Nelson Mandela Metropolitan University students' perceptions of television advertisements for four SAB beer brands

Title: Nelson Mandela Metropolitan University students' perceptions of television advertisements for four SAB beer brands
Creator: Tye, Robyn
Subject: Television advertising -- South Africa -- Eastern Cape
Subject: Television -- Social aspects
Date Issued: 2013
Date: 2013
Type: Thesis
Type: Masters
Type: MA
Identifier: vital:8426
Identifier: http://hdl.handle.net/10948/d1020040
Description: South Africa's turbulant political and social history has meant that alchol consumption was a way for many to escape from the harsh realities in which people lived. Inder aparthied, prohibition laws dominated the drinking habits of many South Africans. the 1928 prohibition act, which was established to prevent the sale of European beer to Africans, effectively boosted the illicit black drinking culture in shebeens and socially in the townships. As people began to move from rural to urban areas in search of job; commual beer halls became places of connection and support for people who felt alienated and disconnected from their homes and famillies.
Format: x, 109 leaves
Format: pdf
Publisher: Nelson Mandela Metropolitan University
Publisher: Faculty of Arts
Language: English
Rights: Nelson Mandela Metropolitan University

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