- Title
- Franchisings influence on the entrepreneurial paradigm within the SA retail tyre franchise industry
- Creator
- De Mink, Denver John
- Subject
- Franchises (Retail trade)
- Subject
- Retail trade -- Management
- Subject
- Entrepreneurship -- South Africa
- Date Issued
- 2021-04
- Date
- 2021-04
- Type
- Master's theses
- Type
- text
- Identifier
- http://hdl.handle.net/10948/51107
- Identifier
- vital:43209
- Description
- This paper proposes a franchise framework to ensure improved alignment between the franchisee and the franchisor in the South African retail tyre franchise industry. Countless studies have established that worldwide franchises offer more sustainable business development for entrepreneurs and a higher success rate for start-up businesses. This is, however, not an exclusive formula for success as the relationship between the franchisee and franchisor is dynamic with the economic landscape always changing. Entrepreneurs often display traits that do not always coincide with the franchisor’s framework. By developing a framework, the study aimed to supply possible solutions for improved alignment between the franchisee and the franchisor resulting in a prosperous relationship enabling economic growth and impacting positively on the unemployment crises in South Africa. A literature study was followed up with a case study research approach. The context was singular, namely a branded fitment centre franchise within the tyre fitment industry in South Africa. A schedule of interview protocols was undertaken with embedded multiple units of analyses based on feedback from franchise industry expert, franchisor representatives and franchisees who own various fitment centres. The case study research explored the factors that contributed to the successful alignment of the entrepreneurial paradigm to the franchise network requirements within a national franchise retail tyre fitment brand. Factors that ensure improved alignment between the franchisee and the franchisor requirements were explored in this research. Franchising provides comparable risks and benefits associated with other entrepreneurial ventures. However, entrepreneurs have a stronger chance of survival when aligning themselves with a franchise network. Franchising is critical for economic development. The study indicates that franchising influences the entrepreneurial paradigm. The entrepreneurial spirit needs to be curtailed to ensure compliance at times.
- Description
- Thesis (MBA) -- Faculty of Business and Economic Sciences, Business Administration, 2021
- Format
- computer
- Format
- online resource
- Format
- Format
- 1 online resource (135 pages)
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela University
- Rights
- All Rights Reserved
- Rights
- Open Access
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | De Mink, D.pdf | 1 MB | Adobe Acrobat PDF | View Details Download |