficient Emerging Farmer Programme.
- Full Text:
- Date Issued: 2009
The identification and awareness level of students towards the new Nelson Mandela Metropolitan University's brand
- Authors: Mpuya, Adeline Nkwimba
- Date: 2009
- Subjects: Corporate image
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8392 , http://hdl.handle.net/10948/1024 , Corporate image
- Description: In the past fourteen years, mergers and takeovers have represented a major dimension of corporate identity changes in South African institutions of higher learning. This treatise firstly describes and then explores if students identify themselves with the NMMU corporate identity. Thereafter, it firstly explores and then describes the corporate identity awareness level of NMMU students. Design: An exploratory-descriptive research design was used. The researcher used two types of data. One was secondary data and the other one was primary data. The former were collected by means of an extensive review of the related literature. The latter were obtained by means of surveys. In addition this treatise has referred to The Nelson Mandela Metropolitan University Brand Strategy (2007) document that was prepared by the brand manager, Karen Coetzee. Findings: The level of brand awareness among students is considered to be low. There is a need to improve the corporate identity awareness level of these strategic stakeholders for the future success of the university. Limitations: This treatise has concentrated on the parent brand (NMMU). Furthermore, the sampling has been limited to students studying at NMMU (Port Elizabeth campuses). Significance: It is important to explore the corporate brand awareness level of the students. It is also essential to discover if students identify themselves with the new NMMU brand.
- Full Text:
- Date Issued: 2009
- Authors: Mpuya, Adeline Nkwimba
- Date: 2009
- Subjects: Corporate image
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8392 , http://hdl.handle.net/10948/1024 , Corporate image
- Description: In the past fourteen years, mergers and takeovers have represented a major dimension of corporate identity changes in South African institutions of higher learning. This treatise firstly describes and then explores if students identify themselves with the NMMU corporate identity. Thereafter, it firstly explores and then describes the corporate identity awareness level of NMMU students. Design: An exploratory-descriptive research design was used. The researcher used two types of data. One was secondary data and the other one was primary data. The former were collected by means of an extensive review of the related literature. The latter were obtained by means of surveys. In addition this treatise has referred to The Nelson Mandela Metropolitan University Brand Strategy (2007) document that was prepared by the brand manager, Karen Coetzee. Findings: The level of brand awareness among students is considered to be low. There is a need to improve the corporate identity awareness level of these strategic stakeholders for the future success of the university. Limitations: This treatise has concentrated on the parent brand (NMMU). Furthermore, the sampling has been limited to students studying at NMMU (Port Elizabeth campuses). Significance: It is important to explore the corporate brand awareness level of the students. It is also essential to discover if students identify themselves with the new NMMU brand.
- Full Text:
- Date Issued: 2009
The influence of feminist communication in creating social transformation : an analysis of the films Moolaadé (Ousmane Sembène) and Water (Deepa Mehta)
- Authors: Rubaba, Protas Pius
- Date: 2009
- Subjects: Feminism and motion pictures , Motion pictures and women
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8397 , http://hdl.handle.net/10948/888 , Feminism and motion pictures , Motion pictures and women
- Description: In many societies in developing countries, women are not given a chance to communicate their issues. The organisation within these societies places men at the top, giving them the opportunity to make all the important decisions. This situation is reflected in the two films which fall under this study, namely, Water and Moolaadé both of which are fictional representations of the oppression of women. In this study, an attempt is made to explain communication struggles in the two films: Water, reflecting Indian society and Moolaadé, reflecting African society. To understand the outcome of these struggles against patriarchy, the study looks at two types of feminism: Indian feminism and African feminism and attempts to find the sense that characters in the film can be understood. The analysis also looks at what the women, who act as feminists in the films have achieved out of their struggles to break the silence and how their voices have influenced or sensitised the silenced majority of women in their societies. Feminist communication theories have been used to analyse the female voice in the films. In the conclusion, I have argued that in both films women have managed to transform their respective societies. However more potential to social transformation are revealed by women depicted in Moolaadé than in Water, where there is very slow pace of change.
- Full Text:
- Date Issued: 2009
- Authors: Rubaba, Protas Pius
- Date: 2009
- Subjects: Feminism and motion pictures , Motion pictures and women
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8397 , http://hdl.handle.net/10948/888 , Feminism and motion pictures , Motion pictures and women
- Description: In many societies in developing countries, women are not given a chance to communicate their issues. The organisation within these societies places men at the top, giving them the opportunity to make all the important decisions. This situation is reflected in the two films which fall under this study, namely, Water and Moolaadé both of which are fictional representations of the oppression of women. In this study, an attempt is made to explain communication struggles in the two films: Water, reflecting Indian society and Moolaadé, reflecting African society. To understand the outcome of these struggles against patriarchy, the study looks at two types of feminism: Indian feminism and African feminism and attempts to find the sense that characters in the film can be understood. The analysis also looks at what the women, who act as feminists in the films have achieved out of their struggles to break the silence and how their voices have influenced or sensitised the silenced majority of women in their societies. Feminist communication theories have been used to analyse the female voice in the films. In the conclusion, I have argued that in both films women have managed to transform their respective societies. However more potential to social transformation are revealed by women depicted in Moolaadé than in Water, where there is very slow pace of change.
- Full Text:
- Date Issued: 2009
The novel as cultural and historical archive: an examination of Marlene van Niekerk's Agaat (2006)
- Authors: Carvalho, Alyssa May
- Date: 2009
- Subjects: Van Niekerk, Marlene , South Africa Fiction , Afrikaans fiction -- 21st century
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8454 , http://hdl.handle.net/10948/1224 , Van Niekerk, Marlene , South Africa Fiction , Afrikaans fiction -- 21st century
- Description: This research engages with a contemporary theoretical debate in the literary field, namely the ability of fictional texts to contribute to archival records. Contemporary research in archival discourse suggests that there are many intersections between fiction and the archive. Using Hamilton and others’ seminal text Refiguring the Archive (2002) and Pasco’s “Literature as Historical Archive” (2004) as point of departure, this dissertation offers an analysis of the South African English translation of Marlene van Niekerk’s Agaat (2004, translated 2006). In both form and function, the novel is viewed as a simulation of an archive. In Agaat, Van Niekerk has compiled a fictional archive of two indigenous South African cultures through her portrayal of the two main characters: Afrikaner culture during apartheid as embedded in the focalization of Milla de Wet and remnants of Khoi and/or San culture as emerge from the fictionalised subjectivity of her coloured housekeeper-nurse, Agaat. Through a conceptual and theoretical exploration of archival discourse, I argue that literary texts, such as Van Niekerk’s novel, have the potential to refigure (or creatively redefine) the archive and to enhance its scope and relevance, especially as South Africa undergoes transformation.
