Coastal communities' empowerment through participation in blue tourism activities in Nelson Mandela Bay
- Authors: Runeli, Philasande Lioned
- Date: 2025-04
- Subjects: Tourism -- Environmental aspects , Marine ecotourism , Sustainable tourism
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10948/72343 , vital:79213
- Description: The promotion and growth of blue tourism, particularly in metropolitan coastal regions such as Nelson Mandela Bay in South Africa, requires strategic tourism marketing approaches that align with local economic development goals. These strategies not only boost the region's attractiveness to tourists but also enhance local economic participation by fostering sustainable practices and supporting Small and Medium-sized Enterprises (SMEs). This study investigated the role of micro-projects and SMEs in advancing blue tourism while addressing the challenges faced by the coastal communities. Specifically, it examined how tailored tourism marketing strategies and community-focused initiatives can unlock the economic potential of blue tourism in Nelson Mandela Bay. The research adopted a constructivist paradigm and employed a qualitative methodology, featuring semi-structured interviews with diverse stakeholders, including community members and tourism industry professionals. This approach allowed for the collection of in-depth insights into the opportunities and barriers associated with blue tourism. Through this methodology, the study identified key themes around stakeholder collaboration, community engagement, and sustainable practices as the critical factors for success in this sector. The key findings revealed the importance of empowering local communities through capacity-building programs, enhancing collaboration between public and private entities, and creating targeted marketing campaigns to elevate blue tourism's profile. The study also highlights the necessity of equipping SMEs with resources and training to promote entrepreneurship and ensure their meaningful participation in tourism-driven economic growth. These recommendations are rooted in the broader objective of fostering an inclusive and sustainable blue tourism ecosystem that balances economic advancement with environmental stewardship. The study concludes by offering actionable recommendations for tourism practitioners, local businesses, and policymakers. These include developing community-driven marketing initiatives, establishing robust support structures for SMEs, and investing in skill development tailored to the blue economy. By prioritising these elements, the stakeholders can unlock long-term growth, by delivering enhanced economic benefits to coastal communities while enriching the visitor experience in Nelson Mandela Bay's unique coastal environment. , Thesis (MPhil) -- Faculty of Business and Economic Sciences, School of Economics, Development and Tourism, 2025
- Full Text:
- Date Issued: 2025-04
- Authors: Runeli, Philasande Lioned
- Date: 2025-04
- Subjects: Tourism -- Environmental aspects , Marine ecotourism , Sustainable tourism
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10948/72343 , vital:79213
- Description: The promotion and growth of blue tourism, particularly in metropolitan coastal regions such as Nelson Mandela Bay in South Africa, requires strategic tourism marketing approaches that align with local economic development goals. These strategies not only boost the region's attractiveness to tourists but also enhance local economic participation by fostering sustainable practices and supporting Small and Medium-sized Enterprises (SMEs). This study investigated the role of micro-projects and SMEs in advancing blue tourism while addressing the challenges faced by the coastal communities. Specifically, it examined how tailored tourism marketing strategies and community-focused initiatives can unlock the economic potential of blue tourism in Nelson Mandela Bay. The research adopted a constructivist paradigm and employed a qualitative methodology, featuring semi-structured interviews with diverse stakeholders, including community members and tourism industry professionals. This approach allowed for the collection of in-depth insights into the opportunities and barriers associated with blue tourism. Through this methodology, the study identified key themes around stakeholder collaboration, community engagement, and sustainable practices as the critical factors for success in this sector. The key findings revealed the importance of empowering local communities through capacity-building programs, enhancing collaboration between public and private entities, and creating targeted marketing campaigns to elevate blue tourism's profile. The study also highlights the necessity of equipping SMEs with resources and training to promote entrepreneurship and ensure their meaningful participation in tourism-driven economic growth. These recommendations are rooted in the broader objective of fostering an inclusive and sustainable blue tourism ecosystem that balances economic advancement with environmental stewardship. The study concludes by offering actionable recommendations for tourism practitioners, local businesses, and policymakers. These include developing community-driven marketing initiatives, establishing robust support structures for SMEs, and investing in skill development tailored to the blue economy. By prioritising these elements, the stakeholders can unlock long-term growth, by delivering enhanced economic benefits to coastal communities while enriching the visitor experience in Nelson Mandela Bay's unique coastal environment. , Thesis (MPhil) -- Faculty of Business and Economic Sciences, School of Economics, Development and Tourism, 2025
- Full Text:
- Date Issued: 2025-04
The influence of the environment on nature-based adventure tourism
- Authors: Giddy, Julia K
- Date: 2016
- Subjects: Human ecology , Tourism -- Environmental aspects , Adventure travel
- Language: English
- Type: Thesis , Doctoral , DPhil
- Identifier: http://hdl.handle.net/10948/9296 , vital:26561
- Description: Adventure tourism (AT) is a rapidly growing subsector of the tourism industry. With the recent increase in AT, the nature of the industry is undergoing major changes. Originally a small and relatively specialized sector of tourism, AT is now expanding to include ommercialized and larger scale operations. This creates a need to re-evaluate the AT industry in the context of these new, highly commercialized and often “manufactured” adventure experiences. Although there are many definitions and conceptualizations of what onstitutes AT, it is most often referred to as tourism experiences that involve some element of risk and typically take place in outdoor natural environments. Inherent in the definition of AT is the natural environment, however very little research has focused on the role of the environment in AT. The interaction between humans and the environment is one of the most fundamental relationships of human existence. Within this context, existing research largely focuses on the influence of humans on the environment. However, it is important to also understand how the environment influences human behaviour. This thesis, therefore, seeks to examine the influence of the environment on humans in the AT context. It does so by analyzing three primary aspects of human-environment interaction in AT participation. The first is participants’ ‘value system’including their general perspectives of the environment and previous experience with AT. The second focuses on the relative strength and nature of environmental influences on AT motivations. The final aspect delves into the role of