Multilingual repertoires and strategic rapport management: a comparative study of South African and Dutch small business discourse.
- Authors: Lauriks, Sanne
- Date: 2014
- Subjects: Discourse analysis , Business communication -- South Africa , Business communication -- Netherlands , Multilingual communication -- South Africa , Multilingual communication -- Netherlands , Communication in management -- South Africa , Communication in management -- Netherlands , Sociolinguistics -- South Africa , Sociolinguistics -- Netherlands , Language and culture -- South Africa , Language and culture -- Netherlands
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:2382 , http://hdl.handle.net/10962/d1013162
- Description: In this era of globalisation and the consequent increase in social, economic and physical mobility, small businesses are transforming into sites of increasing language contact (Harris and Bargiela-Chiappini 2003). This study explores situated language practices within two small multilingual businesses. The first is a bicycle rental and repair shop located in Amsterdam (the Netherlands), which is a city with a dynamic multilingual society. The second is a tyre fitment centre in Grahamstown (South Africa), which is a city characterised by a stable triglossia of English, Xhosa and Afrikaans. Using Linguistic Ethnography (Rampton 2007) as my data collection method, I spent a total of eight weeks in these businesses. For the analysis I draw on Spencer-Oatey’s (2000b; 2011) Rapport Management Framework and sociolinguistics of globalisation (Blommaert 2010). This combination allowed me to explore situated language practices in relation to a contemporary context of increased globalisation. The analysis is structured using Spencer-Oatey’s (2000b) concept of rapport orientations. The orientations are presented as one of the key factors that influence the choice for a certain strategy. The orientations thus seemed a constructive way of showing how the observed strategies were employed by the participants of this study and what function they fulfilled in a certain context. However, difficulties emerged during the analysis with applying this concept to some of the more elaborate and complex data. As a result my argument developed into two different strands. The first demonstrates how individuals turn to their multilingual repertoires to negotiate agency and power relationships in small business discourse. The analysis reveals that people at times deliberately promote and maintains discordant relations, which can be understood as a rational response to the individual’s social and economic context. The second discusses the problems that emerged during my analysis with applying rapport management orientations to my data. I propose theoretical developments, warranted by my data, to create an Enhanced Rapport Management Framework suitable for the analysis of complex small business discourse.
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- Date Issued: 2014
An intercultural approach to implementing multilingualism at Rhodes University, South Africa
- Authors: Kaschula, Russell H , Maseko, Pamela , Dalvit, Lorenzo , Mapi, Thandeka , Nelani, Linda , Nosilela, Bulelwa , Sam, Msindisi S
- Date: 2009
- Subjects: Multilingualism -- South Africa , Intercultural communication , Education, Higher -- South Africa , Language and culture -- South Africa , Language and education -- South Africa , Rhodes University
- Language: English
- Type: article , text
- Identifier: http://hdl.handle.net/10962/59390 , vital:27579 , doi: 10.5842/39-0-74
- Description: The work of intercultural communication theorists such as Ting-Toomey (1999) and Gudykunst (2003) has informed curriculum design and teaching methodology of the courses developed for teaching isiXhosa for vocational purposes to second language (L2) learners. This seems to be an appropriate theoretical paradigm within multilingual South Africa, where intercultural communication is becoming a daily reality for a growing portion of the population. We make use of this theory to introduce and develop experiential understanding of multilingualism at Rhodes University in various departments and, more generally, on campus.
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- Date Issued: 2009
The influence of cellular phone "speak" on isiXhosa rules of communication
- Authors: Kaschula, Russell H , Mostert, André M
- Date: 2009
- Subjects: Cell phones -- South Africa , Communication and culture -- Technological innovations , Language and culture -- South Africa , Xhosa (African people) -- Social life and customs
- Language: English
- Type: article , text
- Identifier: http://hdl.handle.net/10962/59401 , vital:27594 , doi: 10.5842/37-0-43
- Description: Cellular telephones have revolutionised the art of communication across all societies, and South Africa is no exception. Access to this form of communication has made personal contact easier, in both rural and urban contexts. Globally this form of communication has been readily embraced. However, cultural rules that pertain to face-to-face communication are often flouted by cellular phone users. This flouting holds true no doubt across many cultures, languages and contexts. Bloomer (2005:97-100) assesses this flouting of cultural maxims in relation to Grice's cooperative principle. This article attempts to assess how general rules of politeness in isiXhosa have been and are being transformed by what could be termed the "economics of speaking".
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- Date Issued: 2009
Normative value systems as portrayed by V.N.M. Swaartbooi and V. Magadla
- Authors: Zideba-Thomas, Cynthia Daniswa
- Date: 2007
- Subjects: Xhosa literature -- History and criticism , Xhosa (African people) -- South Africa -- Social life and customs -- 20th century , Language and culture -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8441 , http://hdl.handle.net/10948/650 , Xhosa literature -- History and criticism , Xhosa (African people) -- South Africa -- Social life and customs -- 20th century , Language and culture -- South Africa
- Description: This study will focus on norms and value systems as portrayed by two female Xhosa writers. The aim of this study is to show how normative value systems are represented by two female Xhosa female writers. It also aims to show the effects of these systems on women. The method of research will be based on survey of Xhosa literature focusing on the following two books, Inzol ‘enkundleni, by V. Magadla and UMandisa by V.N.M. Swaartbooi.
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- Date Issued: 2007
Genre analysis and the teaching of academic literacy: a case study of an academic discipline in the social sciences
- Authors: Vorwerk, Shane Paul
- Date: 1998
- Subjects: Lectures and lecturing , Lecture method in teaching , Language and culture , Discourse analysis , Language and culture -- South Africa , English language -- Discourse analysis , Intercultural communication -- South Africa , English language -- Study and teaching -- South Africa -- Foreign speakers
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:2365 , http://hdl.handle.net/10962/d1002648 , Lectures and lecturing , Lecture method in teaching , Language and culture , Discourse analysis , Language and culture -- South Africa , English language -- Discourse analysis , Intercultural communication -- South Africa , English language -- Study and teaching -- South Africa -- Foreign speakers
- Description: Students in tertiary educational institutions in South Africa come from many different backgrounds and have varied educational experiences. Some students, especially those from non-English speaking backgrounds, may encounter linguistic difficulties with various academic tasks. In order for students to be successful at university, they must become academically literate. That is, they must master all the reading, writing, listening and comprehension tasks required by the disciplines in which they are studying. One such task is presented by the academic lecture which is an integral part of any course of study. Linguistically, the academic lecture can be seen as a particular genre with unique characteristics. This study investigated some linguistic characteristics of academic lectures. The discipline of Political Science, as a Social Science, was chosen because there is little research that has been done on language in the Social Sciences. The Political Science sub-disciplines of Political Philosophy, South African Politics, and International Relations were used in this research. First year lectures were recorded from each of these three sub-disciplines. The linguistic characteristics of lectures were analysed using techniques drawn from Systemic Functional linguistic theory. The analysis concentrated on the aspects mode and field as they were realised in the lectures. In addition, higher level generic structure was also analysed. The insights gained from the analysis were validated through interviews with the lecturers who gave the lectures. The aim of this research was to develop a linguistic characterisation of the lecture genre as it occurs in the three sub-disciplines of Political Science. The results of this research suggest that although there is a unified academic lecture genre, there is variation according to sub-discipline. The implications of this variation are discussed with reference to their relevance to teaching academic literacy.
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- Date Issued: 1998