Facebook, youth and political action: a comparative study of Zimbabwe and South Africa
- Authors: Mare, Admire
- Date: 2016
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: vital:3553 , http://hdl.handle.net/10962/d1021259
- Description: This comparative multi-sited study examines how, why and when politically engaged youths in distinctive national and social movement contexts use Facebook to facilitate political activism. As part of the research objectives, this study is concerned with investigating how and why youth activists in Zimbabwe and South Africa use the popular corporate social network site for political purposes. The study explores the discursive interactions and micro-politics of participation which plays out on selected Facebook groups and pages. It also examines the extent to which the selected Facebook pages and groups can be considered as alternative spaces for political activism. It also documents and analyses the various kinds of political discourses (described here as digital hidden transcripts) which are circulated by Zimbabwean and South African youth activists on Facebook fan pages and groups. Methodologically, this study adopts a predominantly qualitative research design although it also draws on quantitative data in terms of levels of interaction on Facebook groups and pages. Consequently, this study engages in data triangulation which allows me to make sense of how and why politically engaged youths from a range of six social movements in Zimbabwe and South Africa use Facebook for political action. In terms of data collection techniques, the study deploys social media ethnography (online participant observation), qualitative content analysis and in-depth interviews. Theoretically, this study jettisons the Habermasian theory of public sphere in favour of Fraser’s (1990) concept of the subaltern counter-publics, Scott’s (1985) metaphor of hidden transcripts and some insightful views on popular culture gleaned from African studies. Melding these ideas into a synthesised theoretical frame, this study argues that Facebook fan pages and groups can be conceptualised as parallel discursive arenas where marginalised groups (including politically active youths) have a political life outside the dominant mediated public sphere often in ways that are generally viewed as “irrational” and “non-political” in mainstream Western literature. This study also proposes ways of enriching Fraser’s concept of subaltern counter-publics by incorporating elements from Scott’s metaphor of hidden transcripts in order to analyse the various kinds of political discourses which are circulated on social media. The findings demonstrate that youth activists in Zimbabwe and South Africa are using Facebook to engage in traditional and alternative forms of political participation. Findings show that Facebook in both political contexts is deployed for transmitting and accessing civic and political information, as a conduit for online donations and fundraising, for contacting political decision makers, as a venue of political activism, as an advertising platform for social and political events and as a platform for everyday political talk. It demonstrates that the broader political context shapes and constraints the localised appropriations of Facebook for political purposes in ways that deconstructs some of the postulations of the cyber-optimist and pessimist approaches. The study also found that youth activists in Zimbabwe and South Africa used Facebook in their own unique ways as shaped and dictated by the broader political and mediated opportunity structures. It argues that youth’s engagement with social media platforms for political purposes should be understood in their own terms without necessarily imposing inflexible boundaries on what counts as political participation. Although Facebook like other social media platforms foster avenues for cognitive engagement, discursive participation and political mobilisation, these political practices are not immune to the influences of offline processes. Youth activists in all the six case organisations used Facebook as a complementary and supplementary space for political processes rather than as a standalone platform. The study also argues that compared to South Africa, the political uses of Facebook in Zimbabwe are largely influenced by practices of state surveillance. It also found that whilst youth activists in South Africa are deploying Facebook to supplement traditional methods of political activism, their counterparts in Zimbabwe are using the same technology to circumvent the restricted political and media environment. The findings also indicate that youth activists in both countries are using Facebook as a change agent tool within the broader media ecology which is characterised by the increasing interpenetration of older and newer media platforms. In terms of micro-politics of participation and discursive interactions, this study found that Facebook pages and groups should viewed as a “sites of power” where corporate forces and platform specific code coalesce together fostering “algorithmic” gatekeeping practices and the favouring of paid for content over non-paid for user-generated-content which ultimately affects activists’ visibility and reach within the online media ecology. These gatekeeping practices therefore further complicate claims by cyber-optimists that social media platforms are the sine qua non spaces for symmetrical and democratic participation. This study argues that “subtle forms of control” characterise the much glorified participatory cultures on Facebook in ways that defy optimistic accounts of the role of new media in political change.