- Full Text:
- Date Issued: 2009
- Authors: Carvalho, Alyssa May
- Date: 2009
- Subjects: Van Niekerk, Marlene , South Africa Fiction , Afrikaans fiction -- 21st century
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8454 , http://hdl.handle.net/10948/1224 , Van Niekerk, Marlene , South Africa Fiction , Afrikaans fiction -- 21st century
- Description: This research engages with a contemporary theoretical debate in the literary field, namely the ability of fictional texts to contribute to archival records. Contemporary research in archival discourse suggests that there are many intersections between fiction and the archive. Using Hamilton and others’ seminal text Refiguring the Archive (2002) and Pasco’s “Literature as Historical Archive” (2004) as point of departure, this dissertation offers an analysis of the South African English translation of Marlene van Niekerk’s Agaat (2004, translated 2006). In both form and function, the novel is viewed as a simulation of an archive. In Agaat, Van Niekerk has compiled a fictional archive of two indigenous South African cultures through her portrayal of the two main characters: Afrikaner culture during apartheid as embedded in the focalization of Milla de Wet and remnants of Khoi and/or San culture as emerge from the fictionalised subjectivity of her coloured housekeeper-nurse, Agaat. Through a conceptual and theoretical exploration of archival discourse, I argue that literary texts, such as Van Niekerk’s novel, have the potential to refigure (or creatively redefine) the archive and to enhance its scope and relevance, especially as South Africa undergoes transformation.
- Full Text:
- Date Issued: 2009
The occupational stressors perceived by nurses working in wellness clinics in Nelson Mandela Bay
- Authors: Saleni, Nosicelo Betty
- Date: 2009
- Subjects: Nurses-- Job stress -- South Africa , AIDS (Disease) -- Nursing -- Psychological aspects , Nurses -- Mental health
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:10049 , http://hdl.handle.net/10948/d1016156
- Description: The literature has indicated that nurses perceive more occupational stressors than do other professional groups. HIV is a new stressor which has impacted on society, in particular on people caring for HIV/AIDS patients. The availability of antiretroviral treatment (ART) which is accessible at wellness clinics has improved the quality of life of people with HIV and greatly prolonged the lives of many infected people. Wellness clinics are out-patient clinics where HIV positive patients receive their ART. This study has explored and described the occupational stressors perceived by nurses working in wellness clinics in Nelson Mandela Bay. The study was conducted using a qualitative research approach. Convenience sampling was used consisting of voluntary registered female nurses. The data were collected by means of semi-structured interviews. The interviews were audio-recorded and transcribed verbatim. The data were analyzed using Tech’s method. The nurses who participated in this study reported their perceptions of occupational stressors in wellness clinics where they worked. The occupational stressors perceived by the nurses included the working environment, interpersonal relationships and the organizational structure. However, they also reported that they experienced satisfaction from their jobs despite the perceived stressors.
- Full Text:
- Date Issued: 2009
- Authors: Saleni, Nosicelo Betty
- Date: 2009
- Subjects: Nurses-- Job stress -- South Africa , AIDS (Disease) -- Nursing -- Psychological aspects , Nurses -- Mental health
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:10049 , http://hdl.handle.net/10948/d1016156
- Description: The literature has indicated that nurses perceive more occupational stressors than do other professional groups. HIV is a new stressor which has impacted on society, in particular on people caring for HIV/AIDS patients. The availability of antiretroviral treatment (ART) which is accessible at wellness clinics has improved the quality of life of people with HIV and greatly prolonged the lives of many infected people. Wellness clinics are out-patient clinics where HIV positive patients receive their ART. This study has explored and described the occupational stressors perceived by nurses working in wellness clinics in Nelson Mandela Bay. The study was conducted using a qualitative research approach. Convenience sampling was used consisting of voluntary registered female nurses. The data were collected by means of semi-structured interviews. The interviews were audio-recorded and transcribed verbatim. The data were analyzed using Tech’s method. The nurses who participated in this study reported their perceptions of occupational stressors in wellness clinics where they worked. The occupational stressors perceived by the nurses included the working environment, interpersonal relationships and the organizational structure. However, they also reported that they experienced satisfaction from their jobs despite the perceived stressors.
- Full Text:
- Date Issued: 2009
The performance profile of children from a low socio-economic status on the Griffiths Mental Development Scales-Extended Revised
- Authors: Kheswa, Thembi Lucia
- Date: 2009
- Subjects: Psychological tests for children -- South Africa , Child development -- Testing
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9900 , http://hdl.handle.net/10948/1072 , Psychological tests for children -- South Africa , Child development -- Testing
- Description: This study, focused on child mental development, has aimed to contribute and provide valuable information to a larger research project that is currently under way to create a set of norms for a South African population on the GMDS-ER. The primary aim of the study was to explore and describe the developmental profile of children from a low socio-economic status, aged between 3 and 8 years 4 months old, on the Griffiths Mental Development Scales- Extended Revised (GMDS-ER). The purpose of the study was to generate information on low socio-economic status and child mental development. A quantitative, exploratory-descriptive research design was employed. The participants were selected through a non-probability, purposive sampling procedure. Information was collated using clinical observations, biographical data, as well as the results of an assessment on the Griffiths Mental Development Scales Extended-Revised. The data were analysed using descriptive statistical tables[PJS1].
- Full Text:
- Date Issued: 2009
- Authors: Kheswa, Thembi Lucia
- Date: 2009
- Subjects: Psychological tests for children -- South Africa , Child development -- Testing
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9900 , http://hdl.handle.net/10948/1072 , Psychological tests for children -- South Africa , Child development -- Testing
- Description: This study, focused on child mental development, has aimed to contribute and provide valuable information to a larger research project that is currently under way to create a set of norms for a South African population on the GMDS-ER. The primary aim of the study was to explore and describe the developmental profile of children from a low socio-economic status, aged between 3 and 8 years 4 months old, on the Griffiths Mental Development Scales- Extended Revised (GMDS-ER). The purpose of the study was to generate information on low socio-economic status and child mental development. A quantitative, exploratory-descriptive research design was employed. The participants were selected through a non-probability, purposive sampling procedure. Information was collated using clinical observations, biographical data, as well as the results of an assessment on the Griffiths Mental Development Scales Extended-Revised. The data were analysed using descriptive statistical tables[PJS1].
