The role of visual storytelling in enhancing online learning experience design at Nelson Mandela University
- Authors: Waring, Elmien
- Date: 2024-04
- Subjects: Digital storytelling -- South Africa , Information visualization , Visual communication
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10948/63584 , vital:73505
- Description: As the landscape of higher education undergoes a shift toward a combination of online instructional methods and traditional in-person engagement, a creative approach becomes essential in ensuring student success. The research aims to explore how visual storytelling can enhance the online learning experience at Nelson Mandela University (NMU), thereby improving the effectiveness of teaching and knowledge acquisition. This study delves into the Learning Experience Design (LXD), a blend of instructional design, design thinking, and user experience design, within the teaching community of Nelson Mandela University and the broader South African context. Employing a mixed-method approach, qualitative data from interviews identified themes such as the improvement of LXD, challenges in the design process, and the utilization of visual storytelling. Quantitative analysis revealed that students primarily used the university learning management system (Moodle) for accessing resources, grades, and reviewing tests, with limited engagement in online learning activities. Lecturers expressed concern about Moodle’s functionality, a need for enhanced design support, and the necessity for training in the transition to digital learning. While lecturers recognized the potential of visual storytelling in enhancing engagement and knowledge retention, they emphasized the importance of support for the seamless integration into teaching. Students acknowledged the positive role of visual storytelling in improving their learning experience but highlighted areas of improvement, such as regular updates, increased visual interaction options, and the inclusion of information graphics to explain concepts. A design thinking process informed the development of instructional design interventions, leading to the creation of a prototype Moodle course shell and resources. This initiative aims to empower lecturers to enhance the learning experiences independently with the support of professional LXD services. The research findings suggest that visual storytelling indeed improves LXD, emphasizing the need for established support systems and resources at the university to equip lecturers for successful integration. , Thesis (MA) -- Faculty of Humanities, School of Visual and Performing Arts, 2024
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- Date Issued: 2024-04
Guidelines for designing personal health dashboards
- Authors: Chabana, Chabana Ernst
- Date: 2022-11
- Subjects: Dashboards (Management information systems) , Information visualization , Medical informatics , Digital health , Design manual
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/419137 , vital:71619
- Description: The healthcare industry is realising the value of providing ordinary individuals with their personal health data for self-care and self-management purposes, however, these individuals are faced with the challenge of going through, understanding and extracting insights from large volumes of complex personal health data. A dashboard (coupled with data visualization) is regarded as a suitable way to present personal health data effectively, to inform self-care and self- management-based decisions. However, there is no homogeneous (i.e. “one-size-fits-all”) approach to designing dashboards; therefore, this research aimed at creating a set of design guidelines that can be used as a foundation for tailoring dashboards that support the presentation of personal health data. The Design Science Research methodology was used to systematically develop and evaluate the set of dashboard design guidelines. Within this methodology, literature was reviewed and focus groups with participants were conducted to extract insights and inform the development of the initial set (proposed) design guidelines. The proposed design guidelines were then used to develop a medium-fidelity personal health dashboard prototype. Usability testing with the dashboard prototype was conducted to evaluate the efficacy and utility of these design guidelines. The evaluation provided insights that strengthened the quality of the design guidelines. The evaluation indicated that the proposed set of guidelines are suitable for designing a dashboard that presents personal health data effectively. These design guidelines can be adapted in order to inform the process of tailoring dashboards for accommodating different personal health data presentation needs. , Thesis (MCOM) -- Faculty of Commerce, Information Systems, 2023
