News for action: a critical case study of Yes! magazine
- Authors: Hosford-Israel, Carly
- Date: 2021
- Subjects: Yes! (Bainbridge Island, WA) , Magazines -- United States -- History and criticism , Journalistic ethics , Journalism -- Social aspects -- United States , Journalism -- Objectivity , Mass media -- Ownership -- United STates , Publishers and publishing -- United States
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/170822 , vital:41963
- Description: Coming out of more than a century of concern over the commercialization and monopolization of media ownership, this study highlights some areas of opportunity for alternative media in the United States. Holding an ideal of participatory democracy, driven by an educated electorate, the research considers an example of US media action, Ye s ! magazine, from the perspective of alternative media and social movement theories. As alternative media are most generally a response to the mainstream model which acts in the interests of profit rather than public participation in politics, this thesis will cover not only democratic responsibility, but also mainstream media ownership and organization when considering the current manifestation of Ye s ! magazine. Inspired by a frustration with the concentration of mainstream media ownership, and consequently journalistic homogenization, this research explores opportunities for democratic media divergence and contestation. After 18 years of publication, Ye s ! was chosen as an ideal candidate for research due to its sustainability and longevity as one such critical media organization. Through in-depth interviews with Yes! personnel, and ideological analysis of Yes! articles, the following case study research explores the complexities that construct Ye s ! magazine, a corporately independent publication from Bainbridge Island, Washington.
- Full Text:
- Date Issued: 2021
- Authors: Hosford-Israel, Carly
- Date: 2021
- Subjects: Yes! (Bainbridge Island, WA) , Magazines -- United States -- History and criticism , Journalistic ethics , Journalism -- Social aspects -- United States , Journalism -- Objectivity , Mass media -- Ownership -- United STates , Publishers and publishing -- United States
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/170822 , vital:41963
- Description: Coming out of more than a century of concern over the commercialization and monopolization of media ownership, this study highlights some areas of opportunity for alternative media in the United States. Holding an ideal of participatory democracy, driven by an educated electorate, the research considers an example of US media action, Ye s ! magazine, from the perspective of alternative media and social movement theories. As alternative media are most generally a response to the mainstream model which acts in the interests of profit rather than public participation in politics, this thesis will cover not only democratic responsibility, but also mainstream media ownership and organization when considering the current manifestation of Ye s ! magazine. Inspired by a frustration with the concentration of mainstream media ownership, and consequently journalistic homogenization, this research explores opportunities for democratic media divergence and contestation. After 18 years of publication, Ye s ! was chosen as an ideal candidate for research due to its sustainability and longevity as one such critical media organization. Through in-depth interviews with Yes! personnel, and ideological analysis of Yes! articles, the following case study research explores the complexities that construct Ye s ! magazine, a corporately independent publication from Bainbridge Island, Washington.
- Full Text:
- Date Issued: 2021
A multimodal analysis of the representations of gender in contemporary South African children’s picture books produced by Book Dash
- Authors: Heydenrych, Ellen Frances
- Date: 2020
- Subjects: Book Dash (South Africa) , Picture books for children -- South Africa , Sex role in literature , Patriarchy in literature , Children's literature, South African (English) -- 21st century -- History and criticism
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/164284 , vital:41106
- Description: In response to a demand for quality children’s picture books written and published by South Africans for local children, Book Dash – a South African non-profit organisation – has devised a publishing model in which they produce high quality children’s picture books in a twelve-hour period. Their aim is to publish books that represent a diverse range of South African children. However, while their objective is to create books that are representative of many races, this representation happens through gendered characters. In this thesis, I explore the representation of gender in Book Dash’s picture books. I use a combination of visual social semiotics, narrative theory, and critical discourse analysis, specifically focusing on the gendered ways in which the characters are represented. My analysis of these books shows how complex it can be to contest regimes of representation that work to fix patriarchal discourses and gender inequality. My findings reveal a paradox in the representation of gender norms in female characters, as some girl child characters are represented in roles that challenge gender norms, while female adult characters are consistently represented as conforming to the patriarchal feminine ideal. There is also a notable lack of father figures in these books. Such portrayals may contribute to the perpetuation of patriarchal discourses and gender inequality, particularly if these books are held up as examples of equality.
- Full Text:
- Date Issued: 2020
- Authors: Heydenrych, Ellen Frances
- Date: 2020
- Subjects: Book Dash (South Africa) , Picture books for children -- South Africa , Sex role in literature , Patriarchy in literature , Children's literature, South African (English) -- 21st century -- History and criticism
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/164284 , vital:41106
- Description: In response to a demand for quality children’s picture books written and published by South Africans for local children, Book Dash – a South African non-profit organisation – has devised a publishing model in which they produce high quality children’s picture books in a twelve-hour period. Their aim is to publish books that represent a diverse range of South African children. However, while their objective is to create books that are representative of many races, this representation happens through gendered characters. In this thesis, I explore the representation of gender in Book Dash’s picture books. I use a combination of visual social semiotics, narrative theory, and critical discourse analysis, specifically focusing on the gendered ways in which the characters are represented. My analysis of these books shows how complex it can be to contest regimes of representation that work to fix patriarchal discourses and gender inequality. My findings reveal a paradox in the representation of gender norms in female characters, as some girl child characters are represented in roles that challenge gender norms, while female adult characters are consistently represented as conforming to the patriarchal feminine ideal. There is also a notable lack of father figures in these books. Such portrayals may contribute to the perpetuation of patriarchal discourses and gender inequality, particularly if these books are held up as examples of equality.
- Full Text:
- Date Issued: 2020
Age is nothing but a number: Ben 10s, sugar mummies, and the South African gender order in the Daily Sun’s Facebook page
- Authors: Mlangeni, Ntombikayise Lina
- Date: 2020
- Subjects: May-December romances -- South Africa , Women in mass media , Men in mass media , Sex role in mass media , Masculinity in mass media , Feminism and mass media , Critical discourse analysis , Unemployment -- Social aspects -- South Africa , Daily Sun (South Africa) , Ben 10
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/167077 , vital:41435
- Description: This thesis examines how meanings of masculinity and femininity are negotiated by South Africans on a social media platform linked to a popular local tabloid newspaper. In particular it explores conversations surrounding the Ben 10 phenomenon on the Daily Sun’s Facebook page. A Ben 10 is commonly understood as a young man who enters into a sexual relationship with an older woman, mostly in township settings, and readers engage vociferously over the meanings of such relationships. Using a constructivist understanding of gender, a thematic analysis is used to examine the Facebook comments on the Daily Sun’s most popular Ben 10 stories. South Africa’s constitution promotes the right to gender equality and freedom, which contributes to the normalisation of sex in public conversations and political debate. However, with high levels of unemployment and poverty in South Africa, the narrative of masculine success through work remains relatively unattainable. This tension between the narrative of male-bread winner through work and the reality of South Africa’s poverty and unemployment has been referred to as the crisis of masculinity. This thesis will argue that tabloids can play a strong political role by providing an alternative public sphere and that they can also assist their readers in coping with life in a democratic society by creating an imagined community of people sharing common experiences.
