- Title
- An investigation into the application (positioning) of geographic information systems (GIS)in PROPNET for competitivie advantange
- Creator
- Lawrence, Gavin Eldred
- Subject
- Geographic information systems -- South Africa
- Subject
- Competition -- South Africa
- Subject
- Positioning (Advertising)
- Date Issued
- 2004
- Date
- 2004
- Type
- Thesis
- Type
- Masters
- Type
- MBA
- Identifier
- vital:8562
- Identifier
- http://hdl.handle.net/10948/243
- Identifier
- Geographic information systems -- South Africa
- Identifier
- Competition -- South Africa
- Identifier
- Positioning (Advertising)
- Description
- In an ever changing competitive environment, business is constantly faced with decisions. The ability to make informed decisions hinges on the organization’s power to properly integrate/position technology into the business processes of the organization. To stay in business organizations must be able to compete with rivals in their industry. The purpose of this research is to determine why the Geographic Information System (GIS) is not being utilized to its full potential. In order to determine the reason for this under utilization a literature study was undertaken with respect to GIS, how GIS is being positioned within PROPNET and what steps can be taken to improve the strategic positioning of GIS within PROPNET. A study was conducted which was limited to GIS professionals. An introduction to GIS is also given. A survey was then conducted within PROPNET. The survey covered competitive advantage, the value chain, kinds of information systems in relation to the different groups served within an organization and GIS. The results of the research survey corresponded with views expressed in the literature. Results concluded that GIS is incorrectly positioned within PROPNET for it to be competitive and that it should be repositioned within the operational level of the organization and utilized as a transaction processing system. The repositioning will lead to competitive advantage over rivals. Literature also revealed that GIS can be found in all sectors of the value chain. A strategy is proposed to reposition GIS within PROPNET. Recommendations are made to guide the repositioning. The subject field is new and there is little literature on GIS positioning and competitive advantage. There are significant advantages to repositioning GIS within PROPNET.
- Format
- x, 78 leaves
- Format
- Publisher
- Nelson Mandela Metropolitan University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela Metropolitan University
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