- Title
- Management of business vision and mission in the rapidly changing macro-economic environment
- Creator
- Maria Mahwehwe
- Subject
- Business enterprises -- Vision and mission
- Date Issued
- 2019
- Date
- 2019
- Type
- Thesis
- Type
- Masters
- Type
- MBA
- Identifier
- http://hdl.handle.net/10948/44526
- Identifier
- vital:38133
- Description
- The primary objective of the study is to gain an understanding of how organisations across different industries in Nelson Mandela Metropolitan area manage the effects of the everchanging macro-economic environment to maintain focus on the original vision. The study aims to create a framework that will assist managers in the management of vision and mission to ensure attainment of shareholders’ reason for creating the business. The study seeks to achieve its aim by investigating and testing the impact of the macro-economic environment on organisational vision and mission. The study uses a quantitative research approach to collect and analyse data. Convenience sampling method is employed for obtaining the sixty-one (61) respondents at middle and top management positions who contributed to this study. A closed-ended questionnaire in a Likert scale format is used to obtain the views of the respondents. Research results are extrapolated through statistical analyses methods. The empirical results indicate that 80.33% of the respondents agreed that strategic decisions are formulated in line with the organisational vision and that there is proper linkage of the vision, mission and business strategies. However, according to the respondents, the strategies do not consider the rapid changes in the macro-economic environment or prepared for the environment’s potential effects on the business. Only about half of the respondents agreed that there is employee involvement in vision and mission formulation and implementation. The results also indicate a need for improved communication between leadership and employees through various means of communication to enhance understanding and ownership. The main limitations of the study are that only sixty-one (61) out of the many leaders in the Nelson Mandela Metropolitan area contributed to this research. Leaders in other areas may respond differently to the questions asked. The time period of the research is very limited and therefore a longer period may give different results. The main recommendations of the study are that leaders anticipate environmental changes and plan for the potential changes. The rapidly changing macro-economic environment insists on continuous vision and mission consultation. Leaders should involve employees in vision and mission formulation and implementation to enhance buy-in and adoption. To achieve understanding and focus on the vision and mission, various means of communication with all stakeholders should be utilised for different types of people to achieve a shared vision.
- Format
- xi, 96 leaves
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela University
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NMU Business School
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | Mahwehwe, M 216738792 Treatise Dec 2019.pdf | 902 KB | Adobe Acrobat PDF | View Details Download |