Making meaning of reality television celebrities: the reception of South African Idol by young adults in Joza, Grahamstown
- Authors: Magade, Mncedi Eddie
- Date: 2019
- Subjects: Talent shows (Television programs) -- South Africa , Television viewers -- South Africa , Television programs -- South Africa , Mass media -- South Africa , South African Idol (Television program) , Reality television shows
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/94217 , vital:31018
- Description: Reality television or “factual entertainment” is a hybrid of old television formats and factual programming in order to create a “new” entertaining show designed to draw the attention of audiences and increase viewership ratings. South African Idol is one popular local example. Adapted from the British programme Pop Idol, the show promises upward mobility for the young star who wins the competition. This show has become a subject of conversation amongst young people in South Africa who aspire to the “success” and “celebrity” status that is produced by participating on the show. This paper uses a Cultural Studies framework in order to examine the relationship between texts and audiences as an aspect of the “circuit of culture,” with its interrelated moments of production, texts, consumption and lived experience. My research focuses on the text and audience “moments” of this circuit. Audience studies research suggests that we should situate television viewing and the meanings made of TV programs in the natural setting of the home, and that this setting should be taken seriously as a unit of analysis. This study therefore, seeks to understand the ways in which audiences make meaning of this television programme within the domestic context.
- Full Text:
- Date Issued: 2019
- Authors: Magade, Mncedi Eddie
- Date: 2019
- Subjects: Talent shows (Television programs) -- South Africa , Television viewers -- South Africa , Television programs -- South Africa , Mass media -- South Africa , South African Idol (Television program) , Reality television shows
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/94217 , vital:31018
- Description: Reality television or “factual entertainment” is a hybrid of old television formats and factual programming in order to create a “new” entertaining show designed to draw the attention of audiences and increase viewership ratings. South African Idol is one popular local example. Adapted from the British programme Pop Idol, the show promises upward mobility for the young star who wins the competition. This show has become a subject of conversation amongst young people in South Africa who aspire to the “success” and “celebrity” status that is produced by participating on the show. This paper uses a Cultural Studies framework in order to examine the relationship between texts and audiences as an aspect of the “circuit of culture,” with its interrelated moments of production, texts, consumption and lived experience. My research focuses on the text and audience “moments” of this circuit. Audience studies research suggests that we should situate television viewing and the meanings made of TV programs in the natural setting of the home, and that this setting should be taken seriously as a unit of analysis. This study therefore, seeks to understand the ways in which audiences make meaning of this television programme within the domestic context.
- Full Text:
- Date Issued: 2019
Media monitoring as a measurement tool in government communication within the Eastern Cape Province: a case study of the office of the premier
- Authors: Petela, Ayanda
- Date: 2018
- Subjects: Mass media -- South Africa , Communication in politics Communication -- South Africa Information services -- Government policy -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/23219 , vital:30462
- Description: Media monitoring is an important aspect of the government communication process because through it the communications practitioner is able to identify issues and trends which may affect the organisation. The study explores media monitoring as a government communication tool. This research aims to analyse the media monitoring practices of the Eastern Cape Office of the Premier and, determine how the media monitoring reports are utilised. In the Eastern Cape, the Office of the Premier’s Provincial Communications Unit takes the lead in conducting media monitoring for all the provincial government departments, as part of its oversight role. Employing qualitative data collection methods, the study was able to examine and dissect the media monitoring activities of the Office of the Premier, out of which emerged rich data. Data was classified according to themes and recommendations were made towards improving of media monitoring and analysis for the provincial communications unit responsible for media monitoring in the Office of the Premier.
