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An African language in the public sphere – the use of isiZulu on Yilungelo Lakho online platforms

  • Authors: Bramdeo, Aasra
  • Date: 2022-10-14
  • Subjects: Zulu language , News Web sites South Africa , South African Broadcasting Corporation , Facebook (Firm) , Social media and journalism South Africa , Public sphere South Africa , Mass media and language South Africa , Yilungelo Lakho
  • Language: English
  • Type: Academic theses , Master's theses , text
  • Identifier: http://hdl.handle.net/10962/405919 , vital:70219
  • Description: The South African Broadcasting Corporation (SABC) is mandated as the public broadcaster to provide news content in all South Africa’s official languages. While this has been a challenge on traditional broadcast platforms, online resources, such as social media pages, present an opportunity for the SABC to support the creation and sharing of content in African languages. With relatively little national news and current affairs content available online in indigenous languages, this study investigates the way that SABC News online offerings in the isiZulu language have the potential to contribute to public debates in terms of Habermas’ concept of a public sphere and its adaptation to the online domain, taking into consideration scholarly critiques of its suitability in the African context. The SABC News Current Affairs programme Yilungelo Lakho serves as a case study to examine the potential for the SABC to share African-language news content online. The programme is broadcast primarily in the Nguni languages, and the online audience on Facebook often choose to respond in isiZulu or other African languages. Semi-structured indepth interviews were conducted with three members of the production team and three contributors to the Facebook page. A textual analysis of Facebook posts across 13 episodes, with a total of 497 comments from 306 online contributors highlights the manner in which online interaction promotes or hampers the inclusion of isiZulu speakers in SABC News and Current Affairs discussions, rational deliberation on the SABC Current Affairs programme, and fragmentation and overlap across different online platforms. While multilingual interactions on the Yilungelo Lakho Facebook page make for complex curation, the findings suggest the need for African language content to support public discussions and point to an opportunity for the public broadcaster to fulfil its mandate. , Thesis (MA) -- Faculty of Humanities, School of Journalism and Media Studies, 2022
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  • Date Issued: 2022-10-14

The digital disruption of journalistic identity at the South African Broadcasting Corporation (SABC)

  • Authors: Oosthuizen, Nina-Celeste
  • Date: 2021-10-29
  • Subjects: South African Broadcasting Corporation , Journalism Technological innovations South Africa , Digital media South Africa , Online journalism South Africa , Identity (Psychology) in mass media , Public broadcasting Political aspects South Africa , Journalistic ethics , Mass media Employees , Mass media Objectivity South Africa , Journalism Social aspects South Africa
  • Language: English
  • Type: Master's theses , text
  • Identifier: http://hdl.handle.net/10962/192303 , vital:45214
  • Description: This research investigates changes in journalistic identity with the introduction of online journalism practices in the SABC newsrooms. The study is a qualitative analysis of in-depth interviews with 6 SABC journalists. It focuses on SABC journalists who embrace a professional identity. Participants were selected from all three of the SABC newsrooms: Television, Radio and Digital News. The research reveals that SABC News journalists are - due to digital production workflows - increasingly pressured to work on their own in the field, with additional responsibilities and fewer resources, while taking on editorial duties and managing corporate and personal social media accounts. As the roles of SABC journalists become digitally disrupted and blur with those of technicians, editors and marketers, I ask how this might in turn disrupt journalistic identity. The interviews reveal how these SABC journalists have always understood their identities and values in opposition to those of corporate SABC leadership. While they, the journalists, sometimes allowed editors to change their stories, this was not done without resistance; it was a strategic compromise, since they understood the greater balance of their work to serve the public. However, this notion of being separate from the corporate identity has been disrupted through digital and social media, as it conflates their identity with the SABC brand. Journalists experience this acutely through ‘trolling’. Yet, conversely, some are also able to retain a sense of an independent professional identity through a direct relationship with the public on social media. Another key finding was that digital media disrupts the centrality of primary journalistic research or ‘legwork’, and instead, journalists increasingly spend time on the selection and repackaging of user-generated content. As some journalists are allocated more deskwork they experience a loss of status among their colleagues. The diminished role of journalists’ primary research, or eye-witness testimony, has created tensions in journalistic identity and what it means to be a ‘real’ journalist. Despite their concerns for the danger of reporting in the field in South Africa, SABC journalists considered such verification work crucial to their identity and what it means to be a journalist. , Thesis (MA) -- Faculty of Humanities, Journalism and Media Studies, 2021
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  • Date Issued: 2021-10-29

