Consumer online shopping behaviour in South Africa
- Authors: Klassen, Cindy
- Date: 2024-12
- Subjects: Electronic commerce -- South Africa , Consumer behavior -- South Africa , Customer services -- South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10948/70220 , vital:78330
- Description: Online shopping is the ability to purchase goods or services online through the use of the Internet on various sites, either directly from suppliers or through third party sites. Adoption to Online Shopping has seen a steady increase over the last 20 years. Each year consumers seem to become more and more au fait with the concept. This is a trend that has grown in adoption globally and the South African consumer is no different. There are however reasons that influence faster adoption and retailers may also want to understand how important having physical stores still are as these have impacts on the bottom line and profits. Previous studies have investigated the history of online shopping. The reasons as to how and why it is becoming a growing trend as well as what categories consumers prefer to shop online. Other highly researched topics are the factors that inhibit online shopping and the benefits of online shopping. In this study, the focus is on the consumer and how they experience online shopping. This has been identified as the dependent factor. Factors that influence the online shopping experience and thus the independent factors have been identified as Advertising Communication, Trust, Instore Shopping Behaviour and Online Shopping Benefits. The study draws on elements of the Technology Acceptance Model to gain a better understanding on the acceptance of technologies’ influence on online shopping. A sample of 307 respondents completed the questionnaire for this study through convenience sampling. The questionnaire was distributed through business and study networks across South Africa including the Nelson Mandela University Business School. Through this distribution it is evident that most respondents live in urban areas across South Africa and have a postgraduate qualification, which may not be most representative of the South African population. A study needs to take place in future as this sample does not consider the lower income shopper’s experience of online shopping. The results of this study indicate that the independent factor of Online Shopping Benefits has a significantly positive relationship on the Online Shopping Experience which means for practitioners that are trying to grow online shopping, a strong emphasis must be placed on the benefits that consumers are drawn to by v online shopping. These benefits may differ based on the target audience thus it is important for business owners to understand the benefits specific to each target audience. Instore Shopping Behaviour had a negative relationship with Online Shopping Experience, illustrating that the online shopping experience may deter consumers who are attracted to the hedonic behaviours of instore shopping. Furthermore, there appears to be a growing level of trust amongst South African consumers who shop online which may be a reason that online shopping sales revenue continues to increase year on year. Managerial recommendations provide an opportunity for practitioners who want to grow online sales revenue practical solutions to implement. , Thesis (MBA) -- Faculty of Business and Economic Sciences, Business School, 2024
- Full Text:
- Date Issued: 2024-12
- Authors: Klassen, Cindy
- Date: 2024-12
- Subjects: Electronic commerce -- South Africa , Consumer behavior -- South Africa , Customer services -- South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10948/70220 , vital:78330
- Description: Online shopping is the ability to purchase goods or services online through the use of the Internet on various sites, either directly from suppliers or through third party sites. Adoption to Online Shopping has seen a steady increase over the last 20 years. Each year consumers seem to become more and more au fait with the concept. This is a trend that has grown in adoption globally and the South African consumer is no different. There are however reasons that influence faster adoption and retailers may also want to understand how important having physical stores still are as these have impacts on the bottom line and profits. Previous studies have investigated the history of online shopping. The reasons as to how and why it is becoming a growing trend as well as what categories consumers prefer to shop online. Other highly researched topics are the factors that inhibit online shopping and the benefits of online shopping. In this study, the focus is on the consumer and how they experience online shopping. This has been identified as the dependent factor. Factors that influence the online shopping experience and thus the independent factors have been identified as Advertising Communication, Trust, Instore Shopping Behaviour and Online Shopping Benefits. The study draws on elements of the Technology Acceptance Model to gain a better understanding on the acceptance of technologies’ influence on online shopping. A sample of 307 respondents completed the questionnaire for this study through convenience sampling. The questionnaire was distributed through business and study networks across South Africa including the Nelson Mandela University Business School. Through this distribution it is evident that most respondents live in urban areas across South Africa and have a postgraduate qualification, which may not be most representative of the South African population. A study needs to take place in future as this sample does not consider the lower income shopper’s experience of online shopping. The results of this study indicate that the independent factor of Online Shopping Benefits has a significantly positive relationship on the Online Shopping Experience which means for practitioners that are trying to grow online shopping, a strong emphasis must be placed on the benefits that consumers are drawn to by v online shopping. These benefits may differ based on the target audience thus it is important for business owners to understand the benefits specific to each target audience. Instore Shopping Behaviour had a negative relationship with Online Shopping Experience, illustrating that the online shopping experience may deter consumers who are attracted to the hedonic behaviours of instore shopping. Furthermore, there appears to be a growing level of trust amongst South African consumers who shop online which may be a reason that online shopping sales revenue continues to increase year on year. Managerial recommendations provide an opportunity for practitioners who want to grow online sales revenue practical solutions to implement. , Thesis (MBA) -- Faculty of Business and Economic Sciences, Business School, 2024
