- Title
- Assessing perceptions regarding sustainable growth of taverns in the Gqeberha liquor industry
- Creator
- Coutsourides, Peter Dimitri
- Subject
- Taverns (Inns) -- Port Elizabeth- Eastern Cape -- South Africa
- Subject
- Liquor industry -- Port Elizabeth -- Eastern Cape
- Subject
- Economic development -- Port Elizabeth -- Eastern Cape -- South Africa
- Date Issued
- 2024-12
- Date
- 2024-12
- Type
- Master's theses
- Type
- text
- Identifier
- http://hdl.handle.net/10948/69542
- Identifier
- vital:77710
- Description
- This study investigates the sustainable growth of taverns within the informal liquor industry in Gqeberha, South Africa. The informal sector is critical for economic development, employing 60% of the world's population and nearly 30% of South Africa's workforce. This study focuses on taverns, a prevalent form of small, medium, and micro-enterprises in South African townships. Despite their economic significance, these taverns face numerous challenges, including limited access to finance, inadequate infrastructure, regulatory hurdles, and competition from larger formal enterprises. The research explores the historical context of the liquor industry in South Africa, highlighting the legacy of racial inequality and the evolution of regulatory frameworks aimed at balancing industry growth and social equity. In addition, the literature covered topics relating to SMMEs and sustainable growth. The study employs a case study strategy and a qualitative methodology where 12 tavern owners in Gqeberha were interviewed using an interview schedule. The thematic data analysis revealed five main challenges that hinder taverns' sustainable growth, namely finance, government interventions and facilities, competition, the COVID-19 Pandemic and crime. In addition, three measures or themes of sustainable growth were identified for these enterprises, such as economic, social and environmental measures for sustainable growth. Finally, based on the findings, a major contribution of this study is the framework of sustainable growth enablers that were presented to SMMEs, including taverns. This study contributes to the understanding of SMMEs in the informal sector and offers practical recommendations for enhancing the sustainable growth of taverns. By addressing the identified challenges and leveraging the proposed enablers, policymakers and stakeholders can create a more supportive environment for these enterprises, ultimately contributing to broader economic development and poverty reduction in South Africa. The insights gained from this study are intended to inform future policies and support mechanisms that can help these enterprises thrive despite their myriad challenges.
- Description
- Thesis (MCom) -- Faculty of Business and Economic Sciences, School of Management Sciences, 2024
- Format
- computer
- Format
- online resource
- Format
- application/pdf
- Format
- 1 online resource (327 pages)
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela University
- Rights
- All Rights Reserved
- Rights
- Open Access
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- Visitors: 10
- Downloads: 2
Collections
NMU School of Management Sciences
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | COUTSOURIDES, P.pdf | 16 MB | Adobe Acrobat PDF | View Details Download |