The use of strategies to promote and market products and services online as well the use of customer relationship management to attract and retain customers
- Authors: Cohen, Howard
- Date: 2003
- Subjects: Internet marketing , Customer relations -- Management , Consumer satisfaction , Customer loyalty
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10862 , http://hdl.handle.net/10948/270 , Internet marketing , Customer relations -- Management , Consumer satisfaction , Customer loyalty
- Description: The Internet has provided marketing with many new tools and given old tools new or improved meanings. The Net poses tremendous challenges for scholars in many lines of research, from usability studies and consumer behaviour research to marketing and advertising research. Because the World Wide Web (the Web) presents a fundamentally different environment for marketing activities than traditional media, conventional marketing activities are being transformed, as they are often difficult to implement in their present form. This means that in many cases these marketing activities have to be reconstructed in forms more appropriate for the new medium. A lot of technological changes have affected the marketing environment of today. Companies must adapt to these changes in order to improve their marketing strategies. This has, among other things, resulted in an emphasis on relationship marketing. The purpose of this thesis is to explore what strategies are used in practice by companies in order to market and promote their products and services by using their Web sites as well as to build effective Customer Relationship Management (CRM). In order to fulfil the research purpose, interviews were conducted at a number of companies (medium and large), and questionnaires were mailed to various companies in the motor retail industry. The result shows that a company can use traditional as well as online marketing and promotion strategies when conducting business. This can also help companies to gain better relations with their customers. The different marketing and promotion strategies are useful for attracting new business as well as maintaining and stimulating existing relations. The research problem addressed in this study was to determine the factors that are effective in marketing and promoting of Web sites as well as the methods used in building CRM.
- Full Text:
- Date Issued: 2003
- Authors: Cohen, Howard
- Date: 2003
- Subjects: Internet marketing , Customer relations -- Management , Consumer satisfaction , Customer loyalty
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10862 , http://hdl.handle.net/10948/270 , Internet marketing , Customer relations -- Management , Consumer satisfaction , Customer loyalty
- Description: The Internet has provided marketing with many new tools and given old tools new or improved meanings. The Net poses tremendous challenges for scholars in many lines of research, from usability studies and consumer behaviour research to marketing and advertising research. Because the World Wide Web (the Web) presents a fundamentally different environment for marketing activities than traditional media, conventional marketing activities are being transformed, as they are often difficult to implement in their present form. This means that in many cases these marketing activities have to be reconstructed in forms more appropriate for the new medium. A lot of technological changes have affected the marketing environment of today. Companies must adapt to these changes in order to improve their marketing strategies. This has, among other things, resulted in an emphasis on relationship marketing. The purpose of this thesis is to explore what strategies are used in practice by companies in order to market and promote their products and services by using their Web sites as well as to build effective Customer Relationship Management (CRM). In order to fulfil the research purpose, interviews were conducted at a number of companies (medium and large), and questionnaires were mailed to various companies in the motor retail industry. The result shows that a company can use traditional as well as online marketing and promotion strategies when conducting business. This can also help companies to gain better relations with their customers. The different marketing and promotion strategies are useful for attracting new business as well as maintaining and stimulating existing relations. The research problem addressed in this study was to determine the factors that are effective in marketing and promoting of Web sites as well as the methods used in building CRM.
- Full Text:
- Date Issued: 2003
The validity of humanitarian intervention under international law
- Authors: Beneke, Méchelle
- Date: 2003
- Subjects: Humanitarian intervention , Intervention (International law)
- Language: English
- Type: Thesis , Masters , LLM
- Identifier: vital:11056 , http://hdl.handle.net/10948/305 , Humanitarian intervention , Intervention (International law)
- Description: The study which follows considers the current approach to State sovereignty, use of force, and human rights, in order to determine the balance which exists between these concepts. A shift in this balance determines the direction of development of the concept of ‘humanitarian intervention.’ The investigation establishes that State sovereignty and certain human rights are at a point where they are viewed as equal and competing interests in the international arena. This leads to the question of whether or not the concept of humanitarian intervention has found any acceptance in international law. It is determined that the right to intervention rests exclusively with the United Nations Security Council. There are, however, obstacles to United Nations action, which necessitate either taking action to remove the obstacles, or finding an alternative to United Nations authorized action. The alternatives provided are unilateral interventions by regional organizations, groups of States or individual States, with interventions by regional organizations being favoured. The study further discusses the requirements which would make unilateral action more acceptable. These same requirements provide a standard against which the United Nations can measure its duty to intervene. Such an investigation was done by the International Commission on Intervention and State Sovereignty, and a synopsis of its Report and Recommendations are included. Finally, the question of responsibility is addressed. State and individual responsibility for two separate types of action are considered. The responsibility of States and individuals for initiating an intervention is considered under the topic of the crime of aggression. The responsibility of States and individual for exceeding the mandate of a legitimate intervention is considered under the heading of war crimes.
- Full Text:
- Date Issued: 2003
- Authors: Beneke, Méchelle
- Date: 2003
- Subjects: Humanitarian intervention , Intervention (International law)
- Language: English
- Type: Thesis , Masters , LLM
- Identifier: vital:11056 , http://hdl.handle.net/10948/305 , Humanitarian intervention , Intervention (International law)
- Description: The study which follows considers the current approach to State sovereignty, use of force, and human rights, in order to determine the balance which exists between these concepts. A shift in this balance determines the direction of development of the concept of ‘humanitarian intervention.’ The investigation establishes that State sovereignty and certain human rights are at a point where they are viewed as equal and competing interests in the international arena. This leads to the question of whether or not the concept of humanitarian intervention has found any acceptance in international law. It is determined that the right to intervention rests exclusively with the United Nations Security Council. There are, however, obstacles to United Nations action, which necessitate either taking action to remove the obstacles, or finding an alternative to United Nations authorized action. The alternatives provided are unilateral interventions by regional organizations, groups of States or individual States, with interventions by regional organizations being favoured. The study further discusses the requirements which would make unilateral action more acceptable. These same requirements provide a standard against which the United Nations can measure its duty to intervene. Such an investigation was done by the International Commission on Intervention and State Sovereignty, and a synopsis of its Report and Recommendations are included. Finally, the question of responsibility is addressed. State and individual responsibility for two separate types of action are considered. The responsibility of States and individuals for initiating an intervention is considered under the topic of the crime of aggression. The responsibility of States and individual for exceeding the mandate of a legitimate intervention is considered under the heading of war crimes.
