- Title
- Improving customer service through the marketing-logistic interface for automotive suppliers in the Eastern Cape
- Creator
- Mkumatela, Yolisa
- Subject
- Gqeberha (South Africa)
- Subject
- Eastern Cape (South Africa)
- Subject
- South Africa
- Date Issued
- 2021-04
- Date
- 2021-04
- Type
- Master's theses
- Type
- text
- Identifier
- http://hdl.handle.net/10948/52955
- Identifier
- vital:44865
- Description
- The primary purpose of this study was to investigate if the marketing-log-istics interface can improve customer service for automotive suppliers in the Eastern Cape. The rationale was that the poor service delivery by automotive suppliers can negatively affect the customer service levels, which can lead to dissatisfied customers and thus decrease the firm's profits while improved customer service levels may benefit the supplier, as customers may seek the best service from the supplier in terms of the right price, good quality, on time delivery, correct order quantities, and the correct delivery location for orders.
- Description
- Thesis (MCom) -- Faculty of Business and Economic Sciences, School of Management Sciences, 2021
- Format
- computer
- Format
- online resource
- Format
- application/pdf
- Format
- 1 online resource (xiii, 141 pages)
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela University
- Rights
- All Rights Reserved
- Rights
- Open Access
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