- Full Text:
- Date Issued: 2024-12
A customer service strategy for Ngqura Container Terminal
- Mtshiselwa, Mkhululi Terrence
- Authors: Mtshiselwa, Mkhululi Terrence
- Date: 2014
- Subjects: SERVQUAL (Service quality framework) , Customer services -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/8955 , vital:26446
- Description: The container terminals play an increasingly important role in the economy of many countries. In today’s global competitive environment delivering quality service is considered as an essential strategy for success and survival. In the very competitive container terminals, service quality is important in attracting and retaining customers. The shipping companies are interested in speed and reliability from the terminals. The time a ship stays in a port must be minimised, and, therefore, the handling of containers must be executed in a fast and reliable way. The importance of customer service as a competitive strategy in container terminal has long been recognised. The growth in container volumes and higher productivity by Ngqura Container Terminal has created greater demand than before from its customers in the shipping business. The current growth in container volumes and increased customer demand has made the situation at NCT less encouraging at times, due to additional traffic of vessels awaiting to dock at the port creating congestion problems; resulting in unplanned lengthy dock occupation by vessels and the current status quo is affecting NCT strategy in terms of arrival docking and providing a quick response to customers. The Ngqura terminal is under increasing pressure from its customers and stakeholders to demonstrate that their services are customer-focused and that continuous performance improvement is being delivered. Therefore, a literature study and questionnaire survey forms the main input for this research combined with interviews with terminal managers. The purpose of this research is to examine the service quality concepts and offer an operational approach for the measurement of the quality of Ngqura Container Terminal services. The main research problem in this study was to identify customer service strategies that could be applied by Ngqura Container Terminal in order to maintain and exceed its business growth as well as customer expectations? The study employed the SERVQUAL model as a measuring tool in establishing the customers’ general expectations of a service and their perceptions of the service received at Ngqura Container Terminal. The five elements of SERVQUAL, which are tangibles, reliability, responsiveness, assurance, and empathy, were used to deal with and solve the main problem. Below are the sub-problems that have been identified in order to investigate and develop a research strategy: What is the customer’s perception of service quality at NCT?; What are the specific customer service requirements of NCT’s customers?; Does NCT’s service operations performance enable it to fulfill its customer service requirements?; How can the performance gap between customer service requirements and service operations performance be bridged?; Which service quality elements are important to customers for container terminals? This study wants to concentrate on the customers’ perception and evaluation toward service performance in Ngqura Container Terminal.
- Full Text:
- Date Issued: 2014
- Authors: Mtshiselwa, Mkhululi Terrence
- Date: 2014
- Subjects: SERVQUAL (Service quality framework) , Customer services -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/8955 , vital:26446
- Description: The container terminals play an increasingly important role in the economy of many countries. In today’s global competitive environment delivering quality service is considered as an essential strategy for success and survival. In the very competitive container terminals, service quality is important in attracting and retaining customers. The shipping companies are interested in speed and reliability from the terminals. The time a ship stays in a port must be minimised, and, therefore, the handling of containers must be executed in a fast and reliable way. The importance of customer service as a competitive strategy in container terminal has long been recognised. The growth in container volumes and higher productivity by Ngqura Container Terminal has created greater demand than before from its customers in the shipping business. The current growth in container volumes and increased customer demand has made the situation at NCT less encouraging at times, due to additional traffic of vessels awaiting to dock at the port creating congestion problems; resulting in unplanned lengthy dock occupation by vessels and the current status quo is affecting NCT strategy in terms of arrival docking and providing a quick response to customers. The Ngqura terminal is under increasing pressure from its customers and stakeholders to demonstrate that their services are customer-focused and that continuous performance improvement is being delivered. Therefore, a literature study and questionnaire survey forms the main input for this research combined with interviews with terminal managers. The purpose of this research is to examine the service quality concepts and offer an operational approach for the measurement of the quality of Ngqura Container Terminal services. The main research problem in this study was to identify customer service strategies that could be applied by Ngqura Container Terminal in order to maintain and exceed its business growth as well as customer expectations? The study employed the SERVQUAL model as a measuring tool in establishing the customers’ general expectations of a service and their perceptions of the service received at Ngqura Container Terminal. The five elements of SERVQUAL, which are tangibles, reliability, responsiveness, assurance, and empathy, were used to deal with and solve the main problem. Below are the sub-problems that have been identified in order to investigate and develop a research strategy: What is the customer’s perception of service quality at NCT?; What are the specific customer service requirements of NCT’s customers?; Does NCT’s service operations performance enable it to fulfill its customer service requirements?; How can the performance gap between customer service requirements and service operations performance be bridged?; Which service quality elements are important to customers for container terminals? This study wants to concentrate on the customers’ perception and evaluation toward service performance in Ngqura Container Terminal.