- Full Text:
- Date Issued: 2003
The vegetation of the habitat of the Brenton blue butterfly, Orachrysops niobe (Trimen), in the Western Cape, South Africa
- Lubke, Roy, Hoare, D, Victor, J, Ketelaar, R
- Authors: Lubke, Roy , Hoare, D , Victor, J , Ketelaar, R
- Date: 2003
- Language: English
- Type: Article
- Identifier: vital:6524 , http://hdl.handle.net/10962/d1005957
- Description: The Brenton blue butterfly is known only from a small population in one hectare of asteraceous coastal fynbos at Brenton-on-Sea. This fynbos is characterized by a great diversity of shrubs, herbs and graminoids, with a successional gradient to thicket where Pterocelastrus tricuspidatus is dominant. The eggs of the butterfly are laid on the lower side of the leaves of Indigofera erecta, on which the larvae feed. Fifteen 1-m² quadrats containing plants of Indigofera erecta with and without eggs of the butterfly were distinguished and sampled separately from 15 1-m² quadrats containing plants of Indigofera erecta without eggs. No marked differences in total vegetation, shrub or herb cover between the sites with and without eggs were observed. There was a difference in abundance of the fern Pteridium aquilinum, with over 30% cover at sites with no eggs and only about 6% at sites with eggs present. This could reflect the absence of other plants where the ferns had such dense cover.
- Full Text:
- Date Issued: 2003
- Authors: Lubke, Roy , Hoare, D , Victor, J , Ketelaar, R
- Date: 2003
- Language: English
- Type: Article
- Identifier: vital:6524 , http://hdl.handle.net/10962/d1005957
- Description: The Brenton blue butterfly is known only from a small population in one hectare of asteraceous coastal fynbos at Brenton-on-Sea. This fynbos is characterized by a great diversity of shrubs, herbs and graminoids, with a successional gradient to thicket where Pterocelastrus tricuspidatus is dominant. The eggs of the butterfly are laid on the lower side of the leaves of Indigofera erecta, on which the larvae feed. Fifteen 1-m² quadrats containing plants of Indigofera erecta with and without eggs of the butterfly were distinguished and sampled separately from 15 1-m² quadrats containing plants of Indigofera erecta without eggs. No marked differences in total vegetation, shrub or herb cover between the sites with and without eggs were observed. There was a difference in abundance of the fern Pteridium aquilinum, with over 30% cover at sites with no eggs and only about 6% at sites with eggs present. This could reflect the absence of other plants where the ferns had such dense cover.
- Full Text:
- Date Issued: 2003
The World Internet Project:
- Authors: Kyazze, Sim
- Date: 2003
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/159116 , vital:40269 , https://hdl.handle.net/10520/EJC146247
- Description: Here's a disturbing detail from the United Nations Development Programme (UNDP): only 1 in 118 Africans has access to the Internet. This ratio is actually skewed, partly because it averages out statistics in big countries (Egypt, South Africa) and the big cities (Johannesburg, Cairo, Cape Town, Lagos) with their poorer country cousins (Central African Republic, Mauritania).
- Full Text:
- Date Issued: 2003
- Authors: Kyazze, Sim
- Date: 2003
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/159116 , vital:40269 , https://hdl.handle.net/10520/EJC146247
- Description: Here's a disturbing detail from the United Nations Development Programme (UNDP): only 1 in 118 Africans has access to the Internet. This ratio is actually skewed, partly because it averages out statistics in big countries (Egypt, South Africa) and the big cities (Johannesburg, Cairo, Cape Town, Lagos) with their poorer country cousins (Central African Republic, Mauritania).
- Full Text:
- Date Issued: 2003
The writing is on the wall: ways that work
- Authors: Amner, Roderick J
- Date: 2003
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/159102 , vital:40267 , https://hdl.handle.net/10520/EJC146296
- Description: When I proposed to 26 third-year journalism students that our writing class take inspiration from an idea pioneered in places as unfashionable and inhospitable as the former Soviet Union and Nepal, I should have expected the icy stares. But happily, within five weeks, this winter of classroom discontent, had begun to thaw into a tentative spring of journalistic and pedagogical innovation.
- Full Text:
- Date Issued: 2003
- Authors: Amner, Roderick J
- Date: 2003
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/159102 , vital:40267 , https://hdl.handle.net/10520/EJC146296
- Description: When I proposed to 26 third-year journalism students that our writing class take inspiration from an idea pioneered in places as unfashionable and inhospitable as the former Soviet Union and Nepal, I should have expected the icy stares. But happily, within five weeks, this winter of classroom discontent, had begun to thaw into a tentative spring of journalistic and pedagogical innovation.
- Full Text:
- Date Issued: 2003
Thermal responses in some Eastern Cape African Cicadas (Hemiptera: Cicadidae)
- Sanborn, Allen F, Phillips, P K, Villet, Martin H
- Authors: Sanborn, Allen F , Phillips, P K , Villet, Martin H
- Date: 2003
- Language: English
- Type: text , Article
- Identifier: vital:6918 , http://hdl.handle.net/10962/d1011881
- Description: Thermal responses were measured in cicadas collected in the Eastern Cape Province of South Africa. The thermal responses of 22 species from 5 biomes were determined. Shade-seeking temperature was the most variable and related to the various biomes. Mean shade-seeking temperature was greatest for species inhabiting the thicket biome and lowest for species inhabiting the forest biome. The animals that live in the thicket biome may adapt to the greater thermal stress to take advantage of a habitat that permits lower predation pressure. There is a correlation between body size and shade-seeking temperatures with smaller species exhibiting lower thermal responses within a particular habitat. This may be related to the greater heat exchange in smaller species. Heat torpor temperatures did not differ between the various biomes.
- Full Text:
- Date Issued: 2003
- Authors: Sanborn, Allen F , Phillips, P K , Villet, Martin H
- Date: 2003
- Language: English
- Type: text , Article
- Identifier: vital:6918 , http://hdl.handle.net/10962/d1011881
- Description: Thermal responses were measured in cicadas collected in the Eastern Cape Province of South Africa. The thermal responses of 22 species from 5 biomes were determined. Shade-seeking temperature was the most variable and related to the various biomes. Mean shade-seeking temperature was greatest for species inhabiting the thicket biome and lowest for species inhabiting the forest biome. The animals that live in the thicket biome may adapt to the greater thermal stress to take advantage of a habitat that permits lower predation pressure. There is a correlation between body size and shade-seeking temperatures with smaller species exhibiting lower thermal responses within a particular habitat. This may be related to the greater heat exchange in smaller species. Heat torpor temperatures did not differ between the various biomes.