- Full Text:
- Date Issued: 2020
- Authors: Mlangeni, Ntombikayise Lina
- Date: 2020
- Subjects: May-December romances -- South Africa , Women in mass media , Men in mass media , Sex role in mass media , Masculinity in mass media , Feminism and mass media , Critical discourse analysis , Unemployment -- Social aspects -- South Africa , Daily Sun (South Africa) , Ben 10
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/167077 , vital:41435
- Description: This thesis examines how meanings of masculinity and femininity are negotiated by South Africans on a social media platform linked to a popular local tabloid newspaper. In particular it explores conversations surrounding the Ben 10 phenomenon on the Daily Sun’s Facebook page. A Ben 10 is commonly understood as a young man who enters into a sexual relationship with an older woman, mostly in township settings, and readers engage vociferously over the meanings of such relationships. Using a constructivist understanding of gender, a thematic analysis is used to examine the Facebook comments on the Daily Sun’s most popular Ben 10 stories. South Africa’s constitution promotes the right to gender equality and freedom, which contributes to the normalisation of sex in public conversations and political debate. However, with high levels of unemployment and poverty in South Africa, the narrative of masculine success through work remains relatively unattainable. This tension between the narrative of male-bread winner through work and the reality of South Africa’s poverty and unemployment has been referred to as the crisis of masculinity. This thesis will argue that tabloids can play a strong political role by providing an alternative public sphere and that they can also assist their readers in coping with life in a democratic society by creating an imagined community of people sharing common experiences.
- Full Text:
- Date Issued: 2020
An analysis of purple truths: an alternative history of the school of journalism and media studies at Rhodes University. Exploring the possibilities of digital media for telling history through multiple voices
- Authors: Geldenhuys, Jesamé
- Date: 2020
- Subjects: Citizen journalism -- South Africa -- Makhanda , Social media and history -- South Africa -- Makhanda , Public history -- South Africa -- Makhanda , Digital media -- South Africa -- Makhanda , Digital humanities , User-generated content -- South Africa -- Makhanda , Social media -- Authorship , Rhodes University. School of Journalism and Media Studies -- History , Purple Truths
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/142293 , vital:38066
- Description: In theory, notions of public history and participatory journalism signal the ability of users to become active collaborators in the journalistic process with a degree of agency and authority over media content. Similarities in public history and participatory journalism are manifested in audience participation where the traditional and hegemonic boundaries between readers and journalists/historians are challenged. In this thesis, I present Purple Truths, a digital public history website about the School of Journalism and Media Studies at Rhodes University, that highlights multivocality and plurality. It allowed for democratisation of the historical narrative by inviting audience participation to historical inquiry on a digital platform. It was constructed as a case study for the thesis to investigate participatory processes. Using a five-dimensional model developed by Netzer et al. (2014) for the construction of participation on news websites, I identified five major participation features that revealed how and where participation was happening on the website. The features were mapped and tabulated according to Carpentier’s (2011) maximalist/minimalist dimensions of participation (access, interaction and ‘real’) to determine the degrees of participation in this study towards the aim of using the Purple Truths website to democratise the historical narrative. My findings suggest that despite a diversity of strategies, the study did have to rely on existing norms and practices of editorial decision-making, even in the context of digital media, and significant stages of the news-production process (selection/filtering) remained in the hands of researcher/editor. Maximalist participation, demonstrated as equalised power relations in decision-making, has a utopian dimension and is difficult to translate into practice. However, participation research requires further investigation in the digital humanities in South Africa to explore notions of democratisation of the narrative in academic and social praxis as sites of interdisciplinary democratic renewal
- Full Text:
- Date Issued: 2020
- Authors: Geldenhuys, Jesamé
- Date: 2020
- Subjects: Citizen journalism -- South Africa -- Makhanda , Social media and history -- South Africa -- Makhanda , Public history -- South Africa -- Makhanda , Digital media -- South Africa -- Makhanda , Digital humanities , User-generated content -- South Africa -- Makhanda , Social media -- Authorship , Rhodes University. School of Journalism and Media Studies -- History , Purple Truths
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/142293 , vital:38066
- Description: In theory, notions of public history and participatory journalism signal the ability of users to become active collaborators in the journalistic process with a degree of agency and authority over media content. Similarities in public history and participatory journalism are manifested in audience participation where the traditional and hegemonic boundaries between readers and journalists/historians are challenged. In this thesis, I present Purple Truths, a digital public history website about the School of Journalism and Media Studies at Rhodes University, that highlights multivocality and plurality. It allowed for democratisation of the historical narrative by inviting audience participation to historical inquiry on a digital platform. It was constructed as a case study for the thesis to investigate participatory processes. Using a five-dimensional model developed by Netzer et al. (2014) for the construction of participation on news websites, I identified five major participation features that revealed how and where participation was happening on the website. The features were mapped and tabulated according to Carpentier’s (2011) maximalist/minimalist dimensions of participation (access, interaction and ‘real’) to determine the degrees of participation in this study towards the aim of using the Purple Truths website to democratise the historical narrative. My findings suggest that despite a diversity of strategies, the study did have to rely on existing norms and practices of editorial decision-making, even in the context of digital media, and significant stages of the news-production process (selection/filtering) remained in the hands of researcher/editor. Maximalist participation, demonstrated as equalised power relations in decision-making, has a utopian dimension and is difficult to translate into practice. However, participation research requires further investigation in the digital humanities in South Africa to explore notions of democratisation of the narrative in academic and social praxis as sites of interdisciplinary democratic renewal
- Full Text:
- Date Issued: 2020
An ideological analysis of the construction of masculinity in the South African superhero comic book, Kwezi
- Authors: Reyneke, Brendon George
- Date: 2020
- Subjects: Mkize, Loyiso, 1987- -- Kwezi , Superheroes -- South Africa , Comic books, strips, etc. -- South Africa , Graphic novels -- South Africa , Masculinity in literature , Violence in literature , Superheroes, Black
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/144533 , vital:38354
- Description: In 2014, South African artist and comic book illustrator, Loyiso Mkize created Kwezi, South Africa’s first superhero comic book. His comic features the titular Kwezi as a young, black man living alone on the outskirts of Gold City who discovers he has superpowers. Along with Kwezi, the comic is populated by predominantly black African characters – both good and bad. The creation of Kwezi is an important step in the development of comic books in South Africa as it draws from the cultural and physical landscape of the country and speaks to young black people without them having to look outside of the country for superheroes to identify with. Stuart Hall (Hall, 1997, pp. 272-274) asserts that attempts to reclaim the black subject in popular culture tend to go through two phases. In the first phase blackness is liberated from negative representations and is replaced with more positive depictions. Thereafter though, the black subject is produced inside contemporary “regimes of representation”. In this thesis, I will show how Mkize’s representation of Kwezi follows Stuart Hall’s description of the reclamation of black subjectivity. Using narrative theory, visual social semiotics and Thompson’s modes of operational ideology I will show how in his attempt to represent African blackness positively, Mkize overlooks normative genre representations of masculinity and produces a story of a South African that remains unliberated from patriarchy and hegemonic masculinity. Mkize reproduces many of the hegemonic discourses concerning the masculine body, the power difference between male and female characters and subscribes to the justified, violent actions of the masculine superhero. Typically, in superhero comics there is an erasure of the ordinary man in favour of an excessive and powerful one-dimensional masculine ideal (Brown, 1999, pp. 31-32) At the end of my analysis I will show that Kwezi is constructed in this way as a physically strong and muscular, violent and emotionless, self-made man who is in control and overcomes all obstacles.
