Altruistic love culture and workers well-being: a study in workplace spirituality
- Authors: Simms, Michelle
- Date: 2019
- Subjects: Employee assistance programs -- South Africa , Religion in the workplace Altruism Interpersonal relations and culture -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/43468 , vital:36892
- Description: Business leaders and company analysts identify the fact that the marketplace necessitates flexibility and mobility to triumph over the competitive difficulties which businesses usually encounter. More recently approaches have focused on the role that people perform in bringing about competitive advantage and in particular strategies on how to increase Employee Well-being. Given the need for Employee Well-being in order to achieve desired work-related results, management has become progressively more enthusiastic about methods to improve the well-being of their employees. This research study seeks to make a contribution to this topic by investigating how Employee Well-being can be increased by inculcating an Altruistic Love culture amongst employees. To achieve this objective an Employee Well-Being Model was presented. Spiritual Leadership in the workplace was discussed as the theoretical framework with Altruistic Love as a feature in the intrinsic model of motivation explained further. Six values were defined and according to the theoretical framework were important in order to achieve Employee Well-being. These values were Appreciation, Kindness, Integrity, Compassion, Humility and Forgiveness. The Employee Well-Being Model served as a basis for the compilation of the survey questionnaire to investigate the role of Altruistic Love values in achieving Employee Well-being. The questionnaire was administered in two stages. The first was a printed survey distributed to all workers at a FMCG company called Springbok Discount Meat Centre. The second part was an electronic survey sent out by email, where a link to the online survey could be accessed. The empirical results revealed that Appreciation, Kindness, Integrity and Humility were significantly positively related to Employee Well-being. Compassion was significantly negatively related to Employee Well-being. It can consequently be postulated that there will be a significant improvement of Employee Well-Being in the workplace if Altruistic Love values, defined in the study as Appreciation, Kindness, Integrity and Humility are practised more often by employees including management.
- Full Text:
- Date Issued: 2019
Online marketing of commercial and industrial properties and services in a small business
- Authors: Jansen van Rensburg, Charmaine
- Date: 2013
- Subjects: Internet marketing , Real estate management -- South Africa -- Marketing , Online information services -- Marketing , Business planning
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:9328 , http://hdl.handle.net/10948/d1020988
- Description: In view of the factors influencing and the steps in the design of a Website, building a successful Website will vary from business to business. This study investigates what is required from a small commercial and industrial property and services business to take their business online and create an effective Website. The environment of the property market reflected the role that government plays in the property industry and also the role of the private sector. Marketing in the real estate context indicated that if real estate agents have access to the right type of information, not only can they add value to their own organizations, but they can also capitalize on the same information to create added value for their clients. The elements of the marketing management process include four steps, namely to gather information, to set marketing goals and plan strategy, to organize and implement marketing strategy and to control the marketing activities. Marketing in the online environment showed that the Marketing Mix includes personalisation, privacy, customer services, community, site, security and sales promotion. The principles of online marketing revealed the important role of the customer and customer relationships. An investigation into the difference between e-commerce and online marketing made it clear that online marketing is one component of e-commerce. This study critically analysed the available literature in order to suggest a proposed framework of what should be included in the Website of a small commercial and industrial property and services business. In order to successfully research online marketing of commercial and industrial properties and services in a small business, a basic but thorough understanding of online marketing principles and Website content are important. In this study a qualitative research approach was followed where secondary sources were critically evaluated to design the required framework. Thereafter three Websites of marketing of commercial and industrial properties and services were content analysed to see whether anything else should be added to the framework. This would assist in taking a small business in commercial and industrial properties and services online. The framework suggests that the Website homepage content should include: Business overview/information Products/services What’s new Search Employment opportunities Interactive feedback Customer service/ assistance Index/directory Financial facts Links to other sites Online business services/utilities Guest book Frequently Asked Questions Messages from CEO A purposeful sample of three Websites was then content analysed so as to provide the information necessary to reach the objectives of the study. The following Websites were included in the content analysis: Broll, which operates as a national agency with international associations. The firm renders services (Estate Agency) and does not own property. Bruce McWilliams Industries Pty Ltd is operative in Port Elizabeth, Uitenhage and surrounds. It is a family business that owns property, which it develops and markets itself. Seeff is a national agency. It renders services (estate agency) and does not own property. Lastly, a narrative of a small commercial and industrial property and services business was created by means of document analysis of a specific business. The researcher was allowed to study the documents and diaries of the business in order to provide a narrative for this business. This narrative can be used as part of the envisaged Website for the business.
- Full Text:
- Date Issued: 2013