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- Date Issued: 2022-11
Using information visualization to support the self-management of type 2 diabetes mellitus
- Authors: Nauder, Meggan Kate
- Date: 2022-04
- Subjects: Information visualization , Diabetics --Treatment --South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10948/55711 , vital:53409
- Description: The globally increasing number of individuals suffering from Type 2 Diabetes Mellitus (T2DM), a completely preventable incurable disease of the pancreas, highlights the need for an effective tool for users to understand the relationship between their behaviours and the effect that those behaviours can have on their blood glucose levels (BGLs). There are few Information Visualisation (IV) tools available that can be used to reduce the cognition required to understand correlations between behaviour and BGLs. Existing tools require time-consuming, lengthy inputs and provide simple visualisations that do not show correlations. This leads to ineffective self-management of T2DM. Information Visualisation (IV) techniques can be used to support effective self-management of T2DM and reduce the cognition required to interpret DM data. Suitable IV techniques were identified and used to visualize T2DM data to aid in the self-management of the disease. Temporal charts, i.e. The Bar, Pie and Line Chart as well as heat maps, were selected as the most appropriate IV techniques to visualize T2DM data as they support time-series data well. A prototype, MedicMetric was created as an IV tool for visualizing T2DM data. MedicMetric incorporated three designed charts, namely the Change Rate Line View, the Radial Progress View, and the Annotated Line View. The Change Rate Line View and Annotated Line View both used line IV techniques, while the Radial Progress View made use of the bar IV technique. The Change Rate Line View performed the worst overall. A usability evaluation was conducted to compare these techniques and to determine which technique is most suitable for visualizing T2DM data. The results leaned significantly in favour of the Annotated Line View. This view is most similar to the line charts typically used in other IV tools. For this reason, the MedicMetric app was briefly compared to the MySygr and Diabetes:M application. In effectiveness and efficiency, MedicMetric and MySugr obtained almost identical results. However, participants indicated that MedicMetric supported their tasks using the Visual Information Seeking Mantra (VISM) the best overall, with 100% of participants stating that they would prefer to use the MedicMetric application. Several usability problems were identified with the IV techniques and they were addressed shortly after the study was complete. Overall participants were most satisfied with the Annotated Line View. , Thesis (MSc) -- Faculty of Science, Computing Sciences, 2022
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- Date Issued: 2022-04
A critical analysis of how the potential of Dynamic Geometry Software as a visualisation tool may enhance the teaching of Mathematics
- Authors: Mavani, Beena Deepak
- Date: 2021-04
- Subjects: Mathematics -- Computer-assisted instruction , Geometry -- Study and teaching (Secondary) -- South Africa -- Mthatha , Manipulatives (Education) -- South Africa -- Mthatha , Information visualization , Mathematics teachers -- Training of -- South Africa -- Mthatha , GeoGebra Literacy Initiative Project (GLIP) , Dynamic Geometry Software (DGS)
- Language: English
- Type: thesis , text , Doctoral , PhD
- Identifier: http://hdl.handle.net/10962/177192 , vital:42798 , 10.21504/10962/177192
- Description: Visualisation in the mathematics classroom has its own pedagogical value and plays a significant role in developing mathematical intuition, thought and ideas. Dynamic visualisation possibilities of current digital technologies afford new ways of teaching and learning mathematics. The freely available GeoGebra software package is highly interactive and makes use of powerful features to create objects that are dynamic, and which can be moved around on the computer screen for mathematical exploration. This research study was conceptualised within the GeoGebra Literacy Initiative Project (GLIP) – an ICT teacher development project in Mthatha in the Eastern Cape, South Africa. The focus of this study was on how GeoGebra could be used as a teaching tool by harnessing its powerful visualisation capacity. In the study, selected GLIP teachers