A systematic review of the efficacy of internet-based interventions for depression and anxiety disorders: the possibilities and limitations for feasibility within South Africa
- Authors: Sealy-Fisher, Kay Tibeta
- Date: 2020
- Subjects: Depression, Mental -- Treatment -- South Africa , Anxiety disorders -- Treatment -- South Africa , Internet in psychotherapy -- South Africa
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/144632 , vital:38364
- Description: Technological advances may alleviate the burden on South Africa’s mental healthcare system. This study is a systematic review of literature that assesses the efficacy of high quality online interventions for depression and anxiety, and that compares the reviewed studies’ characteristics to the South African context to assist in future developments of online interventions for depression and anxiety within South Africa. This was achieved through using a 2010 systematic review of Griffiths, Farrer, and Christensen as point of departure. This research had two aims: to provide an updated systematic review of the literature reporting on the efficacy of internet-based interventions for depression and anxiety disorders; and to evaluate the possibilities and limitations for the feasibility of implementing internet-based interventions for depression and anxiety disorders in the South African context. Databases accessed were PubMed, PsycINFO, and Cochrane Central Register of Controlled Trials. Included studies must: (i) report on one or more internet-based intervention, (ii) target depression or anxiety or both, (iii) report the effect size or provide enough information to calculate it, (iv) report a measure of symptoms outcome, (v) be a Randomised Controlled Trial, (vi) include a control group that received no active intervention, (vii) be published and peer-reviewed, (viii) have been published after January 2010. The search yielded 2999 potential studies of which 20 full texts were reviewed. Of these, 75% (n=15) of the studies report effect sizes above 0.20, and 25% (n=5) of the studies report effect sizes above 0.80. Themes emergent from literature and included studies distinguished effective from non-effective studies included the use of cognitive behavioural therapy, therapist input and reminders to engage with the intervention, and duration of over 6 weeks. Attrition rates did not differ between experimental and control groups. Sample characteristics between the reviewed interventions and South Africa’s population were found to be different and is discussed. Unfortunately, 37 potential studies could not be accessed and thus not included, although several attempts were made. The majority of studies had effect sizes equal to that of face-to-face therapeutic interventions. Implications of application in South Africa’s context with limited technological familiarity, insufficiency of professionally trained therapists, poor literacy, and high costs of internet data are discussed. It is concluded that with appropriate adaptation, online internet interventions for depression and anxiety would be beneficial to South Africa’s people and assist in lowering the country’s burden of mental health disorders.
- Full Text:
- Date Issued: 2020
The effect of company brand on the investment decisions of individual investors as mediated by behavioural finance biases in Nigeria
- Authors: Okeja, Ogechukwu Donatu
- Date: 2020
- Subjects: Branding (Marketing) -- Nigeria , Business names -- Nigeria , Brand choice -- Nigeria -- Mathematical models , Consumer behavior -- Nigeria -- Mathematical models , Consumers' preferences -- Nigeria , Nigerian Stock Exchange
- Language: English
- Type: text , Thesis , Masters , MCom
- Identifier: http://hdl.handle.net/10962/144015 , vital:38303
- Description: Over the years, the financial sphere and its systematic process has transcended from one paradigm to another. Most prominent is the traditional finance paradigm dominating the financial sphere majorly throughout the 1960s and 1970s. The ideology and the foundation of the traditional finance paradigm was centred on the concept of rationality. Within the context of the current research, the traditional finance paradigm postulates that individuals in the process of making investment decisions, acquire and analyse all available information in the stock markets, upon which they make a rational investment decision. In other words, the traditional finance paradigm portrays individuals as perfectly informed, rational decision makers, capable of objectively solving complex problems –Homo economicus. However, research in the field of psychology gave rise to the questions and concerns that started to emerge in the 1980s concerning the realistic nature of the assumptions of the traditional finance paradigm. As opposed to the assumptions of traditional finance, these research show that it is impossible for investors to analyse the shares of all the listed companies in the market