How can a potential franchisor establish a successful franchise in fast moving consumer goods

Esmeraldo, Rosa

Title: How can a potential franchisor establish a successful franchise in fast moving consumer goods
Creator: Esmeraldo, Rosa
Subject: Franchises (Retail trade) -- South Africa
Subject: Franchises (Retail trade) -- Management
Date Issued: 2004
Date: 2004
Type: Thesis
Type: Masters
Type: MBA
Identifier: vital:10872
Identifier: http://hdl.handle.net/10948/235
Identifier: Franchises (Retail trade) -- South Africa
Identifier: Franchises (Retail trade) -- Management
Description: Franchising has become the latest trend in business expansion and business acquisition and with the South African franchising market estimated at being around 12% and growing rapidly, enormous potential for future growth is indicated. Companies both local and international are seeking franchise expansion opportunities in Africa despite the higher risks. The significance of implementing franchises into Africa is the filtering down of business opportunities to the small and medium enterprise sector. It can be said that franchising promotes business growth and private ownership, while improving the quality of life of the poor through its impact on income and employment. A franchise organisation that grows too quickly might not have the necessary ‘factors’ in place to support all of the units properly. In the survey conducted, it was indicated that the franchise business practice echoed the literature reviewed. All the steps necessary to establish a franchise are important but not necessarily as equal. The more matured franchisee needed less guidance from the franchisor and relied more on the business concept and location. Potential franchisors need to take the necessary steps to establish a franchise and treat each step as an important part of the franchise process.
Format: ix, 110 leaves
Format: pdf
Publisher: Port Elizabeth Technikon
Publisher: Faculty of Management
Language: English
Rights: Nelson Mandela Metropolitan University

Hits: 876
Visitors: 943
Downloads: 85

Collections

PET Faculty of Management

		Thumbnail	File	Description	Size	Format
View Details Download			SOURCEPDF	PDF	257 KB	Adobe Acrobat PDF	View Details Download