collaboratively developed GeoGebra applets, then implemented and evaluated them. The research methodology took the form of action research cycles in which the design, implementation and evaluation of successive applets determined the data gathering and analysis process. My data consisted mainly of recorded observations and reflective interviews. The underlying theoretical foundation of this study lies in constructivism, which aligned well with the conceptual and analytical framework of Kilpatrick et al.’s (2001) description of teaching proficiency. An in-depth analysis of my classroom observations resulted in multiple narratives that illuminated how teachers harnessed the visualisation capabilities inherent in the software. My findings showed that dynamic visualisation and interactivity afforded by the use of technology are key enabling factors for teachers to enhance the visualisation of mathematical concepts. My analysis across participants also showed that technical difficulties often compromised the use of technology in the teaching of mathematics. The significance of this research is its contribution to the ongoing deliberations of visualisation and utilisation of technological resources, particularly through the empowerment of a community of teachers. The findings recognised that the integration of technology required appropriate training, proper planning and continuous support and resources for the teaching of mathematics. This action research provided insightful information on integrating Dynamic Geometry Software (DGS) tools in mathematics classrooms that could be useful to teachers and curriculum planners. , Thesis (PhD) -- Education, Education, 2021
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- Date Issued: 2021-04
A design experiment exploring the influence of visual and kinesthetic tools in learning Grade 8 linear algebra in a Namibian secondary school
- Authors: Kalua, Enos
- Date: 2019
- Subjects: Algebra -- Study and teaching (Secondary)-- Namibia , Mathematics -- Study and teaching (Secondary)-- Namibia , Information visualization , Visual learning -- Case studies
- Language: English
- Type: text , Thesis , Masters , MEd
- Identifier: http://hdl.handle.net/10962/92683 , vital:30724
- Description: Based on a broad literature review, understanding algebra is a challenge among learners in middle schools around the world. Early researches also indicated that algebra is often taught through inherent symbols and procedures. This does not exclude Namibian learners in secondary schools whom I have worked with for over 10 years. Examination reports (2014, 2016 and 2017) serve as evidence that learners performed poorly (below 45%) in the area of algebra, with these reports indicating that teachers need to strongly emphasise the issue of solving linear equations. Therefore, this study presents a proposed design research in an attempt to help learners develop meaningful understanding of linear algebra at Grade 8 level. Eight learners whose ages ranged from 13 - 14 years from one Namibian secondary school in Oshikoto region, in northern Namibia, were the participants in this study. The learners represented different groups of learning abilities, ranging from low learning abilities to high learning abilities. The designed programme for this intervention consisting of eight lessons was planned for three weeks and the lessons were conducted in the afternoon to avoid any interruption with normal learning hours. The study used four tools for data collection, namely, benchmark tests (pre-test and post-test), observation, focus groups and unstructured interviews. The data collected for this study was inductively analysed. The purpose of this study was to determine whether and how the specific visual and kinaesthetic teaching tools (diagrams, expansion box and balance method) used may have contributed to learners’ understanding of algebraic concepts and techniques (variables, expressions and equations). The study used diagrams (geometrical plane shapes) for separating terms, an expansion box for expanding brackets and the balance method for solving linear equations. The study revealed the use of diagrams helped the learners in understanding the separation of variable and constant terms when simplifying expressions through addition and/or subtraction. Moreover, the study also revealed that the use of an expansion box was useful for the learners in understanding expansion of brackets in expressions with more than one term. Regarding the use of the balance method, the study showed that learners were already able to solve linear equations by the transfer method, hence, the balance method was not necessary.