- Full Text:
- Date Issued: 2003
Those merry, tinkling, tuneful bells : handbells in Victorian Grahamstown with a note on bell ringing at Grahamstown Cathedral
- Authors: Berning, J M
- Date: 2003
- Language: English
- Type: Article
- Identifier: vital:6993 , http://hdl.handle.net/10962/d1012420
- Description: [From the introduction]: The idea of using sets of small bells tuned to particular notes in order to produce music is very old. There are illustrations of slung bells being played in this way from the 11th and 12th centuries. Bell ringers in England date the sue of sets of tuned and hand-held bells from as early as the 16th century though it seems that the modern handbell may have come into existence in the early 18th century. Such bells were used by tower bell ringers as convenient practice devices for change ringing. The ringing of tunes on handbells became popular in the 18th century and reached its heyday in the latter half of the 19th century. In England tune ringing was especially popular in the north and major competitions had their centre at Manchester. Special trains were run to competitions there and bands, ringing up to 200 bells, could find their skills tested on extracts from Mozart's Don Giovanni. World War I and the spread of alternative media of entertainment like radio put an end to ringing on this scale. , This publication marked the 150th Anniversary of the Diocese of Grahamstown. Michael Berning was a member of the Rhodes University Library staff from 1965 until his retirement in 1997. He was Tower Captain of the Grahamstown Cathedral during the 1980s.
- Full Text:
- Date Issued: 2003
- Authors: Berning, J M
- Date: 2003
- Language: English
- Type: Article
- Identifier: vital:6993 , http://hdl.handle.net/10962/d1012420
- Description: [From the introduction]: The idea of using sets of small bells tuned to particular notes in order to produce music is very old. There are illustrations of slung bells being played in this way from the 11th and 12th centuries. Bell ringers in England date the sue of sets of tuned and hand-held bells from as early as the 16th century though it seems that the modern handbell may have come into existence in the early 18th century. Such bells were used by tower bell ringers as convenient practice devices for change ringing. The ringing of tunes on handbells became popular in the 18th century and reached its heyday in the latter half of the 19th century. In England tune ringing was especially popular in the north and major competitions had their centre at Manchester. Special trains were run to competitions there and bands, ringing up to 200 bells, could find their skills tested on extracts from Mozart's Don Giovanni. World War I and the spread of alternative media of entertainment like radio put an end to ringing on this scale. , This publication marked the 150th Anniversary of the Diocese of Grahamstown. Michael Berning was a member of the Rhodes University Library staff from 1965 until his retirement in 1997. He was Tower Captain of the Grahamstown Cathedral during the 1980s.
- Full Text:
- Date Issued: 2003
Threatened plants of the Albany Centre of Floristic Endemism, South Africa
- Victor, A E, Dold, Anthony P
- Authors: Victor, A E , Dold, Anthony P
- Date: 2003
- Language: English
- Type: Article
- Identifier: vital:6555 , http://hdl.handle.net/10962/d1006013
- Description: We present Red List assessments of threatened plants of the Albany Centre of Floristic Endemism in the Eastern Cape province of South Africa. We evaluated the status of taxa using categories and criteria adopted by the World Conservation Union (IUCN) in 1994 and updated in 2001. In total, 126 taxa are threatened with extinction in the Albany Centre, and six are now extinct. A further 22 are listed as Data Deficient. In the past, agriculture has been a severe threat to the survival of rare species in this part of the Eastern Cape; the main threats to the continuing existence of threatened plants in this area are illegal collecting, residential development and urban growth.
- Full Text:
- Date Issued: 2003
- Authors: Victor, A E , Dold, Anthony P
- Date: 2003
- Language: English
- Type: Article
- Identifier: vital:6555 , http://hdl.handle.net/10962/d1006013
- Description: We present Red List assessments of threatened plants of the Albany Centre of Floristic Endemism in the Eastern Cape province of South Africa. We evaluated the status of taxa using categories and criteria adopted by the World Conservation Union (IUCN) in 1994 and updated in 2001. In total, 126 taxa are threatened with extinction in the Albany Centre, and six are now extinct. A further 22 are listed as Data Deficient. In the past, agriculture has been a severe threat to the survival of rare species in this part of the Eastern Cape; the main threats to the continuing existence of threatened plants in this area are illegal collecting, residential development and urban growth.
- Full Text:
- Date Issued: 2003
Towards a new educational psychological model for learner support in South Africa
- Pienaar, Christoffel Frederick
- Authors: Pienaar, Christoffel Frederick
- Date: 2003
- Subjects: School psychologists -- South Africa , Educational psychology -- South Africa
- Language: English
- Type: Thesis , Doctoral , DEd
- Identifier: vital:11012 , http://hdl.handle.net/10948/296 , School psychologists -- South Africa , Educational psychology -- South Africa
- Description: This study presents a description of the development and history of learner support, as well as educational psychological leaner support, in South Africa. The role and function of the educational psychologist was researched through literature study and empirical research. It was found that whereas this pivotal profession is still vital in any educational system, the nature of contemporary society has necessitated a new dimension in educational psychological service delivery, namely systemic involvement. Guidelines for a new model for educational psychological learner support in the education dispensation are put forward. This model asks for the enlargement of the role of the educational psychologist to include assessment and support of all of the systems that play a role in the learner’s life.
- Full Text:
- Date Issued: 2003
- Authors: Pienaar, Christoffel Frederick
- Date: 2003
- Subjects: School psychologists -- South Africa , Educational psychology -- South Africa
- Language: English
- Type: Thesis , Doctoral , DEd
- Identifier: vital:11012 , http://hdl.handle.net/10948/296 , School psychologists -- South Africa , Educational psychology -- South Africa
- Description: This study presents a description of the development and history of learner support, as well as educational psychological leaner support, in South Africa. The role and function of the educational psychologist was researched through literature study and empirical research. It was found that whereas this pivotal profession is still vital in any educational system, the nature of contemporary society has necessitated a new dimension in educational psychological service delivery, namely systemic involvement. Guidelines for a new model for educational psychological learner support in the education dispensation are put forward. This model asks for the enlargement of the role of the educational psychologist to include assessment and support of all of the systems that play a role in the learner’s life.
