Continuous professional development for medical sales representatives: a needs assessment
- Authors: Heleta, Jade Lana
- Date: 2020
- Subjects: Career development -- South Africa
- Language: English
- Type: Thesis , Masters , MCur
- Identifier: http://hdl.handle.net/10948/46366 , vital:39576
- Description: Employees in any industry need to continuously update their skills in order to be knowledgeable and competitive. Conducting a needs assessment plays an instrumental role in ensuring that continuous professional development (CPD) training is relevant to the target audience. In many organisations, however, CPD training programmes are often planned and delivered without a comprehensive needs assessment first being undertaken. This was a quantitative study that used a descriptive survey design and an online survey tool for data collection and analysis. Using an all-inclusive sample, the purpose of this study was to explore and describe CPD needs of medical sales representatives at an international medical devices company that operates in South Africa. Descriptive and inferential statistics were used to analyse the data. Research findings are depicted in frequencies, percentages, tables and figures. The findings of the study reveal specific training needs of the respondents and the shortcomings of the existing CPD offerings. The findings show that the CPD training offered by the company under study is mostly product specific and about sales. The respondents have highlighted that they would like to see more practical training to be incorporated into the CPD training programmes. It was also noted that the respondents would like to provide more input into the training programmes that are being offered by the company under study. The study has also identified areas where the company can improve in order to make these CPD training opportunities a more satisfying, educational and developmental experience for the employees. While the study focuses on one company, findings are relevant for other similar companies, as well as companies in other industries, since CPD at the workplace is a necessity in any competitive business environment or industry in order to increase productivity, sales, staff retention and customer satisfaction.
- Full Text:
- Date Issued: 2020
- Authors: Heleta, Jade Lana
- Date: 2020
- Subjects: Career development -- South Africa
- Language: English
- Type: Thesis , Masters , MCur
- Identifier: http://hdl.handle.net/10948/46366 , vital:39576
- Description: Employees in any industry need to continuously update their skills in order to be knowledgeable and competitive. Conducting a needs assessment plays an instrumental role in ensuring that continuous professional development (CPD) training is relevant to the target audience. In many organisations, however, CPD training programmes are often planned and delivered without a comprehensive needs assessment first being undertaken. This was a quantitative study that used a descriptive survey design and an online survey tool for data collection and analysis. Using an all-inclusive sample, the purpose of this study was to explore and describe CPD needs of medical sales representatives at an international medical devices company that operates in South Africa. Descriptive and inferential statistics were used to analyse the data. Research findings are depicted in frequencies, percentages, tables and figures. The findings of the study reveal specific training needs of the respondents and the shortcomings of the existing CPD offerings. The findings show that the CPD training offered by the company under study is mostly product specific and about sales. The respondents have highlighted that they would like to see more practical training to be incorporated into the CPD training programmes. It was also noted that the respondents would like to provide more input into the training programmes that are being offered by the company under study. The study has also identified areas where the company can improve in order to make these CPD training opportunities a more satisfying, educational and developmental experience for the employees. While the study focuses on one company, findings are relevant for other similar companies, as well as companies in other industries, since CPD at the workplace is a necessity in any competitive business environment or industry in order to increase productivity, sales, staff retention and customer satisfaction.
- Full Text:
- Date Issued: 2020
Life after training: professional experiences of recently qualified clinical and counselling psychologists in South Africa
- Authors: Haine, Phillipa
- Date: 2020
- Subjects: Clinical psychologists – South Africa , Counseling psychologists – South Africa , Psychologists -- Job stress -- South Africa , Psychologists -- Employment -- South Africa , Career development -- South Africa , Psychologists -- Training of -- South Africa , Life change events , Qualitative research
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/142421 , vital:38078
- Description: Professional psychology in South Africa has experienced numerous transformations since its tainted historical affiliation with the apartheid regime. However, despite the profession’s attempts to respond to the burgeoning mental health needs of the country, psychologists in South Africa continue to be confronted by a number of challenges within the professional field. International research suggests that early career psychologists, in particular, experience further challenges in adjusting to new professional careers. Considering the dearth of research on this topic within local literature, the aim of this study was to gain an in-depth understanding of the lived professional experiences of recently qualified clinical and counselling psychologists in South Africa, following training. An interpretive phenomenological method was employed to investigate the fundamental early career professional experiences of participants, as well as the meanings participants attributed to these experiences. Four participants were recruited using purposive sampling. Data was collected through the use of semi-structured, one-on-one, Skype interviews, and the interview data were analysed using interpretative phenomenological analysis. The study revealed four super-ordinate themes, including: (i) Training as a ‘rite of passage’; (ii) Expectations for a professional future; (iii) Professional psychology: Entering the work space; and (iv) Future directions. The findings suggest that clinical and counselling psychologists’ experiences as recently qualified professionals in South Africa are both positive and negative, with the overall experience being positive. Emerging themes suggest that early career psychologists are faced by a number of personal and professional challenges on entering the work place. Furthermore, findings suggest that the early career experiences of recently qualified clinical and counselling psychologists in South Africa might not necessarily be due to personal choice, but rather due to greater systemic factors, such as limited available posts, maladministration, the devalued status of mental healthcare in comparison to other healthcare concerns in the country, an unresponsive marketplace and limited efforts by government to accommodate psychologists in different contexts
- Full Text:
- Date Issued: 2020
- Authors: Haine, Phillipa
- Date: 2020
- Subjects: Clinical psychologists – South Africa , Counseling psychologists – South Africa , Psychologists -- Job stress -- South Africa , Psychologists -- Employment -- South Africa , Career development -- South Africa , Psychologists -- Training of -- South Africa , Life change events , Qualitative research
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/142421 , vital:38078
- Description: Professional psychology in South Africa has experienced numerous transformations since its tainted historical affiliation with the apartheid regime. However, despite the profession’s attempts to respond to the burgeoning mental health needs of the country, psychologists in South Africa continue to be confronted by a number of challenges within the professional field. International research suggests that early career psychologists, in particular, experience further challenges in adjusting to new professional careers. Considering the dearth of research on this topic within local literature, the aim of this study was to gain an in-depth understanding of the lived professional experiences of recently qualified clinical and counselling psychologists in South Africa, following training. An interpretive phenomenological method was employed to investigate the fundamental early career professional experiences of participants, as well as the meanings participants attributed to these experiences. Four participants were recruited using purposive sampling. Data was collected through the use of semi-structured, one-on-one, Skype interviews, and the interview data were analysed using interpretative phenomenological analysis. The study revealed four super-ordinate themes, including: (i) Training as a ‘rite of passage’; (ii) Expectations for a professional future; (iii) Professional psychology: Entering the work space; and (iv) Future directions. The findings suggest that clinical and counselling psychologists’ experiences as recently qualified professionals in South Africa are both positive and negative, with the overall experience being positive. Emerging themes suggest that early career psychologists are faced by a number of personal and professional challenges on entering the work place. Furthermore, findings suggest that the early career experiences of recently qualified clinical and counselling psychologists in South Africa might not necessarily be due to personal choice, but rather due to greater systemic factors, such as limited available posts, maladministration, the devalued status of mental healthcare in comparison to other healthcare concerns in the country, an unresponsive marketplace and limited efforts by government to accommodate psychologists in different contexts
- Full Text:
- Date Issued: 2020
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