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- Date Issued: 2019
An analysis of how the use of geoboards as visualisation tools can be utilised in the teaching of quadrilaterals
- Authors: Matengu, Given Kahale
- Date: 2019
- Subjects: Manipulatives (Education) , Information visualization , Visualization , Mathematics -- Study and teaching , Mathematics -- Study and teaching -- Activity programs , Geometry -- Study and teaching
- Language: English
- Type: text , Thesis , Masters , MEd
- Identifier: http://hdl.handle.net/10962/96724 , vital:31312
- Description: The relationship between visualisation processes and using manipulatives in the teaching and learning of mathematics is apparent and yet not so vocal in the literature. This could be because of the common mistaken understanding that because manipulatives are visual in nature, then visualisation processes should be obvious. Literature warns that just because something is visual therefore it is transparent, is incorrect. This study argues that the effective use of manipulatives in the teaching of mathematics helps learners to effectively understand mathematical concepts. Research on the teaching and learning of mathematics suggests that physical manipulation experiences, especially of concrete materials concerning shapes, is an important process in learning at all ages. One such teaching tool, the Geoboard, a physical manipulative that employs visualisation processes when correctly used, is explored in this study. The aim of this interpretive case study was to investigate and analyse the use of Geoboards as a visualisation tool in the teaching of the properties of quadrilaterals. The study focused on visualisation processes and the use of Geoboards through a teaching framework that was informed by the Van Hiele phases of teaching geometry. The study was conducted in the Opuwo circuit of the Kunene region, Namibia, and it involved three selected Grade 7 mathematics teachers, each from a different primary school. It was underpinned by a constructivist theory using the Van Hiele phases of teaching geometry and framed within visualisation processes. The study employed the use of qualitative data collection techniques such as observations and interviews. The analysis of the findings of this study revealed that Geoboards were very useful in demonstrating the visual representations of the properties of quadrilaterals in a cheap and yet novel way in the selected teachers’ classes. Moreover, the use of Geoboards by the selected teachers effectively fostered visualisation processes such as concrete pictorial imagery, dynamic imagery, perceptual apprehension, sequential apprehension, discursive apprehension and operative apprehension. It was also revealed that Geoboards enabled the selected teachers to structure and teach their lessons in a well-planned manner according to the Van Hiele phases, although it was difficult for them to adhere strictly to the hierarchy of the phases.
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- Date Issued: 2019
Investigating how the use of visual models can enhance the teaching of common fractions for conceptual understanding to Grade 8 learners
- Authors: Katenda, Aune Kashikuka
- Date: 2019
- Subjects: Fractions -- Study and teaching (Secondary)-- Namibia , Mathematics -- Study and teaching (Secondary)-- Namibia , Information visualization , Visual learning -- Case studies
- Language: English
- Type: text , Thesis , Masters , MEd
- Identifier: http://hdl.handle.net/10962/96746 , vital:31314
- Description: The intention of this study was to explore how selected mathematics teachers used visual models to improve the teaching of common fractions for conceptual understanding to Grade 8 learners as a result of an intervention programme. This research study is part of the VIPROmaths project which seeks to research the effective use of visualisation processes in the mathematics classroom in South Africa, Namibia, Zambia, Switzerland and Germany. This study which adopted a case study of teachers in Khomas Region, Namibia, is informed by constructivist learning theory. The study is situated within the interpretive paradigm and a multi-phase mixed method research approach was used. It focussed on analysing the use of visual models when teaching fractions namely: area model, number line model and a set model. The data were collected through survey questionnaires, observation and recall interview. The survey was conducted with the forty three mathematics teachers, from twenty secondary schools in Khomas region. The survey gave an overview of the nature and the use of visual models in schools. Three teachers purposively selected from the survey participated in the intervention program and were observed while teaching and interviewed after their teaching. Data were qualitatively and quantitatively analysed. The findings of this study reveal that visualising fractions is one of the methods that can improve both teaching and learning by providing concrete evidence of otherwise abstract ideas and concepts. The teachers highlighted that models themselves guide learners through to the answer, as compared to working out solutions using symbols only. They further indicated that visual models improve learners’ motivation, enhances understanding of fractions and encourages full participation of learners in the lesson. The study also found that use of visual models encouraged participation and it also boosted learners thinking capability. Teachers in this study preferred to use the area model as they found this model easier and more user-friendly in comparison with the number line and the set models. Teachers did not use the set model because of its complexity. This study concludes that the use of visual models can help enhance the conceptual teaching and understanding of common fractions. It is hoped that the study contributes towards improving the quality teaching and learning of fractions in Namibia. Furthermore, it informs the teacher-training institutions in Namibia to integrate the use of visualisation in their training programmes to promote conceptual understanding of mathematics.