the environment in enhancing AT experiences and satisfaction. These assessments were done by analyzing questionnaires collected from participants in eight commercial AT operations along the Cape South Coast of South Africa. Data was primarily based on responses to statements using a 5 point Likert Scale. The responses were analyzed and discussions utilized results based on descriptive statistics, significance levels based on onesample t-tests, frequency distributions and analysis of variance (ANOVAs) which divided the data based on activity type. In addition Pearson’s Product Moment Correlations were conducted to assess linkages between different components of the thesis. The results that emerged from this thesis show that the environment plays an important role in AT participation. The value system of commercial AT participants demonstrated a level of general experience with AT as well as moderate environmental values. The strength of the environment in the motivations to participate in AT emerged quite substantially. Reflective interactions with nature (i.e. learning about the environment, and appreciating nature’s beauty) were found to be amongst the most significant internal motivation factors for participation. Interestingly, although the vast majority of research focuses on the Risk/Thrill element of AT motivations, it was not found to be an important motivation factor amongst the vast majority of AT participants. The environmental aspects of the destination were found to be, by far, the most significant external motivation factor, implying that the selection of destination for AT participation is largely based on the environment in which the activity takes place. Participants were also found to have strong, positive emotional experiences as a result of AT participation,which were significantly enhanced by the environment in which the activities took place. In addition, as a result of these positive experiences, emotionally and with the environment, participants were highly satisfied with the AT experiences. The culmination of the results discussed above was the development of a modified, empirically-tested framework for human-environment interaction in the AT context. The final framework demonstrated links between various components of human-environment interaction. Strong links were found between motivations, experiences and satisfaction while relatively weak links were found between the value system of participants and their subsequent motivations. The framework was developed for the possibility of applying it to other contexts. The findings in this thesis demonstrate that the environment does, in fact, play an important role in the interaction between humans and the environment in AT. They emphasize the relatively significant influence that the environment has on the motivations and experiences of AT participants.
- Full Text:
- Date Issued: 2016
- Authors: Giddy, Julia K
- Date: 2016
- Subjects: Human ecology , Tourism -- Environmental aspects , Adventure travel
- Language: English
- Type: Thesis , Doctoral , DPhil
- Identifier: http://hdl.handle.net/10948/9296 , vital:26561
- Description: Adventure tourism (AT) is a rapidly growing subsector of the tourism industry. With the recent increase in AT, the nature of the industry is undergoing major changes. Originally a small and relatively specialized sector of tourism, AT is now expanding to include ommercialized and larger scale operations. This creates a need to re-evaluate the AT industry in the context of these new, highly commercialized and often “manufactured” adventure experiences. Although there are many definitions and conceptualizations of what onstitutes AT, it is most often referred to as tourism experiences that involve some element of risk and typically take place in outdoor natural environments. Inherent in the definition of AT is the natural environment, however very little research has focused on the role of the environment in AT. The interaction between humans and the environment is one of the most fundamental relationships of human existence. Within this context, existing research largely focuses on the influence of humans on the environment. However, it is important to also understand how the environment influences human behaviour. This thesis, therefore, seeks to examine the influence of the environment on humans in the AT context. It does so by analyzing three primary aspects of human-environment interaction in AT participation. The first is participants’ ‘value system’including their general perspectives of the environment and previous experience with AT. The second focuses on the relative strength and nature of environmental influences on AT motivations. The final aspect delves into the role of the environment in enhancing AT experiences and satisfaction. These assessments were done by analyzing questionnaires collected from participants in eight commercial AT operations along the Cape South Coast of South Africa. Data was primarily based on responses to statements using a 5 point Likert Scale. The responses were analyzed and discussions utilized results based on descriptive statistics, significance levels based on onesample t-tests, frequency distributions and analysis of variance (ANOVAs) which divided the data based on activity type. In addition Pearson’s Product Moment Correlations were conducted to assess linkages between different components of the thesis. The results that emerged from this thesis show that the environment plays an important role in AT participation. The value system of commercial AT participants demonstrated a level of general experience with AT as well as moderate environmental values. The strength of the environment in the motivations to participate in AT emerged quite substantially. Reflective interactions with nature (i.e. learning about the environment, and appreciating nature’s beauty) were found to be amongst the most significant internal motivation factors for participation. Interestingly, although the vast majority of research focuses on the Risk/Thrill element of AT motivations, it was not found to be an important motivation factor amongst the vast majority of AT participants. The environmental aspects of the destination were found to be, by far, the most significant external motivation factor, implying that the selection of destination for AT participation is largely based on the environment in which the activity takes place. Participants were also found to have strong, positive emotional experiences as a result of AT participation,which were significantly enhanced by the environment in which the activities took place. In addition, as a result of these positive experiences, emotionally and with the environment, participants were highly satisfied with the AT experiences. The culmination of the results discussed above was the development of a modified, empirically-tested framework for human-environment interaction in the AT context. The final framework demonstrated links between various components of human-environment interaction. Strong links were found between motivations, experiences and satisfaction while relatively weak links were found between the value system of participants and their subsequent motivations. The framework was developed for the possibility of applying it to other contexts. The findings in this thesis demonstrate that the environment does, in fact, play an important role in the interaction between humans and the environment in AT. They emphasize the relatively significant influence that the environment has on the motivations and experiences of AT participants.
- Full Text:
- Date Issued: 2016
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