Factors that make a visit to selected Eastern Cape national parks a memorable experience
- Authors: Baldie, Carole Audrey
- Date: 2018
- Subjects: Tourism -- South Africa -- Eastern Cape , Tourism -- Social aspects -- South Africa -- Eastern Cape Customer relations -- South Africa -- Eastern Cape -- Management Addo Elephant National Park (South Africa)
- Language: English
- Type: Thesis , Masters , MCom
- Identifier: http://hdl.handle.net/10948/21461 , vital:29524
- Description: South African National Parks (SANParks) manages 19 functional national parks (NPs) and oversees the conservation of South Africa’s (SA’s) biodiversity, landscapes and heritage assets. The organisation plays a significant role in the promotion of SA’s nature-based tourism business which in turn forms part of the nation’s heritage and identity. Tourism to SA’s NPs is significant and interest in visiting these parks continues to increase annually, from both international and domestic markets. Three of these NPs are located in the Eastern Cape province, namely Addo Elephant National Park (AENP), Camdeboo National Park (CNP) and Mountain Zebra National Park (MZNP) and were the focus of this study. The main reason for conducting the current study was to establish what factors make visits to the three aforementioned NPs memorable. The findings of this research could be useful to all NPs and assist them in making decisions regarding the evaluation and creation of product offerings that will enhance experiences and make them memorable for tourists. Based on the findings, and because each NP is unique (for example, the different biodiversity and landscapes), the product offerings can also be made exclusive to each NP and therefore tourists can have the opportunity for different MTEs in each park. Providing product offerings that afford MTE opportunities are particularly important for NPs, as government funding is decreasing and each NP needs to generate its own funds. Tourism is presently the economic lifeline for the parks. If NPs focus on improving current products where necessary and developing new products that provide for MTEs, NPs could increase their competitive advantage. Having a competitive advantage can ensure an increase in tourism numbers and therefore the financial sustainability of the park. Data was collected on site at each of the three NPs selected for the study, using convenience sampling to select respondents. A web-based survey was also posted on the SANParks’ website. Prior to the posting of the web-based survey, SANParks conducted a simple random sampling procedure utilising a sampling frame of tourists who had previously visited the respective NPs. The selected target population emanating from simple random sampling was e-mailed the link to the SANParks website which guided respondents to the online questionnaire if they wished to take part in the survey, hence the response sample was a convenience sample. In total, 463 usable questionnaires were received. Descriptive statistics resulted from the data analysis. A frequency analysis showed the distribution of the results, while an exploratory factors analysis (EFA) was conducted to ascertain any latent factors in the data. The results of the EFA showed the presence of three latent factors which were labelled Pleasure, Social Interaction and Discovery and Enrichment. Firstly, a strong positive correlation was shown between two of the factors, namely Pleasure and Discovery and Enrichment, and secondly, a positive correlation between two other factors, namely Social Interaction and Discovery and Enrichment was indicated. A weak correlation was shown between the factors Pleasure and Social Interaction. This research has contributed to the knowledge base regarding the factors that make a visit to AENP, CNP and MZNP memorable. Future research can make use of these factors for more exhaustive research in a wider range of NPs.
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- Date Issued: 2018
Image of Nelson Mandela Bay (NMB): an external stakeholder's perspective
- Authors: Bush, Charmel Lolita
- Date: 2016
- Subjects: Tourism -- South Africa -- Eastern Cape , South Africa -- Description and travel
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/9097 , vital:26464
- Description: A distinctive destination image is required in order to compete with other destinations for tourists and investors alike. This main objective of this study is to develop a model for destination image formation for Nelson Mandela Bay as a secondary economy to boost its global competitiveness. Several researchers have studied destination image and based on the fact that tourists and investors usually have a limited knowledge of destinations they have not previously visited, destination image fulfils an important function insofar as destinations with strong, positive, discriminatory and recognisable images. A literature study was conducted to identify the key influencers on destination image as well as to identify which forces are likely to influence the destination image of Nelson Mandela Bay. The different factors of destination image were identified from the literature sources and these factors provided a basis for an empirical study that was conducted amongst external stakeholders. The primary research objective was to create a model of destination image for Nelson Mandela Bay and to explain the cause and effect relationship between the dependent and independent variables. Added to the primary research objective, eight secondary research objectives were identified. The primary research question for this study was to identify what influences the destination image of Nelson Mandela Bay. Added to the primary research question, the researcher also identified eight research questions as part of the study. The empirical analysis was used to test the hypotheses and ultimately develop a model for destination image formation for Nelson Mandela Bay. This study was exploratory in nature and thus used a limited sample to gain insights for further research. Data were obtained through questionnaires that were distributed electronically to 120 respondents. This study concluded with the development of a destination image model for Nelson Mandela Bay that can be expanded upon with further research. The results indicate that general infrastructure and social environment; leisure and recreation; and culture influence the Affective component of Nelson Mandela Bay. Information sources and Political stability and risk influence the Cognitive component of Nelson Mandela Bay. Together the Affective and Cognitive component makes up the overall image of Nelson Mandela Bay.