- Full Text:
- Date Issued: 2018
- Authors: Petela, Ayanda
- Date: 2018
- Subjects: Mass media -- South Africa , Communication in politics Communication -- South Africa Information services -- Government policy -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/23219 , vital:30462
- Description: Media monitoring is an important aspect of the government communication process because through it the communications practitioner is able to identify issues and trends which may affect the organisation. The study explores media monitoring as a government communication tool. This research aims to analyse the media monitoring practices of the Eastern Cape Office of the Premier and, determine how the media monitoring reports are utilised. In the Eastern Cape, the Office of the Premier’s Provincial Communications Unit takes the lead in conducting media monitoring for all the provincial government departments, as part of its oversight role. Employing qualitative data collection methods, the study was able to examine and dissect the media monitoring activities of the Office of the Premier, out of which emerged rich data. Data was classified according to themes and recommendations were made towards improving of media monitoring and analysis for the provincial communications unit responsible for media monitoring in the Office of the Premier.
- Full Text:
- Date Issued: 2018
Investigation into HIV/AIDS coverage in selected South African newspapers
- Authors: Moqasa, Nketsi Abel
- Date: 2013
- Subjects: AIDS (Disease) in mass media , Mass media -- South Africa , Journalism -- Social aspects , AIDS (Disease) -- South Africa , Content analysis (Communication) , Press -- South Africa
- Language: English
- Type: Thesis , Masters , M Soc Sc (Com)
- Identifier: vital:11367 , http://hdl.handle.net/10353/d1006285 , AIDS (Disease) in mass media , Mass media -- South Africa , Journalism -- Social aspects , AIDS (Disease) -- South Africa , Content analysis (Communication) , Press -- South Africa
- Description: This study investigates HIV/AIDS coverage in selected South African newspapers. The rationale for the study hinges on the fact that the media’s role in informing society about social issues, such as HIV/AIDS, is of paramount importance. The study adopted, principally, the content analysis method and, as a supplement, discourse analysis. Four daily newspapers were content-analysed, namely: Daily Dispatch, Daily Sun, Sowetan and The Star. A total of 288 editions of newspapers, spanning a period of twelve months (January to December 2010) were sampled. This study is informed by agenda setting theory. Discourse analysis was used to determine the compliance of these newspapers to media guides on the use of appropriate language or terminologies. The tone, sentence structures used when disseminating HIV/AIDS stories were also examined. The results revealed that HIV/AIDS coverage by these newspapers is reasonable even though the prominence given to HIV/AIDS issues is dissatisfactory in terms of placement on the page, headline font-size and number of paragraphs devoted to HIV/AIDS stories. 5.0% of HIV/AIDS-oriented stories were placed on the front page; 93.8% on the inside pages while 1.3% were placed on the back pages. It was also found that news and feature were used equally to disseminate HIV/AIDS issues. These genres constituted 50% each. On the other hand, the results revealed a statistically non-significant relationship between the newspapers and categories; that is: (25.09 2 , p 0.122 0.05 ). Results further revealed that these newspapers used appropriate terminology and value-neutral language in their stories. The tone of the messages was found to be positive and encouraging.
- Full Text:
- Date Issued: 2013
- Authors: Moqasa, Nketsi Abel
- Date: 2013
- Subjects: AIDS (Disease) in mass media , Mass media -- South Africa , Journalism -- Social aspects , AIDS (Disease) -- South Africa , Content analysis (Communication) , Press -- South Africa
- Language: English
- Type: Thesis , Masters , M Soc Sc (Com)
- Identifier: vital:11367 , http://hdl.handle.net/10353/d1006285 , AIDS (Disease) in mass media , Mass media -- South Africa , Journalism -- Social aspects , AIDS (Disease) -- South Africa , Content analysis (Communication) , Press -- South Africa
- Description: This study investigates HIV/AIDS coverage in selected South African newspapers. The rationale for the study hinges on the fact that the media’s role in informing society about social issues, such as HIV/AIDS, is of paramount importance. The study adopted, principally, the content analysis method and, as a supplement, discourse analysis. Four daily newspapers were content-analysed, namely: Daily Dispatch, Daily Sun, Sowetan and The Star. A total of 288 editions of newspapers, spanning a period of twelve months (January to December 2010) were sampled. This study is informed by agenda setting theory. Discourse analysis was used to determine the compliance of these newspapers to media guides on the use of appropriate language or terminologies. The tone, sentence structures used when disseminating HIV/AIDS stories were also examined. The results revealed that HIV/AIDS coverage by these newspapers is reasonable even though the prominence given to HIV/AIDS issues is dissatisfactory in terms of placement on the page, headline font-size and number of paragraphs devoted to HIV/AIDS stories. 5.0% of HIV/AIDS-oriented stories were placed on the front page; 93.8% on the inside pages while 1.3% were placed on the back pages. It was also found that news and feature were used equally to disseminate HIV/AIDS issues. These genres constituted 50% each. On the other hand, the results revealed a statistically non-significant relationship between the newspapers and categories; that is: (25.09 2 , p 0.122 0.05 ). Results further revealed that these newspapers used appropriate terminology and value-neutral language in their stories. The tone of the messages was found to be positive and encouraging.
