A discourse analysis of media representation of women political leaders in Uganda
- Authors: Kemirembe, Grace
- Date: 2023-03-30
- Subjects: Discourse analysis , Media representation , Representation (Philosophy) , Women in mass media , Women politicians Uganda
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/408908 , vital:70536
- Description: This study is a qualitative desktop research project. The study employed a Feminist Critical Discourse Analysis to analyse and unpack the discursive ways in which female politicians are discussed and talked about in Ugandan online media. This study was a response to the realisation that online media portrayals of female politicians in Uganda remain largely unexplored. Additionally, the study discovered that the Daily Monitor and The Observer, the two newspapers that this thesis researched, often employ gender stereotypes and sexist coverage of female politicians in Uganda using personalisation, trivialisation and demonisation frames. The study illustrates that these misogynistic frames are intended to diminish women’s importance in the political sphere. Moreover, women who do not conform to the gender stereotypes are portrayed as social deviants. This work concludes that one of the challenges faced by women politicians in Uganda, and in Africa as a whole, is how to exploit online media’s productive capacity while, at the same time, resisting its use as an instrument that undermines them. Given the limited scope of the study using only two media organisations, future studies on media representation of female politicians could expand the range to include print and visual sources to provide generalisable results. , Thesis (MA) -- Faculty of Humanities, Political and International Studies, 2023
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- Date Issued: 2023-03-30
The meanings of the social media practices of African women engaged in multi-level marketing in Makhanda
- Authors: Tembani, Khuselwa Anda
- Date: 2022-10-14
- Subjects: Neoliberalism South Africa Makhanda , Humanism , Social media and society South Africa Makhanda , Discourse analysis , Precarity , Subjectivity , Multi-level marketing
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/365588 , vital:65762
- Description: In their efforts for a place in the economy, many South African women have embraced opportunities in the informal sector such as selling products for big Multi-Level Marketers (MLMs), who generally operate on a pyramid structure of commissions. This qualitative study investigates the meanings African women engaged in MLMs in Makhanda make of such work and examines how they construct notions of progress and success through their social media practices. The study was conducted in the strictest lockdown period and pioneered a research method that used Zoom to facilitate screen sharing on mobile phones to create an online version of the scroll-back method for Facebook. As expected for women working in a society increasingly integrated in a global neoliberal order, many of the meanings the women construct are rooted in neoliberal discourses that celebrate hyper-individualism and competition. This firstly includes constructing success through personal stories of self-appreciation, through which these women embody the MLM’s brand, while simultaneously improving their position in the market as sellers. Secondly, the women invest considerable effort on social media in constructing MLM work as epitomising stability in the context of the growing precarity that characterises their everyday lives. However, other meanings draw on the local African context. Here the women make sense of the inequalities that characterise the MLM pyramid structures, by constructing top players in the upline as a symbolic vanguard trailblazing freedom from a racist past through showcasing paths out of poverty. More interestingly, success is constructed as both resulting from and serving collective ways of being rooted in the discourse of African humanism. Here success is recognised as emerging from dense place-based networks in the neighbourhood built on trust and obligation, now replicated on social media. In conclusion, the study speculates that the worlds of meaning facilitated by MLMs might provide ways for neoliberal and traditional discourses to find points of synergy, and so serve as entry points into a neoliberal order that interestingly nevertheless draws on communal cultures of obligation and patronage. , Thesis (MA) -- Faculty of Humanities, School of Journalism and Media Studies, 2022
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- Date Issued: 2022-10-14
Power in periods: a Foucauldian-feminist exploration of menstruation in an all-girls’ secondary school in South Africa
- Authors: Parkinson, Catherine Anne
- Date: 2021-10-29
- Subjects: Menstruation South Africa , Menstruation Social aspects South Africa , High school girls Health and hygiene South Africa , Communication in reproductive health South Africa , Sexual health South Africa , Sex differences (Psychology) in adolescence South Africa , Male domination (Social structure) South Africa , Feminist theory , Foucault, Michel, 1926-1984. Surveiller et punir. English , Discourse analysis
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10962/190930 , vital:45042
- Description: Absenteeism from school among girls due to a lack of menstrual health management (MHM) products has increasingly attracted attention from researchers and activists in recent years. Having highlighted the challenges caused by a lack of MHM products, the focus has been on the available facilities at schools to ensure MHM. Many schools in South Africa lack water, sanitation and hygiene (WASH) to ensure hygiene standards for the removal of bodily excre-ment, which further causes distress to girls needing MHM while at school. To investigate fur-ther the MHM challenges girls face, apart from access to products and WASH, this qualita-tive study purposively selected an all-girls’ school with access to good sanitation facilities. This research uses Foucauldian Discourse Analysis and Feminist Theory to explore the forms of discipline and control that girls experience at school to contain their bodily functioning and fluids, and the forms of resistance and support that girls encounter with MHM at school. I will argue that the ambivalent meanings girls acquire about menstruation at home and in soci-ety persist at school despite their own views that menstruation is normal. While MHM prod-ucts and WASH facilities need to be freely available, the problematic social response to men-struation is what needs to be addressed in order to emancipate women from the social patriar-chal power that informs their understanding that menstruation is shameful. MHM cannot only encompass products and facilities but needs to encompass a change in societal views of sex-ual and reproductive health. , Thesis (MA) -- Faculty of Humanities, Psychology, 2021
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- Date Issued: 2021-10-29