An analysis of perceptions and attitudes to the study of IsiXhosa at tertiary level: NMMU a case study
- Authors: Somhlahlo, Ruby Xoliswa
- Date: 2009
- Subjects: Nelson Mandela Metropolitan University -- Students -- Attitudes , Xhosa language -- Study and teaching (Higher) -- South Africa -- Port Elizabeth , Language and education -- South Africa
- Language: English
- Type: Thesis , Doctoral , DLitt
- Identifier: vital:8461 , http://hdl.handle.net/10948/863 , Nelson Mandela Metropolitan University -- Students -- Attitudes , Xhosa language -- Study and teaching (Higher) -- South Africa -- Port Elizabeth , Language and education -- South Africa
- Description: This study is about the analysis of perceptions and attitudes concerning the study of isiXhosa at tertiary level Nelson Mandela Metropolitan University (NMMU) in Port Elizabeth. The objective of this study is to investigate negative attitudes of African students with special reference to isiXhosa. Chapter One looks at the objectives of the research, the research problem, and its theoretical framework, as well as the literature review, the significance of the study, the research methods and definition of terms. Chapter Two deals with language planning and the current negative attitudes towards African languages, with special reference to isiXhosa. Chapter Three deals with status planning, the teaching of isiXhosa, language maintenance and multilingual education policy. Chapter Four discusses corpus planning, the role that Xhosa educators and students should play in the development of the language. Chapter Five discusses acquisition planning, the attitudes towards isiXhosa language and the maintenance of the language. Chapter Six concludes the study by presenting the summary and recommendations for the future research.
- Full Text:
- Date Issued: 2009
- Authors: Somhlahlo, Ruby Xoliswa
- Date: 2009
- Subjects: Nelson Mandela Metropolitan University -- Students -- Attitudes , Xhosa language -- Study and teaching (Higher) -- South Africa -- Port Elizabeth , Language and education -- South Africa
- Language: English
- Type: Thesis , Doctoral , DLitt
- Identifier: vital:8461 , http://hdl.handle.net/10948/863 , Nelson Mandela Metropolitan University -- Students -- Attitudes , Xhosa language -- Study and teaching (Higher) -- South Africa -- Port Elizabeth , Language and education -- South Africa
- Description: This study is about the analysis of perceptions and attitudes concerning the study of isiXhosa at tertiary level Nelson Mandela Metropolitan University (NMMU) in Port Elizabeth. The objective of this study is to investigate negative attitudes of African students with special reference to isiXhosa. Chapter One looks at the objectives of the research, the research problem, and its theoretical framework, as well as the literature review, the significance of the study, the research methods and definition of terms. Chapter Two deals with language planning and the current negative attitudes towards African languages, with special reference to isiXhosa. Chapter Three deals with status planning, the teaching of isiXhosa, language maintenance and multilingual education policy. Chapter Four discusses corpus planning, the role that Xhosa educators and students should play in the development of the language. Chapter Five discusses acquisition planning, the attitudes towards isiXhosa language and the maintenance of the language. Chapter Six concludes the study by presenting the summary and recommendations for the future research.
- Full Text:
- Date Issued: 2009
Brand awareness of students at the Nelson Mandela Metropolitan University
- Authors: Huang, Wei
- Date: 2005
- Subjects: Brand name products , Brand choice , Consumers' preferences , Nelson Mandela Metropolitan University -- Students -- Attitudes
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:9350 , http://hdl.handle.net/10948/187 , Brand name products , Brand choice , Consumers' preferences , Nelson Mandela Metropolitan University -- Students -- Attitudes
- Description: To ensure a long-term successful product brand, it is important to build brand awareness, to reach the consumer’s mind, encourage a consumer to develop a preference and eventually provide a positive contribution to consumer decision-making. Therefore, there is a need to understand and identify the role of brand awareness in the purchase process. An understanding of students as consumers and their brand awareness is important to marketers, particularly as students are recognised as a specialised market segment for a variety of products. The research focused on identifying the differences, if any, in brand awareness and its role in students’ purchase of sportswear clothing and sportswear shoes (high-involvement products) and coffee (a low-involvement product). A drop-off survey was used to collect the required empirical data from a convenience sample of 450 students enrolled at the Nelson Mandela Metropolitan University. The empirical findings showed that students were more aware of sportswear clothing and shoe brands than of coffee brands. Advertising played an important role in the awareness of sportswear shoes and clothing brands, but seemed unimportant in the case of coffee. Brand elements were found to enhance brand awareness. The brand name was important for coffee, while the name and the logo played a role in students’ awareness of sportswear brands. The study deduced that differences in brand awareness between high-involvement and low-involvement products exist among the students. Marketers thus need to choose appropriate strategies to create and increase brand awareness for the different products.
- Full Text:
- Date Issued: 2005
- Authors: Huang, Wei
- Date: 2005
- Subjects: Brand name products , Brand choice , Consumers' preferences , Nelson Mandela Metropolitan University -- Students -- Attitudes
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:9350 , http://hdl.handle.net/10948/187 , Brand name products , Brand choice , Consumers' preferences , Nelson Mandela Metropolitan University -- Students -- Attitudes
- Description: To ensure a long-term successful product brand, it is important to build brand awareness, to reach the consumer’s mind, encourage a consumer to develop a preference and eventually provide a positive contribution to consumer decision-making. Therefore, there is a need to understand and identify the role of brand awareness in the purchase process. An understanding of students as consumers and their brand awareness is important to marketers, particularly as students are recognised as a specialised market segment for a variety of products. The research focused on identifying the differences, if any, in brand awareness and its role in students’ purchase of sportswear clothing and sportswear shoes (high-involvement products) and coffee (a low-involvement product). A drop-off survey was used to collect the required empirical data from a convenience sample of 450 students enrolled at the Nelson Mandela Metropolitan University. The empirical findings showed that students were more aware of sportswear clothing and shoe brands than of coffee brands. Advertising played an important role in the awareness of sportswear shoes and clothing brands, but seemed unimportant in the case of coffee. Brand elements were found to enhance brand awareness. The brand name was important for coffee, while the name and the logo played a role in students’ awareness of sportswear brands. The study deduced that differences in brand awareness between high-involvement and low-involvement products exist among the students. Marketers thus need to choose appropriate strategies to create and increase brand awareness for the different products.
- Full Text:
- Date Issued: 2005
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