- Full Text:
- Date Issued: 2013
An investigation of media representation of the complexities confronting the concept of the 'Rainbow Nation' as a South African social reality: an analysis of the works of Trevor Noah
- Authors: Magwaza, Isheunesu
- Date: 2012
- Subjects: Noah, Trevor , Mass media -- South Africa , Stand-up comedy -- South Africa , South Africa -- Humor
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8421 , http://hdl.handle.net/10948/d1015711
- Description: This study is an investigation into the representation of complexities confronting the concept of the Rainbow Nation as a South African social reality. The study is based on the works of Trevor Noah, one of post-Apartheid South Africa‘s eminent stand-up comedians whose two media works, The Day Walker and Crazy Normal, tackle issues pertaining to the socio-political and economic realities that are prevailing in South Africa. The mass media products continue to receive wide acclaim from both, media circles and audiences from racially diversified societies. They are delivered in a mimetic stereotypical manner that cuts across the length and breadth of the South African society. Trevor Noah‘s comedy uses humour to provide the South African society with an opportunity ―[for brutal honesty] to explore, affirm, deny, and ultimately to change its structure and its values‖ (Turner, 1977:33). Representations made in his comedy, more than providing people with a tonic for laughter, also create for the society momentary instances of thought which transcend the theatre stage in which the humour is delivered. Courtesy of these representations, his comedy infiltrates the people‘s sub-consciousness and engages them on those issues pertaining to race-relations and multicultural tolerance which are more often than not trivialised but are influential in shaping the status quo.
- Full Text:
- Date Issued: 2012
- Authors: Magwaza, Isheunesu
- Date: 2012
- Subjects: Noah, Trevor , Mass media -- South Africa , Stand-up comedy -- South Africa , South Africa -- Humor
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8421 , http://hdl.handle.net/10948/d1015711
- Description: This study is an investigation into the representation of complexities confronting the concept of the Rainbow Nation as a South African social reality. The study is based on the works of Trevor Noah, one of post-Apartheid South Africa‘s eminent stand-up comedians whose two media works, The Day Walker and Crazy Normal, tackle issues pertaining to the socio-political and economic realities that are prevailing in South Africa. The mass media products continue to receive wide acclaim from both, media circles and audiences from racially diversified societies. They are delivered in a mimetic stereotypical manner that cuts across the length and breadth of the South African society. Trevor Noah‘s comedy uses humour to provide the South African society with an opportunity ―[for brutal honesty] to explore, affirm, deny, and ultimately to change its structure and its values‖ (Turner, 1977:33). Representations made in his comedy, more than providing people with a tonic for laughter, also create for the society momentary instances of thought which transcend the theatre stage in which the humour is delivered. Courtesy of these representations, his comedy infiltrates the people‘s sub-consciousness and engages them on those issues pertaining to race-relations and multicultural tolerance which are more often than not trivialised but are influential in shaping the status quo.
