A bargain that dissolves into a poem unwritten: a critique of bargain retail practices and homemaking through critical design
- Authors: Hawley, Ami Jessica
- Date: 2019
- Subjects: Stores, Retail -- Designs and plans -- South Africa , Interior decoration -- South Africa House furnishings -- South Africa -- 20th century Furniture -- South Africa Store decoration Interior architecture
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: http://hdl.handle.net/10948/40349 , vital:36146
- Description: Although bargains commonly manifest as loud advertisements and trivial objects, as a moment of exchange they provide a basis to critique economic relations and judgements of taste. This research presents a document study of “bargains” in the context of bargain retail practices and homemaking, illustrated in the case of OK Furniture in South Africa; further situated by Julier’s study of economy and class within design culture, and Bourdieu’s fields of cultural production. The investigation builds to a discussion of the research practice, alluded to in the research project’s title, “A bargain that dissolves into a poem unwritten”. The title is an entry from this practice’s journal that conveys how the everyday experience of a bargain might find a connection to poetry when its exchange is seen as a performance; as a moment or encounter “unwritten”, capable of generating different modes of meaning and sociability. Using critical design strategies, the research practice explores the manifesting discountproduct cultures and retail practices associated with homes as a way to inhabit richer interpersonal relationships and unscripted sociability. This is discussed through four critical design proposals and 26 thought experiments, resulting in Text me when you see this, an online concept store that sells bargains, personal agreements, quality time, conversation and curio: www.textmewhenyouseethis.com. The research explores the limits to a bargain’s economic and emotional exchange by asking What if a bargain represented other forms of sociability, and How else might this mode of exchange look? These questions are used in the critique to model critical design towards both poetic expression and pragmatic embodiment of criticality in the project of reflecting on everyday life and what it might “dissolve into”.
- Full Text:
- Date Issued: 2019
- Authors: Hawley, Ami Jessica
- Date: 2019
- Subjects: Stores, Retail -- Designs and plans -- South Africa , Interior decoration -- South Africa House furnishings -- South Africa -- 20th century Furniture -- South Africa Store decoration Interior architecture
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: http://hdl.handle.net/10948/40349 , vital:36146
- Description: Although bargains commonly manifest as loud advertisements and trivial objects, as a moment of exchange they provide a basis to critique economic relations and judgements of taste. This research presents a document study of “bargains” in the context of bargain retail practices and homemaking, illustrated in the case of OK Furniture in South Africa; further situated by Julier’s study of economy and class within design culture, and Bourdieu’s fields of cultural production. The investigation builds to a discussion of the research practice, alluded to in the research project’s title, “A bargain that dissolves into a poem unwritten”. The title is an entry from this practice’s journal that conveys how the everyday experience of a bargain might find a connection to poetry when its exchange is seen as a performance; as a moment or encounter “unwritten”, capable of generating different modes of meaning and sociability. Using critical design strategies, the research practice explores the manifesting discountproduct cultures and retail practices associated with homes as a way to inhabit richer interpersonal relationships and unscripted sociability. This is discussed through four critical design proposals and 26 thought experiments, resulting in Text me when you see this, an online concept store that sells bargains, personal agreements, quality time, conversation and curio: www.textmewhenyouseethis.com. The research explores the limits to a bargain’s economic and emotional exchange by asking What if a bargain represented other forms of sociability, and How else might this mode of exchange look? These questions are used in the critique to model critical design towards both poetic expression and pragmatic embodiment of criticality in the project of reflecting on everyday life and what it might “dissolve into”.
- Full Text:
- Date Issued: 2019
Strategic service quality challenges within Metrorail in the Western Cape
- Skosana, Nkosinathi Thembinkosi
- Authors: Skosana, Nkosinathi Thembinkosi
- Date: 2019
- Subjects: Consumer satisfaction -- South Africa -- Western Cape , Customer relations -- Management Railroads -- Economic aspects -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/43368 , vital:36862
- Description: Service quality has become a major area of attention for organisations as there is proven research that highlights a strong link between business performance, customer loyalty, profitability and customer satisfaction. Therefore, understanding factors that influences the organisations service quality becomes vital for managements (Fukey & Issac, 2014). According to (Kotler, 1991), the main objective of any transport organisation is to achieve passenger satisfaction and loyalty, as well as a superior quality service which is envisioned to keep the service provider at a competitive position in the field of passenger transportation. The primary research problem in this study is to understand perceived service quality challenges within Metrorail Western Cape. The study employs a modified SERVPERF models in developing a model suitable for testing the perception of commuter in public rail transport. In order to assess this, the study adopts a Positivistic view with the aim to produce quantifiable data, through the use of large samples and the testing of hypotheses. The study is quantitative in principle. Quantitative study supports the use of surveys as a means of data collection and because the data is quantitative, this allows the use of rigorous statistical analyses in order come to a conclusion or finding. The results of this are of a descriptive nature and can easily be used to infer to a larger population. A total of 400 questionnaires were distributed electronically using the Questionpro links and manually distributed at stations. From the distributed total, a total of 257 responses were received and analysed using software package STATISTICA with the assistance of a qualified statistician. The key findings indicate that according to the perception of commuters, Metrorail service quality is below the expected levels. The major arears of importance for commuters in Western Cape are safety, communications and reliability of the service.
- Full Text:
- Date Issued: 2019
- Authors: Skosana, Nkosinathi Thembinkosi
- Date: 2019
- Subjects: Consumer satisfaction -- South Africa -- Western Cape , Customer relations -- Management Railroads -- Economic aspects -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/43368 , vital:36862
- Description: Service quality has become a major area of attention for organisations as there is proven research that highlights a strong link between business performance, customer loyalty, profitability and customer satisfaction. Therefore, understanding factors that influences the organisations service quality becomes vital for managements (Fukey & Issac, 2014). According to (Kotler, 1991), the main objective of any transport organisation is to achieve passenger satisfaction and loyalty, as well as a superior quality service which is envisioned to keep the service provider at a competitive position in the field of passenger transportation. The primary research problem in this study is to understand perceived service quality challenges within Metrorail Western Cape. The study employs a modified SERVPERF models in developing a model suitable for testing the perception of commuter in public rail transport. In order to assess this, the study adopts a Positivistic view with the aim to produce quantifiable data, through the use of large samples and the testing of hypotheses. The study is quantitative in principle. Quantitative study supports the use of surveys as a means of data collection and because the data is quantitative, this allows the use of rigorous statistical analyses in order come to a conclusion or finding. The results of this are of a descriptive nature and can easily be used to infer to a larger population. A total of 400 questionnaires were distributed electronically using the Questionpro links and manually distributed at stations. From the distributed total, a total of 257 responses were received and analysed using software package STATISTICA with the assistance of a qualified statistician. The key findings indicate that according to the perception of commuters, Metrorail service quality is below the expected levels. The major arears of importance for commuters in Western Cape are safety, communications and reliability of the service.
- Full Text:
- Date Issued: 2019
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