- Full Text:
- Date Issued: 2016
- Authors: Mare, Admire
- Date: 2016
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: vital:3553 , http://hdl.handle.net/10962/d1021259
- Description: This comparative multi-sited study examines how, why and when politically engaged youths in distinctive national and social movement contexts use Facebook to facilitate political activism. As part of the research objectives, this study is concerned with investigating how and why youth activists in Zimbabwe and South Africa use the popular corporate social network site for political purposes. The study explores the discursive interactions and micro-politics of participation which plays out on selected Facebook groups and pages. It also examines the extent to which the selected Facebook pages and groups can be considered as alternative spaces for political activism. It also documents and analyses the various kinds of political discourses (described here as digital hidden transcripts) which are circulated by Zimbabwean and South African youth activists on Facebook fan pages and groups. Methodologically, this study adopts a predominantly qualitative research design although it also draws on quantitative data in terms of levels of interaction on Facebook groups and pages. Consequently, this study engages in data triangulation which allows me to make sense of how and why politically engaged youths from a range of six social movements in Zimbabwe and South Africa use Facebook for political action. In terms of data collection techniques, the study deploys social media ethnography (online participant observation), qualitative content analysis and in-depth interviews. Theoretically, this study jettisons the Habermasian theory of public sphere in favour of Fraser’s (1990) concept of the subaltern counter-publics, Scott’s (1985) metaphor of hidden transcripts and some insightful views on popular culture gleaned from African studies. Melding these ideas into a synthesised theoretical frame, this study argues that Facebook fan pages and groups can be conceptualised as parallel discursive arenas where marginalised groups (including politically active youths) have a political life outside the dominant mediated public sphere often in ways that are generally viewed as “irrational” and “non-political” in mainstream Western literature. This study also proposes ways of enriching Fraser’s concept of subaltern counter-publics by incorporating elements from Scott’s metaphor of hidden transcripts in order to analyse the various kinds of political discourses which are circulated on social media. The findings demonstrate that youth activists in Zimbabwe and South Africa are using Facebook to engage in traditional and alternative forms of political participation. Findings show that Facebook in both political contexts is deployed for transmitting and accessing civic and political information, as a conduit for online donations and fundraising, for contacting political decision makers, as a venue of political activism, as an advertising platform for social and political events and as a platform for everyday political talk. It demonstrates that the broader political context shapes and constraints the localised appropriations of Facebook for political purposes in ways that deconstructs some of the postulations of the cyber-optimist and pessimist approaches. The study also found that youth activists in Zimbabwe and South Africa used Facebook in their own unique ways as shaped and dictated by the broader political and mediated opportunity structures. It argues that youth’s engagement with social media platforms for political purposes should be understood in their own terms without necessarily imposing inflexible boundaries on what counts as political participation. Although Facebook like other social media platforms foster avenues for cognitive engagement, discursive participation and political mobilisation, these political practices are not immune to the influences of offline processes. Youth activists in all the six case organisations used Facebook as a complementary and supplementary space for political processes rather than as a standalone platform. The study also argues that compared to South Africa, the political uses of Facebook in Zimbabwe are largely influenced by practices of state surveillance. It also found that whilst youth activists in South Africa are deploying Facebook to supplement traditional methods of political activism, their counterparts in Zimbabwe are using the same technology to circumvent the restricted political and media environment. The findings also indicate that youth activists in both countries are using Facebook as a change agent tool within the broader media ecology which is characterised by the increasing interpenetration of older and newer media platforms. In terms of micro-politics of participation and discursive interactions, this study found that Facebook pages and groups should viewed as a “sites of power” where corporate forces and platform specific code coalesce together fostering “algorithmic” gatekeeping practices and the favouring of paid for content over non-paid for user-generated-content which ultimately affects activists’ visibility and reach within the online media ecology. These gatekeeping practices therefore further complicate claims by cyber-optimists that social media platforms are the sine qua non spaces for symmetrical and democratic participation. This study argues that “subtle forms of control” characterise the much glorified participatory cultures on Facebook in ways that defy optimistic accounts of the role of new media in political change.
