- Title
- A sustainable franchise venture framework for new franchises in South Africa
- Creator
- George, Karen Jean
- Subject
- Franchises (Retail trade) -- South Africa New business enterprises -- South Africa
- Subject
- New business enterprises -- Management
- Date Issued
- 2017
- Date
- 2017
- Type
- Thesis
- Type
- Masters
- Type
- MBA
- Identifier
- http://hdl.handle.net/10948/47948
- Identifier
- vital:40455
- Description
- This paper proposes a franchise framework to gain better insight into identifying sustainable future franchise business ventures in South Africa. Many studies have confirmed that worldwide franchises offer more sustainable business growth for entrepreneurs and a higher success rate for start-up businesses, yet the problem persists of franchise failures and there are inconclusive reasons for these failures. By developing a franchise framework, the study aimed to contribute to possible solutions of South Africa’s high unemployment, as well as its poor performance in terms of entrepreneurial activity and economic development. The study proposed methods for improving the chances of success with franchise selection for franchisees through developing a franchise framework with specific emphasis on the sustainability of the business. By applying the proposed framework, the prospective franchisee could apply this framework in determining whether a particular franchise would provide a sound investment. Design/Methodology/Approach – A literature study was followed up with a case study research approach. The context was singular, namely the franchise restaurant industry in South Africa. Semi-structured interview questionnaires and recorded interviews were undertaken with embedded multiple units of analyses based on feedback from franchise industry experts, franchisees and a franchisor who owns restaurant franchises. The case study research explored the factors that contributed to the successful franchising business model of selected Spur Corporation Ltd. restaurant franchises, located in the Western Cape Province of South Africa. Key success factors, which were necessary to maintain and establish a sustainable franchise that has competitive edge over its competitors, were explored in this research.
- Format
- xvi, 190 leaves
- Format
- Publisher
- Nelson Mandela Metropolitan University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela Metropolitan University
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | Karen George.pdf | 5 MB | Adobe Acrobat PDF | View Details Download |