in order to make rational investment decisions due to the ambiguous nature of information available. In the behavioural finance paradigm individuals’ decision making are viewed to incorporate factors such as emotions, heuristics, experiences, intuition and perceptions. These factors in turn are seen to induce biases (such as availability bias and overconfidence) which leads to subjective decision making. The concept of behavioural finance is based on realistic outcomes of events in the financial sphere for example, the repeated occurrence of financial crises in an environment where all participants are assumed to be rational. The behavioural finance paradigm challenges the assumption of the traditional finance paradigm which is embedded on the concept of rationality. The purpose of the present research is to investigate whether brands of listed companies on the Nigerian Stock Exchange trigger behavioural finance biases in investment decisions of individual investors in Nigeria. More specifically, the aim of the present research was to establish relationships between the independent sub-variables of brand knowledge (brand awareness and brand image) and brand relationship (brand loyalty and brand attachment), the mediating sub-variables of behavioural finance biases (availability bias and overconfidence) and the dependent variable (investment decisions). To this end, objectives and hypotheses were formulated to guide the research. In order to achieve the stated objectives and test the formulated hypotheses, the present research adopted the positivistic paradigm and the methodological process involved quantitative methods. Data was acquired by means of an online questionnaire from members of the Independent shareholders association of Nigeria and individual investors whose contacts were provided by an independent broker (n= 182). The research instrument showed satisfactory levels of validity on all measures (between 0.40 and 0.89) and a relatively highly internal consistency for reliability with Cronbach’s alpha coefficient scores of between 0.81 and 0.93. Descriptive and inferential statistical analyses were performed. Descriptive statistics involved frequency distribution, mean and standard deviation. Inferential statistics involved Spearman’s rank correlation coefficient, Multiple linear regression analyses, T-test and ANOVA. Using Spearman’s rank correlation coefficient, results show that all variables were positively correlated. Results of the Multiple linear regression analyses performed, indicated that there are positive relationships between brand awareness and investment decisions; brand awareness and availability bias; brand loyalty and investment decisions; brand loyalty and overconfidence; overconfidence and investment decisions. Furthermore, Multiple linear regression analyses also indicated that availability bias mediates the relationship between brand awareness and investment decisions; and overconfidence mediates the relationship between brand loyalty and investment decisions. Results of the T-test indicated that there is no significant mean difference found in the responses of the different sex group (male and female) on independent, mediating and dependent variables. While ANOVA indicated that there is a significant difference found between the age category of respondents and brand loyalty; age category of respondents and investment decisions. Based on the results of the analyses performed, conclusions, contributions and recommendations were enumerated. Practical recommendations were made to the government, individual investors, companies and brand experts, professional brokers, financial analysts and economy developers.
- Full Text:
- Date Issued: 2020
Ph-responsive liposomal systems for site-specific pulmonary delivery of anti-tubercular drugs
- Authors: Nkanga, Christian Isalomboto
- Date: 2019
- Subjects: Tuberculosis -- Chemotherapy , Lipsomes , Drug carriers (Pharmacy) , Rifampin , Hydrogen-ion concentration , Hydrogen-ion concentration -- Physiological effect
- Language: English
- Type: text , Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10962/125832 , vital:35822
- Description: Tuberculosis (TB) is an infectious disease that has been reported to be the ninth leading cause of death worldwide, even though mostly considered as a poverty related disease. Despite the existence of potent anti-tubercular drugs (ATBDs), such as rifampicin (RIF) and isoniazid (INH), TB remains the major killer among many microbial diseases over the last five years. Although several factors are to be blamed for this deadly status, the most crucial issues encompass both the self-defensiveness of the causative agent (Mycobacterium tuberculosis), including its intra-macrophage location that compromises ATBDs accessibility, and the widespread/off target distribution of ATBDs. The need for novel drug delivery strategies therefore arises to provide selective distribution of ATBDs at