- Full Text:
- Date Issued: 2003
Towards a norm in South African Englishes: the case for Xhosa English
- Authors: De Klerk, Vivian A
- Date: 2003
- Language: English
- Type: Article
- Identifier: vital:6131 , http://hdl.handle.net/10962/d1011583
- Description: Black South African English (BSAE) is generally regarded today as the variety of English commonly used by mother-tongue speakers of South Africa's indigenous African languages in areas where English is not the language of the majority. Its roots lie in the history of the teaching of English to the black people of this country, where the role models who teach English are second language learners themselves. To date, BSAE has mainly been studied within an applied linguistic framework with emphasis on its character as a second language which is deviant from standard English. An alternative view is to see it as a variety in its own right, a new or world English (Coetsee Van Rooy and Verhoef, 2000; van der Walt and van Rooy, 2002). As a consequence, a new look at norms is becoming increasingly necessary, so that decisions about learners' language competence can be made in terms of this variety. This paper reports on preliminary analyses of a recently collected corpus of Xhosa English (XE) (a sub-category of BSAE) which consists of naturalistic spoken data, and comprises some 540,000 words of Xhosa English. This large database enables empirical analysis of actual patterns of use in language, making it possible to test earlier speculations which have been based on intuition, and to explore the possibility of systematic differences in the patterns of structure and use in this particular variety. The paper focuses on 20 separate linguistic characteristics, most of which have been previously identified in the literature as being features of BSAE, and analyses each of them in turn, in order to ascertain their usage patterns and frequency of occurrence in the corpus.
- Full Text:
- Date Issued: 2003
- Authors: De Klerk, Vivian A
- Date: 2003
- Language: English
- Type: Article
- Identifier: vital:6131 , http://hdl.handle.net/10962/d1011583
- Description: Black South African English (BSAE) is generally regarded today as the variety of English commonly used by mother-tongue speakers of South Africa's indigenous African languages in areas where English is not the language of the majority. Its roots lie in the history of the teaching of English to the black people of this country, where the role models who teach English are second language learners themselves. To date, BSAE has mainly been studied within an applied linguistic framework with emphasis on its character as a second language which is deviant from standard English. An alternative view is to see it as a variety in its own right, a new or world English (Coetsee Van Rooy and Verhoef, 2000; van der Walt and van Rooy, 2002). As a consequence, a new look at norms is becoming increasingly necessary, so that decisions about learners' language competence can be made in terms of this variety. This paper reports on preliminary analyses of a recently collected corpus of Xhosa English (XE) (a sub-category of BSAE) which consists of naturalistic spoken data, and comprises some 540,000 words of Xhosa English. This large database enables empirical analysis of actual patterns of use in language, making it possible to test earlier speculations which have been based on intuition, and to explore the possibility of systematic differences in the patterns of structure and use in this particular variety. The paper focuses on 20 separate linguistic characteristics, most of which have been previously identified in the literature as being features of BSAE, and analyses each of them in turn, in order to ascertain their usage patterns and frequency of occurrence in the corpus.
- Full Text:
- Date Issued: 2003
Transcendence in Patrick White: the imagery of the Tree of Man and Voss
- Authors: Van Niekerk, Timothy
- Date: 2003
- Subjects: White, Patrick, 1912-1990. Tree of man , White, Patrick, 1912-1990. Voss
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:2254 , http://hdl.handle.net/10962/d1004269 , White, Patrick, 1912-1990. Tree of man , White, Patrick, 1912-1990. Voss
- Description: This study represents an exploration of White's concept of transcendence in The Tree of Man and Voss by means of a detailed account of some of the key patterns of imagery deployed in these novels. White's imagery is a key mode of expression in his work, not simply manifesting in overarching religious symbols and framing structures but figuring in constantly modulated tropes continuous with the narrative, as well as in minor, but no less significant images occasionally susceptible to etymological or onomastic reading. While no attempt is made to provide an exhaustive exploration of the tropes at work in these novels, a sufficient range of material is covered, and its metaphoric density adequately penetrated, to highlight and explore a fundamental concern in White's work with a paradoxical unity underlying the dualities inherent in temporal existence. A useful way of approaching his fiction is to view the perpetual modulations of his imagery as the dramatisation of an enantiodromia or play of opposites, in which the conflicts of duality are elaborated and paradoxically - though typically only momentarily - resolved. This resolution or coincidence of opposites is a significant feature of his notion of transcendence as well as his depictions of illuminatory experience, and in this respect White's metaphysics share an essential characteristic, not only of Christianity, but a range of religious and mythological systems concerned with expressing a transcendent reality. Despite these analogies, however, the novels at hand are not so tightly bound to Christian, or any other, meaning-making systems so as to constitute sustained allegories, and hence this study does not aim to chart a series of correspondences between White's images and biblical or mythological symbols. Indeed, a criticism often levelled at White - with The Tree of Man and Voss typically figuring in support of this claim - is that he too rigidly imposes religious frameworks on his work. An extension of this view is formulated in the Jungian critique of White's corpus offered by David Tacey, who argues that White's conception of transcendence is consistently challenged by the archetypal significance of the images he employs, which point to a contrary process of psycho-spiritual regression in his protagonists. In a fundamentally text-based approach, this study explores White's use of imagery while taking biblical resonances and archetypal interpretations into account, and suggests that, though White's images are highly allusive, they are not merely agents of imported Christian, or other traditional symbolic values. Nor do they undermine the authenticity of his depiction of the spirituality of his protagonists, or obtrude on the fabric of the narrative. Instead, the range of his images are - though often ambivalent - integral to a network of mercurial tropes which articulate and constantly evaluate a notion of transcendence through inflections and oscillations rather than equations of meaning.