- Full Text:
- Date Issued: 2009
The phenomenolgoical experience of posttraumatic growth in the context of a traumatic bereavement
- Authors: Acheson, Kerry
- Date: 2009 , 2013-07-15
- Subjects: Post-traumatic stress disorder -- Case studies Bereavement -- Psychological aspects Death -- Psychological aspects Phenomenological psychology Grief
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3102 , http://hdl.handle.net/10962/d1004456
- Description: The present study involves an exploration of the phenomenological expenence of posttraumatic growth in the context of a traumatic bereavement. An idiographic case study of a student who had witnessed her mother's death twelve years previously was conducted. Semi-structured interviews elicited data which was analysed using interpretative phenomenological analysis (IP A). Posttraumatic growth was found to have developed with regards to self-perception, relationships, and also in a broader spiritual and existential domain. The findings of this study shed light on the extant posttraumatic growth literature. In particular, findings were discussed in relation to the posttraumatic growth model as proposed by Calhoun and Tedeschi (2006). As posttraumatic growth is a relatively young concept, further research is needed in order to understand the meaning of reported growth more fully. While posttraumatic growth has been investigated in the context of bereavement, future research should distinguish more clearly between growth following traumatic and non-traumatic bereavement. Posttraumatic growth has received minimal empirical attention in South Africa, and therefore exploration of this area is suggested in the future. , KMBT_363 , Adobe Acrobat 9.54 Paper Capture Plug-in
- Full Text:
- Date Issued: 2009
- Authors: Acheson, Kerry
- Date: 2009 , 2013-07-15
- Subjects: Post-traumatic stress disorder -- Case studies Bereavement -- Psychological aspects Death -- Psychological aspects Phenomenological psychology Grief
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3102 , http://hdl.handle.net/10962/d1004456
- Description: The present study involves an exploration of the phenomenological expenence of posttraumatic growth in the context of a traumatic bereavement. An idiographic case study of a student who had witnessed her mother's death twelve years previously was conducted. Semi-structured interviews elicited data which was analysed using interpretative phenomenological analysis (IP A). Posttraumatic growth was found to have developed with regards to self-perception, relationships, and also in a broader spiritual and existential domain. The findings of this study shed light on the extant posttraumatic growth literature. In particular, findings were discussed in relation to the posttraumatic growth model as proposed by Calhoun and Tedeschi (2006). As posttraumatic growth is a relatively young concept, further research is needed in order to understand the meaning of reported growth more fully. While posttraumatic growth has been investigated in the context of bereavement, future research should distinguish more clearly between growth following traumatic and non-traumatic bereavement. Posttraumatic growth has received minimal empirical attention in South Africa, and therefore exploration of this area is suggested in the future. , KMBT_363 , Adobe Acrobat 9.54 Paper Capture Plug-in
- Full Text:
- Date Issued: 2009
The popularity of tabloids: a reception analysis of the Daily Sun amongst Grahamstown readers
- Authors: Mapudzi, Hatikanganwi
- Date: 2009
- Subjects: Daily Sun Tabloid newspapers -- South Africa Tabloid newspapers -- South Africa -- Circulation Local mass media -- Research -- South Africa Readership surveys -- South Africa -- Grahamstown
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3457 , http://hdl.handle.net/10962/d1002911
- Description: Tabloid journalism has and continues to spark controversy. Scholarly considerations of tabloid journalism often question its contribution to democratic causes. However, little academic attention has been given to the question of how tabloids are understood and evaluated by their audiences. This study considered a range of audience responses to the Daily Sun by analysing the way some of its readers understand and evaluate it. The study examined the appeal of this popular tabloid to some Grahamstown readers. Reception analysis was employed to determine why these people read the Daily Sun. In particular, the active audience theory was used as a framework to conduct the research. To achieve the objectives of the study, qualitative research methods such as focus group interviews and individual in-depth interviews were employed. Looking at the findings, many of the respondents acknowledged they read the tabloid for interpersonal communication, diversion and entertainment. The results also revealed that their lived context plays a major role in their reading of stories. In a wider context, the research contributes to an understanding of the popularity of tabloid newspapers.
- Full Text:
- Date Issued: 2009
- Authors: Mapudzi, Hatikanganwi
- Date: 2009
- Subjects: Daily Sun Tabloid newspapers -- South Africa Tabloid newspapers -- South Africa -- Circulation Local mass media -- Research -- South Africa Readership surveys -- South Africa -- Grahamstown
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3457 , http://hdl.handle.net/10962/d1002911
- Description: Tabloid journalism has and continues to spark controversy. Scholarly considerations of tabloid journalism often question its contribution to democratic causes. However, little academic attention has been given to the question of how tabloids are understood and evaluated by their audiences. This study considered a range of audience responses to the Daily Sun by analysing the way some of its readers understand and evaluate it. The study examined the appeal of this popular tabloid to some Grahamstown readers. Reception analysis was employed to determine why these people read the Daily Sun. In particular, the active audience theory was used as a framework to conduct the research. To achieve the objectives of the study, qualitative research methods such as focus group interviews and individual in-depth interviews were employed. Looking at the findings, many of the respondents acknowledged they read the tabloid for interpersonal communication, diversion and entertainment. The results also revealed that their lived context plays a major role in their reading of stories. In a wider context, the research contributes to an understanding of the popularity of tabloid newspapers.
