- Title
- Events as catalyst to atact tourists to destinations: Spectator perceptions of the social impact of events in East London: A study of Spec-Savers Ironman South Africa 70.3 in Buffalo City
- Creator
- Mxunyelwa, Siayabonga
- Date Issued
- 2020
- Date
- 2020
- Type
- Conference Proceeding
- Identifier
- http://hdl.handle.net/11260/10868
- Identifier
- vital:75300
- Description
- In recent years, globally events have shown rapid growth as types of attractions within destinations with such events creating a favourable image of a destination, expanding the traditional tourist season, spreading tourist demand evenly through an area and attracting foreign and domestic visitors. As far as South Africa is concerned attracting influx of tourists is the problem in the event sport tourism industry The objective of this study is to address this gap and to evaluate the social impact perceptions of event tourism spectators. The research design for the proposed study primarily involved exploratory and descriptive research. The target-sampling frame was the event tourism spectators at the Spec-Savers Ironman South Africa 70.3 Triathlon event held in East London. The findings suggest that the opportunity to meet new people, attend a major event and enhancing event tourism destination were deemed positive social impacts. Conversely, the study suggested that littering and social inequalities (exclusionary) are negative social impacts. The results in this study have produced a foundation that events management practitioners, event tourism planners, policy makers, decision makers, researchers and academics can utilise in planning for future events that are socially sustainable in a developing economy context such as South Africa.
- Format
- 7 pages
- Format
- Language
- English
- Relation
- International Conference on Tourism
- Relation
- International Conference on Tourism URL goes here 4 4 no. 35 42 2020 35-42
- Rights
- Walter Sisulu University
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | Conference proceeding.pdf | 3 MB | Adobe Acrobat PDF | View Details Download |