- Full Text:
- Date Issued: 2020
- Authors: Reyneke, Brendon George
- Date: 2020
- Subjects: Mkize, Loyiso, 1987- -- Kwezi , Superheroes -- South Africa , Comic books, strips, etc. -- South Africa , Graphic novels -- South Africa , Masculinity in literature , Violence in literature , Superheroes, Black
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/144533 , vital:38354
- Description: In 2014, South African artist and comic book illustrator, Loyiso Mkize created Kwezi, South Africa’s first superhero comic book. His comic features the titular Kwezi as a young, black man living alone on the outskirts of Gold City who discovers he has superpowers. Along with Kwezi, the comic is populated by predominantly black African characters – both good and bad. The creation of Kwezi is an important step in the development of comic books in South Africa as it draws from the cultural and physical landscape of the country and speaks to young black people without them having to look outside of the country for superheroes to identify with. Stuart Hall (Hall, 1997, pp. 272-274) asserts that attempts to reclaim the black subject in popular culture tend to go through two phases. In the first phase blackness is liberated from negative representations and is replaced with more positive depictions. Thereafter though, the black subject is produced inside contemporary “regimes of representation”. In this thesis, I will show how Mkize’s representation of Kwezi follows Stuart Hall’s description of the reclamation of black subjectivity. Using narrative theory, visual social semiotics and Thompson’s modes of operational ideology I will show how in his attempt to represent African blackness positively, Mkize overlooks normative genre representations of masculinity and produces a story of a South African that remains unliberated from patriarchy and hegemonic masculinity. Mkize reproduces many of the hegemonic discourses concerning the masculine body, the power difference between male and female characters and subscribes to the justified, violent actions of the masculine superhero. Typically, in superhero comics there is an erasure of the ordinary man in favour of an excessive and powerful one-dimensional masculine ideal (Brown, 1999, pp. 31-32) At the end of my analysis I will show that Kwezi is constructed in this way as a physically strong and muscular, violent and emotionless, self-made man who is in control and overcomes all obstacles.
- Full Text:
- Date Issued: 2020
An ideological analysis of the construction of the young female action hero as feminist hero in The Hunger Games film franchise
- Authors: Mathurine, Kim Elizabeth
- Date: 2020
- Subjects: Everdeen, Katniss (Fictitious character) , Women superheroes in motion pictures , Hunger Games films , Feminist film criticism , Feminism and motion pictures , Women in motion pictures
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/142900 , vital:38174
- Description: Young female action heroes have recently stepped into the limelight as commercial celebrations of Girl Power in Hollywood action-adventure films. Feminist films studies however have shown that these independent, tough female heroes claimed as feminist, are still constrained in various ways through stereotypical gender roles within the action-adventure genre. This thesis examines these claims through the ideological analysis of the young female action hero Katniss in The Hunger Games film franchise. Building on existing research on female action heroes, the research asks: ‘to what degree can the claim of Katniss as boundary-breaking, feminist hero be validated’? This question is addressed through a textual analysis of the four films of The Hunger Games film franchise, employing conventions of action-adventure genre, narrative analysis, mise-en-scène and cinematography to unmask the characterisation of the female hero. The discussion of the findings, utilising the themes of Love, Violence and Power, reveal both progressive and regressive elements present in the characterisation of Katniss. The findings indicate that while female action heroes can be celebrated for displaying progressive moments of liberated action, they remain constrained within dominant heteronormative gender roles in commercial Hollywood films, undergoing various acts of transformation and recuperation as a means of containing the threat of their transgressive behaviour.
- Full Text:
- Date Issued: 2020
- Authors: Mathurine, Kim Elizabeth
- Date: 2020
- Subjects: Everdeen, Katniss (Fictitious character) , Women superheroes in motion pictures , Hunger Games films , Feminist film criticism , Feminism and motion pictures , Women in motion pictures
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/142900 , vital:38174
- Description: Young female action heroes have recently stepped into the limelight as commercial celebrations of Girl Power in Hollywood action-adventure films. Feminist films studies however have shown that these independent, tough female heroes claimed as feminist, are still constrained in various ways through stereotypical gender roles within the action-adventure genre. This thesis examines these claims through the ideological analysis of the young female action hero Katniss in The Hunger Games film franchise. Building on existing research on female action heroes, the research asks: ‘to what degree can the claim of Katniss as boundary-breaking, feminist hero be validated’? This question is addressed through a textual analysis of the four films of The Hunger Games film franchise, employing conventions of action-adventure genre, narrative analysis, mise-en-scène and cinematography to unmask the characterisation of the female hero. The discussion of the findings, utilising the themes of Love, Violence and Power, reveal both progressive and regressive elements present in the characterisation of Katniss. The findings indicate that while female action heroes can be celebrated for displaying progressive moments of liberated action, they remain constrained within dominant heteronormative gender roles in commercial Hollywood films, undergoing various acts of transformation and recuperation as a means of containing the threat of their transgressive behaviour.