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- Date Issued: 2019
Zooming in: an ethnographic study of visual journalism for smartphones - journalistic roles and routines at South Africa’s largest graphics unit, Graphics24
- Authors: Gouws, Andries Jacobus
- Date: 2018
- Subjects: Journalism -- Technological innovations -- South Africa , Smartphones , Visual communication -- Digital techniques , News Web sites -- South Africa , Online journalism -- South Africa , Information visualization , Graphic arts , Graphics24 , Netwerk24
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/63154 , vital:28368
- Description: This study examines the changing roles of graphics journalists in the digital era at Graphics24, the largest information graphics newsroom in South Africa, in the context of their work for Netwerk24, an online news site published in Afrikaans with a strong focus on mobile-first news. The study examines the discursive construction of these new journalistic roles in the digital era where even the core conceptualisation of what journalism is, is being re-examined. It considers external factors affecting the discourse of change, drawing on a hierarchy of influences analytical model, as well as norms specific to the creation of information graphics. Data for this study was gathered by using ethnographic immersion and semi-structured interviews. This study specifically looks at graphics journalists working in a mobile-first environment, and how the pressures of producing information graphics for consumption on smartphones affects their roles. Evidence of two widely differing discourses in the Graphics24 and Netwerk24 newsrooms was found. Visual journalists in this study have created a discourse around being distinct “service providers”, rather than mobile-first journalists, who do not see the need for full integration in the fast-paced mobile news environment of Netwerk24. Word-centric journalists have, by contrast, created a mobile-first discourse. They experience the separateness of the graphics team as a barrier that impedes the creation of good information graphics for mobile phone consumption. Although this is a very localised study in a very particular context, this study contributes to broader thinking in what is a very under-researched field: The changing roles of visual journalists in the digital era and the discursive construction of these roles. The study suggests that even in the digital era where the definition of newsrooms has become much more fluid and less fixed physically, ethnographic methods can still offer a meaningful way to explore journalistic roles.
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- Date Issued: 2018
Investigating the use of models to develop Grade 8 learners’ conceptual understanding of and procedural fluency with fractions
- Authors: Albin, Simon
- Date: 2017
- Subjects: Fractions -- Study and teaching (Secondary) -- Namibia , Mathematics -- Study and teaching (Secondary) -- Namibia , Information visualization , Visual learning -- Case studies
- Language: English
- Type: Thesis , Masters , MEd
- Identifier: http://hdl.handle.net/10962/36288 , vital:24537
- Description: Both my teaching experience and literature of this research study strongly suggested that fractions are difficult to teach and learn across the globe generally, and Namibia in particular. One of the identified contributing factors was teaching fractions by focusing on procedures and not the conceptual understanding. Therefore, this research project developed and implemented an intervention in order to experiment and suggest an alternative teaching approach of fractions using models. The purpose of this research was to: “Investigate the use of models to develop Grade 8 learners’ conceptual understanding of and procedural fluency with fractions”. This investigation had three areas of focus. Firstly, the study investigated the nature of learners’ conceptual understanding of and procedural fluency with fractions before the teaching intervention, by means of administering a pre-test and pre-interview and analysing learners’ responses. Secondly, the study investigated the changes in learners’ conceptual understanding of and procedural fluency with fractions after the teaching intervention, by means of administering a post-test, post-interviews and recall interviews, and analysing learners’ responses. Thirdly, this study investigated the possible influence of the teaching intervention on the changes in learners’ conceptual understanding of and procedural fluency with fractions by analysing the lesson videos and learners’ worksheets, and describe their critical interaction. This study was conducted at a multicultural urban secondary school located in the Oshikoto Region, Namibia. The sample consisted of 12 Grade 8 mathematics learners whose age ranged from 13-16 years old. A purposive sampling method was employed to select both the research site and participants. This research is framed as a case study, and is grounded within the interpretive paradigm and qualitative research. This research revealed that these learners displayed conceptual and procedural difficulties in their engagement with fraction models and fraction symbols, before the teaching intervention. Conceptually, the study