Some principles of communicating effectively through press advertisements with Blacks

Koekemoer, Ludi

Title: Some principles of communicating effectively through press advertisements with Blacks
Creator: Koekemoer, Ludi
Subject: Advertising, Newspaper -- South Africa
Subject: Black people and mass media -- South Africa
Subject: Mass media -- South Africa
Subject: Mass media and culture -- South Africa
Subject: Communication in marketing -- South Africa
Subject: Communication -- Social aspects -- South Africa
Subject: Press and politics -- South Africa
Date Issued: 1978
Date: 1978
Type: Thesis
Type: Doctoral
Type: PhD
Identifier: vital:837
Identifier: http://hdl.handle.net/10962/d1013407
Description: [Introduction] An investigation of relevant literature reveals numerous studies on the principles of effective advertising communications. These studies are based on work done overseas and may not apply to Blacks in South Africa. Pioneer advertising research into the Black market has been conducted in recent years by the University of South Africa's Bureau of Market Research (BM). The resultant data obtained indicated that communicating to the Black market should be treated separately from communicating to Whites in South Africa and further research is required on the effectiveness of advertising communications aimed at Blacks. This study was designed to supplement the research conducted by the Bureau of Market Research rather than to validate these findings.
Format: 277 leaves
Format: pdf
Publisher: Rhodes University
Publisher: Faculty of Commerce, Rhodes Business School
Language: English
Rights: Koekemoer, Ludi

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