- Full Text:
- Date Issued: 2020
Conceptualising community radio: from global histories to the Kenyan example
- Authors: Korir, Geoffrey Kiplimo
- Date: 2020
- Subjects: Community radio , Community radio -- Kenya , Community development -- Kenya , Social change -- Kenya , Radio broadcasting -- Kenya
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10962/165766 , vital:41279
- Description: This study sets out to gain insight into the way that the establishment of community radio in Kenya is located within the global history of ideas about such radio. The first four chapters in this study provide terms of reference for this examination through a series of literature reviews. It sets out, firstly, to locate the internationally shared conceptualisaiton of community radio within an existing spectrum of approaches to social analysis. It proposes that community radio can be located at the critical, emancipatory end of this spectrum. It then maps out the global circulation of ideas about community radio and proposes that such circulation was informed by the broader history of critical, emancipatory social analysis. The final literature review then deals with community radio in Kenya and examines the way in which the establishment of this sector was shaped by the social and political history of this country. It is argued that the establishment of a community radio sector became possible only when support for emancipatory approaches to media became acceptable in Kenya, in context of the establishment of multiparty democracy. It is proposed, further, that the articulation of a vision for community radio in Kenya depended in part on the existence of international support for such radio and in part on the efforts of local actors in civil society. The empirical component then focuses on the way global ideas about community radio have become realised in Kenya. The study achieves this purpose by drawing on qualitative interviews with individuals from within civil society who have participated in the history of the establishment and growth of community radio in Kenya. These individuals demonstrate consciousness of the internationally shared set of principles that can facilitate a successful establishment of community radio. However, they are also sceptical of the assumption that guidelines for community radio are universally applicable. They point, in particular, to the challenges involved in the realisation of these guidelines in an environment in which economic resources are limited, and which is characterised by extreme social inequality and conflict. The study concludes that it is individuals such as these participants, who are embedded within the local context, who are best placed to articulate locally appropriate alternatives to these guidelines.
- Full Text:
- Date Issued: 2020
- Authors: Korir, Geoffrey Kiplimo
- Date: 2020
- Subjects: Community radio , Community radio -- Kenya , Community development -- Kenya , Social change -- Kenya , Radio broadcasting -- Kenya
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10962/165766 , vital:41279
- Description: This study sets out to gain insight into the way that the establishment of community radio in Kenya is located within the global history of ideas about such radio. The first four chapters in this study provide terms of reference for this examination through a series of literature reviews. It sets out, firstly, to locate the internationally shared conceptualisaiton of community radio within an existing spectrum of approaches to social analysis. It proposes that community radio can be located at the critical, emancipatory end of this spectrum. It then maps out the global circulation of ideas about community radio and proposes that such circulation was informed by the broader history of critical, emancipatory social analysis. The final literature review then deals with community radio in Kenya and examines the way in which the establishment of this sector was shaped by the social and political history of this country. It is argued that the establishment of a community radio sector became possible only when support for emancipatory approaches to media became acceptable in Kenya, in context of the establishment of multiparty democracy. It is proposed, further, that the articulation of a vision for community radio in Kenya depended in part on the existence of international support for such radio and in part on the efforts of local actors in civil society. The empirical component then focuses on the way global ideas about community radio have become realised in Kenya. The study achieves this purpose by drawing on qualitative interviews with individuals from within civil society who have participated in the history of the establishment and growth of community radio in Kenya. These individuals demonstrate consciousness of the internationally shared set of principles that can facilitate a successful establishment of community radio. However, they are also sceptical of the assumption that guidelines for community radio are universally applicable. They point, in particular, to the challenges involved in the realisation of these guidelines in an environment in which economic resources are limited, and which is characterised by extreme social inequality and conflict. The study concludes that it is individuals such as these participants, who are embedded within the local context, who are best placed to articulate locally appropriate alternatives to these guidelines.
- Full Text:
- Date Issued: 2020
Digital media marketing and the consumption of sugar-sweetened beverages in Africa: A reception analysis of the multi-channel marketing of Coca-Cola among young Africans from the University of Lagos, Nigeria and Rhodes University, South Africa
- Authors: Akingbade, Olutobi Elijah
- Date: 2020
- Subjects: Carbonated beverages -- Health aspects -- South Africa , Carbonated beverages -- Marketing -- South Africa , Soft drinks -- Health aspects -- South Africa , Soft drinks -- Marketing -- South Africa , Carbonated beverages -- Health aspects -- Nigeria , Carbonated beverages -- Marketing -- Nigeria , Digital media -- Marketing -- Africa , Soft drinks -- Health aspects -- Nigeria , Soft drinks -- Marketing -- Nigeria , Digital media -- Marketing -- Nigeria , Obesity -- Africa , Nutritionally induced diseases -- Africa , Coca-Cola Company -- Marketing , Rhodes University -- Students -- Attitudes , University of Lagos -- Students -- Attitudes
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/163125 , vital:41012
- Description: This study investigates and examines how Coca-Cola’s marketing communications, especially the newer forms of digital, social and mobile media marketing messages/campaigns, are received, understood and made sense of by two sets of purposefully selected young urban African students in Nigeria and South Africa. Embedded within a qualitative research design and underpinned by an interpretative phenomenological analysis (IPA) approach, this study was conducted against the backdrop of the recent surge in the consumption of Sugar Sweetened Beverages (SSBs) which has been directly implicated in the rise of obesity and a variety of non-communicable diseases (NCDs) in Africa. The thesis explores the role of multinational SSBs in this surge, as African countries have become key focus areas for multinational food and beverage companies seeking growth and profits, as home markets decline partly due to better health communications and, in some cases, the implementation of so-called ‘sugar taxes’ and the attendant negative publicity around these taxes. The focus on young Africans from Nigeria and South Africa was motivated by the similar rapid urbanisations in both countries, often accompanied by changes in diet and greater consumption of fast foods and SSBS, and by South Africa’s ranking as the country with the highest prevalence of overweight persons and obesity in Sub-Saharan Africa. Similar rises in national average weights are now also starting to be seen in Nigeria, as are surges of diet-related disease incidence and prevalence. The study is informed by Consumer Culture Theory (CCT) but also draws on other theories and some key concepts from marketing studies, health science and psychology. Methodologically, the study draws on in-person observations, focus group interviews and semi-structured individual in-depth interviews, to explore how Coca-Cola has created a deep and evocative historical ‘brandscape’ and how it has become a multicultural resource in both South Africa and Nigeria. Through an investigation into the lived experiences of study participants with regards to both their earliest and more recent engagements with Coca-Cola, as a brand and as a product, the study delineates the influence of older generations of Coke enthusiasts and consumers within participants’ households and newer spaces of interaction with Coke via interactive, highly personalised social media-centric campaigns. This study explores how the ubiquitous nature of Coca-Cola’s aesthetics and signage are engaged with – often in very ‘sub-conscious’ ways – by these students and how more recent social media campaigns evoke this multigenerational history. Unpacking study participants’ self-understandings of Coke and their often ‘sub-conscious’ engagements with the SSB, this study explicates the underpinning ideological grounding and how this is sustained over time to become an hegemonic code that does not only confine participants’ engagements with SSBs to Coke but also confines their reception of, and engagements with, Coke’s media marketing messages/campaigns to those that resonate with the multigenerational history evoked by the SSB. It is within this contextual background that this study brings to the fore participants ‘cognitive dissonance’ and scepticism and often rank disbelief of the health risks posed by their high levels of Coke consumption. The study concludes that attempts to raise awareness about the dangers inherent in excessive consumption of SSBs in Africa need to be reviewed and rethought. There is a need for long-term, consistent and much more proactive health journalism, alongside public health campaigns in both official and indigenous languages, to dispel the powerful myths created by SSB marketing and explain how SSBs are implicated in the rise of diet-related NCDs in Nigeria and South Africa.
