‘The Gentle Art of Letting the Other Fellow Have Your Own Way': Viewpoints on a media narrative used to promote the proposed N2 toll road

Title: ‘The Gentle Art of Letting the Other Fellow Have Your Own Way': Viewpoints on a media narrative used to promote the proposed N2 toll road
Creator: Farrington, Katie
Creator: Davies, Kate
Date Issued: 2004
Date: 2004
Type: Article
Identifier: vital:6098
Identifier: http://hdl.handle.net/10962/d1008628
Description: This viewpoint paper is written in response to a South African National Roads Agency (SANRAL) advertorial published in various South African regional newspapers in February 2004. We highlight the importance of developing ‘media literacy’ – reading skills which enable the critical deconstruction of media texts. We explore, more specifically, the public relations strategies used by large corporations, and the media’s role as disseminators of corporate marketing material.We also look at the relevance in identifying the language and discourse positioning the writer, photographer, reader and their choice representative medium.
Format: 8 pages
Format: pdf
Language: English
Relation: Farrington, K. and Davies, K. (2004) ‘The Gentle Art of Letting the Other Fellow Have Your Own Way': Viewpoints on a media narrative used to promote the proposed N2 toll road. Southern African Journal of Environmental Education, 21 . pp. 166-173. ISSN 0256-7504

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