- Title
- An analysis of South Africa’s readiness for analogue to digital terrestrial television migration by July, 2020
- Creator
- Jikela, Qaqamba
- Subject
- Digital television -- South Africa
- Date Issued
- 2020
- Date
- 2020
- Type
- Thesis
- Type
- Masters
- Type
- MBA
- Identifier
- http://hdl.handle.net/10948/48180
- Identifier
- vital:40518
- Description
- The 2006 International Telecommunication Union (ITU) Radio World Conference treaty concluded that all countries should migrate from analogue to digital terrestrial television by June 2015, starting with region one countries, comprising Africa, Europe, the Middle East and the Republic of Iran (Agona & Otim, 2012). South Africa, as part of region one, developed a migration policy, Digital Terrestrial Television (DTT) regulations, and initiated a process of migrating from Analogue Terrestrial Television (ATT) to Digital Terrestrial Television (DTT) to meet the deadline. South Africa, however, missed the June 2015 deadline due to a number of challenges, including a lack of infrastructure readiness, South African citizens’ unawareness and government politics, and the deadline has since been extended by ITU to July, 2020 (African Telecommunications Union, 2018). The purpose of this research is to explore the technology adoption model (TAM) to address challenges associated with digital terrestrial television migration, and analyse the readiness of South Africa to migrate. TAM is a model used by researchers to understand the behavior and perception of users in new technology adoption (Fayad & Paper, 2015). Quantitative research is conducted to determine the relationship between dependent and independent variables. The research was undertaken through the use of an online questionnaire with a sample of South African citizen's. A sample of 60 -150 citizens, comprising middle and senior managers of the broadcasting industry was used for the purpose of this research. Digital television offers many benefits for broadcasters, network operators, spectrum regulators, and consumers. In most countries, the transition was slower than expected, even though most European countries managed to migrate. The digital migration is not an easy transition and analogue switch-off can also be much more difficult. Studies have shown that analogue switch off (ASO) needs to be carefully planned and well budgeted for, and it also needs a good publicity campaign which must involve all relevant stakeholders, such as broadcasters, viewers, manufacturers, network operators, manufacturers and retailers. Even though studies conducted previously identified obstacles of digital migration to include; a) lack of awareness b) lack of information, c) influence of politics and d) influence of corruptLack of information and influence of corruption seem to have strong correlation with DTT migration, so these are areas that need additional attention. Studies have shown that the African continent is struggling with meeting the digital migration deadline and is progressing very slowly. It is therefore advisable for the African continent to do a thorough analysis of how other countries managed to migrate successfully. Most African countries are struggling with the migration of television broadcasting from analogue terrestrial television to digital terrestrial television. This is caused mainly by lack of information and lack of awareness. Even though most South African people have heard about digital terrestrial television, they are not equipped for the migration. To sensitise viewers, as major stakeholders of digital migration, will play an important role. It is important that the South African Government should get a buy in from all relevant stakeholders as soon as possible. Broadcasters, including the national signal broadcaster (SABC), community broadcaster, commercial broadcasters, Sentech LTD and government should coordinate in establishing vigorous DTT awareness campaigns to educate viewers. These will encourage buy in from viewers and, as a result, drive dual illumination costs down, saving the county money. South Africa need to fast-track the implementation of digital migration to prevent incurring financial losses due to supporting two terrestrial television networks. Even though studies show that most challenges associated with digital migration are common throughout the world. It would, therefore, be logical for South Africa to take the best practices from developed countries that have successfully migrated and are already broadcasting in digital. Lastly, digital terrestrial television migration is dependent on set-up box approval, manufacturing and affordability. In order to ensure that set-up box prices are affordable for South African consumers, it is recommended that these boxes must be 100% manufactured in South Africa. This will drive costs down and ensure good, total quality assurance. It will also mean that the required skills are developed and maintained locally to position South Africa better for future technology developments. Successful digital television migration would be a great milestone for South Africa.
- Format
- x, 89 leaves
- Format
- Publisher
- Nelson Mandela Metropolitan University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela Metropolitan University
- Hits: 1858
- Visitors: 2013
- Downloads: 353
Collections
NMU School for Economics, Development and Tourism
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | Jikela, Q 217856209 Treatise April 2020.pdf | 3 MB | Adobe Acrobat PDF | View Details Download |