- Full Text:
- Date Issued: 2020
- Authors: Akingbade, Olutobi Elijah
- Date: 2020
- Subjects: Carbonated beverages -- Health aspects -- South Africa , Carbonated beverages -- Marketing -- South Africa , Soft drinks -- Health aspects -- South Africa , Soft drinks -- Marketing -- South Africa , Carbonated beverages -- Health aspects -- Nigeria , Carbonated beverages -- Marketing -- Nigeria , Digital media -- Marketing -- Africa , Soft drinks -- Health aspects -- Nigeria , Soft drinks -- Marketing -- Nigeria , Digital media -- Marketing -- Nigeria , Obesity -- Africa , Nutritionally induced diseases -- Africa , Coca-Cola Company -- Marketing , Rhodes University -- Students -- Attitudes , University of Lagos -- Students -- Attitudes
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/163125 , vital:41012
- Description: This study investigates and examines how Coca-Cola’s marketing communications, especially the newer forms of digital, social and mobile media marketing messages/campaigns, are received, understood and made sense of by two sets of purposefully selected young urban African students in Nigeria and South Africa. Embedded within a qualitative research design and underpinned by an interpretative phenomenological analysis (IPA) approach, this study was conducted against the backdrop of the recent surge in the consumption of Sugar Sweetened Beverages (SSBs) which has been directly implicated in the rise of obesity and a variety of non-communicable diseases (NCDs) in Africa. The thesis explores the role of multinational SSBs in this surge, as African countries have become key focus areas for multinational food and beverage companies seeking growth and profits, as home markets decline partly due to better health communications and, in some cases, the implementation of so-called ‘sugar taxes’ and the attendant negative publicity around these taxes. The focus on young Africans from Nigeria and South Africa was motivated by the similar rapid urbanisations in both countries, often accompanied by changes in diet and greater consumption of fast foods and SSBS, and by South Africa’s ranking as the country with the highest prevalence of overweight persons and obesity in Sub-Saharan Africa. Similar rises in national average weights are now also starting to be seen in Nigeria, as are surges of diet-related disease incidence and prevalence. The study is informed by Consumer Culture Theory (CCT) but also draws on other theories and some key concepts from marketing studies, health science and psychology. Methodologically, the study draws on in-person observations, focus group interviews and semi-structured individual in-depth interviews, to explore how Coca-Cola has created a deep and evocative historical ‘brandscape’ and how it has become a multicultural resource in both South Africa and Nigeria. Through an investigation into the lived experiences of study participants with regards to both their earliest and more recent engagements with Coca-Cola, as a brand and as a product, the study delineates the influence of older generations of Coke enthusiasts and consumers within participants’ households and newer spaces of interaction with Coke via interactive, highly personalised social media-centric campaigns. This study explores how the ubiquitous nature of Coca-Cola’s aesthetics and signage are engaged with – often in very ‘sub-conscious’ ways – by these students and how more recent social media campaigns evoke this multigenerational history. Unpacking study participants’ self-understandings of Coke and their often ‘sub-conscious’ engagements with the SSB, this study explicates the underpinning ideological grounding and how this is sustained over time to become an hegemonic code that does not only confine participants’ engagements with SSBs to Coke but also confines their reception of, and engagements with, Coke’s media marketing messages/campaigns to those that resonate with the multigenerational history evoked by the SSB. It is within this contextual background that this study brings to the fore participants ‘cognitive dissonance’ and scepticism and often rank disbelief of the health risks posed by their high levels of Coke consumption. The study concludes that attempts to raise awareness about the dangers inherent in excessive consumption of SSBs in Africa need to be reviewed and rethought. There is a need for long-term, consistent and much more proactive health journalism, alongside public health campaigns in both official and indigenous languages, to dispel the powerful myths created by SSB marketing and explain how SSBs are implicated in the rise of diet-related NCDs in Nigeria and South Africa.
- Full Text:
- Date Issued: 2020
Exploring how mobile phones mediate bonding, bridging and linking social capital in a South African rural area
- Buthelezi, Stella Mbalenhle Nomfundo
- Authors: Buthelezi, Stella Mbalenhle Nomfundo
- Date: 2020
- Subjects: Social capital (Sociology) -- South Africa -- Eastern Cape , Cell phone users -- South Africa -- Eastern Cape , Cell phones -- Sociological aspects -- South Africa -- Eastern Cape , Cell phones -- Social aspects -- South Africa -- Eastern Cape , Social media -- Influence -- South Africa -- Eastern Cape , WhatsApp (Application software) -- Sociological aspects -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/163419 , vital:41035
- Description: Many contemporary ICT for development (ICT4D) studies focus on the benefits of mobile phones on the socio-economic development of marginalised communities. For many people in poorly resourced rural areas, one of the significant benefits of mobile phone usage is the expansion of social networks for resources or support. Social capital is one of the concepts that have been found to directly or indirectly influence many aspects of social life, communities and development. In the present study, I explore how mobile phones mediate bonding, bridging and linking social capital in a rural area on the Wild Coast of South Africa, Dwesa. I use individual semi-structured interviews with purposefully selected participants who are mobile phone owners in the area. I employ a thematic analysis to analyse their responses in relation to three dimensions of social capital, i.e. 1) trust and solidarity, 2) social cohesion and inclusion and 3) collective action and empowerment. Like in many South African rural areas, in Dwesa there is endemic poverty, inadequate services and infrastructure and high unemployment. The study found that by increased communication, mobile phones mostly strengthen bonding social capital between close ties who rely on each other for various forms of support. Mobile phones also facilitate the building of bridging social capital among members of various community groups by using WhatsApp group chats and Facebook. The little evidence on the relationship between mobile phone use and linking social capital in the area relates to group networks providing opportunities for interaction between community members and individuals in tertiary institutions and local government positions.