the infected site. Among the drug vehicles explored in this field, liposomes have been reported to be the most suitable drug carriers due to their rapid uptake by alveolar macrophages, where M. tuberculosis often resides. Since liposomes experience media of different pH throughout the cell uptake process (endocytosis/phagocytosis), the use of pH change as a stimulus for controlled release looks promising for enhancing intra-macrophage delivery and minimizing premature ‘off-target’ release of ATBDs. However, the costly status of liposome technology, due to the use of sophisticated procedures and expensive materials (especially for pH-dependent delivery, where special lipids are required), may preclude wider developments of liposomal products, especially for the developing world. This study aimed at investigating liposomal encapsulation of pH-sensitive and fluorescent hydrazone derivatives of INH using crude soybean lecithin, as a cost-effective option for site-specific delivery combined with potential bio-imaging features. Another objective was to explore encapsulation of INH hydrazone derivatives with and without RIF in liposomes using a simple and organic solvent-free preparation method. Initially, INH was coupled with 4-hydroxy-benzaldehyde to yield a conjugate (INH-HB) that was encapsulated in liposomes using film hydration method with acceptable encapsulation efficiency (î), about 89 %. The prepared INH-HB loaded liposomes (IHL) were characterized by means of dynamic light scattering (DLS), transmission electron microscopy (TEM), differential scanning calorimetry (DSC) and X-ray diffraction (XRD). The release of INH from IHL was evaluated over 12 hours in media of different pH using dialysis. As hypothesized, pH dependent release of INH from IHL was observed with 22, 69, 83 and 100 % release obtained in media of pH 7.4, 6.4, 5.4 and 4.4, respectively. From this experimental trial, further development was undertaken by conjugating INH to a hydrophobic fluorescent tag, zinc (II) phthalocyanine (PC), through hydrazone linkages. The obtained conjugate (PC-INH) was loaded into liposomes (PIL) that were characterized using various spectroscopic techniques, including UV-Vis absorption and energy dispersive X-ray spectroscopy, which suggested the presence of PC-INH within the lipid bilayers. The release study performed in different pH media revealed 22, 41, 97 and 100 % of INH, respectively released at pH 7.4, 6.4, 5.4 and 4.4. This confirmed the potential of pH-triggered drug release from liposomes loaded with hydrazone drug derivatives. In addition, successful encapsulation of PC-INH using crude soybean lecithin inspired a new opening towards development of multimodal liposomes that could achieve controlled drug release with added benefits of image-guided biological tracking. However, the hydrophobic nature of PC-INH requires an effective strategy that could improve its solubility and favour extensive development. In this context, the tetra-substituted structure of PC-INH brought up the hypothesis that cyclodextrin (CD) complexation would facilitate PC-INH encapsulation in liposomes using an organic solvent-free method, called here the “heating method” (HM). Inclusion complexes of PC-INH with various CDs were therefore investigated, with gamma-CD complex (CP) giving the best results. These complexes were prepared in both solution and solid-state and further comprehensively characterized using UV-Vis spectroscopy, magnetic circular dichroism, NMR spectroscopy, diffusion ordered spectroscopy, DSC, XRD and Fourier transform infrared spectroscopy. CP-loaded liposomes prepared using HM exhibited greater î than film hydration liposomes, about 70 % versus 56 %, respectively. The HM-liposomal system (CPL) exhibited potentially useful nano particulate characteristics (i.e. mean particle size 240 nm and Zeta potential –57 mV), which remained unchanged over 5 weeks of stability study at 4 °C, and pH-dependent INH release behaviour alike PIL. Furthermore, CP was co-encapsulated with rifampicin (RIF) in liposomes using HM to investigate the possibility for future combination therapy. 1H-NMR spectroscopy, DSC, XRD and photophysical studies were performed for molecular assessment of the cargo in CP-RIF co-loaded liposomes (CPRL). The mean particle size, Zeta potential and î of CPRL were respectively 594 nm, –50 mV, 58 % for CP and 86 % for RIF. CPRL exhibited much higher release rates for both INH and RIF at pH 6.4, compared to those tested at pH 7.4. In addition, there was no cytotoxicity on HeLa cells, but attractive lung fibroblasts and epithelial cells uptake and viability. Hence, CPRL are promising for targeted ATBD delivery to alveolar macrophages following pulmonary administration. Overall, the developed pH-responsive liposomal system holds the promise for new openings towards wider developments of multifunctional liposomes for site-specific controlled pulmonary delivery of antimicrobials drugs.
