The effectiveness of the strategic decision-making process in an automotive multinational company
- Authors: Naidoo, Kushen
- Date: 2017
- Subjects: Strategic planning Decision making , Automobile industry and trade
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/50055 , vital:41997
- Description: Strategic decision-making has become a crucial part of running an organisation as a result of globalisation. When large multinational companies grow over time there will need to be an emphasis on making effective strategic decisions in order to operate the multinational successfully. Currently most of the strategic decisions are made at the parent company within ABC Automotive. The aim of this study was to determine what decisions could be made by the local subsidiary instead of decisions being made at the parent company. The objective of this paper was compiled in order to investigate the effectiveness of the strategic decision-making process within an automotive multinational company by gathering relevant information through specified communication channels. This study follows a case study format of ABC Automotive based in South Africa. The study focuses on describing the decision-making process in an automotive multinational company with an emphasis on centralised and decentralised strategic decision-making processes. This is supported by defining the steering department of the automotive multinational company under the study called ABC Automotive. From the literature reviewed this study focusses on main strategic key decisions which are; financial; production; marketing; operational; employment; personnel; and research and development. The study is then concluded with recommendations made by the researcher based on the literature review and the empirical study. The recommendations include the description of which decisions ABC Automotive is able to make at the local subsidiary as opposed to decisions being made at the parent company.
- Full Text:
- Date Issued: 2017
- Authors: Naidoo, Kushen
- Date: 2017
- Subjects: Strategic planning Decision making , Automobile industry and trade
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/50055 , vital:41997
- Description: Strategic decision-making has become a crucial part of running an organisation as a result of globalisation. When large multinational companies grow over time there will need to be an emphasis on making effective strategic decisions in order to operate the multinational successfully. Currently most of the strategic decisions are made at the parent company within ABC Automotive. The aim of this study was to determine what decisions could be made by the local subsidiary instead of decisions being made at the parent company. The objective of this paper was compiled in order to investigate the effectiveness of the strategic decision-making process within an automotive multinational company by gathering relevant information through specified communication channels. This study follows a case study format of ABC Automotive based in South Africa. The study focuses on describing the decision-making process in an automotive multinational company with an emphasis on centralised and decentralised strategic decision-making processes. This is supported by defining the steering department of the automotive multinational company under the study called ABC Automotive. From the literature reviewed this study focusses on main strategic key decisions which are; financial; production; marketing; operational; employment; personnel; and research and development. The study is then concluded with recommendations made by the researcher based on the literature review and the empirical study. The recommendations include the description of which decisions ABC Automotive is able to make at the local subsidiary as opposed to decisions being made at the parent company.
- Full Text:
- Date Issued: 2017
The development of effective promotional strategies to market public FET/Technical Colleges in the Eastern Cape Province
- Authors: Gaika, Nandipha Gloria
- Date: 2002
- Subjects: Universities and colleges -- South Africa -- Business Management , Marketing research -- South Africa
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10940 , http://hdl.handle.net/10948/d1006191 , Universities and colleges -- South Africa -- Business Management , Marketing research -- South Africa
- Description: Education is a powerful and pervasive agent of change. Therefore, it is the key to unlock the doors to development and modernisation. Currently, business and communities knowledge very little about what the FET/Technical College is offering and its importance to the society as whole. Therefore there is a great need to market the technical sector so that the community is knowledgeable about the FET/Technical Colleges. The research conducted focuses on which promotional strategies are effective in marketing the FET Colleges. In order to make technical college students marketable it is necessary to market the institutions effectively so that all the stakeholders can be aware of what technical colleges can offer. Because of high competition in this industry, it is of vital importance not to be out-marketed by competitors by keeping abreast of new trends in promotional strategies. In order to obtain more relevant information about promotional strategies a literature study was conducted to develop a questionnaire to survey the importance of promotional strategies and determine which promotional strategies are being used by the FET Colleges. The East-London, Queenstown and Ezibeleni Public FET Colleges form the respondents. From each college five academic staff, two management members and five students formed the respondents. Community members, business community members, the Department of Education and the Department of Labour representatives were also included in the sample from each of the selected FET Colleges. The findings of the survey revealed the high level of agreement in terms of the importance of the promotional strategies identified in the literature study with the exception of some promotional strategies, which were identified as not compatible with the FET target market. The study recommended that further research be done on a larger sample size focusing on particular stakeholders eg. students of the FET Colleges in a specific area.
- Full Text:
- Date Issued: 2002
- Authors: Gaika, Nandipha Gloria
- Date: 2002
- Subjects: Universities and colleges -- South Africa -- Business Management , Marketing research -- South Africa
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10940 , http://hdl.handle.net/10948/d1006191 , Universities and colleges -- South Africa -- Business Management , Marketing research -- South Africa
- Description: Education is a powerful and pervasive agent of change. Therefore, it is the key to unlock the doors to development and modernisation. Currently, business and communities knowledge very little about what the FET/Technical College is offering and its importance to the society as whole. Therefore there is a great need to market the technical sector so that the community is knowledgeable about the FET/Technical Colleges. The research conducted focuses on which promotional strategies are effective in marketing the FET Colleges. In order to make technical college students marketable it is necessary to market the institutions effectively so that all the stakeholders can be aware of what technical colleges can offer. Because of high competition in this industry, it is of vital importance not to be out-marketed by competitors by keeping abreast of new trends in promotional strategies. In order to obtain more relevant information about promotional strategies a literature study was conducted to develop a questionnaire to survey the importance of promotional strategies and determine which promotional strategies are being used by the FET Colleges. The East-London, Queenstown and Ezibeleni Public FET Colleges form the respondents. From each college five academic staff, two management members and five students formed the respondents. Community members, business community members, the Department of Education and the Department of Labour representatives were also included in the sample from each of the selected FET Colleges. The findings of the survey revealed the high level of agreement in terms of the importance of the promotional strategies identified in the literature study with the exception of some promotional strategies, which were identified as not compatible with the FET target market. The study recommended that further research be done on a larger sample size focusing on particular stakeholders eg. students of the FET Colleges in a specific area.
- Full Text:
- Date Issued: 2002
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