- Full Text:
- Date Issued: 2009
The relevance of person-environment fit amongst human resource graduates from Nelson Mandela Metropolitan University within the Nelson Mandela Metropole
- Authors: Matthysen, Megan
- Date: 2009
- Subjects: Environmental psychology -- South Africa -- Port Elizabeth , Nelson Mandela Metropolitan University -- Students -- Psychological aspects , Students -- Psychological aspects -- South Africa -- Port Elizabeth
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9402 , http://hdl.handle.net/10948/1186 , Environmental psychology -- South Africa -- Port Elizabeth , Nelson Mandela Metropolitan University -- Students -- Psychological aspects , Students -- Psychological aspects -- South Africa -- Port Elizabeth
- Description: This study sought to investigate the relevance of Person-Environment (P-E) fit amongst Human Resource (HR) graduates from Nelson Mandela Metropolitan University (NMMU) within the Nelson Mandela Metropole (NMM). A secondary objective of this study was to determine whether P-E fit was a determinant of Human Resource (HR) graduates’ migration. The study comprised a pilot study and main study (n=50). The study was qualitative in nature, but incorporated a quantitative research component to support the qualitative research findings. Results showed that HR graduates from the NMMU perceived P-E fit as important. Immense emphasis was placed on achieving P-E fit by means of finding employment related to Human Resource Management (HRM). The lack of P-E fit, amongst HR graduates, was furthermore revealed as a determinant of graduate migration. HR graduates would relocate to pursue a career in HRM. Implications of the findings are that organisations should use the theoretical knowledge of HR graduates to develop their skills and broaden their practical knowledge. This will secure competent future HR managers for the NMM and help to combat scarce skills migrations from the area.
- Full Text:
- Date Issued: 2009
- Authors: Matthysen, Megan
- Date: 2009
- Subjects: Environmental psychology -- South Africa -- Port Elizabeth , Nelson Mandela Metropolitan University -- Students -- Psychological aspects , Students -- Psychological aspects -- South Africa -- Port Elizabeth
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9402 , http://hdl.handle.net/10948/1186 , Environmental psychology -- South Africa -- Port Elizabeth , Nelson Mandela Metropolitan University -- Students -- Psychological aspects , Students -- Psychological aspects -- South Africa -- Port Elizabeth
- Description: This study sought to investigate the relevance of Person-Environment (P-E) fit amongst Human Resource (HR) graduates from Nelson Mandela Metropolitan University (NMMU) within the Nelson Mandela Metropole (NMM). A secondary objective of this study was to determine whether P-E fit was a determinant of Human Resource (HR) graduates’ migration. The study comprised a pilot study and main study (n=50). The study was qualitative in nature, but incorporated a quantitative research component to support the qualitative research findings. Results showed that HR graduates from the NMMU perceived P-E fit as important. Immense emphasis was placed on achieving P-E fit by means of finding employment related to Human Resource Management (HRM). The lack of P-E fit, amongst HR graduates, was furthermore revealed as a determinant of graduate migration. HR graduates would relocate to pursue a career in HRM. Implications of the findings are that organisations should use the theoretical knowledge of HR graduates to develop their skills and broaden their practical knowledge. This will secure competent future HR managers for the NMM and help to combat scarce skills migrations from the area.
- Full Text:
- Date Issued: 2009
The representation of materialist consumerism in film
- Authors: Fourie, Elizabeth
- Date: 2009
- Subjects: Identity (Psychology) in motion pictures , Depersonalization , Group identity , Motion pictures -- Social aspects
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8396 , http://hdl.handle.net/10948/954 , Identity (Psychology) in motion pictures , Depersonalization , Group identity , Motion pictures -- Social aspects
- Description: People are constantly bombarded with the latest technology, the latest fashion, the latest ‘must have’ item. We are encouraged to buy things that promise to change our lives and give us satisfaction or even create happiness. Interestingly we often succumb to the temptation of these material things, which is not always a negative reaction; however it does become negative when our lives are controlled by material possessions and we give up certain aspects of who we are to enable us to obtain these possessions. Further more it becomes problematic when we start to rely on material possessions to define us in terms of our identity or to help us fit into particular groups within society. With the media playing such a large role in societies at present it is almost inevitable that the phenomenon of materialist consumerism will make its way into the media. The media however holds control, to an extent, over whether or not materialist consumerism is viewed in a negative or affirmative light. An analysis of the representation of materialist consumerism in selected instances of mainstream cinema will be the aim of my proposed study. The study will look at the representation of materialist consumerism in so far as it offers viewers a place to ‘fit’ into a particular group within society. The group I am referring to can be categorised as the upper-middle class of contemporary western society. I have thus selected films that represent this group specifically. For the purpose of the treatise ‘materialist consumerism’ is understood as a way of life, or alternatively, an ideology, which assumes that the accumulation of material wealth through consumption imparts meaning to human lives. The treatise will analyse both sides of the coin, or in other words films that support or promote materialist consumerism and those that either revolt against or criticise this form of consumerism. The study will explore different aspects of consumerism in so far as these are represented in the films, with an identifiable axiological bias.
- Full Text:
- Date Issued: 2009
- Authors: Fourie, Elizabeth
- Date: 2009
- Subjects: Identity (Psychology) in motion pictures , Depersonalization , Group identity , Motion pictures -- Social aspects
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8396 , http://hdl.handle.net/10948/954 , Identity (Psychology) in motion pictures , Depersonalization , Group identity , Motion pictures -- Social aspects
- Description: People are constantly bombarded with the latest technology, the latest fashion, the latest ‘must have’ item. We are encouraged to buy things that promise to change our lives and give us satisfaction or even create happiness. Interestingly we often succumb to the temptation of these material things, which is not always a negative reaction; however it does become negative when our lives are controlled by material possessions and we give up certain aspects of who we are to enable us to obtain these possessions. Further more it becomes problematic when we start to rely on material possessions to define us in terms of our identity or to help us fit into particular groups within society. With the media playing such a large role in societies at present it is almost inevitable that the phenomenon of materialist consumerism will make its way into the media. The media however holds control, to an extent, over whether or not materialist consumerism is viewed in a negative or affirmative light. An analysis of the representation of materialist consumerism in selected instances of mainstream cinema will be the aim of my proposed study. The study will look at the representation of materialist consumerism in so far as it offers viewers a place to ‘fit’ into a particular group within society. The group I am referring to can be categorised as the upper-middle class of contemporary western society. I have thus selected films that represent this group specifically. For the purpose of the treatise ‘materialist consumerism’ is understood as a way of life, or alternatively, an ideology, which assumes that the accumulation of material wealth through consumption imparts meaning to human lives. The treatise will analyse both sides of the coin, or in other words films that support or promote materialist consumerism and those that either revolt against or criticise this form of consumerism. The study will explore different aspects of consumerism in so far as these are represented in the films, with an identifiable axiological bias.
