Corporate identity and identification: the case of the Eastern Cape Department of Social Development

Title: Corporate identity and identification: the case of the Eastern Cape Department of Social Development
Creator: Rantjie, Khuselwa
Subject: Corporate culture -- South Africa -- Eastern Cape
Subject: Personnel management -- South Africa -- Eastern Cape -- Communication
Date Issued: 2012
Date: 2012
Type: Thesis
Type: Masters
Type: MA
Identifier: http://hdl.handle.net/10948/8638
Identifier: vital:26416
Description: One of the key recommendations of the Communication Task Team Report which analysed the communication programme of government post 1994 was that of the introduction of a single corporate identity programme for government. It is against this background that various South African government departments (national and provincial) including the Eastern Cape Department of Social Development introduced their corporate identity programmes. Based on the Rotterdam Organisation Identification Test (ROIT) (van Riel et al., 1994), the paper analyses the levels to which employees identify with the corporate identity of the Department of Social Development. The ROIT scale identifies four variables that impact on employee identification which are; employee communication, job satisfaction, corporate culture and perceived organisational prestige.
Format: [81] leaves
Format: pdf
Publisher: Nelson Mandela Metropolitan University
Publisher: Faculty of Arts
Language: English
Rights: Nelson Mandela Metropolitan University

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