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- Date Issued: 2016
Tourism and development : a case study of Mdumbi Backpackers and Transcape non-profit organisation
- Authors: Hitchcock, Kelly Alexandra
- Date: 2014
- Subjects: Mdumbi Backpackers -- South Africa -- Eastern Cape , Tourism -- South Africa -- Eastern Cape , Tourism -- South Africa -- Eastern Cape -- Planning , Backpacking -- South Africa -- Eastern Cape -- Case studies , Black people -- Employment -- South Africa -- Eastern Cape , Sustainable development -- South Africa -- Eastern Cape , Economic development -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MSocSc
- Identifier: vital:3377 , http://hdl.handle.net/10962/d1013143
- Description: The former Transkei region of the Eastern Cape of South Africa, in common with many of the other former Bantustans, is currently facing a developmental backlog. It is one of the poorest regions of the country and is a direct product of South Africa’s history of colonisation and geopolitical nature of apartheid in which people were forcibly located onto former tribal lands, called Bantustans. Tourism is one of the few business opportunities providing employment along the former Transkei coast. The tourism industry has been identified by many worldwide as a key strategy that can lead to economic upliftment, community development and poverty relief in the developing world. The predicament however, lies in the challenge of accepting or managing the negative consequences of tourism for the potential long term benefits offered by tourism-led development. Tourism development theory reflects development theory from traditional, top-down economic-growth based models to a more wide based approach with an emphasis on bottom-up planning, meeting of basic human need and a focus on sustainable development. Consequentially new and alternative forms of tourism have emerged and can be viewed as a response to some of the negative consequences of the mass tourism-led model of economic development. Backpacker tourism is one niche of the tourism market that is providing positive local socioeconomic benefits. This thesis is presented as a case study of Mdumbi Backpackers on the former Transkei coast. Mdumbi Backpackers is a unique example of a model of tourism that is providing meaningful benefits to the people who live in this community. By going one step further with the creation of the non-profit organisation Transcape, their involvement in the community has grown significantly, encouraging positive and sustainable development in the areas of social development, education and health. Mdumbi Backpackers goes beyond the notions of locally owned and sustainable approaches and actively encourages development by setting up community organisations and initiatives in a sustainable and equitable way. This approach to tourism-led development is well suited for the needs and objectives of the community as well preserving the natural environment. This thesis presents an exemplary example from which lessons can be learned and applied to developing tourism in a sustainable and equitable way in other rural communities.
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- Date Issued: 2014
The impact of the Blue Crane development agency on tourism development: a comparative analysis
- Authors: Zokoza, Makhaya
- Date: 2013
- Subjects: Tourism -- South Africa -- Eastern Cape , Travel agents -- South Africa -- Eastern Cape , Economic development -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9129 , http://hdl.handle.net/10948/d1018602
- Description: This research investigates the impact of the Blue Crane Development Agency (BCDA) on tourism development by comparing the implementation of the Responsible Tourism Sector Plan of the Blue Crane Route Municipality (BCRM) with the Responsible Tourism Sector Plan of the Sundays River Valley Municipality (SRVM). In the latter instance, there is no development agency involved. A qualitative approach to research is applied with a specific focus on in-depth interviews. The literature review focuses on responsible tourism, local economic development (LED) and development agencies. The research is grounded in the Endogenous Growth Theory. The research notes the phenomenal success of the development agency model for delivery of LED projects. There is a notable growth in the tourism sector within the BCRM. With 45 permanent jobs created, the BCRM is a better place as compared to what it was in the era prior to the establishment of the BCDA. This surpasses by far the number of jobs created in the SRVM where the development agency model does not exist. The South African Local Government Association (SALGA) prefers a district-wide development agency as opposed to a local development agency. The establishment of Cacadu Development Agency (CDA) follows this suggestion. The findings of this research are thus very significant for the SALGA in their pursuit for best practices in LED. Both the BCRM and the SRVM are under-marketed, a negative factor on their tourism growth and development. Placing of billboards at the Ncanara interchange to advertise them would ideally enhance their tourism marketing campaigns. The research also finds that both local municipalities have inadequate monitoring and evaluation systems for projects. In this respect, the research suggests that the Eastern Cape Parks and Tourism Agency (ECPTA) should consider conducting a provincial research covering all the districts, on the contribution of tourism to the local economies. As a provincial entity, the ECPTA would be better placed to undertake that task. They would have less legal restrictions imposed by jurisdictional issues than would a local municipality. The research recommends the relocation of the CDA and the CDM from the metropolitan city of Port Elizabeth to one of the local municipalities. That would most likely increase business tourism, thereby boosting the local economy in the relevant small municipality. In conclusion, this research proposes that the presence of a development agency enhances tourism growth and development in the BCRM.