- Full Text:
- Date Issued: 2009
The role of culture in the translation of advertisements: a comparative investigation of selected texts with German as source language and South African English as target language
- Authors: Matviyenko, Olena
- Date: 2009
- Subjects: Target marketing Cross-cultural studies , Advertising -- Cross-cultural studies , Advertising -- Language , Comparative advertising -- South Africa , Consumer behavior -- South Africa Cross-cultural studies
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8365 , http://hdl.handle.net/10948/1187 , Target marketing Cross-cultural studies , Advertising -- Cross-cultural studies , Advertising -- Language , Comparative advertising -- South Africa , Consumer behavior -- South Africa Cross-cultural studies
- Description: The globalisation of economies and trade growth have made it necessary for international companies to communicate with consumers of different languages and cultures, since a major objective is to sell a standardised product to consumers with linguistic and cultural backgrounds which are different from those to which the manufacturers are accustomed. Once brought to a foreign country, the sales of a product must be promoted by way of advertising. To begin with, the method of advertising depends on the kind of product to be marketed. In addition, persuasive texts, which are characteristic of the language of advertising, not only employ particular pragmatic strategies, but are based on the values and cultural traditions of the relevant society. In different cultures different signs, symbols, names and customs will be used in different situations. In the case of the translation or localisation of advertisements, a translator must be very sensitive to the loss and gain of cultural elements. These could include objects, historical references, customs and habits that are unique to the source culture and not present in the target culture. The main focus of the research is on the culture-specific elements in advertising texts and their depiction in translation. This treatise investigates certain aspects of translation theory (such as theories of equivalence, Skopos theory and other similar theories) to form a basis for conducting this study and then adapts them to the process of translation. In addition, two main opposite techniques known as standardisation or localisation of the advertising message are discussed. The number of source texts (original) and target texts (localised) are examined closely to reveal any misrepresentations and to identify the method of translation applicable in each case.
- Full Text:
- Date Issued: 2009
- Authors: Matviyenko, Olena
- Date: 2009
- Subjects: Target marketing Cross-cultural studies , Advertising -- Cross-cultural studies , Advertising -- Language , Comparative advertising -- South Africa , Consumer behavior -- South Africa Cross-cultural studies
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8365 , http://hdl.handle.net/10948/1187 , Target marketing Cross-cultural studies , Advertising -- Cross-cultural studies , Advertising -- Language , Comparative advertising -- South Africa , Consumer behavior -- South Africa Cross-cultural studies
- Description: The globalisation of economies and trade growth have made it necessary for international companies to communicate with consumers of different languages and cultures, since a major objective is to sell a standardised product to consumers with linguistic and cultural backgrounds which are different from those to which the manufacturers are accustomed. Once brought to a foreign country, the sales of a product must be promoted by way of advertising. To begin with, the method of advertising depends on the kind of product to be marketed. In addition, persuasive texts, which are characteristic of the language of advertising, not only employ particular pragmatic strategies, but are based on the values and cultural traditions of the relevant society. In different cultures different signs, symbols, names and customs will be used in different situations. In the case of the translation or localisation of advertisements, a translator must be very sensitive to the loss and gain of cultural elements. These could include objects, historical references, customs and habits that are unique to the source culture and not present in the target culture. The main focus of the research is on the culture-specific elements in advertising texts and their depiction in translation. This treatise investigates certain aspects of translation theory (such as theories of equivalence, Skopos theory and other similar theories) to form a basis for conducting this study and then adapts them to the process of translation. In addition, two main opposite techniques known as standardisation or localisation of the advertising message are discussed. The number of source texts (original) and target texts (localised) are examined closely to reveal any misrepresentations and to identify the method of translation applicable in each case.
- Full Text:
- Date Issued: 2009
The role of the instrumental principle in economic explanations
- Authors: Hoffmann, Nimi
- Date: 2009
- Subjects: Consumer behaviour Utility theory -- Economic aspects Economics -- Sociological aspects Marginal utility
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:2712 , http://hdl.handle.net/10962/d1002842
- Description: Economic explanations tend to view individuals as acting to satisfy their preferences, so that when given a choice between goods, individuals choose those goods which have greater utility for them – they choose those goods which they believe can best satisfy their preferences in the circumstances at hand. In this thesis, I investigate how utility theory works when it is used to explain behaviour. In theory, utility is a positive concept. It is intended to describe and explain an individual’s behaviour without judging or justifying it. It also seems to be regarded as non-hypothetical, for it explains an individual’s behaviour in terms of preferences which need not be shared by others, but may be wholly particular to her. This implies a distinctive way of approaching people’s behaviour as isolated from and immune to the judgements of a community, for utility cannot be used as a common standard by which we judge an individual’s behaviour as better or worse, appropriate or inappropriate. I argue that this theoretical treatment of utility is substantially different from the practice of using utility to explain behaviour. In the first place, when utility is used to explain behaviour as preference-guided, it treats this behaviour as rational action. An explanation of rational action is, however, necessarily governed by the instrumental principle. This principle is normative – it stipulates the correct relation between a person’s means and her ends, rather than simply describing an existing relation. The principle is also non-hypothetical – our commitment to the principle does not rely on the possession of particular ends, but on having ends in general. The instrumental principle therefore acts as a common standard for reasoning about how to act, so that when we explain an agent’s behaviour as rational action, we expect that her action will conform to standards that we all share in virtue of having ends. Thus, I contend, in order to explain the rational actions of an individual, marginal utility necessarily appeals to the judgements of a community.