- Full Text:
- Date Issued: 2020
- Authors: Buthelezi, Stella Mbalenhle Nomfundo
- Date: 2020
- Subjects: Social capital (Sociology) -- South Africa -- Eastern Cape , Cell phone users -- South Africa -- Eastern Cape , Cell phones -- Sociological aspects -- South Africa -- Eastern Cape , Cell phones -- Social aspects -- South Africa -- Eastern Cape , Social media -- Influence -- South Africa -- Eastern Cape , WhatsApp (Application software) -- Sociological aspects -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/163419 , vital:41035
- Description: Many contemporary ICT for development (ICT4D) studies focus on the benefits of mobile phones on the socio-economic development of marginalised communities. For many people in poorly resourced rural areas, one of the significant benefits of mobile phone usage is the expansion of social networks for resources or support. Social capital is one of the concepts that have been found to directly or indirectly influence many aspects of social life, communities and development. In the present study, I explore how mobile phones mediate bonding, bridging and linking social capital in a rural area on the Wild Coast of South Africa, Dwesa. I use individual semi-structured interviews with purposefully selected participants who are mobile phone owners in the area. I employ a thematic analysis to analyse their responses in relation to three dimensions of social capital, i.e. 1) trust and solidarity, 2) social cohesion and inclusion and 3) collective action and empowerment. Like in many South African rural areas, in Dwesa there is endemic poverty, inadequate services and infrastructure and high unemployment. The study found that by increased communication, mobile phones mostly strengthen bonding social capital between close ties who rely on each other for various forms of support. Mobile phones also facilitate the building of bridging social capital among members of various community groups by using WhatsApp group chats and Facebook. The little evidence on the relationship between mobile phone use and linking social capital in the area relates to group networks providing opportunities for interaction between community members and individuals in tertiary institutions and local government positions.
- Full Text:
- Date Issued: 2020
Making sense of a scam: MMM Mutual Fund participants in Kagiso negotiate dissenting mainstream new coverage on social media
- Authors: Boqo, Bella Makhulu
- Date: 2020
- Subjects: Ponzi schemes -- South Africa , Fraud -- South Africa , Social media -- Influence -- South Africa , Mavrodi Mondial Moneybox -- In mass media
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/145771 , vital:38465
- Description: Pyramid, Ponzi and various fraudulent investment schemes are common feature in post-apartheid South Africa. The record levels of participation have generated much discussion in public discourse. Newspapers often abound with reports of participants who’ve lost large sums of money – in many instances their life savings. While on social media, thousands debate the merits and threats of new ventures as they emerge, in some instances using these platforms as the newest recruitment platforms. The sheer size and frequency of their appearance especially in post-revolutionary societies – those which experienced dramatic structural transformation following the end of the Cold War and growth of a neoliberal market economy – has drawn substantive scholarly attention. Much like media reports, however, this research often points to the morality of such practices, asking questions like what factors lead people to make the apparently irrational decision to participate in a scam? This study, however, contributes to a different body of emerging literature concerned with the larger structural contexts in which such forms of economic practice and organisation exist, and the meanings participants make of their involvement. Looking at the recently high profile of case of Mavrodi Mondial Moneybox (MMM), it employs a qualitative research methodology rooted in cultural studies to examine how participants based in the Johannesburg township of Kagiso used social media, specifically WhatsApp, to make sense of and contest the dissenting mainstream news coverage about MMM. Ultimately, it is a question of how their participation in particularly illegal pyramid or Ponzi type schemes and opposition to traditional news reports are rooted in their lived experiences, and what opportunities social media offer as alternate platforms for meaning-making, deliberation and public contestation.
- Full Text:
- Date Issued: 2020
- Authors: Boqo, Bella Makhulu
- Date: 2020
- Subjects: Ponzi schemes -- South Africa , Fraud -- South Africa , Social media -- Influence -- South Africa , Mavrodi Mondial Moneybox -- In mass media
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/145771 , vital:38465
- Description: Pyramid, Ponzi and various fraudulent investment schemes are common feature in post-apartheid South Africa. The record levels of participation have generated much discussion in public discourse. Newspapers often abound with reports of participants who’ve lost large sums of money – in many instances their life savings. While on social media, thousands debate the merits and threats of new ventures as they emerge, in some instances using these platforms as the newest recruitment platforms. The sheer size and frequency of their appearance especially in post-revolutionary societies – those which experienced dramatic structural transformation following the end of the Cold War and growth of a neoliberal market economy – has drawn substantive scholarly attention. Much like media reports, however, this research often points to the morality of such practices, asking questions like what factors lead people to make the apparently irrational decision to participate in a scam? This study, however, contributes to a different body of emerging literature concerned with the larger structural contexts in which such forms of economic practice and organisation exist, and the meanings participants make of their involvement. Looking at the recently high profile of case of Mavrodi Mondial Moneybox (MMM), it employs a qualitative research methodology rooted in cultural studies to examine how participants based in the Johannesburg township of Kagiso used social media, specifically WhatsApp, to make sense of and contest the dissenting mainstream news coverage about MMM. Ultimately, it is a question of how their participation in particularly illegal pyramid or Ponzi type schemes and opposition to traditional news reports are rooted in their lived experiences, and what opportunities social media offer as alternate platforms for meaning-making, deliberation and public contestation.
