Participatory communications as a tool for women’s empowerment: A study of five community radio stations in Northern Ghana

Asuman, Kofi Antwi Manfred

Title: Participatory communications as a tool for women’s empowerment: A study of five community radio stations in Northern Ghana
Creator: Asuman, Kofi Antwi Manfred
Subject: Women in agriculture -- Africa -- Ghana
Subject: Agricultural development
Subject: Community radios – Ghana
Date Issued: 2022-12
Date: 2022-12
Type: Doctoral theses
Type: text
Identifier: http://hdl.handle.net/10948/59293
Identifier: vital:62026
Description: In the process of achieving social equity and local development in Ghana, the empowerment and improvement of the lives of women remain critical factors, because of the existing role women and girls assume in the household and larger communal setting. In Northern Ghana culture and religion have historically side-lined, and in some cases, completely excluded women from participating in the dialogues, economic and political processes that lead to, or facilitate the transformation and development of their households and communities. Even though the media has largely contributed to the discrimination and stereotype of women through how women are represented in mainstream media, the Ghanaian media, in its assumed role as the “fourth estate of the realm” has the power to explicitly advocate and implicitly frame messages which can accelerate the processes of social change, women’s empowerment and social inclusion through the community radio broadcast system (Diedong, 2017: pp. 59, 64). After 30 years of the liberalization of the Ghanaian media and 25 years after the opening of the first community radio station, there have been few studies of how community radio influences women’s empowerment, how it gives opportunity for women to participate in political processes and whether, and how, it strengthens the livelihood capabilities of women. This research was motivated by the empowerment theory and the theory of participatory development communications. The researcher also makes references to feminist media theory in his arguments about the need for women to have access to radio in order to make their own content and also listen to content produced by other women. This study adopted a mixed methods research approach and collected data through programme analysis of the sampled radio stations, focus group discussions and semi-structured interviews. After field data was collected, they were analysed in themes that focus on the objectives of this study, data is presented through thematic discourse methods in order to help the researcher draw conclusions and propose a framework to guide practitioners in the implementation of communication for development projects which use mass media in targeting women for development objectives. My analyses are broadly presented in three chapters with each chapter focusing on one research objective. Based on the data, the researcher discovered that, community radio improves the livelihoods of women in Northern Ghana by providing them with agricultural programming which teaches women new farming techniques and how to practice sustainable agriculture while improving the yield of their crops. The study also found out that community radio provides. opportunities for women to monitor how public funds meant for community development projects are allocated, disbursed, and used for their intended purposes, by creating an avenue of two-way communication and dialogue between women, their district officers, and their elected leaders. Based on the findings of the study, the researcher concludes that, it is important for development practitioners who use mass media to implement women-focused projects to conduct a contextual analysis of the communities, the women, and the identified stakeholders of the intended project because every community is unique. Whereas all women in rural areas are vulnerable and underprivileged. To some extent, their needs and preferences are different because of their different levels of education and income status.
Description: Thesis (PhD) -- Faculty of Humanities, School of Language and Communications, 2022
Format: computer
Format: online resource
Format: application/pdf
Format: 1 online resource (312 pages)
Format: pdf
Publisher: Nelson Mandela University
Publisher: Faculty of Humanities
Language: English
Rights: Nelson Mandela University
Rights: All Rights Reserved
Rights: Open Access

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