- Full Text:
- Date Issued: 2019
The implementation of a push-pull programme for the control of Eldana saccharina (Lepidoptera: Pyralidae) in sugarcane in the coastal regions of Kwazulu-Natal, South Africa
- Authors: Mulcahy, Megan Marie
- Date: 2018
- Subjects: Pyralidae -- South Africa -- KwaZulu-Natal , Pests -- Integrated control , Sugarcane -- Diseases and pests -- South Africa -- KwaZulu-Natal , Stem borers -- Effect of habitat modification on -- South Africa -- KwaZulu-Natal , Insect-plant relationships -- South Africa -- KwaZulu-Natal
- Language: English
- Type: text , Thesis , Masters , MSc
- Identifier: http://hdl.handle.net/10962/63290 , vital:28390
- Description: Eldana saccharina, an indigenous lepidopteran stemborer, is considered the most damaging pest of sugarcane in South Africa. Researchers have advocated the use of an area-wide integrated pest management (AW-IPM) programme as a means of improving the control of this pest. A push-pull strategy was developed as a component of this AW-IPM approach. The push-pull strategy in sugarcane is a habitat management method of pest control that uses plants that are both repellent (Melinis Minutiflora) and attractive (Cyperus dives, Cyperus papyrus and Bt-maize) to E. saccharina. Previous research into push-pull has shown that this strategy is an effective tool for the control of E. saccharina. Push-pull has been implemented successfully in the Midlands North sugarcane growing region of KwaZulu-Natal (KZN), South Africa. Despite the proven efficacy of push-pull, very little push-pull research has been conducted in the coastal sugarcane growing regions of KZN, and adoption of this technology has been poor in these regions. Therefore, the aim of this research was to facilitate the implementation of push-pull for the management of E. saccharina in sugarcane in the coastal regions of KZN. This was done by focussing on on-farm field trials and farmer participatory research. On-farm push-pull field trials were conducted on five model farms in the North and South Coast sugarcane growing regions of KZN. High levels of E. saccharina were recorded during this study. The push-pull treatment sites showed a significant reduction of E. saccharina damage on four of the five farms used in the study. Mean percentage of stalks damaged decreased by up to 50 % in the presence of the repellent grass species, M. minutiflora. The number of E. saccharina found per 100 stalks also decreased significantly at these farms. The farm which did not show a significant reduction in E. saccharina populations or damage had low numbers of this pest in the sugarcane throughout the experiment. This demonstrates that push-pull is more effective in areas that have high levels of E. saccharina. Stem borer surveys in wetlands on sugarcane farms revealed that high numbers of E. saccharina were found within the pull plants, C. papyrus and C. dives, in comparison to the push-pull sites. This verifies that the pull plants do work efficiently to attract E. saccharina away from sugarcane. Additionally, eight parasitoids emerged from E. saccharina larvae collected in wetland sedges. The beneficial roles that push-pull plants play in attracting and maintaining natural enemies in the agroecosystem are discussed, and these findings further demonstrate the important ecosystem, and pest management services that wetlands provide on sugarcane farms. The success of the push-pull trials in this study show that this technology can be an effective tool for controlling E. saccharina in the coastal sugarcane growing regions. The timing of the planting of push-pull plants was shown to play a role in the efficacy of this technology. The study also confirmed that push-pull should be used as a component of AW-IPM in conjunction with good crop management practices. Surveys were undertaken to determine large-scale sugarcane growers' (LSGs) knowledge and perceptions of E. saccharina and other pests. Research regarding the farmers' perceptions of push- pull was also conducted to better understand the drivers and barriers to adoption of push-pull, and other new technologies. The surveys found that large-scale farmers in the coastal regions suffer from high infestations of E. saccharina. As such there is scope for the introduction of new pest management practices such as push-pull in this area. Farmers also demonstrated a good basic knowledge of E. saccharina and IPM. However, LSGs had a poor understanding of push-pull and how it works, as well as the plants that make up the push-pull system that is being implemented against E. saccharina in South Africa. A dearth in practical knowledge regarding the implementation of push-pull was seen as a major barrier to the adoption of this strategy, as was financial instability, farmer attitudes and poor institutional support. Farmers recommended collaboration amongst stakeholders, improved education, proof of the efficacy of push-pull and incentives as tools to improve the implementation of this strategy in the coastal sugarcane growing regions of KZN. Farmers preferred direct contact with extension personnel and experiential learning opportunities when acquiring information about push- pull and other new pest management practices. If opportunities for push-pull education are increased through direct contact with extension personnel, and through on-farm demonstrations, and if inputs are provided in the form of push-pull plants, it is likely that push-pull will succeed amongst coastal LSGs, especially since farmers had an overall positive attitude towards the technology. Surveys amongst small-scale sugarcane growers (SSGs) showed that sugarcane is important in the lives of these farmers. The SSGs perceive pests to be a major constraint to their farming systems, and they identified E. saccharina as a major pest of sugarcane. The farmers also demonstrated good knowledge of sugarcane pests and vegetable pests. However, SSGs lacked knowledge regarding pest management practices and beneficial insects. Extension and advisory services should to continue concentrating on pest management practices to educate SSGs on the variety and application of pest control strategies. SSGs were found to employ complex, diverse and integrated agricultural systems that are well-suited to the implementation of IPM technologies such as push-pull. Since insect pests act were found to be a major constraint to SSG sugarcane production, push-pull was deemed a feasible pest management strategy for coastal farmers and its implementation by SSGs should be further explored. SSGs in this study were also concerned about vegetable pests, therefore if push-pull can be adapted to help protect additional crops, adoption of this technology by small-scale growers will improve.