- Full Text:
- Date Issued: 2020
Reporting drought: framing an anthropogenic natural disaster in the South African mainstream publication, City Press, over three years (2015-2018)
- Authors: Matyobeni, Thandiwe
- Date: 2020
- Subjects: City Press , City Press -- Criticism, Textual , Droughts -- South Africa , Mass media and the environment -- South Africa , Climatic changes in mass media -- South Africa , Press -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/143179 , vital:38208
- Description: This study interrogates how the ongoing anthropogenic drought, declared a disaster in five South African provinces in 2015, has been represented by mainstream news media. The news media enables public participation which is vital to climate action and the regulation of harmful neoliberal practices that fuel climate change and are thus necessary to provide information about climate change and to support political interventions. Despite the gravity of the drought crisis, there is a severe lack of public opinion about it and the complex weather patterns to which it is attributed. This study thus investigates how the drought has been framed by mainstream news media in South Africa, confining itself to a single title, the City Press. To analyse representations of drought in the City Press, this study adopts a Foucauldian approach to discourse which considers representations as meaning constructed through language. The knowledge perpetuated in news texts is thus frequently perceived as the ‘truth’ about the drought. This knowledge is imbued with power as those in positions of authority determine what is articulated as truth. Through various institutional practices, journalists limit what is said about the drought, framing it in particular ways and privileging particular voices. What the public learns about the drought (and in turn, climate change) is thus limited by the norms and routines of the journalistic regime and the corporate nature of ownership. Notably, the City Press operates within the neoliberal economic order to which climate change is attributed. This study is located within the Cultural Studies and Journalism Studies paradigms and is further informed by a qualitative methodology and two methods of textual analysis, that is, thematic analysis and Critical Discourse Analysis. The sampling process produced a database of 26 news texts published by the City Press between the years 2015 to 2018. Five texts were purposively selected for an in-depth analysis based on a broad thematic analysis as reasonably representative of the discourses that recur. Although the City Press positions itself as a critical purveyor of political information, only three themes recur in the texts. These themes position drought in relation to the agricultural economy and urban infrastructure; foreground the voices of corporate entities; while the climate science behind weather patterns is inadequately interpreted. Any discussion of climate change and alternatives to mainstream economic practices is almost entirely omitted.
- Full Text:
- Date Issued: 2020
- Authors: Matyobeni, Thandiwe
- Date: 2020
- Subjects: City Press , City Press -- Criticism, Textual , Droughts -- South Africa , Mass media and the environment -- South Africa , Climatic changes in mass media -- South Africa , Press -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/143179 , vital:38208
- Description: This study interrogates how the ongoing anthropogenic drought, declared a disaster in five South African provinces in 2015, has been represented by mainstream news media. The news media enables public participation which is vital to climate action and the regulation of harmful neoliberal practices that fuel climate change and are thus necessary to provide information about climate change and to support political interventions. Despite the gravity of the drought crisis, there is a severe lack of public opinion about it and the complex weather patterns to which it is attributed. This study thus investigates how the drought has been framed by mainstream news media in South Africa, confining itself to a single title, the City Press. To analyse representations of drought in the City Press, this study adopts a Foucauldian approach to discourse which considers representations as meaning constructed through language. The knowledge perpetuated in news texts is thus frequently perceived as the ‘truth’ about the drought. This knowledge is imbued with power as those in positions of authority determine what is articulated as truth. Through various institutional practices, journalists limit what is said about the drought, framing it in particular ways and privileging particular voices. What the public learns about the drought (and in turn, climate change) is thus limited by the norms and routines of the journalistic regime and the corporate nature of ownership. Notably, the City Press operates within the neoliberal economic order to which climate change is attributed. This study is located within the Cultural Studies and Journalism Studies paradigms and is further informed by a qualitative methodology and two methods of textual analysis, that is, thematic analysis and Critical Discourse Analysis. The sampling process produced a database of 26 news texts published by the City Press between the years 2015 to 2018. Five texts were purposively selected for an in-depth analysis based on a broad thematic analysis as reasonably representative of the discourses that recur. Although the City Press positions itself as a critical purveyor of political information, only three themes recur in the texts. These themes position drought in relation to the agricultural economy and urban infrastructure; foreground the voices of corporate entities; while the climate science behind weather patterns is inadequately interpreted. Any discussion of climate change and alternatives to mainstream economic practices is almost entirely omitted.
- Full Text:
- Date Issued: 2020
Reporting on home: how journalists from rural Botswana experience covering rural development while working at the Botswana Daily News
- Authors: Lekoma, Bame Dirakano
- Date: 2020
- Subjects: Botswana -- In mass media , Journalists -- Botswana , Rural development -- Botswana
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/146566 , vital:38537
- Description: The study investigates how journalists working for state media in Botswana experience reporting on development in rural communities. It is observed that many of these journalists are members of the rural communities they report on and therefore have personal knowledge of them. Furthermore, it describes how even though Botswana is often praised for its developmental achievements, the country continues to be characterized by social inequality. The study then articulates a theoretical framework designed to engage with the normative guidelines that inform journalistic practice within the Botswana media landscape. It draws, for this purpose, on normative theories of the press. It is concluded that the Botswana media landscape is representative of an authoritarian, polarised pluralised media system in which journalists work under strict control of the state. The empirical component of the study draws on this framework by conducting life history interviews of journalists working at the Botswana Daily News. It examines what such journalists know from personal experience about development from rural Botswana and how such knowledge impacts on their engagement with the processes of reporting for the paper. It is concluded that journalists working for this paper have a deep commitment to representing the interests of rural communities. However, they remain constrained in their ability to act on this commitment, in context of the guidelines for reporting that frame their institutional context.
- Full Text:
- Date Issued: 2020
- Authors: Lekoma, Bame Dirakano
- Date: 2020
- Subjects: Botswana -- In mass media , Journalists -- Botswana , Rural development -- Botswana
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/146566 , vital:38537
- Description: The study investigates how journalists working for state media in Botswana experience reporting on development in rural communities. It is observed that many of these journalists are members of the rural communities they report on and therefore have personal knowledge of them. Furthermore, it describes how even though Botswana is often praised for its developmental achievements, the country continues to be characterized by social inequality. The study then articulates a theoretical framework designed to engage with the normative guidelines that inform journalistic practice within the Botswana media landscape. It draws, for this purpose, on normative theories of the press. It is concluded that the Botswana media landscape is representative of an authoritarian, polarised pluralised media system in which journalists work under strict control of the state. The empirical component of the study draws on this framework by conducting life history interviews of journalists working at the Botswana Daily News. It examines what such journalists know from personal experience about development from rural Botswana and how such knowledge impacts on their engagement with the processes of reporting for the paper. It is concluded that journalists working for this paper have a deep commitment to representing the interests of rural communities. However, they remain constrained in their ability to act on this commitment, in context of the guidelines for reporting that frame their institutional context.
- Full Text:
- Date Issued: 2020
Whiteness under threat: Farmlands and the construction of whiteness in its YouTube comment space
- Authors: Kelly, Megan
- Date: 2020
- Subjects: Farmlands (Documentary) , YouTube (Firm) , Mass media and propaganda -- South Africa , Afrikaners -- South Africa -- Attitudes , Propaganda, South African , Farmers -- Violence against -- South Africa , Racism in mass media , Whites -- Race identity -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/165722 , vital:41275
- Description: This study examines how whiteness, particularly South African whiteness, is constructed in a propagandistic YouTube documentary entitled Farmlands and how these constructions are taken up and negotiated by its viewers in its associated comment section. I suggest that these constructions are not only racialised, but resuscitate and popularise old colonial discourses that perpetuate the fear of a ‘white genocide’ and the perceived extermination of a ‘pure white civilisation’. A thematic analysis informed by theories of representation, the establishment of difference through meaning, discourse and critical whiteness studies show that there are several narratives constructed through binary oppositions informed by colonial understandings of race, juxtaposing whiteness and blackness. In analysing these constructions, I aim to demonstrate that whiteness often becomes violent and defensive when its power is perceived to be under threat, reproducing itself through binary constructions that aim to protect it. In doing so, I demonstrate how whiteness is globalising from previous narrow nationalist framings to embracing a globalised notion of ‘white civilisation under threat’. This study supports research that is sceptical of the democratizing ability of the internet and social media, focusing specifically on YouTube’s comment forum and how it is utilized to mobilize attitudes based on hatred, racism and profound social exclusion.
