- Title
- Designing devotion: the visual mechanisms used to build a personality cult
- Creator
- Muller, Ruehl
- Subject
- Design -- Social aspects
- Subject
- Design -- Human factors Communication in design Graphic arts
- Date Issued
- 2018
- Date
- 2018
- Type
- Thesis
- Type
- Masters
- Type
- MTech
- Identifier
- http://hdl.handle.net/10948/22968
- Identifier
- vital:30158
- Description
- This study develops a model that aims to prove that, regardless of sociopolitical system, where a cult of personality exists, the mechanisms that are used to construct it and to maintain it, from a visual communication perspective, exhibit a methodological sameness. Drawing on Collins’ (2004) theory of emotional energy and interaction rituals, and Márquez’s (2013; 2017) application of said theory as an explanation of the personality cult phenomenon, the model seeks to identify, with regard to affectiveemotional constructions, what is required from leader-based foci to initiate this process. To achieve this, artefacts (visual representations) of Kim Jongil, Ayatollah Khomeini, King Mswati III, and Saparmurat Niyazov and Gurbanguly Berdimuhamedow were collated from within North Korea, Iran, Swaziland and Turkmenistan respectively. Analyses of both the design and semiotic components of the artefacts were conducted and the findings used to develop the model. The model was tested through four unique case studies of personality cults not affiliated with its construction.
- Format
- xv, 260 leaves
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Arts
- Language
- English
- Rights
- Nelson Mandela University
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | Designing devotion: the visual mechanisms used to build a personality cult | 14 MB | Adobe Acrobat PDF | View Details Download |