- Full Text:
- Date Issued: 2009
- Authors: Hoffmann, Nimi
- Date: 2009
- Subjects: Consumer behaviour Utility theory -- Economic aspects Economics -- Sociological aspects Marginal utility
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:2712 , http://hdl.handle.net/10962/d1002842
- Description: Economic explanations tend to view individuals as acting to satisfy their preferences, so that when given a choice between goods, individuals choose those goods which have greater utility for them – they choose those goods which they believe can best satisfy their preferences in the circumstances at hand. In this thesis, I investigate how utility theory works when it is used to explain behaviour. In theory, utility is a positive concept. It is intended to describe and explain an individual’s behaviour without judging or justifying it. It also seems to be regarded as non-hypothetical, for it explains an individual’s behaviour in terms of preferences which need not be shared by others, but may be wholly particular to her. This implies a distinctive way of approaching people’s behaviour as isolated from and immune to the judgements of a community, for utility cannot be used as a common standard by which we judge an individual’s behaviour as better or worse, appropriate or inappropriate. I argue that this theoretical treatment of utility is substantially different from the practice of using utility to explain behaviour. In the first place, when utility is used to explain behaviour as preference-guided, it treats this behaviour as rational action. An explanation of rational action is, however, necessarily governed by the instrumental principle. This principle is normative – it stipulates the correct relation between a person’s means and her ends, rather than simply describing an existing relation. The principle is also non-hypothetical – our commitment to the principle does not rely on the possession of particular ends, but on having ends in general. The instrumental principle therefore acts as a common standard for reasoning about how to act, so that when we explain an agent’s behaviour as rational action, we expect that her action will conform to standards that we all share in virtue of having ends. Thus, I contend, in order to explain the rational actions of an individual, marginal utility necessarily appeals to the judgements of a community.
- Full Text:
- Date Issued: 2009
The role of the private radio stations in promoting participatory democracry in Lesotho : the case of Moafrika FM, Catholic FM, Peoples's choice FM and Harvest FM
- Ramakhula, Abeloang Ramakhula
- Authors: Ramakhula, Abeloang Ramakhula
- Date: 2009
- Subjects: Radio in politics , Radio broadcasting -- Political aspects
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8399 , http://hdl.handle.net/10948/859 , Radio in politics , Radio broadcasting -- Political aspects
- Description: This study is an exploratory assessment of the role of private radio stations in promoting participatory democracy in Lesotho. It seeks to describe the current situation of the role of radio in the country, including levels of rural development programming and community participation. There are eight private radio stations operating in the country. The emergence of the liberalised airwaves created an opportunity for people to have access to information, hence promotion of participatory democracy, though problem of freedom of expression and speech and absence of media policy hinders positive effective participation in issues affecting both journalists and society. The study will use a survey within the purposely selected media professionals to assess how citizens obtain and use information to make informed political choices as well as to measure the influence of private radio stations on political knowledge, attitudes and behavior. The field research will take place in the capital Maseru, where all the private radio stations are based. This will enable the researcher to draw inferences about the role of private radio stations and participatory democracy in Lesotho. The study explores changes that have occurred following the emergence of liberalisation of the radio airwaves in Lesotho from 1994, from almost a century of state owned and dominated national radio station. The central argument in this study is to establish if liberalisation of the airwaves in particular has a significant impact on the democratisation process in the country. Given the country’s limited literacy rate and historic role of broadcast media in Lesotho as a source of all major official information, private radio stations occupies a central role of mobilising and debating issues of national concern. The study, therefore, concludes that the emergence of the private radio stations in Lesotho has increased community participation in political and current affairs. The coverage of radio in the country and its pluralistic character suggest that the private radio stations will remain a crucial broadcast medium of communication in Lesotho, especially for the rural people whose access to television and print are inaccessible.
- Full Text:
- Date Issued: 2009
- Authors: Ramakhula, Abeloang Ramakhula
- Date: 2009
- Subjects: Radio in politics , Radio broadcasting -- Political aspects
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8399 , http://hdl.handle.net/10948/859 , Radio in politics , Radio broadcasting -- Political aspects
- Description: This study is an exploratory assessment of the role of private radio stations in promoting participatory democracy in Lesotho. It seeks to describe the current situation of the role of radio in the country, including levels of rural development programming and community participation. There are eight private radio stations operating in the country. The emergence of the liberalised airwaves created an opportunity for people to have access to information, hence promotion of participatory democracy, though problem of freedom of expression and speech and absence of media policy hinders positive effective participation in issues affecting both journalists and society. The study will use a survey within the purposely selected media professionals to assess how citizens obtain and use information to make informed political choices as well as to measure the influence of private radio stations on political knowledge, attitudes and behavior. The field research will take place in the capital Maseru, where all the private radio stations are based. This will enable the researcher to draw inferences about the role of private radio stations and participatory democracy in Lesotho. The study explores changes that have occurred following the emergence of liberalisation of the radio airwaves in Lesotho from 1994, from almost a century of state owned and dominated national radio station. The central argument in this study is to establish if liberalisation of the airwaves in particular has a significant impact on the democratisation process in the country. Given the country’s limited literacy rate and historic role of broadcast media in Lesotho as a source of all major official information, private radio stations occupies a central role of mobilising and debating issues of national concern. The study, therefore, concludes that the emergence of the private radio stations in Lesotho has increased community participation in political and current affairs. The coverage of radio in the country and its pluralistic character suggest that the private radio stations will remain a crucial broadcast medium of communication in Lesotho, especially for the rural people whose access to television and print are inaccessible.
- Full Text:
- Date Issued: 2009
The role of the ward committees as an interface between local government and community: a case study of Makana Municipality
- Authors: Stuurman, Sonwabo Happyboy
- Date: 2009
- Subjects: Makana Municipality Local government -- South Africa -- Case studies Local government -- South Africa -- Citizen participation Community development -- South Africa -- Case studies Political participation -- South Africa -- Case studies Democracy -- South Africa South Africa -- Politics and government -- 1994- South Africa -- Politics and government -- 21st century
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3292 , http://hdl.handle.net/10962/d1003080
- Description: The Ward Committee System was introduced in South Africa in 2001 as a tool to bring government closer to the people and to enhance participatory democracy. The Makana Municipality adopted the system in 2002. Previous research on local government indicates that these structures have not been effective due to the lack of resources to sustain them. This study was interested in furthering such research, using the Makana Municipality as a case study during which unstructured, in-depth interviews and focus group discussions were conducted with Ward Councillors, Ward Committee Members and Grade 12 learners. The aim of the research was to investigate whether the ward committees did indeed promote the notion of participatory democracy and to what extent grass roots development has been enhanced by this structure of local government. The findings from both the respondents and the observations indicate that, in addition to the lack of resources, the underutilization of the Ward Committee System is a result of the effect of opposing political affiliations within the ward committee system, affiliations that undermine the goal of collaborative decision-making. Whereas the ward committee system is a positive idea, the findings suggest that the government is not supporting these structures by failing to equip the ward committee members with necessary capacities and skills. Therefore, if municipalities are committed to bridging the gap between local government and the community, and are keen to enhance participatory democracy, then capacity building of the ward committees and respect for their role during the decision-making process need to be taken seriously. At present, ward committee members are not influential and active in the decision-making process. In addition, the youth as prospective future ward committee members seemed disillusioned with the notion of participatory democracy, and instead have adopted the mentality that nepotism and corruption, as displayed by those in power, is the only way of governance. This research suggests that the ward committee system, intended to bring government closer to the people, may in fact not only alienate government from the people, but also the people from each other.
