The effects of economic and political instability on decentralised secondary schools in Mashonaland Central Province, Zimbabwe: a case study
- Authors: Katsinde, Tapfuiwa James
- Date: 2020
- Subjects: Education, Secondary -- Political aspects -- Zimbabwe , Political violence -- Zimbabwe , Zimbabwe -- Economic conitions -- 1980- , Zimbabwe -- Politics and government -- 1980-
- Language: English
- Type: text , Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10962/165610 , vital:41263
- Description: The purpose of the study was to analyse the effects of economic and political instability on decentralised secondary schools in Mashonaland Central Province, Zimbabwe between 2000 and 2017. Previous studies in Zimbabwe and elsewhere have shown that schools were negatively affected by economic and political instability. This study adds to this literature by using habitus as a conceptual framework. This was a qualitative study which made use of a multi-case research design. Data was collected using focus group discussions, interviews and document analysis. Eight research sites in the form of secondary schools in four districts were used. Data analysis was done using theoretical prepositions guided by research objectives and research questions. Data presentations was characterised by quotes of participants. Trustworthiness based on dependability, credibility, transferability and conformability formed the basis of quality assurance measures. The study revealed that economic and political instability had similar negative results in the field of secondary schools in the province. Economic instability negatively affected school activities which included teaching and learning, administration and development work. In addition economic instability affected individual secondary school actors psychologically. Economic instability affected relations among the secondary school actors by aggravating already existing contestations amongst actors. Similarly, political instability affected secondary school activities such as teaching and learning, school administration, development, donations and social benefits. Secondary school actors were individually affected psychologically and through physical abuse and the way they responded to political instability. The study has shown that decentralised secondary schools found it difficult to solve the problems introduced by economic and political instability especially when the instabilities occurred within the difficulties of the broader Zimbabwean context. It is therefore recommended that decentralised secondary schools should be assisted financially and with resources to withstand economic challenges. There is a need to protect secondary schools from political activities and activists as these have devastating effects on education if allowed to have a free reign. Further similar research is recommended for other provinces in the country.
- Full Text:
- Date Issued: 2020
- Authors: Katsinde, Tapfuiwa James
- Date: 2020
- Subjects: Education, Secondary -- Political aspects -- Zimbabwe , Political violence -- Zimbabwe , Zimbabwe -- Economic conitions -- 1980- , Zimbabwe -- Politics and government -- 1980-
- Language: English
- Type: text , Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10962/165610 , vital:41263
- Description: The purpose of the study was to analyse the effects of economic and political instability on decentralised secondary schools in Mashonaland Central Province, Zimbabwe between 2000 and 2017. Previous studies in Zimbabwe and elsewhere have shown that schools were negatively affected by economic and political instability. This study adds to this literature by using habitus as a conceptual framework. This was a qualitative study which made use of a multi-case research design. Data was collected using focus group discussions, interviews and document analysis. Eight research sites in the form of secondary schools in four districts were used. Data analysis was done using theoretical prepositions guided by research objectives and research questions. Data presentations was characterised by quotes of participants. Trustworthiness based on dependability, credibility, transferability and conformability formed the basis of quality assurance measures. The study revealed that economic and political instability had similar negative results in the field of secondary schools in the province. Economic instability negatively affected school activities which included teaching and learning, administration and development work. In addition economic instability affected individual secondary school actors psychologically. Economic instability affected relations among the secondary school actors by aggravating already existing contestations amongst actors. Similarly, political instability affected secondary school activities such as teaching and learning, school administration, development, donations and social benefits. Secondary school actors were individually affected psychologically and through physical abuse and the way they responded to political instability. The study has shown that decentralised secondary schools found it difficult to solve the problems introduced by economic and political instability especially when the instabilities occurred within the difficulties of the broader Zimbabwean context. It is therefore recommended that decentralised secondary schools should be assisted financially and with resources to withstand economic challenges. There is a need to protect secondary schools from political activities and activists as these have devastating effects on education if allowed to have a free reign. Further similar research is recommended for other provinces in the country.
