- Title
- Insight into the influence of the internet on the buying behaviour of new car customers during their decision-making process
- Creator
- Dlamini, Andile
- Subject
- Consumer behavior -- South Africa
- Subject
- Decision making Electronic commerce
- Date Issued
- 2020
- Date
- 2020
- Type
- Thesis
- Type
- Masters
- Type
- MBA
- Identifier
- http://hdl.handle.net/10948/50502
- Identifier
- vital:42205
- Description
- The study investigates the influence of the internet on the buying behaviour of new cars customers during their decision-making process. The advent of the internet has transformed the manner customers search for information to support their purchase decision making process. The traditional purchase process for new cars has been impacted by the growth of the internet and other related digital technologies like mobile phones particularly smartphones. The ease of access to the internet has empowered consumers by promoting market transparency which has allowed customers to have influence on products and prices. Online shopping experience has conditioned consumer buying behaviour as they now research, select and buy new cars differently. The frequency of the dealership visits has significantly decreased as most of the time is spent online. As the result, the role of a salesperson in the new car buying decision process is becoming redundant and, in most instances, reduced to transactional dealmaker. The study explores how the phenomenon of the internet has radically changed the consumer buying behaviour and how this poses a threat to the future of the dealerships in their current form of brick and mortar as well as the role of a salesperson in the car buying process.
- Format
- v, 90 leaves
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela University
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | Dlamini, A.pdf | 1 MB | Adobe Acrobat PDF | View Details Download |