- Full Text:
- Date Issued: 2003
- Authors: Van Niekerk, Timothy
- Date: 2003
- Subjects: White, Patrick, 1912-1990. Tree of man , White, Patrick, 1912-1990. Voss
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:2254 , http://hdl.handle.net/10962/d1004269 , White, Patrick, 1912-1990. Tree of man , White, Patrick, 1912-1990. Voss
- Description: This study represents an exploration of White's concept of transcendence in The Tree of Man and Voss by means of a detailed account of some of the key patterns of imagery deployed in these novels. White's imagery is a key mode of expression in his work, not simply manifesting in overarching religious symbols and framing structures but figuring in constantly modulated tropes continuous with the narrative, as well as in minor, but no less significant images occasionally susceptible to etymological or onomastic reading. While no attempt is made to provide an exhaustive exploration of the tropes at work in these novels, a sufficient range of material is covered, and its metaphoric density adequately penetrated, to highlight and explore a fundamental concern in White's work with a paradoxical unity underlying the dualities inherent in temporal existence. A useful way of approaching his fiction is to view the perpetual modulations of his imagery as the dramatisation of an enantiodromia or play of opposites, in which the conflicts of duality are elaborated and paradoxically - though typically only momentarily - resolved. This resolution or coincidence of opposites is a significant feature of his notion of transcendence as well as his depictions of illuminatory experience, and in this respect White's metaphysics share an essential characteristic, not only of Christianity, but a range of religious and mythological systems concerned with expressing a transcendent reality. Despite these analogies, however, the novels at hand are not so tightly bound to Christian, or any other, meaning-making systems so as to constitute sustained allegories, and hence this study does not aim to chart a series of correspondences between White's images and biblical or mythological symbols. Indeed, a criticism often levelled at White - with The Tree of Man and Voss typically figuring in support of this claim - is that he too rigidly imposes religious frameworks on his work. An extension of this view is formulated in the Jungian critique of White's corpus offered by David Tacey, who argues that White's conception of transcendence is consistently challenged by the archetypal significance of the images he employs, which point to a contrary process of psycho-spiritual regression in his protagonists. In a fundamentally text-based approach, this study explores White's use of imagery while taking biblical resonances and archetypal interpretations into account, and suggests that, though White's images are highly allusive, they are not merely agents of imported Christian, or other traditional symbolic values. Nor do they undermine the authenticity of his depiction of the spirituality of his protagonists, or obtrude on the fabric of the narrative. Instead, the range of his images are - though often ambivalent - integral to a network of mercurial tropes which articulate and constantly evaluate a notion of transcendence through inflections and oscillations rather than equations of meaning.
- Full Text:
- Date Issued: 2003
Using E-learning to support IT education in a university environment a case study approach
- Authors: Taljaard, Marinda
- Date: 2003
- Subjects: Education, Higher -- South Africa -- Port Elizabeth -- Computer-assisted instruction , Internet in education , Information technology -- Study and teaching (Higher) -- South Africa -- Port Elizabeth , College teaching -- South Africa -- Port Elizabeth -- Computer network resources , University of Port Elizabeth
- Language: English
- Type: Thesis , Masters , MSc
- Identifier: vital:11091 , http://hdl.handle.net/10948/d1015740 , Education, Higher -- South Africa -- Port Elizabeth -- Computer-assisted instruction , Internet in education , Information technology -- Study and teaching (Higher) -- South Africa -- Port Elizabeth , College teaching -- South Africa -- Port Elizabeth -- Computer network resources , University of Port Elizabeth
- Description: At the University of Port Elizabeth (UPE), the End User Computing course (EUC) acts as a service course for many departments. This implies that many students are forced by their curricula to register for this course. The ever-increasing numbers in EUC place a considerable load on existing human and physical resources. In lecture groups of 120 –160, students rarely get the attention they need, and the pace at which the content is delivered (too slow or too fast) may also inhibit the learning process. During an initial investigation into E-learning at UPE in 1999, a prototype virtual classroom was developed. There were, however, a number of problems with this prototype. Firstly, it was implemented using a number of different technologies, which made it difficult to extend and maintain. Secondly, it only addressed some aspects of an E-learning environment, which proved insufficient for the EUC course. In the existing EUC course at UPE, the students are already exposed to some E-learning concepts, as a section of their skills training component is handled by using multimedia software in a simulated environment. The objective of this project was to extend the E-learning component further to determine the advantages and disadvantages of using E-learning to support information technology (IT) education in a contact-university environment. This project included a literature search and survey of existing E-learning environments at other universities. This research was used to develop a draft framework for an E-learning environment. The framework was used to select a tool to create an E-learning environment at UPE. An experiment was designed using this E-learning environment to support two IT courses at different year levels. The results of the experiment were analysed using qualitative and quantitative methods to determine the impact of using E-learning to support IT education at UPE. The results of this research show that E-learning can be used to support IT education at UPE. More success, however, was achieved at postgraduate level than at first-year level. Making use of Elearning increased student satisfaction and promoted active learning, while providing benefits like convenience, communication, flexibility and scaffolding. We conclude, therefore, that E-learning can provide a flexible approach to IT education in a university environment in the future.
- Full Text:
- Date Issued: 2003
- Authors: Taljaard, Marinda
- Date: 2003
- Subjects: Education, Higher -- South Africa -- Port Elizabeth -- Computer-assisted instruction , Internet in education , Information technology -- Study and teaching (Higher) -- South Africa -- Port Elizabeth , College teaching -- South Africa -- Port Elizabeth -- Computer network resources , University of Port Elizabeth
- Language: English
- Type: Thesis , Masters , MSc
- Identifier: vital:11091 , http://hdl.handle.net/10948/d1015740 , Education, Higher -- South Africa -- Port Elizabeth -- Computer-assisted instruction , Internet in education , Information technology -- Study and teaching (Higher) -- South Africa -- Port Elizabeth , College teaching -- South Africa -- Port Elizabeth -- Computer network resources , University of Port Elizabeth
- Description: At the University of Port Elizabeth (UPE), the End User Computing course (EUC) acts as a service course for many departments. This implies that many students are forced by their curricula to register for this course. The ever-increasing numbers in EUC place a considerable load on existing human and physical resources. In lecture groups of 120 –160, students rarely get the attention they need, and the pace at which the content is delivered (too slow or too fast) may also inhibit the learning process. During an initial investigation into E-learning at UPE in 1999, a prototype virtual classroom was developed. There were, however, a number of problems with this prototype. Firstly, it was implemented using a number of different technologies, which made it difficult to extend and maintain. Secondly, it only addressed some aspects of an E-learning environment, which proved insufficient for the EUC course. In the existing EUC course at UPE, the students are already exposed to some E-learning concepts, as a section of their skills training component is handled by using multimedia software in a simulated environment. The objective of this project was to extend the E-learning component further to determine the advantages and disadvantages of using E-learning to support information technology (IT) education in a contact-university environment. This project included a literature search and survey of existing E-learning environments at other universities. This research was used to develop a draft framework for an E-learning environment. The framework was used to select a tool to create an E-learning environment at UPE. An experiment was designed using this E-learning environment to support two IT courses at different year levels. The results of the experiment were analysed using qualitative and quantitative methods to determine the impact of using E-learning to support IT education at UPE. The results of this research show that E-learning can be used to support IT education at UPE. More success, however, was achieved at postgraduate level than at first-year level. Making use of Elearning increased student satisfaction and promoted active learning, while providing benefits like convenience, communication, flexibility and scaffolding. We conclude, therefore, that E-learning can provide a flexible approach to IT education in a university environment in the future.