- Full Text:
- Date Issued: 2020
Exploring Intersemiotic Complementarity in three Namibian Physical Science teachers’ classroom practice
- Authors: Nakakuwa, Tomas
- Date: 2019
- Subjects: Semiotics , Communication in science , Communication in education , Physical sciences -- Study and teaching -- Namibia , Science -- Study and teaching -- Namibia , Language and education -- Namibia , Science teachers -- Training of -- Namibia , Visual learning , Verbal learning
- Language: English
- Type: text , Thesis , Masters , MEd
- Identifier: http://hdl.handle.net/10962/96812 , vital:31324
- Description: The Namibian Science curriculum promotes learners’ development of self-confidence, self-knowledge and understanding of the world in which they live. The world we live in is increasingly multimodal, necessitating a multiliteracy in learners in order for them to engage meaningfully with knowledge and skills. Furthermore, scientists themselves engage in a range of inscription practices. While verbal language is the primary medium through which scientific knowledge and concepts are constructed, communicated, and learned, visuals can help learners to gain knowledge that they may not receive from verbal explanation alone. The verbal and visual semiotic modes can also function in a complementarity way, and this is significant in contexts where science lessons are for the most part in a second language - as is the case in Namibia where the language of learning and teaching (LoLT) of English is commonly not the learners’ mother tongue. However, no studies were found exploring the nature of verbal-visual intersemiotic complementarity in the practice of Namibian science teachers, or whether it was related to the number of years of science teaching experience. This study thus aimed to explore the dynamics of verbal-visual intersemiotic complementarity in the classroom practice of three Junior Secondary Physical Science teachers, with varying amounts of science teaching experience, in the Oshana region of Namibia. This qualitative case study, on the dynamics of verbal-visual intersemiotic complementarity in science teacher classroom practice follows in the path of earlier studies which employed Systemic Functional Linguistics (SFL) in the analysis of multimodal discourse. This thesis is also informed by Social Constructivism in which the various semiotic modes are recognised as components of the toolkit for mediating learning. The study adopted the interpretive paradigm. Data collection involved lesson observations and semi-structured interviews. Data analysis involved identification and coding of themes and categories inductively. The results reveal that the participant teachers employed the full range of intersemiotic sense relations which literature outlines. It was found that the ideational meanings in the verbal and visual modes of the science teachers’ practice are lexico-semantically related through these intersemiotic sense relations. While some teachers utilised some intersemiotic sense relations more often than others, there were no correspondences evident between the use of verbal-visual intersemiotic complementarity and the number of years of science teaching experience. The results also indicated that different intersemiotic sense relations served different purposes in the science classroom. The verbal-visual intersemiotic complementarity in the participant teachers’ practice tended to focus on: physical material, processes, symbolism or resemblance. This study has significant implications, providing an empirical basis for informing pre-service Physical Science teachers’ training and guiding the in-service training of Physical Science teachers in Namibia. Since its effective use may not be left up to teaching experience, Namibian Physical Science teacher training programmes need to include the use of verbal-visual intersemiotic complementarity in order to equip and empower Physical Science teachers.
- Full Text:
- Date Issued: 2019
- Authors: Nakakuwa, Tomas
- Date: 2019
- Subjects: Semiotics , Communication in science , Communication in education , Physical sciences -- Study and teaching -- Namibia , Science -- Study and teaching -- Namibia , Language and education -- Namibia , Science teachers -- Training of -- Namibia , Visual learning , Verbal learning
- Language: English
- Type: text , Thesis , Masters , MEd
- Identifier: http://hdl.handle.net/10962/96812 , vital:31324
- Description: The Namibian Science curriculum promotes learners’ development of self-confidence, self-knowledge and understanding of the world in which they live. The world we live in is increasingly multimodal, necessitating a multiliteracy in learners in order for them to engage meaningfully with knowledge and skills. Furthermore, scientists themselves engage in a range of inscription practices. While verbal language is the primary medium through which scientific knowledge and concepts are constructed, communicated, and learned, visuals can help learners to gain knowledge that they may not receive from verbal explanation alone. The verbal and visual semiotic modes can also function in a complementarity way, and this is significant in contexts where science lessons are for the most part in a second language - as is the case in Namibia where the language of learning and teaching (LoLT) of English is commonly not the learners’ mother tongue. However, no studies were found exploring the nature of verbal-visual intersemiotic complementarity in the practice of Namibian science teachers, or whether it was related to the number of years of science teaching experience. This study thus aimed to explore the dynamics of verbal-visual intersemiotic complementarity in the classroom practice of three Junior Secondary Physical Science teachers, with varying amounts of science teaching experience, in the Oshana region of Namibia. This qualitative case