Investigating rural Ugandan women's engagement with HIV and AIDS-related programmes on community radio: a case study of Mama FM's Speak out and Listen
- Authors: Kigozi, James Musisi
- Date: 2013
- Subjects: Community radio , AIDS (Disease) in women -- Research -- Uganda , AIDS (Disease) -- Research -- Uganda , AIDS (Disease) and mass media -- Research -- Uganda , AIDS (Disease) -- Social aspects -- Uganda
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3414 , http://hdl.handle.net/10962/d1001845
- Description: The purpose of this study was to investigate how rural Ugandan women engage with discussions of HIV and AIDS on community radio. It explored how this audience may relate such broadcast discussions to their own lived experience of HIV and AIDS. It is explained in the study that, while the Uganda government has an official policy of openly discussing matters of HIV and AIDS, health communication strategies still operate within a context where there is an underlying "culture of silence" that discourages openness about sexual matters. It is also pointed out that there are widespread gender disparities among rural communities, which severely limit women's ability to make use of health communication initiatives aimed at educating them. Against this backdrop, the study sets out to explore audience responses to a particular example of Speak Out and Listen, a weekly programme broadcast on Mama FM, a Kampala-based radio station managed by the Uganda Media Women's Association (UMWA). The study maps out responses to the programme by a particular group of rural women. It is argued that these research participants' comments confirm the importance, noted in literature dealing with health education, of drawing for content on what members of an audience have to say about their own lived context. It is proposed that, despite the existence of a 'culture of silence', the women's comments demonstrate an ability to speak with confidence about their experience of living with HIV and AIDS. Thcy are able, more particularly to discuss the constraints placed by gendered power relations on women's ability to draw on the educational content of programming that targets people living with HIV and AIDS. As such, the comments that such women offer represent a valuable resource for HIV and AIDS related programming. The principal conclusion of the study is that health communication initiatives such as Speak Out and Listen would benefit from facilitating conversations with their target audience about their lived experience of HIV and AIDS, and incorporating such discussion into their programmes
- Full Text:
- Date Issued: 2013
- Authors: Kigozi, James Musisi
- Date: 2013
- Subjects: Community radio , AIDS (Disease) in women -- Research -- Uganda , AIDS (Disease) -- Research -- Uganda , AIDS (Disease) and mass media -- Research -- Uganda , AIDS (Disease) -- Social aspects -- Uganda
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3414 , http://hdl.handle.net/10962/d1001845
- Description: The purpose of this study was to investigate how rural Ugandan women engage with discussions of HIV and AIDS on community radio. It explored how this audience may relate such broadcast discussions to their own lived experience of HIV and AIDS. It is explained in the study that, while the Uganda government has an official policy of openly discussing matters of HIV and AIDS, health communication strategies still operate within a context where there is an underlying "culture of silence" that discourages openness about sexual matters. It is also pointed out that there are widespread gender disparities among rural communities, which severely limit women's ability to make use of health communication initiatives aimed at educating them. Against this backdrop, the study sets out to explore audience responses to a particular example of Speak Out and Listen, a weekly programme broadcast on Mama FM, a Kampala-based radio station managed by the Uganda Media Women's Association (UMWA). The study maps out responses to the programme by a particular group of rural women. It is argued that these research participants' comments confirm the importance, noted in literature dealing with health education, of drawing for content on what members of an audience have to say about their own lived context. It is proposed that, despite the existence of a 'culture of silence', the women's comments demonstrate an ability to speak with confidence about their experience of living with HIV and AIDS. Thcy are able, more particularly to discuss the constraints placed by gendered power relations on women's ability to draw on the educational content of programming that targets people living with HIV and AIDS. As such, the comments that such women offer represent a valuable resource for HIV and AIDS related programming. The principal conclusion of the study is that health communication initiatives such as Speak Out and Listen would benefit from facilitating conversations with their target audience about their lived experience of HIV and AIDS, and incorporating such discussion into their programmes
- Full Text:
- Date Issued: 2013
Developing a business model for a community radio station in Port Elizabeth: a case study
- Ngcezula, Anthony Thamsanqa "Delite"
- Authors: Ngcezula, Anthony Thamsanqa "Delite"
- Date: 2008
- Subjects: Radio in community development , Radio broadcasting -- South Africa , Community radio
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8720 , http://hdl.handle.net/10948/906 , Radio in community development , Radio broadcasting -- South Africa , Community radio
- Description: The purpose of this treatise is a development of a suitable model for a community radio station which would lead to operational effectiveness and ensure sustainability. The treatise has three phases namely a theoretical phase, a narration phase and an integration phase. Firstly, in the theoretical phase the research study investigates what the literature review reveals about community radio stations and business models. This treatise argues that a total dependency of community radio stations on donor funding leads to operational ineffectiveness which threatens their sustainability. The treatise also argues that a business model could be adapted for a community radio station by identifying the business issues which the literature review revealed, and use these to deconstruct a theoretical business model. Secondly, in the narrative phase the research study investigates the important business issues for a selected community radio station. The treatise argues the board and management of this selected community radio station revealed additional business issues of operations and gave different ratings to business issues which are important in their operations. Thirdly, in the integration phase, the theoretical model deconstructed in the theoretical phase, was revised by including additional business issues of operations revealed in the narrative phase. The research study concludes that this revised model is a suitable business model for a community radio station and can lead to operational effectiveness and ensure sustainability.
- Full Text:
- Date Issued: 2008
- Authors: Ngcezula, Anthony Thamsanqa "Delite"
- Date: 2008
- Subjects: Radio in community development , Radio broadcasting -- South Africa , Community radio
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8720 , http://hdl.handle.net/10948/906 , Radio in community development , Radio broadcasting -- South Africa , Community radio
- Description: The purpose of this treatise is a development of a suitable model for a community radio station which would lead to operational effectiveness and ensure sustainability. The treatise has three phases namely a theoretical phase, a narration phase and an integration phase. Firstly, in the theoretical phase the research study investigates what the literature review reveals about community radio stations and business models. This treatise argues that a total dependency of community radio stations on donor funding leads to operational ineffectiveness which threatens their sustainability. The treatise also argues that a business model could be adapted for a community radio station by identifying the business issues which the literature review revealed, and use these to deconstruct a theoretical business model. Secondly, in the narrative phase the research study investigates the important business issues for a selected community radio station. The treatise argues the board and management of this selected community radio station revealed additional business issues of operations and gave different ratings to business issues which are important in their operations. Thirdly, in the integration phase, the theoretical model deconstructed in the theoretical phase, was revised by including additional business issues of operations revealed in the narrative phase. The research study concludes that this revised model is a suitable business model for a community radio station and can lead to operational effectiveness and ensure sustainability.
- Full Text:
- Date Issued: 2008
- «
- ‹
- 1
- ›
- »