- Title
- Media monitoring as a measurement tool in government communication within the Eastern Cape Province: a case study of the office of the premier
- Creator
- Petela, Ayanda
- Subject
- Mass media -- South Africa
- Subject
- Communication in politics Communication -- South Africa Information services -- Government policy -- South Africa
- Date Issued
- 2018
- Date
- 2018
- Type
- Thesis
- Type
- Masters
- Type
- MA
- Identifier
- http://hdl.handle.net/10948/23219
- Identifier
- vital:30462
- Description
- Media monitoring is an important aspect of the government communication process because through it the communications practitioner is able to identify issues and trends which may affect the organisation. The study explores media monitoring as a government communication tool. This research aims to analyse the media monitoring practices of the Eastern Cape Office of the Premier and, determine how the media monitoring reports are utilised. In the Eastern Cape, the Office of the Premier’s Provincial Communications Unit takes the lead in conducting media monitoring for all the provincial government departments, as part of its oversight role. Employing qualitative data collection methods, the study was able to examine and dissect the media monitoring activities of the Office of the Premier, out of which emerged rich data. Data was classified according to themes and recommendations were made towards improving of media monitoring and analysis for the provincial communications unit responsible for media monitoring in the Office of the Premier.
- Format
- x, 128 leaves
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Arts
- Language
- English
- Rights
- Nelson Mandela University
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NMU School of Language, Media and Culture
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