study, on the dynamics of verbal-visual intersemiotic complementarity in science teacher classroom practice follows in the path of earlier studies which employed Systemic Functional Linguistics (SFL) in the analysis of multimodal discourse. This thesis is also informed by Social Constructivism in which the various semiotic modes are recognised as components of the toolkit for mediating learning. The study adopted the interpretive paradigm. Data collection involved lesson observations and semi-structured interviews. Data analysis involved identification and coding of themes and categories inductively. The results reveal that the participant teachers employed the full range of intersemiotic sense relations which literature outlines. It was found that the ideational meanings in the verbal and visual modes of the science teachers’ practice are lexico-semantically related through these intersemiotic sense relations. While some teachers utilised some intersemiotic sense relations more often than others, there were no correspondences evident between the use of verbal-visual intersemiotic complementarity and the number of years of science teaching experience. The results also indicated that different intersemiotic sense relations served different purposes in the science classroom. The verbal-visual intersemiotic complementarity in the participant teachers’ practice tended to focus on: physical material, processes, symbolism or resemblance. This study has significant implications, providing an empirical basis for informing pre-service Physical Science teachers’ training and guiding the in-service training of Physical Science teachers in Namibia. Since its effective use may not be left up to teaching experience, Namibian Physical Science teacher training programmes need to include the use of verbal-visual intersemiotic complementarity in order to equip and empower Physical Science teachers.
- Full Text:
- Date Issued: 2019
The conservation, ecology, and distribution of the critically endangered Encephalartos latifrons Lehm
- Authors: Swart, Carin
- Date: 2019
- Subjects: Encephalartos , Cycadaceae , Cycads -- Conservation -- South Africa , Botany, Economic -- South Africa , Rare plants -- South Africa , Endangered plants -- South Africa , Wild plant trade -- Law and legislation -- South Africa
- Language: English
- Type: text , Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10962/94483 , vital:31049
- Description: Cycads have attracted global attention both as horticulturally interesting and often valuable plants; but also as some of the most threatened organisms on the planet. In this thesis I investigate the conservation management, biology, reproductive ecology and distribution of Encephalartos latifrons populations in the wild and draw out conclusions on how best to conserve global cycad biodiversity. I also employ computer-modelling techniques in some of the chapters of this thesis to demonstrate how to improve conservation outcomes for E. latifrons and endangered species in general, where information on the distribution, biology and habitat requirements of such species are inherently limited, often precluding robust conservation decision-making. In Chapter 1 of this thesis I introduce the concept of extinction debt and elucidate the importance of in situ cycad conservation. I explain how the concept of extinction debt relates to single species, as well as give details on the mechanisms causing extinction debt in cycad populations. I introduce the six extinction trajectory threshold model and how this relates to extinction debt in cycads. I discuss the vulnerability of cycads to extinction and give an overview of biodiversity policy in South Africa. I expand on how national and global policies contribute to cycad conservation and present various global initiatives that support threatened species conservation. I conclude Chapter 1 by explaining how computer-based models can assist conservation decision-making for rare, threatened, and endangered species in the face of uncertainty. Chapter 2 of this thesis illustrates how a modelling approach, using limited available historical and present day locality information, is a feasible method to determine areas of suitable habitat for E. latifrons and other critically endangered cycad species where locality information is inherently uncommon. Results from this chapter show that conservation planning through structured decision-making may be improved by the use of computer models, even when locality data are limited. These results may be incorporated into biodiversity conservation plans or used to assist conservation-decision makers when undertaking recovery efforts for E. latifrons and may provide guidance to conservation planners and policy makers when undertaking conservation plans to improve cycad biodiversity both nationally and globally. There was limited information available in the biology and ecological requirements of E. latifrons. This information is important when making policy decisions such as the publication of non-detriment findings and compiling biodiversity management plans for this and other cycad species. Chapter 3 investigates the life-history, population structure, fire response and survival of an in situ E. latifrons population. A demographic census was undertaken between 2013 and 2017 on a previously undiscovered population. Population characteristics of the “new” population were compared to the demographics of a well-known and intensively managed population. Results of this chapter show that at least one in situ E. latifrons population is stable and increasing under current environmental conditions. Importantly, the population is naturally recruiting seedlings without the need for artificial pollination. Demographic information described in this chapter is a necessary precursor to undertaking a Population Viability Assessment for