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- Date Issued: 2013
Impact of internet marketing on the profitability of the hospitality sector in the Eastern Cape Province, South Africa
- Authors: Matikiti, Rosemary
- Date: 2011
- Subjects: Internet marketing , Internet advertising , Hospitality industry -- South Africa -- Eastern Cape , Investment analysis -- South Africa -- Eastern Cape , Tourism -- South Africa -- Eastern Cape , Advertising -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , M Com (Business Management)
- Identifier: vital:11314 , http://hdl.handle.net/10353/570 , Internet marketing , Internet advertising , Hospitality industry -- South Africa -- Eastern Cape , Investment analysis -- South Africa -- Eastern Cape , Tourism -- South Africa -- Eastern Cape , Advertising -- South Africa -- Eastern Cape
- Description: The application of internet marketing techniques has been widespread in the hospitality sector worldwide, with many hotels crafting websites for marketing purposes. However, there is still a debate and speculation on the impact of internet marketing on business performance and profitability. Given the well-recognised value of internet marketing in the hospitality and tourism industry, this study sought to examine the impact of internet marketing on the profitability of the hospitality sector in South Africa and to establish factors which influence internet marketing usage. In order to achieve these objectives, a perceptual survey was conducted in graded hotels and lodges in the Eastern Cape province of South Africa. Multiple linear regression analysis and hierarchical regression analysis were used to determine the relationship between internet marketing and business profitability as well as the relationship between organisational and environmental factors and internet marketing usage. Based on the findings of this study, it is concluded that the use of internet marketing can positively influence business profitability. It is also concluded that internet marketing experience moderates the relationship between internet marketing usage and business profitability. The results also indicate that factors such as technological competence, managerial support, level of star grading and alliances significantly influence internet marketing usage. Thus, from the findings of this study, it was concluded that hotels and lodges can enhance their profitability through internet marketing usage.
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- Date Issued: 2011
Cultural villages inherited tradition and "African culture": a case study of Mgwali Cultural Village in the Eastern Cape
- Authors: Bovana, Solomzi Victor
- Date: 2010
- Subjects: Tourism -- South Africa -- Eastern Cape , Heritage tourism -- South Africa -- Eastern Cape , Culture and tourism -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MA (History)
- Identifier: vital:11537 , http://hdl.handle.net/10353/552 , Tourism -- South Africa -- Eastern Cape , Heritage tourism -- South Africa -- Eastern Cape , Culture and tourism -- South Africa -- Eastern Cape
- Description: A growing number of studies concerning cultural villages have in most instances tended to focus on the cultural village as almost legitimately self-explanatory and have not been particularly concerned with either how a particular history is produced in and through these villages, or with the ways that particular discourses and practices associated with heritage, tourism, community and development intersect in the production of these meanings. As such Mgwali Cultural Village seemed to promise something different in the form of cultural villages. The thesis argues that Mgwali Cultural Village is unique in the history of cultural villages in that it moves away from presenting a cultural village in Africa as tribal and primitive. It does this by opening up spaces for other aspects such as Christianity and resistance politics, story of Tiyo Soga rather than focusing and confining itself only to aspects cultural portraying Africans and traditional. It is imperative that cultural villages ought to be understood within a broader framework and context where its definition and presentation is not trapped into an anthropological paradigm thinking of exploring and discovering something new by tourists which they are not familiar with. However, the thesis also argues that much as Mgwali Cultural Village promised something new from the known through depiction of other aspects, those histories seem to be absent or marginal at the Cultural Village. The only aspects that are fore grounded are traditions and culture thus freezing Mgwali as a village and its people in time as if they have not evolved and its cultures are static and not dynamic. The thesis therefore explores all those contradictions, silences, or absence thereof of other stories and histories.