- Full Text:
- Date Issued: 2016
Business journalism ethics in Africa: a comparative study of newsrooms in South Africa, Kenya and Zimbabwe
- Authors: Mare, Admire
- Date: 2010
- Subjects: Journalism, Commercial Journalistic ethics Journalism, Commercial -- South Africa Journalism, Commercial -- Kenya Journalism, Commercial -- Zimbabwe Business Day (South Africa) Business Daily (Kenya) Financial Gazette (Zimbabwe)
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3458 , http://hdl.handle.net/10962/d1002912
- Description: This study provides an insight into the state of business journalism ethics in Africa, firstly through an examination of newsroom ethical policies and secondly through an exploration of the way in which African business journalists negotiate ethical decision-making in their day-to-day news processing practices. Thirdly, it examines how the three African media organisations have responded in their newsroom policies and practices to the debates on the Africanisation of journalism ethics. In order to collect data, the researcher employed document analysis, semi-structured questionnaires and in-depth interviews. Three financial newspapers namely: Business Day in South Africa, Business Daily in Kenya and Financial Gazette in Zimbabwe were purposively chosen. In these African countries, business journalism has been steadily growing since the late 1960s, fuelled by the presence of robust stock exchanges, making the issue of business journalism ethics of central importance. Grounded in the sociology of news production paradigm, Bourdieu’s journalistic field theory and debates on Africanisation of journalism ethics, this study identifies three major issues. First, the research found that while all three newspapers had clear ethical guidelines in place, and editors and journalists recognised the importance of ethical behaviour, ethical practice did not always follow. A disconnect exists between words (codes of ethics) and actions (practice) especially in Kenya and Zimbabwe, where business journalists are more susceptible to economic and political pressures. The argument is ethical considerations notwithstanding, people need to survive. This is largely due to the precarious economic basis of news organisations, lack of effective monitoring, and a pervasive culture of unethical behaviour at some sites. Second, the study also shows that institutional factors such as advertising, powerful news sources and interference from senior management make ethical business journalism difficult to practice. Third, Africanisation remains an academic issue with little movement towards that direction in most newsrooms studied. The findings of this study demonstrate that business editors in African newsrooms are confused on what ‘Africanisation’ entails especially given their shared view that journalism practices are universal. It recommends that business journalism codes of ethics informed by African values are long overdue. In terms of enforcement and monitoring of codes, it is important to use compliance officers or ombudsperson and periodically run in-house refresher courses on ethics and professionalism. It is imperative that the financial press improve the working conditions of its employees in order to lessen incidences of corruption which are threatening the credibility of media content and media organisation themselves.
- Full Text:
- Date Issued: 2010
- Authors: Mare, Admire
- Date: 2010
- Subjects: Journalism, Commercial Journalistic ethics Journalism, Commercial -- South Africa Journalism, Commercial -- Kenya Journalism, Commercial -- Zimbabwe Business Day (South Africa) Business Daily (Kenya) Financial Gazette (Zimbabwe)
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3458 , http://hdl.handle.net/10962/d1002912
- Description: This study provides an insight into the state of business journalism ethics in Africa, firstly through an examination of newsroom ethical policies and secondly through an exploration of the way in which African business journalists negotiate ethical decision-making in their day-to-day news processing practices. Thirdly, it examines how the three African media organisations have responded in their newsroom policies and practices to the debates on the Africanisation of journalism ethics. In order to collect data, the researcher employed document analysis, semi-structured questionnaires and in-depth interviews. Three financial newspapers namely: Business Day in South Africa, Business Daily in Kenya and Financial Gazette in Zimbabwe were purposively chosen. In these African countries, business journalism has been steadily growing since the late 1960s, fuelled by the presence of robust stock exchanges, making the issue of business journalism ethics of central importance. Grounded in the sociology of news production paradigm, Bourdieu’s journalistic field theory and debates on Africanisation of journalism ethics, this study identifies three major issues. First, the research found that while all three newspapers had clear ethical guidelines in place, and editors and journalists recognised the importance of ethical behaviour, ethical practice did not always follow. A disconnect exists between words (codes of ethics) and actions (practice) especially in Kenya and Zimbabwe, where business journalists are more susceptible to economic and political pressures. The argument is ethical considerations notwithstanding, people need to survive. This is largely due to the precarious economic basis of news organisations, lack of effective monitoring, and a pervasive culture of unethical behaviour at some sites. Second, the study also shows that institutional factors such as advertising, powerful news sources and interference from senior management make ethical business journalism difficult to practice. Third, Africanisation remains an academic issue with little movement towards that direction in most newsrooms studied. The findings of this study demonstrate that business editors in African newsrooms are confused on what ‘Africanisation’ entails especially given their shared view that journalism practices are universal. It recommends that business journalism codes of ethics informed by African values are long overdue. In terms of enforcement and monitoring of codes, it is important to use compliance officers or ombudsperson and periodically run in-house refresher courses on ethics and professionalism. It is imperative that the financial press improve the working conditions of its employees in order to lessen incidences of corruption which are threatening the credibility of media content and media organisation themselves.
- Full Text:
- Date Issued: 2010
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