- Full Text:
- Date Issued: 2003
Using value stream mapping to identify waste in the manufacturing of automotive components at Federal Mogul
- Authors: Fry, Peter-John
- Date: 2003
- Subjects: Industrial efficiency , Production planning , Value added , Automobile industry and trade -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10865 , http://hdl.handle.net/10948/271 , Industrial efficiency , Production planning , Value added , Automobile industry and trade -- South Africa -- Eastern Cape
- Description: This research addresses the application of Value Stream Mapping in the automotive component industry. The goal of this research is to investigate how Value Stream Mapping can identify waste, and to evaluate its benefits on a specific application instance. Value Stream Mapping is used to first map the current state and then used to identify sources of waste and to identify lean tools to try eliminate this waste. The future state map is then developed with lean tools applied to it. A South African company, Federal Mogul South Africa (FMSA), has experienced the impact of globalisation and the need to become globally competitive first hand. FMSA will be used as a case study to illustrate the impact of using Value Stream Mapping as a tool for identify waste and the need for improving the performance of a company’s value stream in achieving the international goals set for the company and its supply chain.
- Full Text:
- Date Issued: 2003
- Authors: Fry, Peter-John
- Date: 2003
- Subjects: Industrial efficiency , Production planning , Value added , Automobile industry and trade -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10865 , http://hdl.handle.net/10948/271 , Industrial efficiency , Production planning , Value added , Automobile industry and trade -- South Africa -- Eastern Cape
- Description: This research addresses the application of Value Stream Mapping in the automotive component industry. The goal of this research is to investigate how Value Stream Mapping can identify waste, and to evaluate its benefits on a specific application instance. Value Stream Mapping is used to first map the current state and then used to identify sources of waste and to identify lean tools to try eliminate this waste. The future state map is then developed with lean tools applied to it. A South African company, Federal Mogul South Africa (FMSA), has experienced the impact of globalisation and the need to become globally competitive first hand. FMSA will be used as a case study to illustrate the impact of using Value Stream Mapping as a tool for identify waste and the need for improving the performance of a company’s value stream in achieving the international goals set for the company and its supply chain.
- Full Text:
- Date Issued: 2003
Versions of confinement: Melville's bodies and the psychology of conquest
- Authors: Goddard, Kevin Graham
- Date: 2003
- Subjects: Melville, Herman, 1819-1891 -- Criticism and interpretation Human body in literature
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: vital:2216 , http://hdl.handle.net/10962/d1002259
- Description: This thesis explores aspects of Melville’s presentation of both the whale and the human bodies in Moby-Dick and human bodies in other important novels. It argues that Melville uses his presentation of bodies to explore some of the versions of confinement those bodies experience, and by doing so, analyses the psychology which subtends that confinement. Throughout Melville’s works bodies are confined, both within literal spatial limits and by the psychology which creates and/or accepts these spatial limits. The thesis argues that perhaps the most important version of bodily confinement Melville addresses is the impulse to conquer bodies, both that of the other and one’s own. It adopts a largely psychoanalytic approach to interpreting bodies and their impulse to conquer, so that the body is seen to figure both in its actions and its external appearance the operations of the inner psyche. The figure of the body is equally prevalent in Melville’s exploration of nationalist conquest, where, as with Manifest Destiny and antebellum expansionism, the psychological and physical lack experienced by characters can be read as motivating factors in the ideology of conquest. A final important strand of the thesis is its argument in favour of a gradual shift in Melville’s interpretation of the value and possibility of genuine communion between human beings and between humans and the whale. One may read Typee as an attempt by Melville to explore the possibility of a this-worldly utopia in which human beings can return to a version of primitive interconnectedness. This exploration may be seen to be extended in Moby-Dick, particularly in Ishmael’s attempts to find communion with others and in some moments of encounter with the whales. The thesis uses phenomenology as a theory to interpret what Melville is trying to suggest in these moments of encounter. However, it argues, finally, that such encounter, or ‘intersubjectivity’ is eventually jettisoned, especially in the works after Moby-Dick. By the end of Melville’s life and work, any hope of an intersubjective utopia he may have harboured as a younger man have been removed in favour of a refusal actually to assert any final ‘truth’ about social, political or even religious experience. Billy Budd, his last body, is hanged, and his final word is silence.
- Full Text:
- Date Issued: 2003
- Authors: Goddard, Kevin Graham
- Date: 2003
- Subjects: Melville, Herman, 1819-1891 -- Criticism and interpretation Human body in literature
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: vital:2216 , http://hdl.handle.net/10962/d1002259
- Description: This thesis explores aspects of Melville’s presentation of both the whale and the human bodies in Moby-Dick and human bodies in other important novels. It argues that Melville uses his presentation of bodies to explore some of the versions of confinement those bodies experience, and by doing so, analyses the psychology which subtends that confinement. Throughout Melville’s works bodies are confined, both within literal spatial limits and by the psychology which creates and/or accepts these spatial limits. The thesis argues that perhaps the most important version of bodily confinement Melville addresses is the impulse to conquer bodies, both that of the other and one’s own. It adopts a largely psychoanalytic approach to interpreting bodies and their impulse to conquer, so that the body is seen to figure both in its actions and its external appearance the operations of the inner psyche. The figure of the body is equally prevalent in Melville’s exploration of nationalist conquest, where, as with Manifest Destiny and antebellum expansionism, the psychological and physical lack experienced by characters can be read as motivating factors in the ideology of conquest. A final important strand of the thesis is its argument in favour of a gradual shift in Melville’s interpretation of the value and possibility of genuine communion between human beings and between humans and the whale. One may read Typee as an attempt by Melville to explore the possibility of a this-worldly utopia in which human beings can return to a version of primitive interconnectedness. This exploration may be seen to be extended in Moby-Dick, particularly in Ishmael’s attempts to find communion with others and in some moments of encounter with the whales. The thesis uses phenomenology as a theory to interpret what Melville is trying to suggest in these moments of encounter. However, it argues, finally, that such encounter, or ‘intersubjectivity’ is eventually jettisoned, especially in the works after Moby-Dick. By the end of Melville’s life and work, any hope of an intersubjective utopia he may have harboured as a younger man have been removed in favour of a refusal actually to assert any final ‘truth’ about social, political or even religious experience. Billy Budd, his last body, is hanged, and his final word is silence.