- Full Text:
- Date Issued: 2018
Sign language in South Africa: pedagogic approaches, policy developments and new directions
- Authors: Ganiso, Mirriam Nosiphiwo
- Date: 2017
- Subjects: Deaf -- Education -- South Africa , South African sign language -- Study and teaching , Sign language -- Study and teaching -- South Africa , Sign language -- Grammar
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10962/7323 , vital:21242
- Description: This objective of this thesis is to present and critique sign language-in-education policy and different teaching pedagogies used by teachers in the Eastern and Western Cape Deaf schools. The research was conducted in four Deaf schools in the Eastern and Western Cape Provinces. Data was collected through methods which include interviews, observations and questionnaires. The study results revealed that there was inconsistency of teaching approaches used by teachers in these different schools because some of them lacked knowledge and sign language skills. Additionally, many teachers who are teaching in Deaf schools did not get sign language training. Thus, the study concluded that some teachers lack knowledge of teaching methods. Also Deaf schools’ principals and school governing bodies employ teachers who are coming from the mainstream and who are not necessarily aware of Deaf children’s needs, forgetting that Deaf learners will struggle without suitable resources. Furthermore, the study concluded that teachers use different teaching approaches, such as Total Communication, Oral Approach, Signed English, Bilingualism, South African Sign Language (SASL) and other means of communication. Deaf learners were also forced to use Oral Communication although some of them were totally deaf. The research showed that Deaf learners and Deaf teacher assistants were not pleased about the way Deaf learners were being taught. Deaf learners complained about teachers, that they lack sign language communication skills and as a result the learners became the interpreters for the teachers. Teachers in turn complained about the curriculum training which was provided for individual and selected teachers. The research also offers a comparative study, in the sense that the development of sign language across different countries from Europe and Africa as well as the United States of America, is included. The thesis furthermore explores the development of SASL CAPS Curriculum in the Western Cape Province, i.e. grade R-3 which began in 2014 as opposed to the Eastern Cape teachers who experienced difficulties due to limited curriculum implementation resources. Therefore, this research suggests that, the Language Task Team which worked on the new CAPS curriculum should have involved Deaf teachers and teachers more generally in their team and decisions. The research sought to find a theoretical or grammatical basis for the development of SASL, while at the same time providing empirical data gathered from the four respective school sites. This data is analysed and presented in the thesis.
- Full Text:
- Date Issued: 2017
Measuring the RFI environment of the South African SKA site
- Authors: Manners, Paul John
- Date: 2007
- Subjects: Radio telescopes , Radio telescopes -- South Africa , Radio astronomy , Radio astronomy -- South Africa , Square Kilometer Array (Spacecraft) , Radio -- Interference -- Measurement
- Language: English
- Type: Thesis , Masters , MSc
- Identifier: vital:5474 , http://hdl.handle.net/10962/d1005259 , Radio telescopes , Radio telescopes -- South Africa , Radio astronomy , Radio astronomy -- South Africa , Square Kilometer Array (Spacecraft) , Radio -- Interference -- Measurement
- Description: The Square Kilometre Array (SKA) Project is an international effort to build the world’s largest radio telescope. It will be 100 times more sensitive than any other radio telescope currently in existence and will consist of thousands of dishes placed at baselines up to 3000 km. In addition to its increased sensitivity it will operate over a very wide frequency range (current specification is 100 MHz - 22 GHz) and will use frequency bands not primarily allocated to radio astronomy. Because of this the telescope needs to be located at a site with low levels of radio frequency interference (RFI). This implies a site that is remote and away from human activity. In bidding to host the SKA, South Africa was required to conduct an RFI survey at its proposed site for a period of 12 months. Apart from this core site, where more than half the SKA dishes may potentially be deployed, the measurement of remote sites in Southern Africa was also required. To conduct measurements at these sites, three mobile measurement systems were designed and built by the South African SKA Project. The design considerations, implementation and RFI measurements recorded during this campaign will be the focus for this dissertation.