the species. This will assist conservation decision-makers when determining the best conservation management strategy for E. latifrons. It may also be useful to apply generalisatons to other cycad species (with similar life-histories and habitat requirements) where there is limited information available on the species biological and ecological requirements, restricting robust policy conservation decision-making. It was important for this study to determine the extent and variety of cone fauna within existing E. latifrons wild populations. Previous anecdotal evidence suggested that E. latifrons is functionally extinct as a species, but evidence to the contrary was found when a healthy, self-sustaining wild population was discovered to be naturally recruiting. It was important to establish the existence and diversity of male cone faunal species (an important breeding site for weevil pollinators) within wild populations. Chapter 4 set out to determine if potential pollinators exist in the wild and if so, how diverse are they and in what numbers. This is the first comprehensive analysis of cone fauna present in wild E. latifrons populations. Equally important was the need to determine if wild populations are capable of producing viable seeds under conditions conducive to natural pollination. Results of this chapter show that there is a relatively high diversity of insect fauna in the male cones of some wild E. latifrons populations. Furthermore, some wild populations are capable of producing viable seeds through natural pollination; even though they may not be naturally recruiting seedlings into the population. A staggered germination pattern displayed by one of the wild E. latifrons populations was studied, suggesting the evolution of an adaptive trait given the stochastic environment (climatically and disturbances such as fire) within which E. latifrons populations may be found. Species recovery (restoration and/or population augmentation) may be the only conservation solution remaining to save endangered species such as E. latifrons from extinction in the wild. Chapter 5 involves the return of 25 seedlings germinated as part of a seed viability experiment (see Chapter 4) back into a wild population from where they originated. The primary threat to seedling survival at the site was livestock activity (grazing/trampling). The population was subsequently fenced off to mitigate this threat and seedlings planted both inside and outside a fenced area to establish if there was a difference in seedling survival between the unprotected and protected sites. A high percentage (92%) of seedlings planted perished in total. None of the seedlings planted outside the fenced area survived over the monitoring period, while only two seedlings planted within the fenced area survived. Survival of the seedlings inside the fenced area was only after placing individual cages on the seedlings to prevent further losses. The primary causes of death for all seedlings included uprooting, and defoliation with some of the seedlings missing completely. This chapter found that the lack of natural seedling recruitment at the site was as a result of livestock activity. Grazing by livestock poses a significant threat to natural recruitment in some E. latifrons populations. Alternative restoration methods are suggested and protection of seedlings while undertaking a restoration/augmentation programme is emphasised. Developing conservation management plans for rare and/or endangered species is often met with high levels of uncertainty, particularly if there is limited information available on the biology and ecological requirements for the species concerned. Population viability analysis (PVA) is often suggested as a tool to determine conservation management scenarios that may enhance wild population persistence. The standard PVA approach is however problematic as it is a time-consuming process requiring the collection of demographic data over long time periods. In addition, the PVA approach does not take in to account non-biological factors which may impede the effective implementation of conservation plans. Chapter 6 of this thesis makes use of a Multi-Criteria Decision Making (MCDM) approach called the Analytical Hierarchy Process (AHP) to decide on the best conservation management strategy for an E. latifrons population. Sensitivity analysis was completed to test the robustness of the decision and to identify which criteria influenced the original results. In this study, the development of the decision tree and criteria judgements, were made solely by the researcher. It is emphasised that the decision outcome may be biased if not conducted as part of a multi-stakeholder workshop using the same approach. Nevertheless, it is recommended that a Population Viability Risk Management (PVRM) assessment be undertaken for E. latifrons using an MCDM approach such as AHP as a prestudy, before the revision of the Biodiversity Management Plan (BMP) for E. latifrons. This method is particularly useful when non-biological criteria are to be incorporated into the decision-making process. It is also a viable and holistic alternative to the standard PVA approach when developing conservation management plans for rare and endangered species. In Chapter 7 I review the concept of extinction debt in cycads using E. latifrons as an example. I assimilate historical information to understand mechanisms that may have impacted on E. latifrons populations in the past. This was done to understand the scale of extinction time lags on E. latifrons and to relate this to its present position on the exitinction trajectory. I recommend aligning South African policies and biodiversity assessments with international initiatives and draw out general conclusions for the conservation of global cycad biodiversity. I conclude by recommending further research for E. latifrons.