- Full Text:
- Date Issued: 2012
Xenophobia and media: an exploratory study on the public perception of the Nelson Mandela Bay Community
- Authors: Mohamed, Osman Abdi
- Date: 2011
- Subjects: Xenophobia -- South Africa , Immigrants -- South Africa , Mass media -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9066 , http://hdl.handle.net/10948/1330 , Xenophobia -- South Africa , Immigrants -- South Africa , Mass media -- South Africa
- Description: Development in South Africa at present is at a crossroads; it could become injected with new energy or it could collapse. The presence of foreigners, especially those from Africa is in contention. Some argue that they help the economy whilst others argue they are a hindrance to locals and their employment worth. The “truth” regarding these may not be immediately recognisable and thus open to questioning depending on perception. The press plays a large role in these perceptions and has been criticised for the way it covers issues of public interest. it is envisaged that this study will be a useful contribution to the limited body of literature on xenophobia and media. The purpose of the study is to give foundation to the assumption that the media's constantly negative coverage of foreigner poses a very real threat to human rights as purported in South Africa‟s constitution, in addition to the economic significance, whether positive or not. This study highlights the perception that Nelson Mandela Bay residents have of foreign nationals, and whether negative reporting in the media has influenced residents' views of foreign nationals.
- Full Text:
- Date Issued: 2011
- Authors: Mohamed, Osman Abdi
- Date: 2011
- Subjects: Xenophobia -- South Africa , Immigrants -- South Africa , Mass media -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9066 , http://hdl.handle.net/10948/1330 , Xenophobia -- South Africa , Immigrants -- South Africa , Mass media -- South Africa
- Description: Development in South Africa at present is at a crossroads; it could become injected with new energy or it could collapse. The presence of foreigners, especially those from Africa is in contention. Some argue that they help the economy whilst others argue they are a hindrance to locals and their employment worth. The “truth” regarding these may not be immediately recognisable and thus open to questioning depending on perception. The press plays a large role in these perceptions and has been criticised for the way it covers issues of public interest. it is envisaged that this study will be a useful contribution to the limited body of literature on xenophobia and media. The purpose of the study is to give foundation to the assumption that the media's constantly negative coverage of foreigner poses a very real threat to human rights as purported in South Africa‟s constitution, in addition to the economic significance, whether positive or not. This study highlights the perception that Nelson Mandela Bay residents have of foreign nationals, and whether negative reporting in the media has influenced residents' views of foreign nationals.
- Full Text:
- Date Issued: 2011
Some principles of communicating effectively through press advertisements with Blacks
- Authors: Koekemoer, Ludi
- Date: 1978
- Subjects: Advertising, Newspaper -- South Africa , Black people and mass media -- South Africa , Mass media -- South Africa , Mass media and culture -- South Africa , Communication in marketing -- South Africa , Communication -- Social aspects -- South Africa , Press and politics -- South Africa
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: vital:837 , http://hdl.handle.net/10962/d1013407
- Description: [Introduction] An investigation of relevant literature reveals numerous studies on the principles of effective advertising communications. These studies are based on work done overseas and may not apply to Blacks in South Africa. Pioneer advertising research into the Black market has been conducted in recent years by the University of South Africa's Bureau of Market Research (BM). The resultant data obtained indicated that communicating to the Black market should be treated separately from communicating to Whites in South Africa and further research is required on the effectiveness of advertising communications aimed at Blacks. This study was designed to supplement the research conducted by the Bureau of Market Research rather than to validate these findings.
- Full Text:
- Date Issued: 1978
- Authors: Koekemoer, Ludi
- Date: 1978
- Subjects: Advertising, Newspaper -- South Africa , Black people and mass media -- South Africa , Mass media -- South Africa , Mass media and culture -- South Africa , Communication in marketing -- South Africa , Communication -- Social aspects -- South Africa , Press and politics -- South Africa
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: vital:837 , http://hdl.handle.net/10962/d1013407
- Description: [Introduction] An investigation of relevant literature reveals numerous studies on the principles of effective advertising communications. These studies are based on work done overseas and may not apply to Blacks in South Africa. Pioneer advertising research into the Black market has been conducted in recent years by the University of South Africa's Bureau of Market Research (BM). The resultant data obtained indicated that communicating to the Black market should be treated separately from communicating to Whites in South Africa and further research is required on the effectiveness of advertising communications aimed at Blacks. This study was designed to supplement the research conducted by the Bureau of Market Research rather than to validate these findings.
- Full Text:
- Date Issued: 1978
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