- Full Text:
- Date Issued: 2014
Improving service quality at automotive dealerships
- Lekhelebana, Vuyokazi Anneline
- Authors: Lekhelebana, Vuyokazi Anneline
- Date: 2013
- Subjects: SERVQUAL (Service quality framework) , Automobile industry and trade -- South Africa , Customer services -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8804 , http://hdl.handle.net/10948/d1017204
- Description: The highly competitive landscape of the automotive industry places increasing pressure on automotive dealerships to continually improve the quality of services rendered to customers. Understanding customer expectations and customer perceptions is key to making improvements in areas that matter most to the customer. It is against this background that this study was conducted. The aim of this research was to measure service quality at automotive dealerships. The literature review focused on the gaps model which resulted in the SERVQUAL measuring tool. The SERVQUAL instrument is supported by literature as the optimal instrument for measuring service quality. The 22-item questionnaire was adapted and used to solicit feedback from customers on their expectations and perceptions of the service rendered by dealerships across the five SERVQUAL dimensions; namely, tangibles, reliability, responsiveness, empathy and assurance. Gaps between customer expectations and perceptions were calculated as an indication of areas where customer expectations were met, unmet or exceeded. In order to identify priorities for improvement, each of the SERVQUAL dimensions was ranked in order of importance by the customer. Convenience sampling was used as a sampling technique. A total of 142 Volkswagen owners who had their vehicles serviced or repaired at a franchised dealership were surveyed. The reliability of the SERVQUAL questionnaire was tested by calculating the Cronbach’s Alpha coefficient for each of the five dimensions. The calculation yielded an average coefficient of 0.83, indicating a high reliability of the measuring instrument and the data collected. The overall gap score of -0.7 indicates that customer expectations exceeded customer perceptions. The lowest customer perceptions and the largest gaps were reported in the reliability and responsiveness dimensions. These two dimensions were also rated as the most important dimensions customers use for evaluating service quality. This formed the basis for recommending that dealership employees and management focus most of their efforts on improving the reliability and responsiveness dimensions.
- Full Text:
- Date Issued: 2013
- Authors: Lekhelebana, Vuyokazi Anneline
- Date: 2013
- Subjects: SERVQUAL (Service quality framework) , Automobile industry and trade -- South Africa , Customer services -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8804 , http://hdl.handle.net/10948/d1017204
- Description: The highly competitive landscape of the automotive industry places increasing pressure on automotive dealerships to continually improve the quality of services rendered to customers. Understanding customer expectations and customer perceptions is key to making improvements in areas that matter most to the customer. It is against this background that this study was conducted. The aim of this research was to measure service quality at automotive dealerships. The literature review focused on the gaps model which resulted in the SERVQUAL measuring tool. The SERVQUAL instrument is supported by literature as the optimal instrument for measuring service quality. The 22-item questionnaire was adapted and used to solicit feedback from customers on their expectations and perceptions of the service rendered by dealerships across the five SERVQUAL dimensions; namely, tangibles, reliability, responsiveness, empathy and assurance. Gaps between customer expectations and perceptions were calculated as an indication of areas where customer expectations were met, unmet or exceeded. In order to identify priorities for improvement, each of the SERVQUAL dimensions was ranked in order of importance by the customer. Convenience sampling was used as a sampling technique. A total of 142 Volkswagen owners who had their vehicles serviced or repaired at a franchised dealership were surveyed. The reliability of the SERVQUAL questionnaire was tested by calculating the Cronbach’s Alpha coefficient for each of the five dimensions. The calculation yielded an average coefficient of 0.83, indicating a high reliability of the measuring instrument and the data collected. The overall gap score of -0.7 indicates that customer expectations exceeded customer perceptions. The lowest customer perceptions and the largest gaps were reported in the reliability and responsiveness dimensions. These two dimensions were also rated as the most important dimensions customers use for evaluating service quality. This formed the basis for recommending that dealership employees and management focus most of their efforts on improving the reliability and responsiveness dimensions.