- Full Text:
- Date Issued: 2007
Occupational aspirations and gender stereotyping of Xhosa-speaking senior primary learners
- Authors: Els, Catherine
- Date: 2004
- Subjects: Vocational interests -- South Africa -- Research , Gender identity , School children -- South Africa -- Attitudes , Xhosa (African people) -- Attitudes
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:11020 , http://hdl.handle.net/10948/325 , Vocational interests -- South Africa -- Research , Gender identity , School children -- South Africa -- Attitudes , Xhosa (African people) -- Attitudes
- Description: International research highlights conflicting results regarding factors that could play a role in the development of occupational aspirations and occupational gender stereotyping of primary school children. Some of the variables that have been identified are age, gender, ethnicity, socioeconomic status and societal influences. There has been some research emphasis on the career development of South Africans. However, studies that have been conducted have focused mainly on adolescents and adults. Furthermore, the majority of this research has focused on programme intervention and not on acquiring baseline information. There has been no research to date on the career development of South African Xhosa-speaking senior primary school children. The lack of career research on South African Xhosa-speaking children indicates the need for the present research. This study aims to describe and compare the occupational aspirations and occupational gender stereotyping (in terms of Holland’s occupational and status level typology) of male and female Xhosa-speaking senior primary school learners. The study also describes the possible gender stereotypical perceptions preadolescent children hold regarding certain occupations. A non-probability sample of 274 Xhosa-speaking children between the ages of 10 and 14 years was drawn from two primary schools in townships in the Nelson Mandela Metropole. An exploratory and descriptive research framework was utilised, with descriptive statistical procedures employed to summarise and report the data in a meaningful manner. The major findings of the present study indicate that Xhosa-speaking senior primary school children’s favourite occupational aspirations fit into Holland’s Investigative typology and high status level. Some gender differences were evident, with slightly more boys aspiring to Investigative occupations than girls. Both boys and girls demonstrated gender stereotypical perceptions regarding xiii which occupations were suitable for both genders, with boys more willing to accept girls into traditional male occupations than girls willing to accept boys into traditional female occupations. The results of the present study emphasise the need for further exploration of the occupational aspirations and occupational ge nder stereotyping of Xhosa-speaking senior primary school children. Future research needs to include other cultural and age groups in order to explore how personal and situational variables may differentially influence children’s occupational aspirations and occupational gender stereotyping.
- Full Text:
- Date Issued: 2004
Towards an understanding of the role of commercialisation in programming at the Malawi Broadcasting Corporation from 1995 to 1998 : a case study
- Authors: Chikunkhuzeni, Francis Chim'ndomo
- Date: 2000
- Subjects: Malawi Broadcasting Corporation , Broadcasting -- Malawi , Public broadcasting -- Malawi , Broadcasting policy -- Malawi , Broadcast advertising -- Malawi
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3422 , http://hdl.handle.net/10962/d1002875 , Malawi Broadcasting Corporation , Broadcasting -- Malawi , Public broadcasting -- Malawi , Broadcasting policy -- Malawi , Broadcast advertising -- Malawi
- Description: Competition in many market-driven media systems in advanced industrial countries can sometimes compromise traditional public service broadcast values such as programming for diversity, citizenship, minority interests and national identity. This study investigates the presence and effects of commercial-logic in a state-owned broadcaster in a developing country: the Malawi Broadcasting Corporation. Using indepth interviews and analysis of records on finance and programme schedules, the study finds overwhelming indicators of the presence of commercial logic, not driven by competition, but a commitment to provide a public service under deteriorating financial conditions. Distinguishing between the impacts of advertising and sponsorship markets on media output, the study finds contradictory effects of commercialisation. Some effects confirm some of the adverse effects of commercialisation such as heavy sponsorinfluence on programme content, self-censorship among programme producers who avoid injuring sponsors and producers paying more attention to sponsored programmes at the expense ofthe quality of some non-sponsored public service programmes. However, effects are not always contrary to public service broadcasting but may Indeed reinforce such broadcasting. Commercialisation in some instances has led to the sustenance of a range of non-sponsored public service programmes including programmes to promote culture and civic rights. In general, this study highlights the need to focus on what is realistically possible within the dynamics of the Malawi Society as a precondition for a proactive and elaborate strategy for commercialisation ofthe country's public broadcaster.
- Full Text:
- Date Issued: 2000