- Title
- Perceived critical factors impacting digital literacy at a South African automotive manufacturer
- Creator
- Sandan, Mahmoodah
- Subject
- Internet literacy
- Subject
- Computer literacy
- Subject
- Information society
- Subject
- Automobile industry and trade
- Date Issued
- 2023-12
- Date
- 2023-12
- Type
- Master's theses
- Type
- text
- Identifier
- http://hdl.handle.net/10948/65924
- Identifier
- vital:74287
- Description
- This treatise explores the critical factors affecting digital literacy within a South African Automotive Manufacturer. Previous research conducted within the organisation revealed that employees were not using digital tools to its full potential, and according to the literature, digital capabilities are one of the main drivers for organisational agility. There is a lack of research on digital literacy and organisational agility in a South African automotive context. As technology progresses rapidly, organisations must innovate to remain agile and relevant. This qualitative research study was conducted through a constructivist worldview, allowing the researcher and participant an opportunity to interact during an interview session to uncover experiences and thoughts relating to digital literacy within the organisation. The study enrolled 14 participants, and this was sufficient to achieve meaningful saturation of the data. The study highlighted low confidence levels in technology adoption within the organisation, often causing anxiety and apprehension among employees. This psychological barrier stems from a lack of digital literacy skills underpinned by insufficient training to fully understand the benefits technology may provide to the user and the organisation. The lack of awareness may be linked to ineffective communication techniques the organisation employs when relaying training or information relating to available resources. Furthermore, to enhance digital literacy skills, the study found that individuals need to have good foundational knowledge from which to build and have supportive leadership that assists in acquiring the necessary resources and training. This study provides insights into digital literacy within a South African Automotive Manufacturer. It will allow management to develop strategies to improve digital literacy levels and establish a learning culture where employees have higher levels of self-efficacy. When an organisation embraces digital technology, it increases productivity and fosters innovation.
- Description
- Thesis (MBA) -- Faculty of Business and Economic Sciences, Business School, 2023
- Format
- computer
- Format
- online resource
- Format
- application/pdf
- Format
- 1 online resource (xi, 101 pages)
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela University
- Rights
- All Rights Reserved
- Rights
- Open Access
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Collections
NMU Business School
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | Sandan, M.pdf | 1 MB | Adobe Acrobat PDF | View Details Download |