- Full Text:
- Date Issued: 2019
- Authors: Swart, Carin
- Date: 2019
- Subjects: Encephalartos , Cycadaceae , Cycads -- Conservation -- South Africa , Botany, Economic -- South Africa , Rare plants -- South Africa , Endangered plants -- South Africa , Wild plant trade -- Law and legislation -- South Africa
- Language: English
- Type: text , Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10962/94483 , vital:31049
- Description: Cycads have attracted global attention both as horticulturally interesting and often valuable plants; but also as some of the most threatened organisms on the planet. In this thesis I investigate the conservation management, biology, reproductive ecology and distribution of Encephalartos latifrons populations in the wild and draw out conclusions on how best to conserve global cycad biodiversity. I also employ computer-modelling techniques in some of the chapters of this thesis to demonstrate how to improve conservation outcomes for E. latifrons and endangered species in general, where information on the distribution, biology and habitat requirements of such species are inherently limited, often precluding robust conservation decision-making. In Chapter 1 of this thesis I introduce the concept of extinction debt and elucidate the importance of in situ cycad conservation. I explain how the concept of extinction debt relates to single species, as well as give details on the mechanisms causing extinction debt in cycad populations. I introduce the six extinction trajectory threshold model and how this relates to extinction debt in cycads. I discuss the vulnerability of cycads to extinction and give an overview of biodiversity policy in South Africa. I expand on how national and global policies contribute to cycad conservation and present various global initiatives that support threatened species conservation. I conclude Chapter 1 by explaining how computer-based models can assist conservation decision-making for rare, threatened, and endangered species in the face of uncertainty. Chapter 2 of this thesis illustrates how a modelling approach, using limited available historical and present day locality information, is a feasible method to determine areas of suitable habitat for E. latifrons and other critically endangered cycad species where locality information is inherently uncommon. Results from this chapter show that conservation planning through structured decision-making may be improved by the use of computer models, even when locality data are limited. These results may be incorporated into biodiversity conservation plans or used to assist conservation-decision makers when undertaking recovery efforts for E. latifrons and may provide guidance to conservation planners and policy makers when undertaking conservation plans to improve cycad biodiversity both nationally and globally. There was limited information available in the biology and ecological requirements of E. latifrons. This information is important when making policy decisions such as the publication of non-detriment findings and compiling biodiversity management plans for this and other cycad species. Chapter 3 investigates the life-history, population structure, fire response and survival of an in situ E. latifrons population. A demographic census was undertaken between 2013 and 2017 on a previously undiscovered population. Population characteristics of the “new” population were compared to the demographics of a well-known and intensively managed population. Results of this chapter show that at least one in situ E. latifrons population is stable and increasing under current environmental conditions. Importantly, the population is naturally recruiting seedlings without the need for artificial pollination. Demographic information described in this chapter is a necessary precursor to undertaking a Population Viability Assessment for the species. This will assist conservation decision-makers when determining the best conservation management strategy for E. latifrons. It may also be useful to apply generalisatons to other cycad species (with similar life-histories and habitat requirements) where there is limited information available on the species biological and ecological requirements, restricting robust policy conservation decision-making. It was important for this study to determine the extent and variety of cone fauna within existing E. latifrons wild populations. Previous anecdotal evidence suggested that E. latifrons is functionally extinct as a species, but evidence to the contrary was found when a healthy, self-sustaining wild population was discovered to be naturally recruiting. It was important to establish the existence and diversity of male cone faunal species (an important breeding site for weevil pollinators) within wild populations. Chapter 4 set out to determine if potential pollinators exist in the wild and