found that these learners read fractions using inappropriate names; and learners did not identify the whole unit in the models and therefore identified fractions represented by the fraction models using different forms of inappropriate fraction symbols. Procedurally, the study found that these learners compared and ordered fractions inappropriately using the sizes of the numerators and denominators separately; and learners used the lowest common denominator method inappropriately for adding fractions with different denominators. The research also suggested conceptual and procedural changes in learners’ conceptual understanding of and procedural fluency with fractions and that the intervention seemed to help learners to engage better with fraction models and fraction symbols. Conceptually, the findings suggested that the intervention using area models and number lines, seemed to help these learners to read fractions using appropriate names; to identify the whole unit in the fraction models and to develop a sense of the size of fractions in relation to one whole unit. Procedurally, the learners compared and ordered fractions appropriately using either equal fraction bars, equal number lines, benchmarking or rules for comparing and ordering fractions with the same numerator or denominator; and learners used equal fraction bars to visually represent the lowest common denominator method and to recognise that only equally sized units can be counted together. This research identified four factors as possible influences of the teaching intervention. These factors are namely: identifying both fraction symbols and appropriate fraction names to see fractions as relational numbers; prompting to partition whole units of the fraction models and graphically illustrating fraction symbols to identify the whole unit in the fraction models and to develop a sense of the size of fractions in relation to one whole unit; graphically illustrating fraction symbols using the models to use equal fraction bars and number lines, benchmarking and rules for comparing; and graphically illustrating fraction denominations using equal fraction bars to recognise that only equally sized units can be counted together. This research strongly suggests that the effective use of models has the potential to develop learners’ conceptual understanding of and procedural fluency with fractions in a number of ways.
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- Date Issued: 2017
Web-based visualisation techniques for reporting zoonotic outbreaks
- Authors: Ncube, Sinini Paul
- Date: 2012
- Subjects: Zoonoses -- Reporting , Communicable diseases -- Reporting , Communication in medicine , Medical telematics , Internet , Information visualization
- Language: English
- Type: Thesis , Masters , MSc
- Identifier: vital:4664 , http://hdl.handle.net/10962/d1006672 , Zoonoses -- Reporting , Communicable diseases -- Reporting , Communication in medicine , Medical telematics , Internet , Information visualization
- Description: Zoonotic diseases are diseases that are transmitted from animals or vectors to humans and vice versa. The public together with veterinarian authorities should readily access disease information as it is vital in rapidly controlling resultant zoonotic outbreak threats through improved awareness. Currently, the reporting of disease information in South Africa is predominantly limited to traditional methods of Information Communication Technologies (ICTs) like faxes, monthly newspaper reports, radios, phones and televisions. Although these are effective ways of communication, their disadvantage is that the information that most of them offer can only be accessed at specific times during a crisis. New technologies like the internet have become the most efficient way of distributing information in near-real-time. Many developed countries have used web-based reporting platforms to deliver timely information through temporal and geographic visualisation techniques. There has been an attempt in the use of web-based reporting in South Africa but most of these sites are characterised by heavy text which makes them time consuming to use or maintain. As a result most sites have not been updated or have ceased to exist because of the work load involved. The success of web reporting mechanisms in developed countries offers evidence that web-based reporting systems when appropriately visualised can improve the easy understanding of information and efficiency in the analysis of that data. In this thesis, a web-based reporting prototype was proposed after gathering information from different sources: literature related to disease reporting and the visualisation of infectious diseases; the exploration of the currently deployed web systems; and the investigation of user requirements from relevant parties. The proposed prototype system was then developed using Adobe Flash tools, Java and MySQL languages. A focus group then reviewed the developed system to ascertain that the relevant requirements had been incorporated and to obtain additional ideas about the system. This led to the proposal of a new prototype system that can be used by the authorities concerned as a plan to develop a fully functional disease reporting system for South Africa.