- Full Text:
- Date Issued: 2003
Volcanic rocks of the Witwatersrand triad, South Africa I: description, classification and geochemical stratigraphy
- Bowen, Teral B, Marsh, Julian S, Bowen, Michael P, Eales, Hugh V
- Authors: Bowen, Teral B , Marsh, Julian S , Bowen, Michael P , Eales, Hugh V
- Date: 2003
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/138682 , vital:37663 , https://doi.org/10.1016/0301-9268(86)90038-0
- Description: The Witwatersrand triad contains thick volcanic sequences confined largely to the Dominion Group at the base and the Ventersdorp Supergroup at the top. These volcanic sequences are of late-Archaean to early-Proterozoic age and are amongst the oldest supracrustal volcanic sequences erupted onto the Archaean Kaapvaal craton. The volcanic rocks have suffered low-grade greenschist facies metamorphism but primary textures and, in some samples, primary mineralogies are well preserved.
- Full Text: false
- Date Issued: 2003
- Authors: Bowen, Teral B , Marsh, Julian S , Bowen, Michael P , Eales, Hugh V
- Date: 2003
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/138682 , vital:37663 , https://doi.org/10.1016/0301-9268(86)90038-0
- Description: The Witwatersrand triad contains thick volcanic sequences confined largely to the Dominion Group at the base and the Ventersdorp Supergroup at the top. These volcanic sequences are of late-Archaean to early-Proterozoic age and are amongst the oldest supracrustal volcanic sequences erupted onto the Archaean Kaapvaal craton. The volcanic rocks have suffered low-grade greenschist facies metamorphism but primary textures and, in some samples, primary mineralogies are well preserved.
- Full Text: false
- Date Issued: 2003
Volcanic rocks of the Witwatersrand Triad, South Africa. II: petrogenesis of mafic and felsic rocks of the Dominion Group
- Marsh, Julian S, Bowen, Michael P, Rogers, N W, Bowen, Teral B
- Authors: Marsh, Julian S , Bowen, Michael P , Rogers, N W , Bowen, Teral B
- Date: 2003
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/140443 , vital:37889 , https://doi.org/10.1016/0301-9268(89)90075-2
- Description: A bimodal suite of volcanic rocks builds the bulk of the Dominion Group which, with an age of ∼ 2.72 Ga, is the oldest cover sequence overlying the granite-greenstone Archaean basement of the Kaapvaal craton in the western Transvaal, South Africa. The basic lavas are relatively rich in SiO2 (50–58%) and aphyric and exhibit a large compositional range. This variation is typically tholeiitic in that it is characterized by strong enrichment of Ti, Fe, and V in differentiated lavas.
- Full Text: false
- Date Issued: 2003
- Authors: Marsh, Julian S , Bowen, Michael P , Rogers, N W , Bowen, Teral B
- Date: 2003
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/140443 , vital:37889 , https://doi.org/10.1016/0301-9268(89)90075-2
- Description: A bimodal suite of volcanic rocks builds the bulk of the Dominion Group which, with an age of ∼ 2.72 Ga, is the oldest cover sequence overlying the granite-greenstone Archaean basement of the Kaapvaal craton in the western Transvaal, South Africa. The basic lavas are relatively rich in SiO2 (50–58%) and aphyric and exhibit a large compositional range. This variation is typically tholeiitic in that it is characterized by strong enrichment of Ti, Fe, and V in differentiated lavas.
- Full Text: false
- Date Issued: 2003
Waging war : discourses of HIV/AIDS in South African media
- Connelly, Mark, Macleod, Catriona I
- Authors: Connelly, Mark , Macleod, Catriona I
- Date: 2003
- Language: English
- Type: Article
- Identifier: vital:6255 , http://hdl.handle.net/10962/d1007873
- Description: This paper explores a discourse of war against HIV/AIDS evident in the Daily Dispatch, a South African daily newspaper, from 1985 to 2000, and discusses the implications of this in terms of the way in which HIV/AIDS is constructed. The discursive framework of the war depends, fundamentally, on the personification of HIV/AIDS, in which agency is accorded to the virus, and which allows for its construction as the enemy. The war discourse positions different groups of subjects (the diseased body, the commanders, the experts, the ordinary citizens) in relations of power. The diseased body, which is the point of transmission, the polluter or infector, is cast as the 'Other', as a dark and threatening force. This takes on racialised overtones. The government takes on the role of commander, directing the war through policy and intervention strategies. Opposition to government is couched in a struggle discourse that dove-tails with the overall framework of war. Medical and scientific understandings pre-dominate in the investigative practices and expert commentary on the war, with alternative voices (such as those of people living with HIV/AIDS) being silenced. The ordinary citizen is incited to take on prevention and caring roles with a strong gendered overlay.
- Full Text:
- Date Issued: 2003
- Authors: Connelly, Mark , Macleod, Catriona I
- Date: 2003
- Language: English
- Type: Article
- Identifier: vital:6255 , http://hdl.handle.net/10962/d1007873
- Description: This paper explores a discourse of war against HIV/AIDS evident in the Daily Dispatch, a South African daily newspaper, from 1985 to 2000, and discusses the implications of this in terms of the way in which HIV/AIDS is constructed. The discursive framework of the war depends, fundamentally, on the personification of HIV/AIDS, in which agency is accorded to the virus, and which allows for its construction as the enemy. The war discourse positions different groups of subjects (the diseased body, the commanders, the experts, the ordinary citizens) in relations of power. The diseased body, which is the point of transmission, the polluter or infector, is cast as the 'Other', as a dark and threatening force. This takes on racialised overtones. The government takes on the role of commander, directing the war through policy and intervention strategies. Opposition to government is couched in a struggle discourse that dove-tails with the overall framework of war. Medical and scientific understandings pre-dominate in the investigative practices and expert commentary on the war, with alternative voices (such as those of people living with HIV/AIDS) being silenced. The ordinary citizen is incited to take on prevention and caring roles with a strong gendered overlay.
