Teachers' and learners' experiences and perceptions concerning the use of English as a language of learning and teaching in bi/multilingual mathematical literarcy classrooms
- Authors: Pillai, Saloshni
- Date: 2013
- Subjects: Education, Bilingual , Mathematics -- Study and teaching , English language -- Usage
- Language: English
- Type: Thesis , Masters , MEd
- Identifier: vital:9440 , http://hdl.handle.net/10948/d1021022
- Description: In South Africa, there is concern about the poor achievement by first additional language (FAL) English learners in mathematics, and this is a consequence not solely of the apartheid era but more appropriately, the existing current situation in the classroom. Since 2006, the Department of Basic Education in South Africa introduced mathematical literacy (ML) as another learning area for the Further Education and Training (FET) band. ML, as an alternative choice to mathematics, is envisaged as a key to the understanding of our everyday world filled with numbers. Mathematical literacy FAL English learners and teachers are exposed to a ML curriculum that demands high linguistic skills in English in order to engage with the mathematical concepts through the medium of English which is not their home language. While the Language-in-Education Policy (DoE, 1997) recommends that school language policies promote additive bilingualism and the use of learners’ home languages as languages of learning and teaching (LoLT), there has been little implementation of these recommendations by schools, for the reason that all assessments and learner and teacher support materials (LTSM) are only available in English. Thus it appears that ML creates a language gap when FAL English learners and teachers have to possess a high level of communication and language proficiency of the LoLT English to successfully engage with the mathematical context and content of the ML curriculum since the language itself carries all the meaning. The majority of FAL English learners and teachers struggle with the necessary English language proficiency to successfully interact with the ML curriculum and are often required to use their own home language (code switching) to bring about understanding. In this study, I explore how teachers and learners who are dominantly FAL English speakers, engage in teaching and learning of ML in bi/multilingual classrooms. The main aim of the study is to investigate the FAL English learners’ and teachers’ experiences and perceptions concerning the use of English as the LoLT in bi/multilingual ML classrooms. Qualitative measures were generated through personal interviews (teachers [n=15] and learners [n=25]) from five different secondary schools situated in the rural areas of the Midlands in KwaZulu-Natal. This study is framed by Wenger’s (1991) model of situated learning and Vygotsky’s socio-cultural perspectives, which propose that learning involves a process of engagement in a community of practice and reflects the learners’ sociocultural relationship to school mathematics respectively. The study also describes Cummins’ quadrants and explores the benefits of Cummins’ notion of language use (Cummins, 1984). Analysis of the semi-structured interviews revealed that, despite both teachers’ and learners’ difficulty with the language, English is the more popular language to be used in teaching and learning in bi/multilingual mathematical literacy classrooms since English is accepted as a global language. Worldwide emphasis and dominance of English as a powerful language that gives access to goods and social mobility were also highlighted. However, overall results in this study showed that most participants did express their preference for using their home language isiZulu alongside English through the extensive practice of code switching for the teaching and learning of ML.
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- Date Issued: 2013
The use of strategies to promote and market products and services online as well the use of customer relationship management to attract and retain customers
- Authors: Cohen, Howard
- Date: 2003
- Subjects: Internet marketing , Customer relations -- Management , Consumer satisfaction , Customer loyalty
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10862 , http://hdl.handle.net/10948/270 , Internet marketing , Customer relations -- Management , Consumer satisfaction , Customer loyalty
- Description: The Internet has provided marketing with many new tools and given old tools new or improved meanings. The Net poses tremendous challenges for scholars in many lines of research, from usability studies and consumer behaviour research to marketing and advertising research. Because the World Wide Web (the Web) presents a fundamentally different environment for marketing activities than traditional media, conventional marketing activities are being transformed, as they are often difficult to implement in their present form. This means that in many cases these marketing activities have to be reconstructed in forms more appropriate for the new medium. A lot of technological changes have affected the marketing environment of today. Companies must adapt to these changes in order to improve their marketing strategies. This has, among other things, resulted in an emphasis on relationship marketing. The purpose of this thesis is to explore what strategies are used in practice by companies in order to market and promote their products and services by using their Web sites as well as to build effective Customer Relationship Management (CRM). In order to fulfil the research purpose, interviews were conducted at a number of companies (medium and large), and questionnaires were mailed to various companies in the motor retail industry. The result shows that a company can use traditional as well as online marketing and promotion strategies when conducting business. This can also help companies to gain better relations with their customers. The different marketing and promotion strategies are useful for attracting new business as well as maintaining and stimulating existing relations. The research problem addressed in this study was to determine the factors that are effective in marketing and promoting of Web sites as well as the methods used in building CRM.
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- Date Issued: 2003