A framework to address the shortage of registered nurses in South Africa in alignment with the national health insurance requirement
- Authors: Venturini, Ronwyn
- Date: 2018
- Subjects: Nursing -- South Africa , Nursing -- Manpower -- South Africa Nursing services -- South Africa -- Administration Skilled labor -- South Africa Labor supply -- South Africa Manpower planning -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/36782 , vital:34054
- Description: In South Africa, there is a dire need for good quality healthcare in the public and private sectors. To achieve the aforementioned, the shortage of medical personnel is of utmost concern and the ability to retain these qualified individuals an even greater dilemma. The Department of Health in South Africa has embarked on a National Health Insurance model they want to introduce similar to the first world countries such as the British and American systems whereby medical insurance is free for all and not a single citizen is left unattended in their time of need. The primary purpose of this study was to identify a framework that will enable the South African government to implement a successful National Health Insurance system. Key theoretical factors (remuneration and rewards, work climate, stress, job satisfaction, recognition and bedside nursing) were investigated to ascertain what the key contributors are regarding the shortage of registered nurses. The identification of pertinent factors will promote the retention of nurses, which represent the population of this study. A questionnaire was designed by the researcher to collect the data from the sample, which consisted of 99 registered nurses in both public and the private sectors in South Africa across the provinces namely Gauteng, Eastern Cape, Western Cape Kwa-Zulu Natal, Free State, Limpopo and North West. The data collection process included electronic and hard copies of the questionnaires that were administered using the self-selected sampling and snowball non-probability sampling strategies. Descriptive statistics were conducted on the empirical data collected; and inferential statistics in the form of multiple regression analysis was used to test the hypotheses formulated. The study found that recognition is the only contributor that is directly related to the shortage of registered nurses. The framework established should assist policy makers and government to understand the contributing factors exacerbating the shortage of registered nurses.
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- Date Issued: 2018
The impact of the marketing communications mix on the purchase decisions for pharmaceuticals in South African Public Health Sector
- Authors: Sogoni, Vuyo Monwabisi Vula
- Date: 2014
- Subjects: Pharmaceutical industry -- South Africa -- Marketing , Communication in marketing , Direct marketing , Sales promotion
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8908 , http://hdl.handle.net/10948/d1021030
- Description: A significant amount of pharmaceutical marketing literature is available. Most of this marketing has doctors, physicians and specialists as main target audience due to the fact that, historically, these medical professionals were the main pharmaceutical purchase decision makers. Pharmaceutical marketing literature has, historically, also been biased towards the private health sector for obvious reasons as the private health sector constitutes the minority of the pharmaceutical market but with a significantly enormous purchasing power than the public healthcare market, constituting the biggest pharmaceutical market in numbers. It is not surprising therefore that majority of pharmaceutical marketing models have been tailor made for the private healthcare market as the growing number of pharmaceutical companies compete for a piece of the small but extremely profitable private healthcare market. South Africa is no exception as it reflects exactly the same pharmaceutical landscape as described above. For growth purposes, pharmaceutical companies have been showing a continued interest in the public healthcare market in Africa as the vast numbers of the African population present an opportunity for pharmaceutical sales. The inspiration of this research study emanated from the realisation that, in order for pharmaceutical companies to take advantage of the looming African opportunity, there is very little literature on pharmaceutical marketing in the public health sector of which majority of the African market constitutes. This study therefore investigates the impact of marketing communication mix elements on pharmaceutical purchasing decisions for pharmaceuticals in the public health sector in South Africa. Personal selling, public relations and promotions are the marketing communications mix elements being investigated in this study as they are the most commonly utilised in the pharmaceutical industry. Therefore, the study aims to develop an understanding on which of the chosen marketing communications mix elements has the most influence on the pharmaceutical purchasing decisions in the context of the public health sector in South Africa. The study also aims to explore the causal effects of such influences in the public health sector in South Africa. The findings will be valuable to pharmaceutical marketers that are trying to tap in the public health sector market as it is different from the private health sector. The study employs more qualitative approach. A small sample was utilised from the public health sector in the Eastern Cape Province in South Africa. Semi structured interviews were used to collect data which was analysed using grounded theory data analysis methodology. Empirical results revealed that personal selling influences pharmaceutical purchasing decision the most and promotions the least. Mitigating factors were uncovered to assist in optimising the marketing communication efforts for marketers in this sector.