if so, how diverse are they and in what numbers. This is the first comprehensive analysis of cone fauna present in wild E. latifrons populations. Equally important was the need to determine if wild populations are capable of producing viable seeds under conditions conducive to natural pollination. Results of this chapter show that there is a relatively high diversity of insect fauna in the male cones of some wild E. latifrons populations. Furthermore, some wild populations are capable of producing viable seeds through natural pollination; even though they may not be naturally recruiting seedlings into the population. A staggered germination pattern displayed by one of the wild E. latifrons populations was studied, suggesting the evolution of an adaptive trait given the stochastic environment (climatically and disturbances such as fire) within which E. latifrons populations may be found. Species recovery (restoration and/or population augmentation) may be the only conservation solution remaining to save endangered species such as E. latifrons from extinction in the wild. Chapter 5 involves the return of 25 seedlings germinated as part of a seed viability experiment (see Chapter 4) back into a wild population from where they originated. The primary threat to seedling survival at the site was livestock activity (grazing/trampling). The population was subsequently fenced off to mitigate this threat and seedlings planted both inside and outside a fenced area to establish if there was a difference in seedling survival between the unprotected and protected sites. A high percentage (92%) of seedlings planted perished in total. None of the seedlings planted outside the fenced area survived over the monitoring period, while only two seedlings planted within the fenced area survived. Survival of the seedlings inside the fenced area was only after placing individual cages on the seedlings to prevent further losses. The primary causes of death for all seedlings included uprooting, and defoliation with some of the seedlings missing completely. This chapter found that the lack of natural seedling recruitment at the site was as a result of livestock activity. Grazing by livestock poses a significant threat to natural recruitment in some E. latifrons populations. Alternative restoration methods are suggested and protection of seedlings while undertaking a restoration/augmentation programme is emphasised. Developing conservation management plans for rare and/or endangered species is often met with high levels of uncertainty, particularly if there is limited information available on the biology and ecological requirements for the species concerned. Population viability analysis (PVA) is often suggested as a tool to determine conservation management scenarios that may enhance wild population persistence. The standard PVA approach is however problematic as it is a time-consuming process requiring the collection of demographic data over long time periods. In addition, the PVA approach does not take in to account non-biological factors which may impede the effective implementation of conservation plans. Chapter 6 of this thesis makes use of a Multi-Criteria Decision Making (MCDM) approach called the Analytical Hierarchy Process (AHP) to decide on the best conservation management strategy for an E. latifrons population. Sensitivity analysis was completed to test the robustness of the decision and to identify which criteria influenced the original results. In this study, the development of the decision tree and criteria judgements, were made solely by the researcher. It is emphasised that the decision outcome may be biased if not conducted as part of a multi-stakeholder workshop using the same approach. Nevertheless, it is recommended that a Population Viability Risk Management (PVRM) assessment be undertaken for E. latifrons using an MCDM approach such as AHP as a prestudy, before the revision of the Biodiversity Management Plan (BMP) for E. latifrons. This method is particularly useful when non-biological criteria are to be incorporated into the decision-making process. It is also a viable and holistic alternative to the standard PVA approach when developing conservation management plans for rare and endangered species. In Chapter 7 I review the concept of extinction debt in cycads using E. latifrons as an example. I assimilate historical information to understand mechanisms that may have impacted on E. latifrons populations in the past. This was done to understand the scale of extinction time lags on E. latifrons and to relate this to its present position on the exitinction trajectory. I recommend aligning South African policies and biodiversity assessments with international initiatives and draw out general conclusions for the conservation of global cycad biodiversity. I conclude by recommending further research for E. latifrons.