- Full Text:
- Date Issued: 2003
Water resources in Botswana with particular reference to the savanna regions
- du Plessis, A J E, Rowntree, Kate M
- Authors: du Plessis, A J E , Rowntree, Kate M
- Date: 2003
- Language: English
- Type: Article
- Identifier: vital:6676 , http://hdl.handle.net/10962/d1006654
- Description: Production and development in the savanna regions of southern Africa are primarily determined by interactions between the limitations imposed by ecological determinants (such as rainfall and soil quality) and the management strategies of the specific region. Good planning, focussing on both the short and long-term effects of water use, is needed in water management strategies. Botswana is already experiencing so-called 'water stress' which is related to a number of factors such as rapidly increasing population leading to a sharp increase in water demand, low and variable rainfall, high rates of evaporation, and the high cost of exploiting existing water resources. At the current rates of abstraction, the lifetime of surface and groundwater resources is limited to decades. Botswana shares four river basins with its neighbouring countries. This results in a situation where 94% of the fresh water resources which Botswana can theoretically access originates outside its borders, making water resource management highly complex. Transnational sharing and management of water resources, therefore, plays a major role in securing sustainability of this precious resource.
- Full Text:
- Date Issued: 2003
- Authors: du Plessis, A J E , Rowntree, Kate M
- Date: 2003
- Language: English
- Type: Article
- Identifier: vital:6676 , http://hdl.handle.net/10962/d1006654
- Description: Production and development in the savanna regions of southern Africa are primarily determined by interactions between the limitations imposed by ecological determinants (such as rainfall and soil quality) and the management strategies of the specific region. Good planning, focussing on both the short and long-term effects of water use, is needed in water management strategies. Botswana is already experiencing so-called 'water stress' which is related to a number of factors such as rapidly increasing population leading to a sharp increase in water demand, low and variable rainfall, high rates of evaporation, and the high cost of exploiting existing water resources. At the current rates of abstraction, the lifetime of surface and groundwater resources is limited to decades. Botswana shares four river basins with its neighbouring countries. This results in a situation where 94% of the fresh water resources which Botswana can theoretically access originates outside its borders, making water resource management highly complex. Transnational sharing and management of water resources, therefore, plays a major role in securing sustainability of this precious resource.
- Full Text:
- Date Issued: 2003
Weblogging is ‘We Media’:
- Authors: Kyazze, Sim
- Date: 2003
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/159134 , vital:40270 , https://hdl.handle.net/10520/EJC146248
- Description: "Blogging technology has begun to deliver on some of the wild promises about the Internet that were heard in the 1990s," wrote Matt Welch in the September/October issue of Columbia Journalism Review, America's leading media monitor published by the Graduate School of Journalism at Columbia University.
- Full Text:
- Date Issued: 2003
- Authors: Kyazze, Sim
- Date: 2003
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/10962/159134 , vital:40270 , https://hdl.handle.net/10520/EJC146248
- Description: "Blogging technology has begun to deliver on some of the wild promises about the Internet that were heard in the 1990s," wrote Matt Welch in the September/October issue of Columbia Journalism Review, America's leading media monitor published by the Graduate School of Journalism at Columbia University.
- Full Text:
- Date Issued: 2003
Where the global meets the local : South African youth and their experience of global media
- Authors: Strelitz, Larry Nathan
- Date: 2003
- Subjects: Mass media and youth -- South Africa Mass media -- Sociological aspects Mass media and culture -- South Africa Youth -- South Africa
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: vital:3290 , http://hdl.handle.net/10962/d1003078
- Description: Within the context of debates concerning the impact of global media on local youth, this study explores how a sample of South African youth responds to texts which were produced internationally, but distributed locally. Recognising the profound rootedness of media consumption in everyday life, the research examines the way these youth, differentially embedded in the South African economic and ideological formation, use these texts as part of their ongoing attempts to make sense of their lives. The study rejects the 'either/or' formulations that often accompany competing structuralist and culturalist approaches to text/audience relationships. Instead, using a combination of quantitative and qualitative research methods, it seeks to highlight the interplay between agency and structure, between individual choice and the structuring of experience by wider social and historical factors. The findings of the study point to the complex individual and social reasons that lie behind media consumption choices, and the diverse (and socially patterned) reasons why local audiences are either attracted to, or reject, global media. These and other findings, the study argues, highlight the deficiencies of the media imperialism thesis with its definitive claims for cultural homogenisation, seen as the primary, or most politically significant, effect of the globalisation of media. As such, this study should be read as a dialogue with those schools of thought that take a more unequivocal point of view on the impact of globalised media culture.
- Full Text:
- Date Issued: 2003
- Authors: Strelitz, Larry Nathan
- Date: 2003
- Subjects: Mass media and youth -- South Africa Mass media -- Sociological aspects Mass media and culture -- South Africa Youth -- South Africa
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: vital:3290 , http://hdl.handle.net/10962/d1003078
- Description: Within the context of debates concerning the impact of global media on local youth, this study explores how a sample of South African youth responds to texts which were produced internationally, but distributed locally. Recognising the profound rootedness of media consumption in everyday life, the research examines the way these youth, differentially embedded in the South African economic and ideological formation, use these texts as part of their ongoing attempts to make sense of their lives. The study rejects the 'either/or' formulations that often accompany competing structuralist and culturalist approaches to text/audience relationships. Instead, using a combination of quantitative and qualitative research methods, it seeks to highlight the interplay between agency and structure, between individual choice and the structuring of experience by wider social and historical factors. The findings of the study point to the complex individual and social reasons that lie behind media consumption choices, and the diverse (and socially patterned) reasons why local audiences are either attracted to, or reject, global media. These and other findings, the study argues, highlight the deficiencies of the media imperialism thesis with its definitive claims for cultural homogenisation, seen as the primary, or most politically significant, effect of the globalisation of media. As such, this study should be read as a dialogue with those schools of thought that take a more unequivocal point of view on the impact of globalised media culture.
- Full Text:
- Date Issued: 2003