- Full Text:
- Date Issued: 2009
- Authors: Stuurman, Sonwabo Happyboy
- Date: 2009
- Subjects: Makana Municipality Local government -- South Africa -- Case studies Local government -- South Africa -- Citizen participation Community development -- South Africa -- Case studies Political participation -- South Africa -- Case studies Democracy -- South Africa South Africa -- Politics and government -- 1994- South Africa -- Politics and government -- 21st century
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3292 , http://hdl.handle.net/10962/d1003080
- Description: The Ward Committee System was introduced in South Africa in 2001 as a tool to bring government closer to the people and to enhance participatory democracy. The Makana Municipality adopted the system in 2002. Previous research on local government indicates that these structures have not been effective due to the lack of resources to sustain them. This study was interested in furthering such research, using the Makana Municipality as a case study during which unstructured, in-depth interviews and focus group discussions were conducted with Ward Councillors, Ward Committee Members and Grade 12 learners. The aim of the research was to investigate whether the ward committees did indeed promote the notion of participatory democracy and to what extent grass roots development has been enhanced by this structure of local government. The findings from both the respondents and the observations indicate that, in addition to the lack of resources, the underutilization of the Ward Committee System is a result of the effect of opposing political affiliations within the ward committee system, affiliations that undermine the goal of collaborative decision-making. Whereas the ward committee system is a positive idea, the findings suggest that the government is not supporting these structures by failing to equip the ward committee members with necessary capacities and skills. Therefore, if municipalities are committed to bridging the gap between local government and the community, and are keen to enhance participatory democracy, then capacity building of the ward committees and respect for their role during the decision-making process need to be taken seriously. At present, ward committee members are not influential and active in the decision-making process. In addition, the youth as prospective future ward committee members seemed disillusioned with the notion of participatory democracy, and instead have adopted the mentality that nepotism and corruption, as displayed by those in power, is the only way of governance. This research suggests that the ward committee system, intended to bring government closer to the people, may in fact not only alienate government from the people, but also the people from each other.
- Full Text:
- Date Issued: 2009
The rule of Brigadier Oupa Gqozo in Ciskei: 4 March 1990 to 22 March 1994
- Authors: White, Colin Stewart
- Date: 2009
- Subjects: Gqozo, Oupa , Sebe, L L W (Lennox L W) , Massacres -- Bisho (South Africa) , Ciskei (South Africa) -- History -- 20th century , Ciskei (South Africa) -- Politics and government -- 20th century
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:2616 , http://hdl.handle.net/10962/d1013360
- Description: Although the history of the Eastern Cape has been recorded from the eighteenth century, virtually nothing has been written about the political entity known as the independent Republic of Ciskei (1981 – 1994). This hiatus in our history, coupled with the fact that many of the official records of that period have been destroyed, make it imperative that the role-players of the period be contacted and their evidence be recorded before it is lost to prosperity. This need has motivated the writing of the thesis. The thesis commences with a brief description of the early history and constitutional development of Ciskei. It then has a substantial chapter on Lennox Sebe, the ruler of Ciskei from 1973 to 1990, who is described as the catalyst of Gqozo’s coup d’état. This is followed by a short personal biography of Oupa Gqozo, and his rise to the position of Brigadier in the Ciskei army. On 4 March 1990 Gqozo led the coup by the Ciskei Defence Force that dethroned Sebe. At the outset he ruled in an exemplary manner, but after being misled by South African agents he turned against the African National Congress and his own people. When he established his own party, the African Democratic Movement, and re-instated the hated headman system, civil war followed in Ciskei. Separate chapters in the thesis relate the various traumatic events that occurred during Gqozo’s reign: the killing of Anton Guzana and Charles Sebe; the dismissal of the senior officers of the CDF; the strife during 1991/2; the Bhisho Massacre; its aftermath; the mutiny by the security forces and Gqozo’s resignation on 22 March 1994. The thesis concludes that although Brigadier Gqozo respected the rule of law, and was free of corruption, he was devoid of the necessary academic qualifications, experience and ability, including the necessary insight and foresight, to rule a country. He became paranoid about his own safety and the possible overthrow of his government, and he was too easily swayed by others. In short, Gqozo was inept, rather than evil.
- Full Text:
- Date Issued: 2009
- Authors: White, Colin Stewart
- Date: 2009
- Subjects: Gqozo, Oupa , Sebe, L L W (Lennox L W) , Massacres -- Bisho (South Africa) , Ciskei (South Africa) -- History -- 20th century , Ciskei (South Africa) -- Politics and government -- 20th century
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:2616 , http://hdl.handle.net/10962/d1013360
- Description: Although the history of the Eastern Cape has been recorded from the eighteenth century, virtually nothing has been written about the political entity known as the independent Republic of Ciskei (1981 – 1994). This hiatus in our history, coupled with the fact that many of the official records of that period have been destroyed, make it imperative that the role-players of the period be contacted and their evidence be recorded before it is lost to prosperity. This need has motivated the writing of the thesis. The thesis commences with a brief description of the early history and constitutional development of Ciskei. It then has a substantial chapter on Lennox Sebe, the ruler of Ciskei from 1973 to 1990, who is described as the catalyst of Gqozo’s coup d’état. This is followed by a short personal biography of Oupa Gqozo, and his rise to the position of Brigadier in the Ciskei army. On 4 March 1990 Gqozo led the coup by the Ciskei Defence Force that dethroned Sebe. At the outset he ruled in an exemplary manner, but after being misled by South African agents he turned against the African National Congress and his own people. When he established his own party, the African Democratic Movement, and re-instated the hated headman system, civil war followed in Ciskei. Separate chapters in the thesis relate the various traumatic events that occurred during Gqozo’s reign: the killing of Anton Guzana and Charles Sebe; the dismissal of the senior officers of the CDF; the strife during 1991/2; the Bhisho Massacre; its aftermath; the mutiny by the security forces and Gqozo’s resignation on 22 March 1994. The thesis concludes that although Brigadier Gqozo respected the rule of law, and was free of corruption, he was devoid of the necessary academic qualifications, experience and ability, including the necessary insight and foresight, to rule a country. He became paranoid about his own safety and the possible overthrow of his government, and he was too easily swayed by others. In short, Gqozo was inept, rather than evil.