- Full Text:
- Date Issued: 2020
- Authors: Kelly, Megan
- Date: 2020
- Subjects: Farmlands (Documentary) , YouTube (Firm) , Mass media and propaganda -- South Africa , Afrikaners -- South Africa -- Attitudes , Propaganda, South African , Farmers -- Violence against -- South Africa , Racism in mass media , Whites -- Race identity -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/165722 , vital:41275
- Description: This study examines how whiteness, particularly South African whiteness, is constructed in a propagandistic YouTube documentary entitled Farmlands and how these constructions are taken up and negotiated by its viewers in its associated comment section. I suggest that these constructions are not only racialised, but resuscitate and popularise old colonial discourses that perpetuate the fear of a ‘white genocide’ and the perceived extermination of a ‘pure white civilisation’. A thematic analysis informed by theories of representation, the establishment of difference through meaning, discourse and critical whiteness studies show that there are several narratives constructed through binary oppositions informed by colonial understandings of race, juxtaposing whiteness and blackness. In analysing these constructions, I aim to demonstrate that whiteness often becomes violent and defensive when its power is perceived to be under threat, reproducing itself through binary constructions that aim to protect it. In doing so, I demonstrate how whiteness is globalising from previous narrow nationalist framings to embracing a globalised notion of ‘white civilisation under threat’. This study supports research that is sceptical of the democratizing ability of the internet and social media, focusing specifically on YouTube’s comment forum and how it is utilized to mobilize attitudes based on hatred, racism and profound social exclusion.
- Full Text:
- Date Issued: 2020
Normative self-perceptions of journalists in Nigeria : the case of the Guardian newspaper
- Authors: Tiri, Judith
- Date: 2014
- Subjects: Guardian (Nigeria) , Nigeria -- In mass media , Nigeria -- Politics and government -- In mass media , Newspapers -- Nigeria , Journalism -- Political aspects -- Nigeria , Journalists -- Nigeria -- Psychology
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3523
- Description: The study aims at interrogating the self - perceptions of journalists in Nigeria. The study is an attempt to answer some questions as: what contributions have journalists made to the democratization of Nigeria from 1960 to date? What role(s) did the media play during and after the transition to democracy? To what extent have the activities of politicians and the business class affected t he media’s social responsibility? What are the self-perceptions of journalists working in Nigeria’s The Guardian newspaper? The studies on normative theories of the press, Journalism Culture, and the perceived influences on journalism practice in a democra cy were adapted to answer the afore-listed questions. The works on how elite continuity and transitology models affect the perceptions of journalists in new democracies were also used to answer the questions posed. Since the field of research of the preced ing works is the West, the Nigerian experience points to issues that were not addressed in the prior studies because of the latter’s unique socio-political, historical, economic and ethno-religious structures . The data were collected and analyzed according to the QualitaQualitative paradigm, using in-depth semi-structured individual interviews with journalists working at The Guardian newspaper. The findings suggest that the journalists have made positive contributions to Nigeria’s democratization. The journalists that support this thesis claim that the self-perceptions of their role have changed from an adversarial position to a democratically-defined social responsibility role. This is because journalists ensure that government policies are implemented and the iss ues that affect the masses are reported. The findings show that in spite of the shift to democratization some challenges have remained, for example the journalists’ lives are not safe ; they collect bribes which are popularly called brown envelopes in Nigeria, write biased stories, and hold partisan relationships with the politicians and entrepreneurial elites and so on. The study acknowledges that democratization is in a continuum and that (the stakeholders or) civil society, journalists, the state and the entrepreneurial elites must contribute to deepen Nigeria’s democracy. The study suggests a self-perception theory that uses individual structures and institutions of a country to guide the stakeholders to play roles that will deepen democracy.
- Full Text:
- Date Issued: 2014
- Authors: Tiri, Judith
- Date: 2014
- Subjects: Guardian (Nigeria) , Nigeria -- In mass media , Nigeria -- Politics and government -- In mass media , Newspapers -- Nigeria , Journalism -- Political aspects -- Nigeria , Journalists -- Nigeria -- Psychology
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3523
- Description: The study aims at interrogating the self - perceptions of journalists in Nigeria. The study is an attempt to answer some questions as: what contributions have journalists made to the democratization of Nigeria from 1960 to date? What role(s) did the media play during and after the transition to democracy? To what extent have the activities of politicians and the business class affected t he media’s social responsibility? What are the self-perceptions of journalists working in Nigeria’s The Guardian newspaper? The studies on normative theories of the press, Journalism Culture, and the perceived influences on journalism practice in a democra cy were adapted to answer the afore-listed questions. The works on how elite continuity and transitology models affect the perceptions of journalists in new democracies were also used to answer the questions posed. Since the field of research of the preced ing works is the West, the Nigerian experience points to issues that were not addressed in the prior studies because of the latter’s unique socio-political, historical, economic and ethno-religious structures . The data were collected and analyzed according to the QualitaQualitative paradigm, using in-depth semi-structured individual interviews with journalists working at The Guardian newspaper. The findings suggest that the journalists have made positive contributions to Nigeria’s democratization. The journalists that support this thesis claim that the self-perceptions of their role have changed from an adversarial position to a democratically-defined social responsibility role. This is because journalists ensure that government policies are implemented and the iss ues that affect the masses are reported. The findings show that in spite of the shift to democratization some challenges have remained, for example the journalists’ lives are not safe ; they collect bribes which are popularly called brown envelopes in Nigeria, write biased stories, and hold partisan relationships with the politicians and entrepreneurial elites and so on. The study acknowledges that democratization is in a continuum and that (the stakeholders or) civil society, journalists, the state and the entrepreneurial elites must contribute to deepen Nigeria’s democracy. The study suggests a self-perception theory that uses individual structures and institutions of a country to guide the stakeholders to play roles that will deepen democracy.
- Full Text:
- Date Issued: 2014
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