- Full Text:
- Date Issued: 2013
Improving customer service through effective supply chain management in a pharmaceutical company
- Authors: Rothner, Donne
- Date: 2010
- Subjects: Customer services -- South Africa , Customer services -- Management , Customer services -- South Africa -- Quality control , Business logistics -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8625 , http://hdl.handle.net/10948/1490 , Customer services -- South Africa , Customer services -- Management , Customer services -- South Africa -- Quality control , Business logistics -- South Africa
- Description: All organisations compete on the basis of service. In today‘s highly competitive world, organisations need to compete to retain their customers and to offer good customer service that will give them a competitive advantage. In the South African pharmaceutical market, the introduction of the Single Exit Price (SEP) and generic substitution have led to the price of equivalent medicines no longer being the differentiating factor in a customer deciding which manufacturer‘s product to purchase. The availability of generic medicines at the pharmacy or hospital has become the differentiating factor. Two types of customers exist in any organisation, namely, external customers and internal customers. Much has been written about the external customer, but less about the internal customer. Many managers do not perceive internal customer service as a priority. Any organisation attempting to deliver quality service to their external customers must begin by serving the needs of their internal customers. Internal service quality is characterised by the attitudes that people have towards one another and in the way that employees serve one another inside the organisation. By improving customer service, the organisation can improve its profitability, sustainability and customer retention. The aim of this study was to determine whether the levels of internal customer service between the three sections of Aspen Pharmacare are optimal. Determining the current performance levels between the staff of the sections will assist in highlighting the areas that require attention. The three sections of Aspen Pharmacare that are internal customers of one another and have been used in the study are: - production; - demand planning; and - distribution. The results of the study show that all three sections rate three service quality dimensions (communication, tangibles and reliability) as important. The results were used to develop an internal customer service model for Aspen Pharmacare.
- Full Text:
- Date Issued: 2010
- Authors: Rothner, Donne
- Date: 2010
- Subjects: Customer services -- South Africa , Customer services -- Management , Customer services -- South Africa -- Quality control , Business logistics -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8625 , http://hdl.handle.net/10948/1490 , Customer services -- South Africa , Customer services -- Management , Customer services -- South Africa -- Quality control , Business logistics -- South Africa
- Description: All organisations compete on the basis of service. In today‘s highly competitive world, organisations need to compete to retain their customers and to offer good customer service that will give them a competitive advantage. In the South African pharmaceutical market, the introduction of the Single Exit Price (SEP) and generic substitution have led to the price of equivalent medicines no longer being the differentiating factor in a customer deciding which manufacturer‘s product to purchase. The availability of generic medicines at the pharmacy or hospital has become the differentiating factor. Two types of customers exist in any organisation, namely, external customers and internal customers. Much has been written about the external customer, but less about the internal customer. Many managers do not perceive internal customer service as a priority. Any organisation attempting to deliver quality service to their external customers must begin by serving the needs of their internal customers. Internal service quality is characterised by the attitudes that people have towards one another and in the way that employees serve one another inside the organisation. By improving customer service, the organisation can improve its profitability, sustainability and customer retention. The aim of this study was to determine whether the levels of internal customer service between the three sections of Aspen Pharmacare are optimal. Determining the current performance levels between the staff of the sections will assist in highlighting the areas that require attention. The three sections of Aspen Pharmacare that are internal customers of one another and have been used in the study are: - production; - demand planning; and - distribution. The results of the study show that all three sections rate three service quality dimensions (communication, tangibles and reliability) as important. The results were used to develop an internal customer service model for Aspen Pharmacare.
- Full Text:
- Date Issued: 2010
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