Understanding editorial independence and public accountability issues in public broadcasting service: a study of the editorial policies at the South African Broadcasting Corporation (SABC)

  • Authors: Jjuuko, Denis Charles
  • Date: 2005
  • Subjects: South African Broadcasting Corporation , South African Broadcasting Corporation -- Law and legislation , Broadcasting -- Social aspects -- South Africa , Mass media -- Social aspects -- South Africa , Broadcasting policy -- South Africa
  • Language: English
  • Type: Thesis , Masters , MA
  • Identifier: vital:3437 , http://hdl.handle.net/10962/d1002891 , South African Broadcasting Corporation , South African Broadcasting Corporation -- Law and legislation , Broadcasting -- Social aspects -- South Africa , Mass media -- Social aspects -- South Africa , Broadcasting policy -- South Africa
  • Description: The concepts of editorial independence and public accountability are necessary in public broadcasting service as they help make a distinction between a public service broadcaster, a government and a commercial service broadcaster. This is because public service broadcasters are tasked with the responsibility of serving the interests of the general public. To do this, the above mentioned concepts have to be in place. This study examines these issues (editorial independence and public accountability) with reference to a case study of the editorial policies of the South African Broadcasting Corporation (SABC). Using public broadcasting theory, policy theory and qualitative research methods, the study examines the genesis of these editorial policies in 2003/2004 and how they provide the SABC with a means of balancing the tensions of editorial independence and public accountability. In analysing the SABC’s editorial policies, the study deals only with those policies whose principles are directly related to editorial independence and public accountability. Although some of these policies are found to be in line with public broadcasting service trends, others are found lacking. Various recommendations are made. The case study demonstrates the importance of an integrated and elaborated policy perspective in setting out how a public service broadcaster can manage editorial independence and public accountability. It also highlights the importance of using international ‘role models’ in ways that are appropriately adapted for the specific country concerned.
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  • Date Issued: 2005

Exploring new terrain - tackling a tri-media approach to the 1999 election: an analysis of online coverage of elections by media organisations in their respective countries and recommendations for multi-platform publishing within the South African Broadcasting Corporation to cover the national election

  • Authors: Naidoo, Kameshnee
  • Date: 1999
  • Subjects: South African Broadcasting Corporation , Elections , Journalism -- Political aspects -- South Africa , Mass media -- Political aspects -- South Africa , Internet , Electronic news gathering , Television broadcasting of news -- Political aspects
  • Language: English
  • Type: Thesis , Masters , MA
  • Identifier: vital:3473 , http://hdl.handle.net/10962/d1002928 , South African Broadcasting Corporation , Elections , Journalism -- Political aspects -- South Africa , Mass media -- Political aspects -- South Africa , Internet , Electronic news gathering , Television broadcasting of news -- Political aspects
  • Description: This study attempts to analyse the way foreign media organisations have used the Internet to inform, educate and mobilise citizens for participation in their national election. These foreign experiences provide a framework with which to analyse the implications for the SABC as a public broadcaster of the next elections in South Africa. The research was informed by theories of media and democracy. One of the most powerful features of the new technology is its technical ability to facilitate an interactive flow of information. This research examines the concept of cyberdemocracy and the implications for the SABC, especially as it is planning on launching an online election strategy. The democratic roles of journalism and the implications for the SABC are also discussed. As a public service broadcaster, the SABC is bound to educate, inform, and mobilise voters for participation, build community and national identity and scrutinise the poll in the interests of transparency, accountability and fair play. International journalists are advocating a new type of journalism, called public or civic journalism, which combines these roles. This research draws primarily on qualitative research methods, using a case study methodology. It draws upon direct observation and interview methodology in the fieldwork. However, it also uses some quantitative methods in the analysis of the websites and the SABC research.Finally, the research analyses the situation at the SABC and provides recommendations for the election website within this context.
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  • Date Issued: 1999

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