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- Date Issued: 2012
Using information visualization techniques to support web service discovery
- Authors: Beets, Simone
- Date: 2011
- Subjects: Information visualization , Web services , Information visualization -- Computer programs
- Language: English
- Type: Thesis , Masters , MSc
- Identifier: vital:10457 , http://hdl.handle.net/10948/1659 , Information visualization , Web services , Information visualization -- Computer programs
- Description: The increasing number of web services published over the Web highlights the need for an effective method for users to find appropriate web services. Existing web service discovery methods do not effectively aid a user in finding suitable web services. The current methods provide textual lists of web services that the user is required to explore and manually evaluate. Thus, these methods lead to time-consuming and ineffective web service discovery. The aim of this research was to investigate using information visualization (IV) techniques to effectively support web service discovery. The node-and-link network IV technique was selected as the most appropriate IV technique to visualize web service collections. A prototype, called SerViz, was developed as a tool for interactive visualization of web service collections incorporating the node-and-link IV technique and an alphabetical list-based technique. SerViz used the Programmable Web web service collection as the sample web service collection. A usability evaluation was conducted to compare these techniques. Ninety percent of participants preferred the network IV technique for visualizing web service collections. The network IV technique was also faster for browsing. Several usability problems were identified with the network IV technique. This motivated a need for implementing an alternative IV technique in SerViz. The node-and-link tree IV technique was selected as it was more structured than the network IV technique. A usability evaluation was conducted to compare the network and tree IV techniques. Participants slightly preferred the tree IV technique as the technique to visualize web service collections. The tree IV technique was faster for browsing the web service collection while the network IV technique was faster for searching and filtering. This research has determined that IV techniques can be used to effectively support web service discovery. Future work will involve using IV techniques to support collaborative web service discovery. Keywords: Web Service Discovery, Information Visualization, Web Service Collections, Information Visualization Techniques.
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- Date Issued: 2011
Web usage mining of organisational web sites
- Authors: Oosthuizen, Craig Peter
- Date: 2005
- Subjects: Web usage mining -- South Africa , Internet users -- South Africa , Information visualization
- Language: English
- Type: Thesis , Masters , MSc
- Identifier: vital:9595 , http://hdl.handle.net/10948/399 , Web usage mining -- South Africa , Internet users -- South Africa , Information visualization
- Description: Web Usage Mining (WUM) can be used to determine whether the information architecture of a web site is structured correctly. Existing WUM tools however, do not indicate which web usage mining algorithms are used or provide effective graphical visualisations of the results obtained. WUM techniques can be used to determine typical navigation patterns of the users of organisational web sites. An organisational web site can be described as a site which has a high level of content. The Computer Science & Information Systems (CS&IS) web site at the Nelson Mandela Metropolitan University (NMMU) is an example of such a web site. The process of combining WUM and information visualisation techniques in order to discover useful information about web usage patterns is called visual web mining. The goal of this research is to discuss the development of a WUM model and a prototype, called WebPatterns, which allows the user to effectively visualise web usage patterns of an organisational web site. This will facilitate determining whether the information architecture of the CS&IS web site is structured correctly. The WUM algorithms used in WebPatterns are association rule mining and sequence analysis. The purpose of association rule mining is to discover relationships between different web pages within a web site. Sequence analysis is used to determine the longest time ordered paths that satisfy a user specified minimum frequency. A radial tree layout is used in WebPatterns to visualise the static structure of the organisational web site. The structure of the web site is laid out radially, with the home page in the middle and other pages positioned in circles at various levels around it. Colour and other visual cues are used to show the results of the WUM algorithms. User testing was used to determine the effectiveness and usefulness of WebPatterns for visualising web usage patterns. The results of the user testing clearly show that the participants were highly satisfied with the visual design and information provided by WebPatterns. All the participants also indicated that they would like to use WebPatterns in the future. Analysis of the web usage patterns presented by WebPatterns was used to determine that the information architecture of the CS&IS web site can be restructured to better facilitate information retrieval. Changes to the CS&IS web site web were suggested, included placing embedded hyperlinks on the home page to the frequently accessed sections of the web site.
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- Date Issued: 2005