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- Date Issued: 2010
Investigating aspects of corporate citizenship on private game farms: the case of Mtshelezi Game Reserve in Makana Municipality, Eastern Cape Province
- Authors: Nyama, Cynthia
- Date: 2008
- Subjects: Tourism -- South Africa -- Eastern Cape , Game farms -- South Africa -- Eastern Cape , Agricultural laborers -- South Africa -- Eastern Cape -- Social conditions , Agricultural laborers -- South Africa -- Eastern Cape -- Economic conditions , Social responsibility of business -- South Africa -- Eastern Cape , Ecotourism -- South Africa -- Eastern Cape -- Citizen participation , Rural development -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:751 , http://hdl.handle.net/10962/d1003872 , Tourism -- South Africa -- Eastern Cape , Game farms -- South Africa -- Eastern Cape , Agricultural laborers -- South Africa -- Eastern Cape -- Social conditions , Agricultural laborers -- South Africa -- Eastern Cape -- Economic conditions , Social responsibility of business -- South Africa -- Eastern Cape , Ecotourism -- South Africa -- Eastern Cape -- Citizen participation , Rural development -- South Africa -- Eastern Cape
- Description: Research show that post 1996 period has experienced an unprecedented increase in game based operations. The corporate citizenship or corporate social responsibility of the game reserves is of much interest to this study with a focus on the rights of previous and current occupants of farms, workers’ well-being, job creation, quality of life and poverty alleviation within the game/tourism industry. The research was conducted as a qualitative case study and the tools employed for data gathering include: a review of the relevant literature, interviews (face-to-face), the administering of a questionnaire survey and document analysis from diversity of resources which include the Department of Labour, East Cape Agricultural Research Project, and through use of multiple data sources. The approach taken in this dissertation is to examine to what extent the private game reserves in the Makana Municipality can be labelled as “corporate citizens” and this was done by means of a case study of one private game reserve. The areas that are deemed to be most important in this regard are (i) employment history (ii) educational opportunities (iii) wages (iv) housing (v) land tenure. The study established that younger, better educated people are likely to secure better paying employment on PGR. The nature and conditions of sale of the farm to the PGR can impact on the employment secured by workers in the new dispensation. Workers are tied to these jobs because of the very long hours that prevent them from doing anything else to earn money. Some of the workers had opportunities to learn new skills but the question remains; which people are these and how long will growing differentials in earnings reproduce the poorly educated worker in the next generation. The study also high lightened the need for academics and researchers to come with a common set of corporate citizenship measures such as to measure corporate social impacts.
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- Date Issued: 2008
An investigation into the current and potential benefits of tourism-based development in the Albany and Peddie districts
- Authors: Klinkradt, Mary Louise
- Date: 2003 , 2013-05-27
- Subjects: Tourism -- South Africa -- Eastern Cape , Tourism -- South Africa -- Grahamstown , Tourism -- South Africa -- Peddie , Ecotourism -- South Africa -- Eastern Cape , Tourism -- South Africa -- Eastern Cape -- Management , Tourism -- Social aspects -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MSocSc
- Identifier: vital:4811 , http://hdl.handle.net/10962/d1004904 , Tourism -- South Africa -- Eastern Cape , Tourism -- South Africa -- Grahamstown , Tourism -- South Africa -- Peddie , Ecotourism -- South Africa -- Eastern Cape , Tourism -- South Africa -- Eastern Cape -- Management , Tourism -- Social aspects -- South Africa -- Eastern Cape
- Description: This research considers the relationship between tourism and development, and how tourism can be used as a means of promoting development. In order to explore this relationship, two districts in the Eastern Cape province of South Africa, the Albany and Peddie Districts have been selected as case study areas. Both the Albany and Peddie Districts are in need of development which can meet the economic and social development of the districts. One such option for the two districts is tourism-based development. This research examines the current status of tourism in both districts through the use of secondary data analysis and primary data gathered from questionnaires and interviews undertaken with tourists and representatives of key stakeholders in the tourism industry. This data was used to establish the current and future potential of tourism in the districts in terms of the availability and diversity of attractions and the tourism assets and facilities in the districts. It was also used to determine whether or not tourism, by promoting infrastructural and economic development, may lead to the socio-economic upliftment of the Albany and Peddie Districts. The results obtained from this research highlight the significant lack of tourism infrastructure in the Peddie District, and the reality that the tourism potential of the district remains untapped. With the marketing and promotion of tourism to the district, and the associated tourist requirements such as accommodation, and other facilities, tourism does hold a potential key to the socio-economic development of the district. The Albany District, however, has a well-established tourism industry, but the development spin-ofts are minimal, and the potential for further tourism-based development in the future would therefore appear to be somewhat limited. A GIS (Geographic Information System) was use to determine and detail possible tourism routes, a final outcome of the investigation being the proposal of two tourism routes to draw people into and through the study area, based on the current assets and attractions of the two districts. These routes highlight one of the options available in the districts to promote much needed development in the two districts through the use of the tourism industry. , KMBT_363 , Adobe Acrobat 9.54 Paper Capture Plug-in
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- Date Issued: 2003