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- Date Issued: 2014
A guide for using online social media and social networking activities for SMME's
- Authors: Morley, Charmaine Joan
- Date: 2012
- Subjects: Electronic commerce , Social media -- Economic aspects , Customer relations , Online social networks
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8873 , http://hdl/handle.net/10948/d1020350
- Description: Social media is playing an increasingly important role in people’s lives and is becoming a part of most organisations’ business models. Businesses cannot ignore this phenomenon due to the increasing influx of Generation Y employees in their businesses and the Generation Y consumers who are going to buy their products and services in the future. Social media is changing the way that marketing is being conducted, in a positive way. It is changing from businesses focusing on selling products or services to customers, to businesses building relationships with customers and adding value to their lives through their products and services. This phenomenon was the base for this study. The research problem was identified as follows: SMME business owners do not understand the importance and impact of social media on their businesses. Sub-problems were identified as: defining social media and networking, describing the importance of this, which strategies are currently being used in business, how it compares to traditional networking, how this is used in recruitment strategies and what are the disadvantages of social media and networking. The research problem and sub-problems were addressed in a literature study and an empirical study. The literature study included information on SMME businesses, their importance in our economy and how social media can help them. The empirical study was done using SMME’s registered with the George Business Chamber. A questionnaire was designed and distributed to the owners of the businesses by email. The answers were analysed and collated on a spreadsheet which were presented in graph and diagram format. Social media and networking are becoming an integral part of businesses especially small businesses. They specifically have an important role to play in creating economic wealth and creating employment. SMME’s are faced with a lot of challenges which make it difficult for them to become successful and sustainable. Social media can play a role in overcoming a lot of these challenges by helping SMME’s with marketing, customer engagement, relationship building, recruitment, and finding valuable information, experience and partners. Social media also has disadvantages which include: virus attacks, risk of confidential information leaking and so forth, but these can easily be managed by social media polices and rules. A bigger risk lies in the fact that if a business owner ignores the existence of social media, this can lead to conversations by consumers about this business being ignored and not responded to. Another big risk for SMME’s is the fact they are at a competitive disadvantage by ignoring this new technology. This was clear from the empirical results in this study which stated that 53 percent of the businesses surveyed, were aware their competitors are using social media. The empirical results indicated a very low use of social media activities among the SMME’s surveyed but showed potential as the SMME’s understood the importance of social media and were eager to implement strategies in their businesses. The reasons offered for not using social media included the fact that it was difficult to measure its worth in time and money, advice is needed from experts and so forth. Social media and networking are not quick or cheap methods for businesses to advertise and sell their products or services. They are tools to be used over time, in order to engage with customers and build relationships. Consumers and customers expect value for their money and if they find this from a business, they will gladly share it with others. On the other hand, if they do not find value for money it could have a negative impact on the business. SMME’s must not try to replace their current marketing strategy with social networking activities. They should integrate it slowly into their current business models and search for unique ways in which it could improve the relationship with their current customers and find new customers. It should help them to either showcase their existing value added products or services, or improve it if it is not worth selling. Small businesses now have the platform to compete.
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- Date Issued: 2012
An investigation into the success of the extended programmes at Walter Sisulu University, with particular reference to throughput rate
- Authors: Solilo, Nikiwe Primrose
- Subjects: Walter Sisulu University for Technology & Science , College dropouts -- South Africa -- Eastern Cape , College attendance -- South Africa -- Eastern Cape , Academic achievement -- South Africa -- Eastern Cape , Education, Higher -- South Africa , Universities and colleges -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8893 , http://hdl.handle.net/10948/d1020871
- Description: The purpose of the study was to investigate the success of the Extended Programme at Walter Sisulu University, with particular reference to throughput rates. Programmes offered by the institution to students are intervention measures to assist in improving student retention. This research investigated the role of the university with regards to retaining engineering students at Buffalo City. Also discussed will be the impact of financial support or lack thereof to paying for academic education. Lastly, the discussion will focus on Extended Programme courses offered to students and their impact on retention of students. Through Tinto’s model, Koen discussed that institutions have a responsibility for integrating academic and social activities to create holistic competent students (2007:65). It was also discovered that the institution through the Centre for Learning and Teaching Development (CLTD), offers services that benefit both students and lecturers. Merriam found out that the key to understanding qualitative research is the idea that meaning is socially constructed by individuals in their interaction with the world, (2002:3). This study called for qualitative research to get meaning from each participant. The research was conducted using questionnaires to both students and lecturers. The investigation discovered that an education institution is not only about academic studies. Data was collected and analysed using qualitative methods which included coding and colouring of responses. Research deduced that lecturers and students conclusively complained about the poor infrastructure of the university. It has been found that students think about their educational development, their personal growth and development, their employability and their prospects for career preparation or change (Moxley 2001:39). When students have this kind of attitude it means they have the courage to get through the choice no matter what challenges they face (2004: 212). According to Moxley, members of staff who expand their roles into tutorials, independent studies and small group projects, could be a pivotal strategy of the institutional retention mission, (2001:39). This is supported by Coetzee who state that lecturers should provide students with feedback quickly, promote independent thinking, guide and motivate students (2001:31).
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