- Title
- An evaluation on the impact of Forte FM's HIV/AIDS campaign programmes on listeners: a case study of Golf Course and Ntselamanzi residents, Alice
- Creator
- Jeke, Christopher
- Subject
- AIDS (Disease) in mass media
- Subject
- Mass media in health education--South Africa
- Subject
- Health promotion--South Africa
- Date Issued
- 2014
- Date
- 2014
- Type
- Thesis
- Type
- Masters
- Type
- Communication
- Identifier
- http://hdl.handle.net/10353/17417
- Identifier
- vital:40966
- Description
- HIV/AIDS has rapidly spread globally since its inception more than three decades ago and almost every sort of communication media have been utilised to disseminate information helpful to reduce its spread. This research is based on a case study of Forte FM’s HIV/AIDS campaign programmes in the reduction of the spread of HIV/AIDS in Golf Course and Ntselamanzi areas in Alice, Eastern Cape. To explore and evaluate the effectiveness of Forte FM’s HIV/AIDS programmes, the researcher employed a descriptive qualitative research paradigm whereby convenience and purposive non-probability sampling methods were used to draw samples of participants for focus groups and in-depth interviews. Bearing in mind the total population of Golf Course and Ntselamanzi residential areas, the researcher perceived it applicable to establish two focus groups in each area consisting of at least eight participants in each focus group, making a total of four focus groups for both areas. Additionally, the radio programmes manager was also interviewed for her views. The collected data were analysed thematically to infer the meaning and present the findings. The findings revealed that the station disseminates influential information towards socio-behavioural change in the reduction of the spread of HIV/AIDS in Golf Course and Ntselamanzi. The research participants expressed that the station’s programmes on HIV/AIDS awareness are easily understood and influence their behaviour as they enlighten and educate them about the dangers of HIV/AIDS and how to reduce its spread. Another critical finding of this study as highlighted by the participants is the use of local language in these programmes which listeners view as a contributing element towards the reduction of the spread of this epidemic disease. The findings also showed that the station’s radio programmes have been effective for the fact that the station depends more on two-way participatory communication whereby listeners are involved and participate in the development and running of these programmes.
- Format
- 125 leaves
- Format
- Publisher
- University of Fort Hare
- Publisher
- Faculty of Social Sciences and Humanities
- Language
- English
- Rights
- University of Fort Hare
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | Jeke MA dissertation 2014.pdf | 1 MB | Adobe Acrobat PDF | View Details Download |