- Full Text:
- Date Issued: 2019
Using social marketing to bridge the gap between systematic conservation planning and implementation at the local government level
- Authors: Wilhelm-Rechmann, Angelika
- Date: 2011
- Subjects: Nature conservation -- South Africa -- Eastern Cape , Land use -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: vital:10603 , http://hdl.handle.net/10948/1550 , Nature conservation -- South Africa -- Eastern Cape , Land use -- South Africa -- Eastern Cape
- Description: The study presented here describes an attempt to bridge the gap between systematic conservation assessment and decision-making for land-use planning in the Eastern Cape province, South Africa. The aim was to investigate how to effectively convince officials concerned with land use planning processes in the local municipal sphere to include conservation priorities meaningfully in their processes. The approach used to reach this aim was social marketing, the use of marketing technologies and concepts to effect behavior changes to further societal good. So far social marketing is not commonly used in the conservation domain; I therefore aimed also at proving the usefulness of this approach for conservation. Following the introduction which provides background to the project and a more detailed summary, Chapter 2 provides a detailed and comprehensive review of the considerations and concepts regarding the use of social marketing in a context geared at protecting nature. The research on the primary target group for this study, officials concerned with land use planning processes in the local municipal sphere is described in Chapter 3. The main outcomes were that land use planners perceive few needs with regards to implementing the incorporation of biodiversity conservation issues in the land use planning process, and that the deficiencies in the land use planning process per se, as well as the lack of recognition in the political sphere (the domain of elected councilors), represent the core barriers to adopting the conservation priorities. I conclude that to effect behavior change towards adoption of conservation priorities the land use planning processes need to be supported and the political sphere need to be included in the behavior change process. 6 Chapter 4 therefore focuses on the new target group that emerged as essential in the previous chapter, locally elected councilors. I found that councilors do actually consider land use planning procedures as being important, but also as being dysfunctional. Councilors do value their natural environment for themselves as well as for its tourism value, but most councilors had little understanding of what the term “biodiversity” means and did not connect the term “sustainability” with the natural environment. It became also evident, that councilors do not see conservation in a predominantly positive manner. Chapter 5 therefore yields insight on councilor’s perception that environmental protection and development are mutually exclusive, and the negative frames attached to the conservation endeavor as being socially unjust, disrespectful and utopian. In Chapter 6 I investigated the usefulness of a tractable and well established measure of environmental attitudes or beliefs. I assessed my target audience’s responses to the New Ecological Paradigm scale and the Inclusion of Nature in Self scale. I conclude in Chapter 7 with an account of the difficulties I encountered during the project, an assessment of my project from a social marketing perspective, components of my project that did not yield the results expected, and a proposal for future research.
- Full Text:
- Date Issued: 2011
- Authors: Wilhelm-Rechmann, Angelika
- Date: 2011
- Subjects: Nature conservation -- South Africa -- Eastern Cape , Land use -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: vital:10603 , http://hdl.handle.net/10948/1550 , Nature conservation -- South Africa -- Eastern Cape , Land use -- South Africa -- Eastern Cape
- Description: The study presented here describes an attempt to bridge the gap between systematic conservation assessment and decision-making for land-use planning in the Eastern Cape province, South Africa. The aim was to investigate how to effectively convince officials concerned with land use planning processes in the local municipal sphere to include conservation priorities meaningfully in their processes. The approach used to reach this aim was social marketing, the use of marketing technologies and concepts to effect behavior changes to further societal good. So far social marketing is not commonly used in the conservation domain; I therefore aimed also at proving the usefulness of this approach for conservation. Following the introduction which provides background to the project and a more detailed summary, Chapter 2 provides a detailed and comprehensive review of the considerations and concepts regarding the use of social marketing in a context geared at protecting nature. The research on the primary target group for this study, officials concerned with land use planning processes in the local municipal sphere is described in Chapter 3. The main outcomes were that land use planners perceive few needs with regards to implementing the incorporation of biodiversity conservation issues in the land use planning process, and that the deficiencies in the land use planning process per se, as well as the lack of recognition in the political sphere (the domain of elected councilors), represent the core barriers to adopting the conservation priorities. I conclude that to effect behavior change towards adoption of conservation priorities the land use planning processes need to be supported and the political sphere need to be included in the behavior change process. 6 Chapter 4 therefore focuses on the new target group that emerged as essential in the previous chapter, locally elected councilors. I found that councilors do actually consider land use planning procedures as being important, but also as being dysfunctional. Councilors do value their natural environment for themselves as well as for its tourism value, but most councilors had little understanding of what the term “biodiversity” means and did not connect the term “sustainability” with the natural environment. It became also evident, that councilors do not see conservation in a predominantly positive manner. Chapter 5 therefore yields insight on councilor’s perception that environmental protection and development are mutually exclusive, and the negative frames attached to the conservation endeavor as being socially unjust, disrespectful and utopian. In Chapter 6 I investigated the usefulness of a tractable and well established measure of environmental attitudes or beliefs. I assessed my target audience’s responses to the New Ecological Paradigm scale and the Inclusion of Nature in Self scale. I conclude in Chapter 7 with an account of the difficulties I encountered during the project, an assessment of my project from a social marketing perspective, components of my project that did not yield the results expected, and a proposal for future research.
- Full Text:
- Date Issued: 2011
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