- Full Text:
- Date Issued: 2009
The sense of coherence and coping resources of adult family caregivers of HIV/AIDS patients in the Kwazakhele area of Port Elizabeth
- Authors: Naidoo, Sherina
- Date: 2009
- Subjects: AIDS (Disease) -- Patients -- Family relationships , Caregivers -- Family relationships , AIDS (Disease) -- Patients -- Medical care -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9902 , http://hdl.handle.net/10948/1021 , AIDS (Disease) -- Patients -- Family relationships , Caregivers -- Family relationships , AIDS (Disease) -- Patients -- Medical care -- South Africa
- Description: Human Immune Deficiency Virus (HIV), which results in Acquired Immune Deficiency Syndrome (AIDS), has many manifestations. Literature reveals that some of these manifestations may compromise the infected individual’s sense of well-being and negatively impact on health related quality of life. As the number of people living with HIV/AIDS disease grows, so does the need for their care. In the early days of the AIDS epidemic, care was primarily handled by special agencies, hospitals and clinics. These agencies have been inundated with the demands of people living with HIV/AIDS, while their resources are shrinking. As it stands now, the total assistance given to people living with HIV/AIDS is provided by relatives and this responsibility of caregiving will more increasingly rest with families. This situation is particularly salient for the rural community in South Africa, which has been disproportionately affected by the AIDS epidemic. AIDS has a tremendous impact on the entire family system, particularly on the individual who has primary responsibility for caregiving. The caregiver must cope with many circumstances that are frustrating and often beyond their control. Caring for a Person Living with HIV/AIDS (PLWHA) appears to be a major stressor in the lives of caregivers, and can be very demanding, impacting on carers financially, physically, emotionally and socially. Given the lack of research on HIV/AIDS family caregiving from a salutogenic approach, this study aimed to explore and describe the sense of coherence and coping of family caregivers of HIV/AIDS patients in the Kwazakhele area in Port Elizabeth. The sample consisted of 50 participants aged between 21 and 65 years, recruited via the Kwazakhele Masizakhe Project. An exploratory-descriptive design was employed. Data was obtained by a biographical questionnaire, the Coping Resources Inventory (CRI) and the Sense of Coherence (SOC-29) Questionnaire. A non-probability convenience sample of adult male and female family caregivers were sampled. Descriptive statistics and correlation coefficients were utilized to describe and explore the coping and sense of coherence of the family caregivers and the correlation between these constructs, respectively. The data obtained from the biographical questionnaire was analysed by using descriptive statistics and frequency counts. Key findings include the following: Results from the coping resources measure indicated that this sample perceived themselves as having an average level of coping resources. The sample tended to rely more readily on spiritual resources and less on cognitive resources. Results from the SOC-29 revealed fairly high mean scores. There is no positive relationship between the SOC-29 and the CRI for the current sample. No significant relationship existed between the SOC and the subscales of the CRI. Suggestions are made for future research, the limitations and value of research were outlined.
- Full Text:
- Date Issued: 2009
- Authors: Naidoo, Sherina
- Date: 2009
- Subjects: AIDS (Disease) -- Patients -- Family relationships , Caregivers -- Family relationships , AIDS (Disease) -- Patients -- Medical care -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9902 , http://hdl.handle.net/10948/1021 , AIDS (Disease) -- Patients -- Family relationships , Caregivers -- Family relationships , AIDS (Disease) -- Patients -- Medical care -- South Africa
- Description: Human Immune Deficiency Virus (HIV), which results in Acquired Immune Deficiency Syndrome (AIDS), has many manifestations. Literature reveals that some of these manifestations may compromise the infected individual’s sense of well-being and negatively impact on health related quality of life. As the number of people living with HIV/AIDS disease grows, so does the need for their care. In the early days of the AIDS epidemic, care was primarily handled by special agencies, hospitals and clinics. These agencies have been inundated with the demands of people living with HIV/AIDS, while their resources are shrinking. As it stands now, the total assistance given to people living with HIV/AIDS is provided by relatives and this responsibility of caregiving will more increasingly rest with families. This situation is particularly salient for the rural community in South Africa, which has been disproportionately affected by the AIDS epidemic. AIDS has a tremendous impact on the entire family system, particularly on the individual who has primary responsibility for caregiving. The caregiver must cope with many circumstances that are frustrating and often beyond their control. Caring for a Person Living with HIV/AIDS (PLWHA) appears to be a major stressor in the lives of caregivers, and can be very demanding, impacting on carers financially, physically, emotionally and socially. Given the lack of research on HIV/AIDS family caregiving from a salutogenic approach, this study aimed to explore and describe the sense of coherence and coping of family caregivers of HIV/AIDS patients in the Kwazakhele area in Port Elizabeth. The sample consisted of 50 participants aged between 21 and 65 years, recruited via the Kwazakhele Masizakhe Project. An exploratory-descriptive design was employed. Data was obtained by a biographical questionnaire, the Coping Resources Inventory (CRI) and the Sense of Coherence (SOC-29) Questionnaire. A non-probability convenience sample of adult male and female family caregivers were sampled. Descriptive statistics and correlation coefficients were utilized to describe and explore the coping and sense of coherence of the family caregivers and the correlation between these constructs, respectively. The data obtained from the biographical questionnaire was analysed by using descriptive statistics and frequency counts. Key findings include the following: Results from the coping resources measure indicated that this sample perceived themselves as having an average level of coping resources. The sample tended to rely more readily on spiritual resources and less on cognitive resources. Results from the SOC-29 revealed fairly high mean scores. There is no positive relationship between the SOC-29 and the CRI for the current sample. No significant relationship existed between the SOC and the subscales of the CRI. Suggestions are made for future research, the limitations and value of research were outlined.
- Full Text:
- Date Issued: 2009